CIRCLES STYLE GUIDE - LeanIn.Org
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CIRCLES STYLE GUIDE
Transcript of CIRCLES STYLE GUIDE - LeanIn.Org
CIRCLES STYLE GUIDE
Celebrate your involvement We’re thrilled to provide you with our brand new logos to help you promote your Lean In Circles and Chapters. This guide includes everything you need to make our logos your own, and to ensure you use them correctly.
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Lean In Circles are small groups who meet regularly to learn and
grow together.
Chapters are a group of Circles that exchange ideas, network, and
host large events in their area.
There are two logos:
Circle Logo Chapter Logo
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Basic Do’s and Don’ts On the following pages, you’ll find examples of how you can personalize our logos and make them your own. If you haven’t already, make sure you review these important do’s and don’ts below before getting started.
Follow our Circle/Chapter logo guidelines (p.5) Modify or distort our Circle/Chapter logos (p.6) Personalize our Circle/Chapter logos (p.7) Describe your relationship to LeanIn.Org (p.9) Use our official Lean In logo without explicit permission (p.10)
Do
Don’t
Do
Don’t
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Do
Our logos should always be in our Lean In red (as provided). You’re also free to use our red elsewhere in your materials.
Always use our acceptable background colors: white or grey. (We strongly recommend white—it will really make the logos pop!)
• PANTONE 485 U
• CMYK 0/95/1000/0
• RGB 238/46/36
• HEX EE2E24
Do: Follow our logo guidelines
What to do:
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Official brand color
Acceptable background colors
What not to do:
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Don’t crop Don’t modify design Don’t distort Don’t change the color
Don’t: Modify or distort our logos
What to do: Add your Circle/Chapter name, school or location to our logos to celebrate what you’re doing. (Use these examples for inspiration!)
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Do: Personalize our logos
What to do: Always follow these personalization guidelines when customizing your logo(s).
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*Text should maintain the same proportions when you increase/decrease the logo size
Font style: Arial Font size: 11 pt*
Max characters per line: 23
Do: Personalize our logos (con’t)
When you use our logos on a website, brochure or signage, you must include the following language: “As a participant in Lean In’s Circle program, [Circle/Chapter name] is using Lean In’s name, program logos and other branded materials under a license from LeanIn.Org. [Circle/Chapter name] is an independent group, and LeanIn.Org does not control its activities. Visit leanin.org to learn more about Lean In and its programs.”
Tip: If you’re new to using PDFs, simply roll-over this copy with your mouse, copy
the text with your mouse, and paste it into your materials.
What to do:
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Do: Describe your relationship to LeanIn.Org
Don’t: Use our official Lean In logo without explicit permission
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Not sure if the way you’re using a logo adheres to our guidelines? Better safe than sorry, and we’re here to help. Email us your questions at [email protected]
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