Circle You - The 7 ps of Personal Branding
17
Personal Branding circle ou Y ™ Karen Dworaczyk Marketing Executive Personal Equity Expert INSIGHTOVATION™ INSIGHTOVATION@gmail.com
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Transcript of Circle You - The 7 ps of Personal Branding
P e r s o n a l B r a n d i n g
circle
ouY ™
Karen DworaczykMarketing ExecutivePersonal Equity ExpertINSIGHTOVATION™[email protected]
express
ourselfYsuccess
ourselfY
What…
7
ersonalPrandingB
How…P’s of
ouY ™
Why…It’s all about
hange &CransformationT
7 P’s of personal branding
1. Plan2. Position (Promise, Purpose & Philosophy)
3. Physical Evidence4. Participation & Penetration5. People6. Profile7. Practice
Your
Plan
personal branding
You
Purpose Promise &Philosophy
PhysicalEvidence
ParticipationPenetration
People
Profile
Practice& Play
YourPosition Purpose, Promise Philosophy
personal branding
A commitment by you
to do or not do something with yourexistence, knowledge, values, reason,mind, and language..
&
Whoare
you
YourPurpose
personal branding
Why do youget up in the
morning
pur·pose
1. The reason for which something exists or is done, made, used, etc.
2. An intended or desired result; end; aim; goal.
3. Determination; resoluteness.
YourPromise
personal branding
prom·ise
1. A declaration that something will or will not be done, given, etc.
2. An express assurance on which expectation is to be based.
3. Something that has the effect of an express assurance; indication of what may be expected.
What is yourcommitment
YourPhilosophy
personal branding
What are the
principlesby which you live
phi·los·o·phy
1. The investigation of the truths and principles of being, knowledge, or conduct.
2. A system of principles for guidance in practical affairs. What do you
stand for?
YourPhysical Evidence
personal branding
Your Outer Self: Appearance,
Body, Clothes, Belongings (Car,House, Accessories, Office,Collections)
Stand Out –Be Consistent
Be Unique
YourParticipation Penetration
personal branding
Your Actions: Individual
Contributor, Team Member, Leader,Volunteer, Introverted, Extroverted,In the Middle, On the Fringes, FamilyActivities, Hobbies, SocialInteractions..
&
YourPeople
personal branding
Your Network: Who do you
know? Who do you want to know?Who did you work for, learn from, bementored by? Who are you teaching,helping and mentoring? Do youvolunteer? What are you doing to
network? Find your people..Face to Face On line
YourProfile
personal branding
The sum of all of your
Information:
Resume & Cover Letters Marketing Plan
Thought Leadership Transcripts
Biographies Publications
Online Presence Reputation
Be consistent
PracticePlay
Practice your craft. Play with yourbrand. Try it on. Be sure it is
consistent with your
emotional core. Make
changes if it doesn’t feel right or getthe response you want.
&
Find your
Signature Style
Attitude&
Defineit for others, or they will
define it for you.
ouY ™
Why…It’s all about
hange &CransformationT
Look for my:
Profiles in Personal
BrandingReal People using
Personal Branding
It’s not just for
Celebrities& Rock Stars
KarenDworaczyk
Using my knowledge, experience & strength be helpful ,useful and of service in leading the
growth of individuals & organizations that desire positive change.
INSIGHTOVATION™ in everything I do.
YOGA
Love! Quadrille
