CIO Talkshow 34: Strategic Vision of IT - Phan Công Chính - CEO ò GESO
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Transcript of CIO Talkshow 34: Strategic Vision of IT - Phan Công Chính - CEO ò GESO
STRATEGIC VISION OF IT
Contents
1. What does “strategic vision” mean?
- Understanding concepts: Vision, Strategy?
- Which one should come first?
- What is the strategic vision? Strategic vision vs. strategic plan?
2. Writing a strategic vision of IT
- Methodology
- Examples
3. Q & A
VISION & STRATEGY
PRESENT FUTURE
Vision: An explanation, usually in written form, of what a
person or business wants to be or get done at some later
point in time
Example:
A personal computer in every home running Microsoft software
VISION & STRATEGY
VISION(What in future?)STRATEGY
(How to achieve the goal?)
VISION & STRATEGY
Vision: An explanation, usually in written form, of what a person or business wants
to be or get done at some later point in time
Example: A personal computer in every home running Microsoft software
Strategy: The best method to achieve a goal
Which one comes first?
Strategic vision vs. strategic plan
STRATEGIC VISION
AN EXAMPLE
Company vision: A personal computer in every home running Microsoft software
Business strategy: Dominant in Operation System & Office Tools
→ Strategic Vision of Marketing:
- User-friendly and powerful OS
- User-friendly and powerful Document, Calculation and Presentation Editors
- Alliance with dominant PC manufacturers
→ Strategic Vision of Sales:
- Worldwide qualified distribution partners
→ Strategic Vision of IT:
- Efficient Software Development Environment
- Standard Operations & Tools for Partners
WRITING A STRATEGIC VISION
Step1: understanding company strategy plan
Step 2: Collecting and discovering broad scenarios of possible
future challenges / risks that your company may encounter
Step 3: Getting alignment with Management on the scenarios
of challenges / risks
Step 4: What IT will be to help company to overcome the
challenges and risks?
WRITING A STRATEGIC VISION
Example 1:
Business strategy: In the next 3 years, building a chain of 100 retail stores and to
add about 150 new products
Challenges:
1. Out of stock, inventory loss
2. Customer satisfaction, working attitude of staff
3. Product knowledge
Strategic vision of IT:
4. Automatic replenishment system
5. Stock check by Smart phone
6. Online supervising: giving remarks on behaviors of each staff
7. Online examination
WRITING A STRATEGIC VISION
Example 2:
Business strategy: In the next 5 years, strengthen the distribution by building a
strong sales force and strong Distributors, and launch 20 new strategic products
Challenges:
1. Performance of sales force
2. Distributor capability
Strategic vision of IT:
3. Distribution management system, which supports strongly
- Setting and evaluating KPIs flexibly
- Diversified types of promotion and merchandizing display
- Stock and credit management in Distributors
2. Standard process in Distributors
WRITING A STRATEGIC VISION
Example 3:
Business strategy: M&E
Challenges:
1. Keep business efficiency with diversified systems
Strategic vision of IT:
2. Be able to consult and implement system integration
3. Be able to lead changes
4. Group reporting system
Thank you for your attendance!