Canada’s #1 Entertainment Magazines in Canada’s #1 Theatres

Cineplex Magazines

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CINEPLEX MAGAZINE ENGLISH

IN EVERY ISSUE OF

CINEPLEX MAGAZINE

Every month, huge numbers of film fans take the moviegoing experience home with their latest copy of Cineplex Magazine. No other Canadian magazine offers such in-depth coverage of the movies, with casting news, red-carpet fashion, on-set scoops, movie schedules, actor profiles and exclusive interviews with A-list stars. With 700,000 copies distributed monthly through Cineplex Entertainment theatres and The Globe and Mail newspaper, Cineplex Magazine has the largest circulation of any entertainment magazine in Canada.

*Cineplex Magazine is CCAB accredited and a member of PMB.

SNAPSThe best of the month’s candid celebrity pictures.

IN BRIEFFun, short news stories from the movie world.

SPOTLIGHTInterview with an up-and-coming Canadian actor or filmmaker.

ALL DRESSED UP A glamorous page of red-carpet fashion.

IN THEATRESYour monthly movie schedule, with plot synopses and pictures.

CASTING CALLA rundown of who just signed onto which new movies.

AT HOMEThe month’s hot DVD, Blu-ray and games.

Get to know the movie world’s biggest stars.

FEATURES & INTERVIEWS

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Cineplex Magazine Readership Skews 12-34 (74% of total readers)

Cineplex Magazine Readers are Evenly Split - Male/Female

AUDIENCE COMPOSITIONBASE: ENGLISH CANADA

MALE/FEMALE READER COMPOSITION BASE:

ENGLISH CANADA

Source: PMB Spring 2011 Source: PMB Spring 2011

HOUSEHOLD INCOME READER COMPOSITION BASE:

ENGLISH CANADA

A 12-17 HHI <$30K

HHI $30-50K

HHI $50-75K

HHI $75-100K

HHI $100K+

A 18-24

A 25-34

A 35-49

A 50-64

A 65+

67% of Cineplex Magazine Readers Have a HHI of 50K+

WE ALSO OFFER

FEbRuaRy: OscarsMaRcH: Spring Fashion PreviewMay: Summer Movie PreviewauguSt: Back to SchoolSEptEMbER: Film Festival

OctObER: Holiday Movie Preview, Fall Fashion PreviewNOvEMbER: Holiday Gift GuideDEcEMbER: Holiday Gift Guide

EDITORIAL THEMES FOR 2012

• Custom advertorial • Sponsored editorial • Split-runs to target your market

50%female

50%male

23%

13%24%18%

27% 20%

16% 18%7%

29%

2% INDEX: 15

INDEX: 263

INDEX: 33

INDEX: 209INDEX: 173

INDEX: 62

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CINEPLEX MAGAZINE ENGLISH (CONT’D)

Material requireMents Add an extra 1/8” around all sides for bleed ads. Keep critical copy, or creative important to show, ¼” away from all sides. Cineplex Magazine is computer-to-plate and only accepts PDF files with certified SWOP colour proofs. Cineplex Magazine will not be held accountable for colour variations without receiving SWOP colour proofs prior to the material deadline. Material that does not meet published specifications is subject to production charges. Fifth colours – 25% premium applies; full pages and spreads only.

Please contact your Cineplex Media sales rep for a full PDF specs kit for Cineplex Magazine. All Cineplex Media production specs can be found at www.cineplexmedia.com.

2012 Production Schedule: Cineplex MagazineMONTH AT DeSTiNATiON/DiSTribuTiON MATeriALSPACe

TheATre GlObe & MAil**

*Insert dates subject to change. **Toronto, Montreal, Ottawa, Calgary, Vancouver

Full Page 8” x 10.5” 8.25” x 10.75” 7.5” x 10”

1/2 Page (vertical) 4” x 10.5” 4.25” x 10.75” 3.5” x 10”

1/2 Page (horizontal) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”

1/3 Page (vertical) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”

1/4 Page 3.9” x 5.25” 4.15” x 5.5” 3.4” x 4.75”

DPS 16” x 10.5” 16.25” x 10.75 15.5” x 10”

1/2 DPS 16” x 5.25” 16.25” x 10.75” 15.5” x 4.75”

Cineplex Magazine rates 2012: National (700,000 Copies)

Mechanical requirements – Width x Height (inches)

AD SiZe TriM SiZe bLeeD SiZe TYPe SAFeTY

Full Page $14,000 $10,0002/3 Page $12,000 $8,0001/2 Page $10,000 $7,0001/3 Page $8,000 $6,0001/4 Page $7,000 $5,000

Cineplex Magazine rates 2012: Ontario Only (436,690 Copies)uNiT 1x 4x

Full Page $7,500 $6,0002/3 Page $6,000 $4,5001/2 Page $5,000 $3,5001/3 Page $4,000 $2,5001/4 Page $3,000 $1,500

Cineplex Magazine rates 2012: GTA Only (248,650 Copies)uNiT

All rates are in gross dollars

All rates are in gross dollars

All rates are in gross dollars

436,690 Copies in Ontario

248,650 Copies in GTA

1x 4x

January Dec 29, 2011 Jan 4, 2012 Nov 25, 2011 Nov 29, 2011

February Feb 2, 2012 Feb 7, 2012 Jan 6, 2012 Jan 10, 2012

March Mar 1, 2012 Mar 6, 2012 Feb 3, 2012 Feb 7, 2012

April Mar 30, 2012 Apr 3, 2012 Mar 2, 2012 Mar 6, 2012

May Apr 27, 2012 May 1, 2012 Mar 30, 2012 Apr 3, 2012

June May 25, 2012 Jun 5, 2012 Apr 27, 2012 May 1, 2012

July Jun 22, 2012 Jul 3, 2012 May 25, 2012 May 29, 2012

August Jul 23, 2012 Aug 7, 2012 Jun 27, 2012 Jun 29, 2012

September Aug 24, 2012 Sep 4, 2012 Jul 27, 2012 Jul 31, 2012

October Sep 21, 2012 Oct 2, 2012 Aug 24, 2012 Aug 28, 2012

November Oct 26, 2012 Nov 6, 2012 Sep 28, 2012 Oct 2, 2012

December Nov 23, 2012 Dec 4, 2012 Oct 26, 2012 Oct 30, 2012

January 2013 Dec 27, 2012 Jan 1, 2013 Nov 23, 2012 Nov 27, 2012

uNiT 1x 8x 12x4x Full Page $28,750 $25,875 $24,438 $23,0002/3 Page $24,725 $22,253 $21,016 $19,7801/2 Page $18,860 $16,974 $16,031 $15,0881/3 Page $13,225 $11,903 $11,241 $10,5801/4 Page $8,855 $7,970 $7,527 $7,084iFC $33,465 $30,119 $28,445 $26,772iFC Spread $58,650 $52,785 $49,853 $46,920ObC $39,675 $35,708 $33,724 $31,740ibC $32,545 $29,291 $27,663 $26,036DPS $48,300 $43,470 $41,055 $38,640

FUll PAGe $20,000

1/2 PAGe $11,900

1/4 PAGe $6,900

ObC $33,600

DPS $27,600

FUll PAGe $11,000

1/2 PAGe $6,500

1/4 PAGe $3,800

2012 Metropolitan Opera Guide rates: National (300,000 Copies)

2012 Metropolitan Opera Guide rates: GTA (166,130 Copies)

uNiT

uNiT

rATe

rATe

THE METROPOLITAN OPERA LIVE IN HD GUIDE

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Since launching in 2006, the Metropolitan Opera Live in HD broadcasts at Cineplex Entertainment theatres have been an astounding success. And part of the opera goers’ experience is picking up a copy of this slick, high-end program which includes synopses and cast information for every production in the schedule, as well as lush, beautiful photographs of the opera world’s biggest stars. A total of 300,000 copies are distributed through the theatres and The Globe and Mail newspaper.

ATTENDANCE EXPECTED TO BE CLOSE TO 400,000!Performances will be broadcast in 128 theatres across the country!

All rates are in gross dollars

All rates are in gross dollars

Live Performing

Arts

PurchAsed food from

restAurAnts

Art, Antiques& decorAtive

wAre

own vAcAtion home

trAveLLerAccommodAtion

PAckAgetrAveLhours

PurchAse ofAutomobiLes/

trucks

PurchAse ofAutomobiLeAccessories

ALcohoLic beverAges

ALcohoLPurchAsed

from stores

ALcohoLserved on

Licensed Premises

cLothing

category spend Past Year - index cineplex met broadcast Audience vs. Population

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Aud

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Metropolitan Opera Satellite Audiences Skew 50+

Audience composition, metropolitan opera satellite broadcasts,

cineplex entertainment theatres

Source: Scene Member Met OperaAudience Profile - Sept. 16, 2010 - Sept. 15, 2011

15-24 25-34 35-49 50-64 +65

Metropolitan Opera SatelliteAudiences are 68% Female

Audience composition, metropolitan opera satellite broadcasts, cineplex entertainment theatres

For mechanical and material requirements, see

Cineplex Magazine section.

Cineplex’s Metropolitan Opera Audiences Have a Higher Than Average incidence of Purchase vs. Population

SpacE DEaDlINE: SEPTEMBER 6, 2012

MatERIal DEaDlINE: SEPTEMBER 10, 2012

154132

186 181144

160134

112136 130

147125

68%female

32%male

50%27%

12%8%

4%