Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer
description
Transcript of Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer
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Cinema Drive: a multi-sensory
educational program combating
teens' road accidents
Ami Mintzer
Vice-President, Educational Projects, Life-Changing Experiences (LCE)
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Who we are?• Non-profit organization
• Initiated by the leading road-safety charity org. in Israel
• Dedicated to addressing critical social issues through multi-sensory educational experiences
• Alcohol and substance-abuse prevention
• Environmental protection
• Road safety
• Violence and bullying
• Good citizenship
• Nutrition and active lifestyle
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• Targeting young drivers mainly, during the year they get their driving license
• Addressing human factor: impaired driving, distracted driving, fatigue, speeding, seat belt, peer pressure
• Speaks to young people in eye-level, in their language, using state-of-art technologies
• Evidence-based. Makes a real change in: knowledge, attitude and intention to behave
• Built-in research tool
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• Adopted by government in Israel and Mexico
• Ability to cover an entire age-group nationwide or regionally
• Affordable – No more than the cost of a movie ticket
• Wide coverage through MCP units
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