Cinema Advertising (Brand Identity)

C I N E M A A D V E R T I S I N G Cinema advertising is an effective way of promoting at a low cost . It’s especially effective when wanting to appeal a wide variety of audience, including families, young adults (etc.) – an opportunity of grabbing your secondary audiences’ attention, as well as the attention of your primary audience. There’s no distraction of other adverts being portrayed to the audience as only YOUR local advertisement is being shown on the big screen, therefore, the focus is all on your particular

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Transcript of Cinema Advertising (Brand Identity)

CINEMA ADVERTISING

Cinema advertising is an effective way of promoting at a low cost.

It’s especially effective when wanting to appeal a wide variety of audience, including families, young adults (etc.) – an opportunity of grabbing your secondary audiences’ attention, as well as the attention of your primary audience.

There’s no distraction of other adverts being portrayed to the audience as only YOUR local advertisement is being shown on the big screen, therefore, the focus is all on your particular advert.

There are more than 750 cinemas, and 3,800 cinema screens in the UK!

A key advantage of cinema advertising is that your audience is captive, local and focused on the screen.

CINEMA ADVERTISING

Approximately, you can advertise as little as £95 per week.

If there are businesses whom cannot afford producing a cinema advertisement and are on a budget, Pearl & Dean are available to offer some alternatives…

They offer 2 types of cinema ad production for local small businesses;Slide advertising – illustrates up to 3 stills – each lasts for 7.5 seconds in a special advertising segment before the film starts.

Digital advertising – offers moving images with sound.

CINEMA ADVERTISING

Cinema advertising is very beneficial as it ensures that the audience have definitely seen the advert, if the advertisement is shown with no other interruptions of other adverts being promoted at the same time – at least they are aware of the product’s presence (may receive some social interaction as well as personal identity or entertainment & diversion; i.e. the audience may discuss the advert with their friends/relatives (etc.) after the film finishes).