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Sample Questions

Question No 1:

What is a FMCP?

A physical product that is bought often

Question No 2:

What is strategic marketing?

It is tied in with corporate strategy, by identifying which products and markets the

organisation wishes to operate in

Question No 3:

What is tactical marketing?

It is focused on the short term and on particular elements of the marketing mix.

Question No 4:

What is the marketing concept?

A philosophy of business, that holds that the key to organisational success is meeting

customers' needs more effectively ad more closely than competitors (a belief system)

Question No 5:

What is marketing orientation?

An approach to business that centres its activities on satisfying the needs and wants of its

customers (actual practices)

Question No 6:

What is production orientation?

The belief that success is achieved through producing goods or services of optimum quality as

cost-efficiently as possible

Question No 7:

What is sales orientation?

The tendency to make the product and then actively/aggressively sell it

Question No 8:

What is pull marketing?

It aims to produce a product that consumer demand will pull into retail outlets. Product

promotion is shared between the manufacturer and final seller

Question No 9:

What 8 parts make up Kotler's marketing plan?

The executive summary, situation analysis, objectives and goals, marketing strategy,

strategic marketing plan, tactical marketing plan, action plan, budgets, controls.

Question No 10:

Market research plans can be analysed into what five steps?

Defining the problem, developing thet hypotheses, collecting data, analyisng the data and

reporting the findings.

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