Social MediaHow to use it in business

Keith Blundy

Managing Director | Aegies Associates

Settle Cricket Club

Tuesday 24th September 2013

Presentation titleWELCOME

• Hashtag for this session is #CIMSettle• contact me:

– @Stiltwalk on twitter– aegies.stiltwalk on Facebook– keith.blundy on Flickr– keithblundy on Linkedin

Presentation titleA NEW LANDSCAPE

Presentation titleITS A BIG SPACE

Presentation titleSIX SPACES OF SOCIAL MEDIA

• Secret Spaces -SMS texts | IM• Group Spaces -Social Networks | Chat rooms• Publishing Spaces -Flickr | YouTube | Blogs• Performing Spaces -Gaming• Participation Spaces -Wikipedia | Lobbying• Watching Spaces -TV | Sports | Cinema etc

Focused On The Interaction Not The Technology

Presentation titleHistory Of Social Media 1

NAPSTER1999

Presentation titleHistory Of Social Media 2

WIKIPEDIA2001

LinkedIn2003

YouTube2005

Facebook2006

Twitter2006

GoogleBuzz2010

Google+Pinterest2012

Presentation titleTHE POWER OF SOCIAL MEDIA

Presentation titleUSERS - WHAT ARE THEY DOING?Creators • Bloggers

• Publish webpages / content• Upload video / music / audio / pictures• Write original articles / content

Critics • Post ratings / reviews• Comment on others creativity• Contribute to online life• Edit and correct others content

Collectors • Use RSS feeds• Vote for websites and content

Joiners Maintain profile on social media and visit sites widely

Spectators Read / Listen / Watch content published by others

Inactives Nothing

Presentation titleWHAT ARE THEY DOING - BY AGE

35-44 Yr olds 18-24 Yr olds UK Average

Creators 9% 38% 15%

Critics 20% 34% 21%

Collectors 2% 18% 6%

Joiners 41% 77% 38%

Spectators 51% 60% 50%

Inactives 34% 13% 37%

50% of UK social media users are waiting for a proposition from your business - ready and able to take action.

Presentation titleTOP 15 SITES• Facebook (750m unique monthly visitors)

• Twitter (250m)

• LinkedIn (110m)

• Pinterest (85m)

• MySpace(70m)

• Google Plus+ (65m)

• DeviantArt (25.5m)

• LiveJournal (20.5m)

• Tagged (19.5m)

• Orkut (17.5)

• CafeMom (12.5m)

• Ning (12m)

• MeetUp (7.5m)

• MyLife (5.4m)

• Multiply (4m)

Global Traffic Alexa.com 2012

Presentation titlePLANNING SOCIAL MEDIA

• Who are your audience?• Where are your audience?• What are they doing?• What are they saying?• What can you invest – time & money?

Presentation titleFACEBOOK

Presentation titleFACEBOOK

• Great for B2C, terrible for B2B• Care needed with fan / product pages• Broadcast ... Outward speaking?• Allow user interaction?• Advertising Opportunities• Desktop | Mobile - considerations• Example

Presentation titleFACEBOOK - examples

Presentation titleTWITTER

• Engage your audience• Don’t sell blatantly• Give advice and support• Use it to communicate• Build a following• Be yourself - but be wise and take care

Presentation titleTWITTER - examples

Presentation titleTWITTER - GET MORE FOLLOWERS

Presentation titleSOCIAL MEDIA DOs & DON’Ts

• Be prepared• Be sensible• Get advice• Use you judgement• Be yourself• Copyright• Slander / Liable

Presentation titleTools of the Trade

• Twitter on computer / phone / tablet– Tweet Deck / Twitter Site / App

• Blogging– BlogPress / Blogsy

• iPad / iPhone simple use• Lets look at how.

Presentation titleFind out more

For more useful advice for small businesses wanting to build on their marketing knowledge

www.cim.co.uk/sbc

Presentation titleQUESTIONS