CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation
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Is your brand creating instant impact in both physical and digital worlds? Kieran Kilmartin VP of International Marketing, Pitney Bowes
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Transcript of CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation
Is your brand creating instant impact in both physical and digital worlds?
Kieran Kilmartin
VP of International Marketing, Pitney Bowes
Use it to build a real view of your target audience
Engagement
ContextInsightsActivitiesRelationshipsIndividual
Key take aways
Action insight – use contextual marketing to utalise data that is everywhere today
Re-engineer thinking and business processes for real brand impact!
Your brand needs to encompass your legacyas well as your future1
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