CIM Digital Bootcamp - Introduction to Social Media
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An Introduction to Social Media www.further.co.uk
Transcript of CIM Digital Bootcamp - Introduction to Social Media
An Introduction toSocial Media
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What is social media?
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Is social media a fad?
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Or is it the most important shift in marketing ever?
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Social media is the #1 activity on the Web.
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Time to gain 50 million users
38 years
13 years
5 years
5 months
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80%of UK internet users visit social networking websites.
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25%of search results for world’s top20 brands are links to user generated content.
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34%of bloggers post opinions on products and brands.
There are 200,000,000 blogs.
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44.5 Million visitors/month
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80%of updates are not from the website.
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Steven Fry has more followers than readers of
...combined!
&
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19%of updates mention a product or brand.
(80% are Q&A, 20% are opinions)
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Results: $6,500,000 in sales (2 years)
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400 Million active users(50% of which log in each day)
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1.5 Million businesses have active pages
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78% of consumers trust
peer recommendations.
14% trust adverts.
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Results: Successful re-launch, 790k fans
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