CIIC Online Education Show
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Transcript of CIIC Online Education Show
Targeted | Interactive | Systematic | Vertical
Online Education Show Platform
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Confidential © 2009 Shanghai CIIC Education International Co., Ltd.
• 298 million Chinese people access to the Internet everyday
• More than 30 million Chinese students access to the Internet everyday
• More than 15% Chinese graduates choose their further study abroad
• 179,800 Chinese students study abroad every year ( Source: Education Ministry
of China, 2008 )
- the 1 Online Interactive China Education Show
Grab the attention of students all over China before your competitors !
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CIIC online education show is the 1st online interactive education show platform which provides services from online education show marketing targeting the whole China students to online university lecture live webcasting wherever and whenever you are.
Connect your internet and webcast your university to the whole Chinese students now!
Interactive Targeted Channel Information Delivery System
•400+ Online Channel Coverage•3,000,000+ Chinese Students Online Coverage
Targeted Potential Client
Live Visual Interaction
Targeted Visit
Live Webcasting
Live Webcasting 30-party webinar/ lecture/ interview
2000+ live webcasting attendees
Whiteboard, PPT, MS documents, pictures, flash,
video, audio sharing
Web page sharing
Annotation
Hand-raising
Text chat
Breakout sessions
Integrated testing ( admission testing )
Polling
Q&A panel
8 language interface including English, Spanish,
French, German and Chinese
Support Windows, Mac and Linux systems
CIIC Online Education Show
Live Webcasting Open Channels
Key 30-party VIP live visual interaction +
Live
Live
Live
Live
Live webcasting to the whole world
Live Webcasting Services
Tailor-made Webcasting Kit Production
•E-entrance card ( via email )
•E-newsletter
•E-poster
•E-user’s card
Live Webcasting Set-up and operation
Online operation technical support
Online operation data analytics report
Interactive Targeted Channel Information Delivery System
400+ targeted online channels
Source
:
Tag System:
“Education”, “Overseas learning”, “English
learning”, “Overseas travel”, “ University
students”
Online Channels:
Duration: 10 days
Frequency: 400*10=4, 000
Targeted Coverage:
Individual IP: 5, 000, 000+
E-delivery kits:
•E-poster
•E-post / dialogue
•Online streaming videos
•Online newsletter
Online Channels:
400+ Targeted BBS, discussion forums, Social Network
Site, blogs, micro-blogs, customer review, photo, video
websites
Duration: 10 days, 240 hours / online column
Including e-kit production, online posting, daily
update and data analytics
How it works
The University of Sydney 澳大利亚悉尼大学
EASB East Asia Institute of Management
新加坡莱佛士设计学院Raffles Design Institute
新加坡东亚管理学院
新加坡沙顿国际学校Shelton College International
Singapore Institute of Management 新加坡管理学院
Universität Leipzig 德国莱比锡大学
ELS Language Centers 美国 ELS语言中心
朝日日语Asahi Training
Packages:
Online Promotion+ Live Webcasting
Online Targeted Channels: 60+ BBS, discussion forums, Social Network Site 40+ Instant Messaging Groups
Duration: 10 days
Targeted client hits: 10, 200
Potential clients: 353 ( online inquiries, online replies )
Client contact information No.: 53
Live Webcasting attendee No.: 24
Attendee location coverage: 9 provinces
3 - month hits in total: 15, 932
Universität Leipzig Online Lecture
Packages:
Online Promotion+ Live webcasting
Online Targeted Channels:60+ BBS, discussion forums, Social Network Site 50+ Instant Messaging Groups
Duration: 5 days
Targeted client hits: 12, 120
Client contact information No.: 61
Live broadcasting attendee No.: 29
Attendee location coverage: 12 provinces
The University of Sydney Online Lecture and Interview
Sample ( October, 2009 )
No. Date Time( Beijing Time ) InstitutionOnline Webcasting Topic
1Oct, 7th (WED)
8:00-10:00 AKLAHOMA UniversityAdmission Interview
( in break-out virtual rooms )
2Oct, 15th
(THU)13:00-15:00
ELS Language CenterELS 2010 Online Event Introduction ( institution
introduction, admission policy, career consulting )
3Oct, 16th
(FRI)9:00-11:00 Raffles Design Institute
Raffles VIP 2010 1-5 Online Admission Sessions
( in break-out virtual rooms )
4Oct, 20th
(TUE)13:00-15:00 ASAHI Training
Asahi 2010( institution introduction,
admission policy, graduate career plan, etc. )
6Oct, 31st
(SAT)14:00-16:00 ASAHI Training
Asahi 2010 Online Open Trial Course
( 2-hour live interactive JPLT-1 training course )
CIIC Online Education Show Webcasting Timetable
General offline education show CIIC online education show
Frequency (Time/Year)
2-5 12
Location 1 location in China Everywhere via internet in the world
Interactive booth Exhibition booth Online tailor-made interactive live channel
Targeted Audience No.
30, 000+ 30 million+ in the whole China area, even more in the whole world
Promotion Cost At least 120, 000 RMB ( more than 17,600 USD )
Starting from 4, 000 RMB ( less than 600 USD ) ( 2-week package )
Promotion Methods
1-to-1 talk 1-to-2000 live presentation
1-to-5 face-to-face Q&A
1-to-30 / 1-to-500 video-talk Q&A
Brochures &CDs E-brochures / E-catalogueE-business card
Sign-up on site Online presentation ( PPT sharing, video, audio, picture sharing, official website sharing )Online admission testingOnline department interview and VIP consulting ( in break-out virtual rooms )Polling
Item Price Duration Services
Live Webcasting 2, 000 RMB (Less than 300 USD) / hour
Minimum2 hours
1. Live Webcasting channel set-up 2. Entrance interface set-up 3. Tailor-made email entrance card 4. Online platform technical support and operation 5. Attendee IP analysis
Live Webcasting Recording ( online streaming video)
500 RMB (75 USD)/hour
Minimum2 hours 1. Format transfer to wmv, avi, swf, mpg, or rm 2. Services exclude video editing
Interactive Targeted Channel Information Delivery
4, 000 RMB ( Less than 600 USD)/ a week
7 days * 24 hrs
1. Online marketing targeted channel filtering 2. Online post/ post dialogue production ( post/post dialogue writing and graphic design ) 3. Online information delivery, starting from 50 targeted channels 4. Statistics of online post hits, post replies 5. Potential/ interested students contact list ( username, area, telephone, email and specific requirements )
Targeted | Interactive | Systematic | Vertical
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Online Visual Interactive Education Show
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Confidential © 2009 Shanghai CIIC Education International Co., Ltd.