Facebook Connect - Facebook Developer Garage Milan- April 2009
Cicks connect online marketing lesson 1 facebook
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Transcript of Cicks connect online marketing lesson 1 facebook
ONLINE MARKETINGUnderstanding & Manipulating Facebook
AGENDA
• Welcome
• About Me
• Introductions
• Chicks Creed
• This Month’s Lesson – Understanding & Manipulating Facebook
• Implementing – Action List
ABOUT ME
• Wife
• Mom
• Entrepreneur – CEO of LunaSol Media
• 15 years in Online Marketing• Email Marketing• Search Marketing• Social Media Marketing
• Internet Marketing Geek
CHICKS CONNECT
INTRODUCTIONS
• Your Name
• Your Business
• Your Goal in Online Marketing
CHICKS CREED
• I am Connecting with amazing women!
• I am Helping others and providing massive value!
• I am doing an Inventory of my personal and professional life!
• I am Creating a strategic plan for growth in all areas of my life!
• I am Knowing and loving myself and others!
• I am Soaring to the top and celebrating my success!
WHAT YOU WILL LEARN
• Why you need to manipulate the news feed
• Tip 1: Play Around
• Tip 2: Image Specs
• Tip 3: How Often to Post
• Tip 4: Best Performing Words
• Tip 5: Ask Ask Ask
• Action plan & See Results
WHY MANIPULATE?
• 96% of Fans NEVER return to a Facebook Page after initial engagement
• If you saw every page’s and friend’s post in your newsfeed, you would go through at least 5,000 posts per day.
• 16% = Average number of fans who see your posts in newsfeed
• Goal is : Get On Their Newsfeed
EDGERANK
• Started in 2007• Give Users a More Personalized NewsFeed• Lars Backstrom, Engineering Manager for News Feed Ranking at Facebook,
estimated that there are as many as “100,000 individual weights in the model that produces News Feed.”
• Algorithm• Affinity — i.e., how close is the relationship between the user and the
content/source?• Weight — i.e., what type of action was taken on the content?• Decay — i.e., how recent/current is the content?
TIP 1: PLAY AROUND
Create highly shareable posts that have absolutely NOTHING to do with your
business.
ENGAGE
EDUCATE
EMPOWER
TIP2: IMAGE POST SPECS
IMAGES1. Short title, All Caps
2. Link with a call to action
3. Ask a question, opinion (another call to action)
4. A nice rectangular imageWidth = 504
TIP2: HOW OFTEN?
• Post at least 2 – 5 times per day
• 1/3 original content
• 2/3 shared content
THE MORE OFTEN YOU POST
THE MORE OFTEN YOU ARE SEEN
EXAMPLE: QUIRKY MOMMA
EXAMPLE: QUIRKY MOMMA
Posts 26 times per day
Average Facebook fan sees 3 to 4 of her postsper day
TIP 3: BEST PERFORMING WORD
•Congratulations!• Congratulations on being our newest Fan @Jane Doe!
•Facebook• Thanks for being my Facebook Friend @Will Smith!
TIP 4: QUESTIONS - INVOLVE
Involve fans in your product decisions.
Show Results
QUESTIONS: FILL IN THE BLANK
Use a short sentence with one word missing
QUESTIONS: PHOTO CAPTIONS
• Choose an image that makes participating irresistible.
• Write a short description that invites fans to provide a caption.
ACTION PLAN
• Give yourself 30 Days.
• Create 2-5 Daily posts using methods learned.
• Ask your friends to LIKE, SHARE & COMMENT on your posts.
• Always share your page posts on your personal FB page
• Start Share Wheels in your groups
• Pick 5 people with pages each week and comment on their page posts in return for them doing the same for you.
• Join the ChicksConnect Saturday Share Wheel!
TRACK RESULTS
• Check your page stats before you start to implement
• Check AT LEAST Once per Week
• Check your stats after 30 days
• Post Business Related Content
• Check stats when you change content type to see impact
FACEBOOK INSIGHTS
FACEBOOK INSIGHTS
TRACK RESULTS
Week Fans Likes Comments Shares
Total Engagement
s %
1 3564 329 45 42 3980 112%
2 3792 425 66 58 4341 114%
3 4125 587 79 68 4859 118%
4 4127 687 97 75 4986 121%
WHAT YOU LEARNED
• Why you need to manipulate the news feed
• Tip 1: Play Around
• Tip 2: Use Images
• Tip 3: Post more often than you think you should
• Tip 4: Use “Congratulations” & “Facebook”
• Tip 5: Post Questions
• Action plan & see results
THANK YOU!
Ask me about ChicksConnect!