1. CASE STUDY: Leading the Pack in the Chinese and Western Markets Date: November 2009 Analysis Findings and Research Methodology

2. Key Findings In Q2 2009, iPhone buzz volume peaks are driven by product related information, like the iPhone 3GSlaunch and the iPhone firmware 3.0 unlocked version . The G1 buzz peak is partly associated with iPhone, with around 16% of G1 posts for the peak also mentioning iPhone. PALM PRE VS GOOGLE G1 Consumers think WebOS is Palms key advantage, while rich applications is G1s APPLE IPHONE VS GOOGLE G1 Consumers think iPhone is for entertainment and G1 is for business BLACKBERRY STORM VS GOOGLE G1 BlackBerry users like Google services and think G1 has more applications RICHAPPLICATIONS BUSINESS ORIENTED GOOGLE SERVICE TOOLS G1s Competitive Advantages According to IWOM 3. IPHONE WEEKLY TREND iPhone buzz peaked in Q2, 2009: due to iPhone 3.0 firmware being unlocked by the iPhone DevTeam. iPhone firmware 3.0 unlocked version is released (Week 25). Sample Post (PV: 10,133, Reply: 188) in Week 25: iPhone Devteam YellowSn0w 3.0 Cheer up! iPhone devteam would demo YellowSn0w which will crack iPhones 3.0 firmware ( link ) (similar posts on yellowsnOw cracking firmware 3.0 are over 25% of iPhone total posts in W25) * 3GS related posts are only 2% of iPhone total posts in W25 * Unit: Percentage, Base: iPhone total posts in Q2, 2009 * Time period isApril 6 June 28. Only complete weeks are included. * Total posts: 149,363 iPhone 3GS is launched on June 9 (Week24). 4. PALM PRE VS GOOGLE G1 Palm Prebuzz peaked in Q2, 2009due to Palm Pre fans crazy reaction to iPhone. A B Hot topics are mostly about G1 ringtones and ROMs download links (W24) and Palm Pre fans crazy reaction to iPhone. A: M8 G1 HTC Original ringtones from M8, G1, HTC and Dopod. (page views: 2101, replies: 55) ( link ) (over 12% of W24s total posts) ( )Roger G1 ROM MOD Virtudude's Rogers ModPerfect, Rogers G1 rom has been updated. (page view: 5,606, REPLY: 30) ( link )(about 8% of W24s total posts) B: Palm Pre iPhone True man is a person who uses Palm Pre to smash iPhone! (page views:41,353, replies:47) ( link )(about 7% of W24s total posts) Pre 3GS Pre wants to get the drop on iPhone, however it suffers iPhonesbelated action more or less. (page views: 5,202, replies: 147) ( link ) (over 4%of W24s total posts ) * Unit: Percentage, Base: each model total posts in Q2, 2009 * Time period isApril 6 June 28. Only complete weeks are included. * G1 total posts: 2,790Pre total posts: 11,048 5. PALM PRE VS GOOGLE G1 Consumers think WebOS is Palm Pres key advantage while rich applications is G1s. Summary: Geeky consumers are looking forward to Pres WebOS because of its good performance and fantastic UI design. Some consumers think Palm and Google should cooperate with some local carriers in China. Both these phones are highly discussed for their design.OS comparison sample quote: Android webOS Linux webOS , webkit web2.0 , WebOS (Palm Pres OS) is more advanced than Android, the multiple tasks user interface (UI) is also very beautiful; however theres not many applications for consumers to choose from. I think it more possible for business people in future.( link )Marketing strategy comparison sample quote: HTC G1 Palm Palm Pre Lets take G1 as the example, since its not a hot mobile in China and hard to get, the price is very high. If Palm want to extend Pres influence, it should consider to cooperate with China Telecom and to put the official Pre on to the market in China. This might gain more attention from Chinese mobile phone users. ( link ) Mobile phone design comparison sample quote: G1 G1 Pres speaker is too Shanzhai , however, someone like that, and I think it better than G1s design although some guys said G1 looks more like a business mobile. ( link ) Palm Pre Google G1 6. APPLE IPHONE VS GOOGLE G1 Apple iPhone buzz peaked in Q2, 2009 due to posts aboutits firmware being cracked . A Hot Topics are mostly about comparing G1 with iPhone and cracking new iPhone 3.0 firmware through yellowsn0w (released by the iPhone DevTeam): A: iPhone Devteam YellowSn0w 3.0 Cheer up! iPhone devteam would demo YellowSn0w which could crack iPhones 3.0 firmware (page views: 10,133 replies: 188) ( link )(3.0 firmware posts are over 25% of W25s iPhone total posts) *3GS posts are only 2% of W25s iPhone total posts. B: iPhone 3G S HTC Dream/Magic This post is for anyone who cannot make a purchase decision between iPhone 3GS and HTC Dream (G1).(page views: 4,033, replies: 30) ( link )(G1 posts containing the keywords iPhone and Apple are about 16% of W24s total posts) * Unit: Percentage, Base: each model total posts in Q2, 2009 * Time period isApril 6 June 28. Only complete weeks are included. * G1 total posts: 2,790iPhone total posts: 149,363 B 7. APPLE IPHONE VS GOOGLE G1 Consumers think iPhone is for entertainment and G1 is for business. Summary: When comparing G1 with iPhone, most consumers have the impression that iPhone is for entertainment while G1 is for business. Consumers get this idea because G1 has no multi-touch capabilities, poor screen performance and no 3.5 mm earphone port. Complete comparison between iPhone and G1 sample quote:G1 USB GPS G1 3.5 Androids Advantages:cheaper than iPhone, replaceable battery (iPhones is built-in), free applications (lots of iPhones need to pay for them), multi-tasks (iPhone has no such function), easy-install apps, mini USB port, easy-to-use GPS. ( link ) Androids Disadvantages: No multi-touch, too few good applications and games, poor screen performance, bad speed when running multi-tasks, no 3.5 inch earphone port, awful performance in multimedia. Focus consumers group comparisons sample quote: android ip Android consumers are more professional guys, they care more about the practicability while iPhones users are most general consumers and they think entertainment functions are more making sense for them. ( link ) Apple iPhone Google G1 8. BLACKBERRY STORM VS GOOGLE G1 BlackBerry Storm buzz peaked twice in Q2, 2009 due to new ROMs releases and Gmail on Storm.B A Hot Topics are mostly about flash ROMs: A/B:9500-AllLang_BBB_hybrid_v0_60beta3 9500s new rom with all languages has been released! (page views: 4,569, replies: 333) ( link )(related posts are over 25% of W17s total posts and over 18% of W23s total posts) B: Gmail 2.0.7 storm(9500/9530) The latest Gmail 2.0.7 has been released and this time you can full-screen it on your BlackBerrys Storm series 9500/9530 (page views: 8,168 replies: 671) ( link )(related posts are about 14% of W17s total posts) * Storm 9500 is the most common BlackBerry * Unit: Percentage, Base: each model total posts in Q2, 2009 * Time period is April 6 June 28. Only complete weeks are included. * G1 total posts: 2,790Storm total posts: 8,532 9. BLACKBERRY STORM VS GOOGLE G1 BlackBerry users like Google services and think G1 has more applications. Summary: Most consumers agree that BlackBerry operating system is harder for a new user to get used to. Some consumers think BlackBerry doesnt support Chinese applications very well, since its only for the US market and has no official sale in China. A few BlackBerry fans think the Storm 9500 user experience is worse than G1. OS and application comparison sample quote: G1 A G1 BlackBerrys OS is a little harder for the first user, and G1s Android would be mainstream in the future because of its open source. BlackBerrys video and music function is better than G1 but speed is slower.G1s applications are more than BlackBerry and since BlackBerry is only for USA, its mobile phones perform poor in supporting Chinese applications. ( link )User experience comparison sample quote: Google G2, 9500 I try my friends G2 this afternoon and the control experience is nice which made me sure again that 9500s whole screen as ok keys input way is the worst one I ever used. I couldnt even choose the right letter in the edge even if in horizontal mode. ( link ) BlackBerry Storm Google G1 10. CIC DATA BUZZ MEASUREMENT PROCESS

Use customized tools to analyze buzz volume and content

Experienced analysts to dig out insights behind IWOM dynamics

Buzz findings delivery on regular basis, in flexible formats

Expertconstruct product & d river categorization

Data mining by powerfulnatural language mining tools

Human quality assurance for data mining result

Identify relevant sources of online conversation

Use customized tools and industry terms to collect data

Filter out irrelevant and duplicate data and assess data quality

Data Analysis Data Collection Data Mining 11. Structured Brand/Product AnalysisOur experts constructdetailed customizedproductbuzz categorizationbased on natural online discussionusing powerfultext mining tools to measure the quantity of buzz and brand mentions.Diversified Attribute Analysis According to naturally occurring online discussion and the scope of the interests, we also look into the attributes and aspects of the online buzz and the associations with product related talk. Sample Product Tree Sample Driver Tree IWOM RESEARCH METHODOLOGY: DATA ANALYSIS Every month, CIC mines 8,000,000 consumer comments from mobile phone forums. 12. ABOUT CICCIC is the leading Internet Word of Mouth (IWOM) research and consulting firm in China. Since 2004, CIC has pioneered the concept of Internet Word of Mouth (IWOM) that is redefining the relationship between brands and consumers. CIC coined the term Internet Word of Mouth and is the thought leader in utilizing it for strategy planning and application in marketing communications. CIC is committed to provide objective third party perspectives to clients and the industry for a healthy and harmonious development of the Internet Community in China. CICs research and discussion of IWOMs impact and best practices can be found on itscompany blogs , in itswhite papersandIWOM watch reportsand through itsIWOM roundtable eventssuch asIWOM summitandIWOM classroom . CIC offers customized research and consulting service to its stable of retainer clients through its expert IWOM analysts supported by proprietary Chinese language basedtext mining technology(patent pending), data processing technology and data visualization technology. CICs retainer relationships stretch over multiple years with multinational clients from Fortune 500 companies. CICs continual development and evolution is driven by a unique, powerful and openmindsetand learningculturewhich at its foundation continually seeks to understand how the Internet, and Internet Word of mouth, is redefining the relationships between brands and consumers. 13. Thank You OUR BLOGS: www.seeisee.com(Chinese) www.seeisee.com/sam(English) OUR WEBSITE: www.cicdata.com CONTACT US: [email_address] This document is for private commercial use only. Distribution to third parties and/or publication in whole or in part is strictly prohibited without expressed written consent of CIC. CIC CIC