Innovate Your Future

Montana Crawford, Lakyn Parks, Kyle Perdue, Thea Robinson

December 8, 2016

Radford University

Table of ContentsSituation Analysis

Executive SummaryResearch

SWOT AnalysisSWOT InsightsSurvey Insights

Key InsightsUnique Selling Proposition

Target MarketsVALS

Target Market PersonasTarget Insights: Innovators and ThinkersTarget Insights: Believers and Achievers

Brand PositioningThe Big IdeaCreative Brief

Communication Goals and Objectives: StudentsCommunications Goals and Objectives: Business Owners

Creative StrategyPrint Adverising: Full Size Ad

Print Advertising: Landscape Full Size AdRadio Advertising: Radio SpotPrint Advertising: Direct MailPrint Advertising: BrochuresDigital Media: Social Media

Print Advertising: TestimonalsAppearl: Short Sleeve T-Shirt

Gurellia Marketing: Stickers, Koozies, and Window ClingsMedia Strategy and LimitationsAdvertising and Media Budget

Campaign ScheduleCampaign Evaluation

Meet the TeamCitations

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Executive SummarySituation Analysis

Situation Analysis and Executive Summary

Fortem Agency has developed an advertising strategy that will raise awareness and develop interest in Radford Universitiy’s Center of In-novation and Analytics (CIA). The develop-ment of this campaign involved primary and secondary research. The agency used this re-search to understand the centers competition. The data that was collected provides insights and attributes of the various other centers. After all of data was collected and analyzed Fortem Agency feels that it can provide a well rounded campaign that will involve creative tactics. The creative tactics will involve tradi-tional and non-traditional media along with a large digital media campaign.

In 1910, the Virginia General Assembly established Radford State Teacher’s College. Dr. John Preston McConnell was appointed as the first president of Radford State Teacher’s College. In the 1970’s Radford starts accepting men to the university as will as the fourth president of the school who was Dr. Donald Dedmon. At the end of the 1970s, Radford College was renamed Radford University. In 2005, Radford University welcomed their first female president Penelope W. Kyle. In 2016, Radford welcomed their seventh pres-ident Brian O. Hemphill.

Radford University is the home to the College of Business and Economics (COBE), which was founded in 1978. The College of Business and Eco-nomics offers undergraduate education as well as a Masters of Business Administration. In 2012, the College of Business and Economics moved into their new building $44 million LEED Gold Certified Building; which is known known as Kyle Hall. It is the home to a mock stocking trading room, numer-ous breakout rooms, computer labs, lecture halls, banquet hall, and the Center for Innovation and Analytics.

On September 23, 2016, Radford University’s College of Business and Economics (COBE), opened the new Center for Innovation and Analytics. The center is co-directed by two Radford University faculty from the College of Business and Economics. Dr. Steve Childers is the Director of Innova-tion and a Professor of Management. Dr. Childers has experience with both domestic and international firms. Dr. Wil Stanton is the Director of Analyt-ics and a Professor of Marketing. Dr. Stanton holds a doctoratal degree in decision science with an emphasis on applied statistics and decision making along with a minor in marketing research. The center is founded around two main pillars, Innovation and Analytics.

1

Research

Research

MethodsFortem Agency used secondary research to understand the client situation. The College of Business and Economics Strategic Plan was a the primary secondary research. After analyz-ing this document, external research was com-pleted. This was various competing centers of Innovation or Analytics. Other research includ-ed Radford University’s website. Google was the primary search engine.

Research Objectives:

< Establish the target market for the Cen-ter for Innovation and Analytics.

< Identify primary competition for the pillar of Innovation.

< Identify primary competition for the pillar of Analytics.

< Determine the unique attributes that the Center for Innovation and Analytics offer.

< Analyze data to better understand the target market.

< Analyze data to be able to implement an advertising campaign.

< Develop an advertising campign to increase awareness of the Center for Innovation and Analytics.

2

SWOT Analysis

Strengths Weaknesses Opportunities Threats

RADFORD UNIVERSITY

- Offer different programs- Programs attractive to a range of students

- Doesn’t offer help- There is no search bar

- Offer specific programs for students- Live Twitter feed connected to site

- Can contact center through their social media on Twitter or Facebook

- Advisory Board for the center is made up of well know executives- Works with fortune 500 companies

- Doesn’t offer different points of view

- Mission statement mentions all three pillars- Offers information on events and research

- Shows how analytics work through social media like YouTube

- Site offers all contact infromation

- Site hasn’t been recently updated- Articles are not current

- Center holds competi-tions and programs for students

- Holds competition for students to get hand-on experience

-Offer a lot of opportu-nities to network with professionals- Has a tab just for wom-en on their site

- Website focuses mainly on business

- Center has multiple au-thors (business, history, and chemistry profes-sors)

- Qualifications from authors of site- No contact information

College of Business and Economics

- Offers information on what the center can do for the students- Offers information on what employers look for

- Doesn’t connect with students on social media

- Provides success stories- Provides a list of Rad-ford alumni who works in the field

- Center doesn’t have social media accounts

SWOT Analysis 4

SWOT Insights

< Develop various social media accounts.

< Captialize that the center specilaizes in both Innovation and Analytics.

< Create competitions for the Center of Innovation and Analytics.

< Offer networking events with professionals in various industries.

SWOT Insights4

Survey Insights < Almost 85% of Radford students took our survey had never heard of the Center

for Innovation and Analytics.

< Out of the 41 students that we surveyed 95.12% had never visited the Center, this number went up from students that had said they had heard of the Center.

< The programs that Radford University students said that they would like to certified in are programs that the Center offers like Microsoft, Google Analytics and Excel.

< When asked the question “When would you be more likely to use the center?” students that answered the question said they would perfer to use it in their under-graduate careers.

< The survey listed the different programs and offerings like workshops, internships and co-op, and credit and non credit classes that the center had and students said that they would be inclined to take all of them almost equally.

< Some popular majors that participated in this survey were Criminal Justice, Psy-chology, Athletic Training, Finance and Nursing. So other then College of Business and Economics students, other students believed that the center could benefit them also.

Survey Insights 5

Key Insights

Unique Selling PropositionThe Center has a vision of being “a Premier Center for Innovation and Analytics with a strong focus on student learning and faculty involvement in solving real-life business problems in active collaboration with industry partners”. Some offerings that may appeal to all majors are seminars, workshops, lectures, and active learning opportunities. Students of business majors as well as other majors may find such offerings helpful in future careers. The Center will also be offering information to and possibly working with Alumi, Corporate Recruiters, and Members of Industry to provide information and possible job opportunities to CIA memebers. With the Center for Innovation and Analytics many needs of students and potential employers can be met.

< Create social media accounts for the Center for Innovation and Analytics.

< Highlight membership and programs that the center offers.

< Connect secondary target with primary target.

Key Insights and Unique Selling Proposition6

Target Markets The center’s primary targets would be current Radford University students from all the colleges. Among this primary target group, there would be two different segments. The first one would be current students in the College of Business and Economics. These would be primary targets because in their future careers they would be able to benefit most. These students were the most likely to be in the same building as the Center for Innovation and Analytics so the place utility would be most helpful. The second segment would be just other students in other col-leges and programs. These students would be targeted because knowing basic Microsoft office skill would be helpful in any field. Even though these students do not have as easy access to Kyle hall as business students, our promotions would therefore need to engage theses tudents and the whole campus. These students are ready to make the most out of their Radford experience by getting ahead of their marketable skills.

Fortem agency really wanted to know our targets inside out, so we created a sur-vey that was distributed to the Radford University community. Our results showed us that most Radford University students have not heard about The Center for In-novation and Analytics but would love the be able to take some classes and have certifications in areas like Microsoft and Google/Web analytics. Other feedback that was given was that even though some students had heard of the Center they

Secondary MarketOur secondary target market will be small business owners

in the Radford University area. Fortem chose small business owners becasue Radford students can help improve local businesses and simultaneously gain real world experiance

This will create a network between students and profession-als in the industry. With the Center of Innovation and An-alytics offering memberships to students that can help gain

mentorships opprotunaties with prospective industry profes-sionals.

Target Markets 7

8

VALS Assesment Model Innovators

Innovation drives the innovators as they are pushing boundaries. Innovators are doing things now to make their future better, this entails getting involved with the Center for Innovation and Analyt-ics to gain certification for their future career. Innovators understand that if they want to do well in life they need to exceed at school along with have well balanced extrecurucular activaties.

Thinkers

Thinkers are more rational and skeptical of advertising. They really have to weigh the benefits and then they can make a decision. When we advertise we need to really give facts and use testimonials of students who are using or have used the center.

Achievers

They are more into what others thin and what everyone else is doing. for this we would use a bandwagon ap-peal. Achievers are people who accept the status quo and do not try to step

ThinkersVALS (Values and Lifestyles) is a proprietary research methodology used for psy-chographic market segmenta-tion. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to their target market.

VALS

They are more into what others thin and what everyone else is doing. for this we would use a bandwagon ap-peal. Achievers are people who accept the status quo and do not try to step out of it. if others are doing it they will follow.

Believers

They are persuaded easily by advertis-ing and by others. Believers are in to watching TV and storylines. Believers are more of just going with the flow peo-ple. They need to have a clear descrip-

They are persuaded easily by advertis-ing and by others. Believers are in to watching TV and storylines. Believers are more of just going with the flow peo-ple. They need to have a clear descrip-tion of what the product is. As long as it works for someone else it will work for them or they will at lease try it.

Positioning

Innovate Your Future! This slogan for the Center for Innovation and Analytics offers major selling propositions that will aid the Center in its endeavors. The

Achievers Believers Media Usage

Younger targets are social media inclined. They are use to everything that is their in the next minute. They are highly involved with their friends on their prospective medias. The so-cial medias that they use the most are Facebook, Twitter, Snapchat, Insta-gram, and Linkedin.

Older targets are knowledgeable about digital medias, however they prefer traditional medias. Tradition-als medias are radio ads, direct mail, print ads. They know about social media but they don’t frequently use them.

VALS and Media Usage 9

Target Market PersonasInnovative Ian

Ian is a current Radford University junior who is a Media Studies major with a concentration in Advertising and a minor in Marketing. He has started his ap-plication for membership into the center, he has more of a creative brain so he feels the center will not be able to help as much as it can. Ian knows that the center can really help him in the job market to become more marketable and a well-rounded employee. Ian did not know about the center until he was nearing compleation of his minor, but the center offers certifications that will help him in the future. He is ready to jump into something new and be creative.

Analytical Amber

Amber is a college sophomore just starting her major in Marketing within the College of Business and Economics at Radford University. After taking some of her classes for marketing she realized that to be competitive when getting out in the job market that means taking credit and non-credit classes for certification in programs like Ex-cel, which the Center for Innovation and Analytics offers. When talking to one of her professors after class one day she learns about the Center and what it has to offer.

Amber thinks it will be useful to her but she still needs to be reassured that the Center can deliver promised services. Amber needs to see consistent advertising promoting the same message of what the Center can do for her and what it offers. Amber is not one just to refer to advertisements so she want to hear from people her age, profes-

sors, and alumni that talk about how the Center has helped them in their professional carrers.

Target Market Personas10

Target Insights

Innovators

Are always taking in information

Are confident enough to experiment

Make the highest number of financial transactions

Are skeptial about advertising

Have international exposure

Are future oriented

Are self-directed consumers

Believe science and R&D are credible

Are most receptive to new ideas and technologies

Enjoys the challenge of problem solving

Have the widest variety of interest and activities

Thinkers

Have “ought” and “should” benchmarks for social conduct

Have a tendency toward analysis paralysis

Plan, research and consider before they act

Enjoy a historical perspective

Are financially established

Are not influenced by what’s hot

Use technology in functional ways

Prefer traditional intellectual pursuits

Buy proven products

Target Insights: Innovators and Thinkers 11

AchieversBelievers

Believe in basic rights and wrongs to lead a good life

Rely on spirituality and faith to provide inspriation

Want friendly communities

Watch TV and read romance novels to find an escape

Want to know where things stand; have no tolerance for ambiguity

Are not looking to change society

Find advertising a legitmate sources of information

Value constancy and stability (can appear to be loyal)

Have strong me-too fashion attitudes

Have a “me first, my family first” attitude

Believe money is the source of authority

Are committed to family and job

Are fully scheduled

Are goal oriented

Are hardworking

Are moderate

Act as anchors of the status quo

Are peer conscious

Are private

Are professionals

Valuse technology that provides a productivity boost

Target Insights: Believers and Achievers12

Brand Positioning

Innovate Your Future

The Big Idea

Innovate Your Future! This slogan for the Center for Innovation and Analytics offers major selling propositions that will aid the Center in its endeavors. The first is that Innovate your Future gives the target market and later customers at the CIA the feeling of empowerment and owning their future. This sense of empowerment they feel when thinking about the CIA will create a positive response to the center through Pavlovian conditioning. Secondly, the word Innovate helps to conjure up an image and expectation of what a customer at the CIA would be able to gain from working with the center. One of the communication goals for this campaign was to offer a consistent message. The big idea of Innovate Your Future of-fers a consistent slogan to go with the CIA’s mission statement. By directly offering a clear slogan that showcases what the CIA advertising mediums will be able to offer a clear and consistent message that will enable people to fully understand the offerings and ideals of the Center for Innovation and Analytics.

Brand Positioning and The Big Idea

The Center for Innovation and Analytics goes hand-in-hand with the College of Business and Economics mission “to provide an active learning environment that develops analyt-ical and innovative business professionals for a dynamic global economy”. The Center is focused on two main pillars. The pillars are Innovation and Analytics.

The first pillar is Innovation and the CIA wishes to accomplish through this pillar is to be-come the “go-to” resource for innovation and value creation.The CIA plans on doing so by bringing together capable and cevoted faculty, an innovative and technology-rich environ-ment, and a strong analytics capability.

The second pillar is Analytics which will focus on postive contributions analytics can have in fact-based decison making and provide the opportunity for practial application that will enrich research, teaching, and learning. This pillar will help students get into analytically focused internships.

13

Creative Brief

Creative Brief

The Center for Innovation and Analytics offers benefits to students on campus that no other center does on campus.

Gain more awareness of the center with students on campus that are not just majors in the College of Business and Economics. By doing this the cen-ter can gain a wide aray of students from different backgrounds and majors across campus. You can have students that think more creative or analyt-ical working hand-in-hand. They will also be able to work with professionals and see what they are struggling with in the current world.

Opportunities

Have the target market participate in events that can benefit them in the future. Create a conversa-tion between professionals and students.

Once the CIA is known to the primary market it will create an awareness about the benefits it has to offer. The CIA teaches students lifelong skills and processes by which they can turn data and infor-mation into innovative ideas that optimize business decisions. The center will assist in securing student access to industry workshops, seminars and con-ferences, internship and co-op opportunities and an independent study-style scholars program.

Proposition

Brand Personality

Reason to Believe

Creative Brief 15

Communication Goals and Objectives:

Goals, Objectives, and Strategy

Tactics

Increase the number of visits to the Center for Innovation

and Analytics by 10% so students can know where the center is located and what it

has to offer.

Increase the CIA’s aware-ness by 10% with Radford

students so they can become aware of the center’s bene-

fits

Print Ads, Brochures, and social media ac-counts will advertise

events coming up in the center.

Offer a consistant mes-sage to the primary target

to create an image and recognition for the center.

Print ads, bus advertise-ments, participation at

club fairs, and radio ads will increase the aware-

ness of the CIA.

All advertising for the center will involve the CIA’s logo or tag line to create a consis-

tant message.

Students

Communication Goals and Objectives: Students 16

Communication Goals and Objectives:

Goa

ls, O

bjec

tives

, an

d S

trate

gyTa

ctic

s

Business Owners

Increase the awareness of the CIA by 15% with busi-ness owners to let them

know about what the center offers to current college stu-

dents.

Direct mail, print ads, and radio advertising will increare the awareness of the center

for business that are interest-ed in joining the center.

Increase the visits by busi-ness owners to the the cen-ter by 15% to get a network started between students

and professionals.

Social media, direct mail, and print ads will promote

upcoming events where pro-fessionals can attend to talk with prospective students.

Communication Goals and Objectives: Business Owners 17

Creative Strategy

19

Print Advertising

Full Size Ad

This advertising is targeted toward the students of the university. Its asking the question “Where do you want to go?”

The answer is the Center for Innovation and Analytics. The ad’s call of action is the website. It also shows a persone

walking into the building where the cen-ter is located.

Media

Print Ad

Distribution

Current Radford Students

Print Advertising: Full Size Ad

Print Advertising Media

Print Ad

Distribution

Small Business

This advertising is targeted toward the small business owners. It has the tagline that the center is using which is “Innovate Your Future”. The center has their logo and website as well as all the social media that they are on.

This is so the business owners can look into the center.

Landscape Full Size Ad

Print Advertising: Landscape Full Size Ad20

Radio Advertising

Media

Radio Ads

Distribution

K92 and Q99

Radio Advertising: Radio Spot

SFXComputer Typing and Clicking

Boy #1:Oh man I’ve started to make my resume and I don’t have much on it. I really need to start having more

useful skills.Boy #2:

What kind of skills would you want?Boy #1:Just certifications in Microsoft, excel, Google analyt-

ics and some real world experience.SFX:

Typing on the computer and mouse clickingBoy #2:

Did you know you could get that right here? At the Center for Innovation and Analytics. They offer

credit and non-credit classes for certifications in the areas your are looking for and much more. Plus

they also have memberships available so you can have a mentorship right here in Radford with a local

business owner.Boy #1:

Oh man! I really need to check it out it sounds per-fert for me and my future!

ANNCR:The Center for Innovation and Analytics is open

Monday through Friday and is located in Kyle Hall on the 2nd floor in room 231, The Center for Inno-

vation and Analytics. Innovate Your Future.END

21

Print Advertising

Direct Mail

This advertising is targeted toward the small business owner around the New Riv-er Valley. It will inform them that the center is open. It shows the businesses that they offer a membership program that involves

two tiers.

Media

Direct Mail

Distribution

Business Owners

Print Advertising: Direct Mail22

Print AdvertisingMedia

Brochures

Distribution

Students and Businesses

This advertising is targeted toward students and businesses to show them what the center has to offer. One of the big things that it is offering is a

membership. The brochures will offer all the information that the consum-er will need to know about the center and why it is important to join.

Brochures

Print Advertising: Brochures

Outside Inside

23

Digital Advertising

Social Media

This advertising is targeted toward the students and small businesses. We will

create awareness with creating social me-dia accounts. The primary target is always checking up on the latest news and events on multiple social media sites. Also, busi-nesses have their own medias that they

use to promote events.

Media

Facebook, Twitter, Instagram

Distribution

Students and Businesses

Digital Advertising: Social Media24

Print Advertising Media

Testimonals

Distribution

Students

This advertising is targeted toward the primary target. The primary target is a generation that likes to know how people benefit from things. The tes-timonals will help with that to show what the student got out of the CIA and

how it is a vital center to the community of Radford University.

Testimonals

Print Advertising: Testimonals 25

ApparelMedia

T-Shirt

Distribution

Students and Businesses

This advertising is targeted toward students and businesses that have a membership with the center. The t-shirt will provide awareness for the

center by showing who are members of the CIA on campus.

Short Sleeve T-Shirt

FrontBack

Appearl: Short Sleeve T-Shirt26

Gurellia Marketing

Stickers, Koozies, and Window Clings

This advertising is targeted toward the stu-dents and small businesses. The center will offer the stickers and koozies at the events

that it hosts and attends. Some of the events will include club fairs and networking events. Radford transit busses would house the Win-dow Clings. The Radford Transit has 12 bus-ses that run daily in the tri-city area to bring

awarness to area.

Media

Stickers, Koozies, and Window Clings

Distribution

Students and Businesses

Back

Front

Stickers

Gurellia Marketing: Stickers, Koozies, and Window Clings

Window Clings

27

Media Stategy

Objectives for reaching the target markets are based on a ten thousand dollar budget. The methods that Fortem think will be the best are print, radio, social, and gurellia marketing. In print we have developed full size ads, direct mail, and brochures. We have also developed a radio ad that will be broadcast over the New River Valley. The Center of Innovation and Analytics will also create free social media sites on Face-book, Twitter, and Instagram. They will also use gurellia marketing with the following elements of t-shirts, stickers, koozies, and window clings. Each part has a different plan to make sure it is maximized to the greatest potential for the awarness for the Center for Innovation and Analytics.

Limitations

$10,000 Budget

20% Contingency Fund

Media Strategy and Limitations28

Advertising and Media Budget

AdvertisementPrint

Full Size Print Advertising Landscape Full Size Print AdvertisingDirect MailBrochuresTestimonals

Radio

Digital

Gurellia

Radio Spot

Social Media

T-Shirts

Stickers

Koozies

Window Clings

Total

Phase I Phase II

$600 $600 $500 $800 $0

$400

$0

$1,500

$500

$375

$240

$5,515 $2,485

Advertising and Media Budget

$0

$0

$1,000

$0

$0

$0

$300$300$285$300

$300

29

Campaign Schedule

Full Size Print Advertising

Landscape Full Size Print Advertising

Direct Mail

Brochures

Testimonals

Radio Spots

Social Media

T-Shirts

Stickers

Koozies

Window Clings

Students

Businesses Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul.

Campaign Schedule30

Campaign Evaluation

In evaluating the advertisng campaign the center would use a survey or questionnaire asking students if they saw the adver-tisements, what they thought of the advertisements, and if they visited the Center for Innovation and Analytics. The evaluation will consist of at least 100 surveys.

The questionnaire would start with two filter question. If the par-ticpant answers “yes” to either question they would proceed to the next question. The questions that would follow the filter questions would be asked specific questions about the center. Then the survey will go over the advertisements that were used in the cam-paign. Each advertisment would be rated on how effective it was in catching the attention of the participant.

To evaluate the questionaire, the responses would be entered into SPSS or another similar program to calculate the results and get percentages by running the appropriate tests. The questions that have fill in the blank answers would have to be coded and added to the rest of the results. From there it is all about interpreting the results.

Another way to evaluate the advertisements would be to have people go out and conduct a short interview with randomly select-ed students or faculty/staff. These interviews would be a con-densed version of the questionnaire where the people conduting the interviews either take notes by hand or use an audio record-ing device. The results would then be brought back and evaluat-ed. They method could potentially be more time consuming and harder to evaluate.

All evaluations would be for the Center for Innovation and Ana-lytics use only and respondents would remain anonymous. Then the center will decided which advertisements are working and improve on those.

Campaign Evaluation 31

Meet the Team

Montana CrawfordBrand Management Specialist

Montana is a Senior at Radford Univer-sity and is from The Plains, Virginia. She is studying Recreation, Parks, and Tour-ism with a concentration in Tourism and Special Events and has two minors, one in Marketing and the other in Appalachian Studies. She promotes sustainable initia-tives for the Radford University campus as the Secretary of Sustainability for the Student Government Association.

Lakyn ParksResearch Executive

Lakyn is a Senior at Radford University and is from Grayson County, Virginia. She is studying Marketing in the College of Business and Economics. She enjoys reading and painting in her free time.

Kyle PerdueCreative Director

Kyle is a Senior at Radford University and is from Franklin County, Virginia. He is studying Media Studies with a concentra-tion in Advertising and a minor in Mar-keting. In his free time he enjoys submerg-ing himself into a good book.

Thea RobinsonAccount Executive

Thea is a Junior at Radford University and is from Falls Church, Virginia. She is studying Media Studies with a concentra-tion in Advertising and a minor in Mar-keting and Management. In her free time she likes to cook meals from the Cooking Network.

Meet the Team32

Citations

Citations

Radford University Strategic Plan 2007- 2017 October 2016 https://www.radford.edu/content/dam/radford/content-files/rustrategicplan717.pdf

Radford University. (2016) About History. Re-trieved from http://www.radford.edu/content/rad-fordcore/home/about/history.html

Radford University. (2016). Center for Innovation and Analytics. Retrieved from http://www.radford.edu/content/cobe/innovation-analytics.html

Radford University. (2016). College of Business and Economics. Retrieved from http://www.rad-ford.edu/content/cobe/home.html

Shipley Center for Innovation. (2016). Retrieved from http://www.clarkson.edu/(S(m0jyyrqzgx-cadv55qjdis1as))/shipley/index.html

Strategic Plan 2013 – 2017. (2016) College of Business and Economics Strategic Plan. Re-trieved from https://www.radford.edu/content/dam/radford/content-files/rustrategicplan717.pdf

University of Cincinnati. (2016). Center for Busi-ness Analytics. Retrieved from http://business.uc.edu/analytics-center.html

Xavier University. (2016). Center for Innovation. Retrieved from http://innovation.xavier.edu/index.html

About Us - Calvin center innovation business | Calvin College. (n.d.). Retrieved 2016https://calvin.edu/centers-institutes/cal-vin-center-innovation-business/about-us

Center for Business Analytics | UVA McIntire School of ... (n.d.). Retrieved 2016https://www.commerce.virginia.edu/cba

Center for Business Analytics Research. (2016). Retrieved from https://business.ku.edu/centers/center-for-business-analyt-ics-and-research

Center for Business Analytics. (2016). Re-trieved from https://www1.villanova.edu/villa-nova/business/centers/businessanalytics.html

Center for Innovation & Analytics. (2016). Re-trieved from http://www.radford.edu/content/cobe/innovation-analytics.html.

Center for Innovation and Entrepreneurship. (2016). Retrieved from https://fisher.osu.edu/centers-partnerships/cie

Michigan State University. (2016). Innovation and Entrepreneurship. Retrieved from http://innovation.msu.edu/

NYU Stern. (2016). Center for Business Analytics. Retrieved from http://www.stern.nyu.edu/experience-stern/about/depart-ments-centers-initiatives/centers-of-research/center-for-business-analytics-2

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