I. Tng quan v chui cung ng

1. Khi nim chui cung ng

Chui cung ng cn gi l chui nhu cu hay chui gi tr l mt thut ng kinh t m t n gin s lin kt ca nhiu cng ty cung ng hng ha v dch v cho khch hng trn th trng.

Chui cung ng l tp hp nhiu cc doanh nghip tham gia, mt cch trc tip hay gin tip, bng dng chy sn phm, thng tin, ti chnh nhm p ng yu cu v i hi ca khc hng.

2. Khi nim qun tr chui cung ng

C rt nhiu nh ngha v qun tr chui cung ng.

Theo Vin qun tr cung ng m t qun tr chui chui cung ng l vic thit k v qun l qu trnh xuyn sut, to gi tr cho cc t chc p ng nhu cu thc s ca khch hng cui cng. S pht trin v tch hp ngun lc con ngi v cng ngh l then cht cho vic tch hp chui cung ng thnh cng.

Theo Hi ng chui cung ng th qun tr chui cung ng l vic qun l cung v cu, xc nh ngun nguyn vt liu v chi tit, sn xut v lp rp, kim tra kho hng v tn kho, tip nhn n hng v qun l n hng, phn phi qua cc knh v phn phi n khch hng cui cng. Qun tr chui cung ng l tp hp cc phng thc, cc qu trnh thit k, lp k hoch, trin khai mt cch hiu qu qu trnh tch hp gia cc nh cung cp, sn xut, kho bi, ca hng hng ha c sn xut v phn phi ng a im, thi gian, cht lng v s lng vi mc ch lm gim chi ph ton h thng v tha mn c dch v khch hng, ti a ha dch v trn ton h thng.

3. Bn cht ca qun tr chui cung ng Qun tr chui cung ng l tp hp nhng phng thc s dng mt cch tch hp v hiu qu nh cung cp, ngi sn xut, h thng kho bi v cc ca hng nhm phn phi hng ha c sn xut n ng a im, ng lc vi yu cu v cht lng vi mc tiu gim thiu chi ph ton h thng trong khi vn tha mn nhng yu cu v mc phc v.

Qun tr chui cung ng th hin tnh nht qung. Th hin da vo s phi hp cht lng v s lng cc hot ng lin quan n sn phm trong cc thnh vin ca chui nhm ci thin nng sut lao ng, cht lng v dch v khch hng nhm t th lc cnh tranh bn vng cho tt c cc t chc lin quan n cng tc ny. V th qun tr thnh cng chui cung ng doanh nghip phi lm vic vi nhau bng cch chia s thng tin v nhng iu lin quan chng hn nh d bo nhu cu, k hoch sn xut, nhng thay i v cng sut, cc chin lc marketing mi, s pht trin mi sn phm mi v dch v, s pht trin cng ngh mi, k hoch thu mua, cc ngy giao hng v v bt k iu g tc ng ti phn phi, sn xut v thu mua.

Qun tr chui cung ng nhn mnh ti vic nh v cc t chc theo cch thc gip cho tt c cc thnh vin trong chui u c li. V th qun tr chui cung ng mt cch hiu qu l thuc rt ln vo mc tin tng , s hp tc, s cng tc v thng tin mt cch trung thc v chnh xc.

Trng tm c bn ca qun tr chui cung ng thnh cng l qun l lun hnh d tr v mc d tr hng ha. N cho php mc d tr ln tha mn khch hng cng thp ti thiu ha chi ph chui cung ng. duy tr s cn bng gia cung v cu cho kho d tr hng ha , chui cung ng i hi thng nht qun l trnh s trng lp gia cc thnh vin trong chui.II. Gii thiu v Coca Cola

1. Gii thiu v cng ty Coca Cola Vit Nam

- 1960: Ln u tin Coca-Cola c gii thiu ti Vit Nam.

- Thng 2 nm 1994: Coca-Cola tr li Vit Nam v bt u qu trnh kinh doanh lu di.

- Thng 8 nm 1995: Lin Doanh u tin gia Coca-Cola ng Dng v cng ty Vinafimex c thnh lp, c tr s ti min Bc.

- Thng 9 nm 1995: Mt Lin Doanh tip theo ti min Nam mang tn Cng ty Nc Gii Kht Coca-Cola Chng Dng cng ra i do s lin kt gia Coca-Cola v cng ty Chng Dng ca Vit Nam.

- Thng 1 nm 1998: Thm mt lin doanh na xut hin ti min Trung - Coca-Cola Non Nc. l quyt nh lin doanh cui cng ca Coca-Cola ng Dng ti Vit Nam, c thc hin do s hp tc vi Cng ty Nc Gii Kht Nng.

- Thng 10 nm 1998: Chnh Ph Vit Nam cho php cc Cng ty Lin Doanh tr thnh Cng ty 100% vn u t nc ngoi. Cc Lin Doanh ca Coca-Cola ti Vit Nam ln lt thuc v quyn s hu hon ton ca Coca-Cola ng Dng, v s thay i ny c thc hin trc tin bi Cng ty Coca-Cola Chng Dng min Nam.

- Thng 3 n thng 8 nm 1999: Lin doanh ti Nng v H Ni cng chuyn sang hnh thc s hu tng t.

- Thng 6 nm 2001: Do s cho php ca Chnh ph Vit Nam, ba Cng ty Nc Gii Kht Coca-Cola ti ba min hp nht thnh mt v c chung s qun l ca Coca-Cola Vit Nam, t tr s ti Qun Th c Thnh Ph H Ch Minh.

- T ngy 1 thng 3 nm 2004: Coca-Cola Vit Nam c chuyn giao cho Sabco, mt trong nhng Tp on ng Chai danh ting ca Coca-Cola trn th gii.

2. Chui cung ng ca Coca Cola Vit Nam

2.1. Cc thnh vin v vai tr ca chng trong chui cung ng

2.1.1. Nguyn liuNguyn liu th to ra nc ung gii kht coca cola:

Nc bo ha CO2:

Nc ung gii kht coca cola l loi nc ung c gas, tc l n c cha CO2, CO2 c cha trong coca cola l yu t to nn s c trng ca sn phm, khng ch nh hng n gi tr cm quan m cn gp phn lm tng bn sinh hc ca chng.

Nh chng ta u bit, trong thin nhin CO2 c to ra t s h hp cang, thc vt cng nh ca con ngi. CO2 cng c to thnh t phn ng chy, nung vi sng, phn ng ln men, hoc t cc ging c cha kh CO2

Th nhng, trong cc nh my sn xut nc gii kht th CO2 thng cdng t hai ngun:

CO2 t cc phn ng ln men ca cc nh my sn xut cn, bia.

CO2 c sn xut do t chy du do vi cht trung gian l(MEA) monoethanol amine.

Cng dng ca CO2

CO2 gp phn to hng v, mc d bn thn CO2 khng c v,nhng khi ha tan trong nc s to ra mt lng nh acid, iu ny to nn v chua cho dung dch, v kt hp vi v chua ca acid cng hng liu to nn v c trng cho sn phm.

Cc bt kh CO2 t do cng kch thch vm ming.

Cc bt kh CO2 si ln trn b mt sn phm lm cho sn phmhp dn hn.

CO2 gip cho s tiu ha tt.

Tc dng nh mt cht bo qun: CO2 ngn chn s pht trin ca vi sinh vt. ng: Nh my cung cp ng cho cocacola nh nh my ng KCP

Thnh ph n ng cng l yu t tham gia to v cho sn phm. Trong nc gii kht c gas thng s dng ng tinh luyn ( ng ct) . Theo nghin cu, trong mt lon nc ngt cha khong 10-14% ng, tng ng vi 30-50g ng. Khi "ung" nhiu nc ng ny, bn s c cm gic no "gi". Nu bn c thi quen ung nhiu nc c gas, bn s b thiu cht mc d bn ang b bo ph.

Mu thc phm (carmel E150d)

Cht to mu thc phm c thm vo thc phm thay th cc mu sc b mt trong qu trnh sn xut hay lm cho thc phm trng bt mt hn.

Mu thc phm l 1 thnh phn bt buc i vi nh sn xut nc ngt. Trong nc ung gii kht cocacola, mu thc phm caramel nguyn cht c lm t ng tan chy.

Mu thc phm ca coca cola c mu nu nht.Mu nu nht trong cc sn phm ung gii kht cocacola thng c lm t ng nu chy hay cht ha hc amoniac (NH3).

Cht to chua ( axit citric)

Axt citric hay axt xitric l mt axit hu c yu. N l mt cht bo qun t nhin v cng c s dng b sung v chua cho cc loi nc ngt Trn 50% axit citric c s dng nh l cht to chua trong cc loi ung.

Axit citric trong vai tr ca mt ph gia thc phm, axt citric c s dng nh l cht to hng v v cht bo qun trong thc phm v ung, c bit l cc loi ung nh. N c k hiu bng mt s E l E330. S E trong nc gii kht cocacola l E338.

Nc coca cola c cha acid citric lm tng tc bi tit canxi lm canxi trong mu thp hn, do c th gy ra thiu ht canxi.

Caffein:

Hu nh nc ung c ga no cng c mt lng caffein to hng v thm thm, kch thch v cm gic thiu mt ci g, nu khng dng, v caffein cng hi gy nghin. Mt lon 12-ounce coca c t 35-38mg.

Caffein l cht c t nhin trong nhiu thc vt khc nhau nh c ph, l tr, ht cola. Caffein c tc dng hng phn ln h thn kinh trung ng v ts lng, c th gy ra mt ng, bn chn, hong ht, lo s, ri lon nhp tim, i tiu nhiu, tng thi calcium qua nc tiu, tng nguy c long xng.

Ngun cung cp caffeine ca cocacola: trc kia loi ung ny cha caffein ly t ht cola, ngy nay cola thng c pha vi caffein nhn to, hoc cng dng caffein t nhin, nh l t ht c ph.

Trong cocacola c cha 1 lng caffeine khong 30 60 mg/500ml.2.1.2. Vt liu

Vi mt sn phm bt k,iu quan trng u tin l nguyn liu sn xut. Nguyn liu bao gm nhng g, s lng bao nhiu, cht lng ra sao, v c cung cp bi ai?

Nc Cca-Cola, loi nc gii kht bn chy nht th gii loi nc trc y tng cha ccain, vn ang c gia gim tng hng v bng mt cht khng c kh nng gy nghin c tch chit t l cca loi l c dng sn xut ccain. T hng nghn nm nay vng ni cao Andes thuc b Ty lc a Nam M (tri di qua 7 quc gia: Achentina, Bolivia, Chile, Colombia, Ecuador, Pdu v Vnzueela), l cca c dng nh mt loi tr tho mc. Trn thc t, l cca rt giu cc cht dinh dng thit yu, gip h tr h h hp v h tiu ha. N cn c coi l mt tc nhn kch thch v l mt loi thuc gim au t nhin. Theo kinh nghim truyn thng ca ngi bn a v nhiu nghin cu khoa hc khng nh rng dng t nhin, l cca hon ton an ton v khng gy nghin. to ra ccain, mt cht gy nghin, t l cca, cn tri qua mt quy trnh ch bin rt phc tp v phi dng n cc nguyn liu ha hc c c tnh.

Ch cca l bt ngun t cy cca, v ch kola bt ngun t qu kola qu ca cy kola, cng h vi cy cacao, dng to hng thm cho loi ung ny.

Vi cc ngun cung cp l:Cng ty Stepan ng ti bang Illinois l nh nhp khu v ch bin l cca dng cho sn xut nc Coke. Cc thnh phn khc l :Bt Samurai DEFGH, bt Samurai 1A, bt chanh sunfill lime v bt cam sunfill orange . L bt cam sunfill orange,Mt s ha cht l: tricalcium phosphate, xanthan gum, ha cht mono calcium phosphate.

Cc cng ty cung cp nguyn vt liu to ln sn phm coca cola bao gm.

Cng ty trch nhim hu hn dynaplast packaging ( Vit Nam ) cung cp v chai cht lng cao cho coca cola.

Cng ty ch bin stepan l cng ty chuyn cung cp l coca cho cng ty coca cola. (cng ty Stepan chuyn thu mua v ch bin l coca dng sn xut nc coca cola).

Cng ty c phn Bin Ha vi thng hiu sovi cung cp cc thng carton hp giy cao cp bo qun v tiu th ni a cho cng ty nc gii kht coca cola Vit Nam.2.1.3. C s sn xutCoca Cola Vit Nam hin c 3 nh my ng chay trn ton quc: H Ni - Nng Tp. H Ch Minh.

Vn u t trn 163tr USD.S im bn hin c trn th trng: 130.000 im bn.

S lng tiu th trung bnh hng nm: trn 100 triu lt nc gii kht.

Doanh s bn trung bnh hng nm: 19 triu thng/ ktDoanh thu trung bnh hng nm: 38.500 triu USD.

S lng nhn vin: 900 ngi.

Trnh t sn xut.

Cc v chai c vn chuyn bi bng chuyn t gi k n nh my, ti y cc chai c tho ra v phn loi da vo tui th v loi nc cha bn trong sau ny.

Sau khi c m np v quan st, chai s c gi n my ra. Thit b quan st ny s kim tra cht c trong chai s dng thit b o lng dn xut, mu sc iu khin bng laser, hng ngoi. Mt chu trnh c tin hnh nhm kim tra v sinh tuyt i ca chai. Sau khi c lm sch, b phn kim tra kim tra chng c ng kch c, bin dng, r r, hng ren, mu sc v cc hng hc khc. Mi chai c kim tra trong khi di chuyn s dng h thng x l nh v n chp bo hiu. b phn in y, l trung tm ca nh my v iu khin vn tc chu trnh ca ton b nh my, cho ra 50,000 chai mt gi. N c s dng 1 bng chuyn vi 154 trm in y, y cc chai ln u tin c in y vi cacbon ioxit lm gim thi gian in y. S cn bng p sut trong chai m bo chai c in y m khng b dng xoy, mc cht lng trong chai c iu khin bng in t dn xut ca sn phm. Sau cc chai c a i dn nhn vi cc d liu sn xut. Sau khi c ng gi, sn phm hon chnh c th c ct trong kho giao cho khch hng.2.1.4. Phn phi

Nm qua hot ng coca cola Vit Nam rt kh quan. Sn phm ca coca cola t c mc tng trng cao. Hin c 50 nh phn phi ln. 1500 nhn vin, hng nghn i l phc v ngi tiu dng Vit Nam.

Ni chung th trng nc gii kht Vit Nam tng trng rt nhanh khong 15% mt nm. Ring coca cola c mc tng trng nhanh hn.

Sn phm ca coca cola c sn xut ti ba nh my ln t TP H Ch Minh, Nng v H Ni. Vi ba nh my ba min to thun li cho cng ty m rng mng li phn phi ba min cung cp y sn phm cho cc i l cc khu vc ny. i vi nc gii kht khu phn phi l rt quan trng. Vic pepsi vo th trng Vit Nam trc ln lm gi nhiu th phn hn coca cola. V th coca cola vn phi m rng cc i l phn phi thng qua cc i l, cc qun caf, nc gii kht nh hng. Thu ht cc i l bng cc hot ng h tr cc i l nh : tng d, h tr trang tr ca hng, h tr ti chnh2.1.5. Bn l

Sn phm coca cola c by bn ti cc im bn trn khp c nc c siu th, cc ca hng nh l.

Trn th gii c khong 14 triu im phn phi sn phm coca cola v mi ngy trn th gii c khong 1 t sut coca cola c tiu th. Vit Nam c 3 nh my ng trai trn ton quc v s im bn hin c trn thi trng khong 130 000 im bn.( nm 2008).

Ti BIG C nu t chn vo gian hng by bn nc gii kht bn s thy s hin hu ca sn phm coca cola vi nhng v tr by bn rt c li th. Sn phm coca cola bao gi cng c by ngang tm mt hoc ngy trc v gia hnh lang hay nhng ni bt mt nht. Tt nhin c c v tr u th nh vy coca cola cng phi b ra mt hon chi ph khng nh cht no.

Ti cc nh hng, qun n, qun nc gii kht bn s thy sn phm coca cola c by bn rng di v ph bin d phc v nhu cu ca gii kht ca ngi dn.

Cc rp chiu phim cc trung tm vui chi gii tr cng c coca cola tn dng ti a cho vic phn phi sn phm ca mnh. V coca cola th lun c mt v tr by bn bt mt nht thu ht khch hng nht.

Bn cnh th s kt hp tuyt vi gia coca cola vi Mc Donald cng em li cho khch hng mt cm gic tuyt vi khi thng thc mn n ny. Li dng u im ny coca cola phn phi rng di cc sn phm ca mnh ti cc nh hng Mc Donald v ch thnh mt thi quen khng th thiu ca khch hng khi vo nh hng Mc Donald.2.1.6. Ngi tiu dng

i tng khch hng ca sn phm coca cola rt a dng v phong ph. Coca cola ph hp vi hu ht cc i tng khch hng t ngi gi cho ti tr nh. Sn phm cng khng nh c v th ca mnh trong lng khch hng mi la tui v gii tnh khc nhau.

i vi tr em mc d ung nhiu coca cola l c hi cho sc khe c th gy bo ph, su rng Nhng nu cc bc ph huynh c th cho con em mnh ung mt lng va th li rt c li. Hu ht cc em u a thch sn phm ny bi hng v c bit cng nh mu sc ca v trai. Nhng iu lm kch thch s sang to v hng phn trong qu trnh hc tp v vui chi ca cc em.

Coca cola l la chn hng u ca phi p trong cc bui hi hp. Trong khi cc ng my ru thoi mi vi ru, bia th ch em ph n cng c th ghp phn lm khng kh vui v thoi mi vi nhng lon coca cola.

Coca cola cn l nc ung biu tng cho sc tr, sc khe ca thanh thiu nin. Vi hng v c trng lm bn c cm gic sng khoi v mt m nh tng thm hng v cho cuc sng. Ung coca cola mang li cm gic t tin hn khng nh c tinh mnh m i vi gii tr. thu ht gii tr cng ty coca cola Vit Nam t chc mt lot cc hot ng hng ti gii tr nh:

M Coca-Cola, bt tun sang khoai vao tai cng vin L Thi Ring.

Ung Coca-Cola, gi lai np chai i qua phong cach.2.2. M hnh chui cung ng ca Coca Cola

Hnh mang tnh minh ha

Chui cung ng Coca Cola Vit Nam

3. Phn tch cc yu t tc ng n chui cung ng

3.1. Cc yu t thnh cng ca chui

- Coca Cola xy dng mt chui cung ng thnh cng.

Mc d vo th trng Vit Nam sau pepsi nhng cng ty TNHH coca cola Vit Nam xy dng rt tt chui cung ng ca mnh.

iu c minh chng bi sn lng tiu th sn phm ca coca cola ng nht, nh trong th trng gii kht ca Vit Nam.

Vo Vit Nam vi nhng thiu thn v c s vt cht k thut cng nh s ngho ln lc hu nhng coca cola VN cng tng bc khc phc kh khn pht trin mt cch ln mnh v chim c s tin yu ca ngi tiu dng Vit Nam.

C c thnh qu trn nh vo s vn dng, qun l tt ca chui cung ng. Thc hin i mi mt cch ng b, thng nht. c c nhng chin lc kinh doanh lu di nh vy i hi s n v hp tc mt cch ti u gia cc khu trong chui cung ng nh : nh cung cp vt liu, doanh nghip , vn chuyn kho bi, cc nh phn phi bn bun bn lv nhiu yu t khc.

- Nm bt, x l thng tin mt cch nhanh nhy.

Nm bt v x l thng tin l mt yu t v cung quan trng trong chui cung ng. Chui cung ng c thnh cng v trn chu c hay khng ph thuc vo s tng tc v thng tin ca cc thnh vin trong chui.

Trong cuc u gia coca cola v pepsi gi vng c th phn ca mnh th cc b phn trong chui cung ng ca coca phi hp rt nhp nhnh c th p tr li cc hnh ng ca pepsi trn th trng.

V d: khi pepsi c nh gim gi hay khuyn mi th ngay lp tc cc nh phn phi i l ca coca cng ng lot gim gi khuyn mi

lm c iu ny i hi h phi thit lp mng li thng tin xyn sut chnh xc v nhanh nhy.

Bt kp vi thi i coca cola Vit Nam cng c nhng chiu thc tro bn hng trn mng p ng nhu cu ca cc bn tr am m internet v s tin dng m cuc sng hin i em li. Hin nay sn phm ca coca cola c tro bn, gii thiu trn mt s mng x hi v din n.

- Tn dng ti a mi ngun cung trong chui cung ng.

l ngun cung v nguyn liu nhin liu gi r v sn c. Ngun cung lao ng di do v c tay ngh cao, ngi lao ng cn c chu kh, sang to - Qun l v lp k hoch sn xut kinh doanh

doanh nghip hot ng mt cch c hiu qu th vic ln k hoch sn xut kinh doanh l iu ti quan trng.

ng ghp vo s thnh cng ca coca cola khng th khng ni ti nhng k hoch sn xut kinh doanh ca cng ty. l nhng tin c bn cng ty c th ng vng trn th trng cng nh ch ng trong sn xut kinh doanh v vn hnh chui cung ng ca mnh. Nh c k hoch kinh doanh di hn m coca cola c th tn dng c mi ngun lc v d tr nguyn vt liu, qun l ti chnh cht ch c th u t mt cch hiu qu nht. Chnh sch kinh doanh gip iu tit cung cu trn th trng p ng mong mi ca ngi tiu dng. Hn ch nhng ri ro khng nhng cho doanh nghip trung tm m cho ton b chui cung ng.

- Pht trin quan h khch hng v qun l tt nhn s cng l mt thnh cng ca coca cola.

Mc d c mt Vit Nam sau pepsi nhng coca cola Vit Nam khng ngng m rng th trng v tm kim khch hng.

Coca cola dn dn chim c v th rt ln trong long ngi tiu dng Vit Nam. Tr thnh sn phm quen thuc i vi cuc sng ca tng c nhn v tng gia nh Vit.

c c thnh cng y coca cola khng ngng tung ra cc chiu qung co, tip th c sc ph hp vi nt vn ha ngi Vit. Cng vi mt lot cc chng trnh khuyn mi , gim gihp dn.

3.2. Cc yu t tht bi

- Cha c s lin kt v r rng gia cc yu t mt xch trong chui cung ng.

l tnh trng chung ca nhiu chui cung ng v rt tic coca cola Vit Nam cng mc phi tnh trng ny. H cha thng nht c thng tin gia cc yu t trong chui cung ng vi nhau v cha tht s lin kt mt cch cht ch dn n nhng bt ng quan im, li ch. in hnh l v vic coca cola Vit Nam kin cc i l ca mnh nm 2005.

Coca-Cola thu ht cc i l c quyn bng nhng chnh sch u i hp dn, to s gn b gia cng ty v i l: Cc i l khng c bn cc sn phm ca cc i th cnh tranh, b li Coca-Cola s tr cho cc i l tin chit khu c quyn 1.000 ng/kt. Nhng trong qu trnh giao nhn hng, vic ghi ha n rt s si. Cc i l hu nh khng c mt giy t no c gi tr php l rng buc. Ngc li, cng ty cn c vo giy xc nhn cng n kin theo th dn s. Ch ring 10 i l ang l b n trong cc v kin i n ca Coca-Cola m TAND TPHCM ang th l gii quyt, s tin n hng ln n gn 6 t ng, cha k li sut qu hn v gn 70.000 kt v chai quy thnh tin.

V vic ny gy ra khng t tn hi cho coca cola Vit Nam v lm mt i hnh tng ca coca cola trong lng nhng ngi tiu dng.- Pht trin v qun l nhn s cha tht s mang li hiu qu ti u

Cuc chin gia coca cola v pepsi l mt v d minh chng d dng cho nhn nh trn.

Trn th trng tiu th ton cu th lng tiu th ca coca cola bao gi cng nhnh hn pepsi nhng Vit Nam th ngc li. Ti sao li nh vy? Trn sn chi ton cu, Coca-cola chim th thng phong so vi Pepsi nh chin lc tip th v qung co ca h. Ring th trng Vit Nam, Pepsi khng nhng c c mt h thng phn phi tt trn ton x Vit Nam (nh ti trc) m h cn c c nhng nh qun l v iu hnh gii c th v nh nhng tng qun

H l nhng ngi Vit khng nhng am hiu cng ngh tip th m ng thi h cng rt am hiu tm l ca ngi Vit iu ny rt quan trng. Nh vy, Pepsi lun y lui bt c t phn cng ginh git th trng no ca Coca-cola. y l iu m coca cola vn cn thiu v yu.

- Cc khu vn chuyn kho bi, bo qun, qun l cng nh gim st sn xut cha c s thng nht cht ch v qun tr cung ng.

Do cha thc hin tt cng tc vn chuyn v kho bi dn ti mt s sn phm ca coca cola b khch hng phn ln cha ht hn s dng b mc hng. C th nguyn nhn do v trai b h trong qu trnh vn chuyn.

Cng tc gim st sn xut khng tt dn ti li trong cc sn phm nh xut hin pin trong nc coca cola.

iu ny cho thy s thiu lin kt gia doanh nghip sn xut vi vi cc nh phn phi, cc i l ca mnh. Mi xy ra hin tng ng tic sn phm n tay ngi tiu dng mang nhng li khng th chi ci c.

- Cc mt xch trong chui cha c s phi hp nhp nhng v n .

Nm 2005 coca cola Vit Nam b ln n v s dng nguyn liu qu hn s dng.

iu cho thy rng thc trch nhim ca nh cung cp nguyn vt liu cha tt. thc v qun l lung hng d tr( c th l nguyn vt liu sn xut coca cola) cn thiu v yu. ng thi cng cho thy s yu km trong cng tc chuyn ti, lm bt thng tin ca cc thnh vin trong mt xch, gia nh sn xut v nh cung cp nguyn vt liu.

H Ni

Nng

TP H Ch Minh

CTdynaplast packaging ( v trai)

CT stepan(l coca)

CTCP Bin Ha (hp giy

Nc bo ha CO2

ng

Mu thc vt

Cht to chua

caffein

Ngi tiu dng

Tr nh

Thanh thiu nin

Ph n cng s

Cc h gia nh

Bn l

Nh hng

MC Donald

Trung tm vui chi

Ca hng bn l

Cc hng qun gii kht

i l v phn phi

Cc i l

Cc siu th bn bun

Cc nh phn phi ba nim

Bc trung nam