Chrysler Dodge Jeep Promotional Advertisement

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inspiration CHRYSLER, JEEP ® AND DODGE E-MAGAZINE ISSUE 10 - SPRING 2009 +plus • 2009 FRANKFURT MOTOR SHOW • GRAND VOYAGER PRODUCTION • MOPAR SUNDAY • DODGE CALIBER REFRESH PT CRUISER SPECIAL EDITION HAS ARRIVED

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Transcript of Chrysler Dodge Jeep Promotional Advertisement

Page 1: Chrysler Dodge Jeep Promotional Advertisement

inspirationCHRYSLER, JEEP® AND DODGE E-MAGAZINE

ISSUE 10 - SPRING 2009

+plus• 2009 FRANKFURT MOTOR SHOW• GRAND VOYAGER PRODUCTION• MOPAR SUNDAY• DODGE CALIBER REFRESH

PT CRUISER SPECIAL EDITION HAS ARRIVED

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ISSUE 10 - SPRING 2009 �INSPIRATION

inspirationCHRYSLER, JEEP® AND DODGE E-MAGAZINE

This product is a publication of Chrysler Group LLC. All product illustrations, specifications and pricing are subject to change without notice. Chrysler Group LLC reserves the right to change model details, specifications and pricing without notice or obligation - which are considered necessary to the purpose of product improvement or for the reason of design and/or marketing. Some images may contain options or extras that are not available in Australia. Contact your authorised Chrysler, Jeep® or Dodge dealer for the most current information. For more information please call 1300 005 337.

4 IN BRIEFA quick recap of what has been going on in the world of Chrysler.

10 NOT YOUR TYPICAL SHOW AND SHINEClassic and modern Mopar muscle was on display and blasting down the quarter mile at this year’s Mopar Sunday at Willowbank Raceway in Queensland.

14 HIGH CALIBER With an all-new interior design highlighted by soft-touch premium materials, the Dodge Caliber is a five-door hatchback that combines a sporty coupe-like profile with the stance and functionality of an SUV.

21 SOMETHING SPECIAL Featuring exclusive design elements and a long list of standard features, the Special Edition PT Cruiser is the one you’ve been waiting for...

24 2009 INTERNATIONAL MOTOR SHOWSome of the Chrysler, Jeep and Dodge highlights from the 2009 International Motor Show in Frankfurt.

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dodge.com.au jeep.com.auchrysler.com.au

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THE MOPAR ADVANTAGEGIVE YOUR

JEEP

CARRIERS & CARGOEXTERIOR ENHANCEMENT

INTERIOR PROTECTION

MOPAR PERFORMANCE

AUDIO & ELECTRONICS

MAINTENANCE

Authentic PerformAnce

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in briefCHRYSLER NEWS AND EVENTS

Chrysler Group LLC has recently announced that production will continue for the legendary Dodge Viper SRT10.

Originally slated to cease production in December 2009, the Chrysler Group Conner Avenue Assembly Plant — the exclusive home of Dodge Viper production since 1995 — will continue to build the V10 powered sports car. Chrysler Group is no longer pursuing a sale of the Viper business assets.

“The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe,” said Mike Accavitti, President and Chief Executive Officer, Dodge Brand. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand.”

Introduced as a concept car in 1989 at the North

American International Auto Show in Detroit, the Dodge Viper was designed and engineered to test public reaction to the concept of a back-to-basics, high-performance, limited production sports car.

The reaction was so overwhelming that customer orders began to flow in even before the auto show was over. Chrysler Corporation immediately decided to determine the production feasibility on transforming the crowd-pleasing Dodge Viper show car into a limited-production sports car in no more than three years.

In May 1990, after months of intensive study and testing, Chrysler Corporation announced that the Dodge Viper, powered by an aluminium V10 was a “go.”

Dodge Viper production began in May 1992 at the New Mack Assembly Plant and was moved to Conner Avenue in October 1995. Viper V10 engine production transferred

Sergio Marchionne, the Chief Executive Officer of both Chrysler Group LLC and Fiat S.p.A., has been named the Industry Leader of the Year and Europe CEO All-Star by Automotive News.

“Over the past year, Marchionne has been the most vocal, visible and successful agent of change inside the automotive industry,” the industry publication said in its annual All-Stars edition. “His audacity and pedal-to-the-metal approach to reshaping the industry has made him Automotive News’ Industry Leader of the Year for 2009.”

Mr. Marchionne also took home the magazine’s top European CEO Award.

According to Automotive News, “Marchionne is changing the culture at Chrysler and putting the company on a new track, with a new brand-driven organisation and a robust product plan using Fiat-based models. For his bold and decisive moves, Sergio Marchionne is our choice of Europe CEO All-Star and Industry Leader of the Year.”

Mr. Marchionne was named Chief Executive Officer of the Chrysler Group LLC in June.

Previously, Mr. Marchionne was appointed Chairman of CNH Case New Holland in April 2006 and Chief Executive Officer of Fiat Group Automobiles in February 2005. He was appointed Chief Executive Officer of Fiat S.p.A. in June 2004 and has been a Member of the Board since May 2003.

DODGE VIPER SRT10 LIVES ON SERGIO MaRchIONNE NaMED INDuSTRy LEaDER Of ThE yEaR

Sergio Marchionne (left) with Chrysler Group LLC Chairman C. Robert Kidder (right)

from Mound Road Engine to Conner Avenue Assembly in May 2001. In 2008, Dodge introduced the all-new, fourth generation Dodge Viper SRT10. With more horsepower, more torque and more than 30 exterior and interior colour combinations, the latest Viper gives enthusiasts the performance they expect on the track and off, with more factory customisation options than before.

For 2009, the Dodge Viper SRT10 offers outrageous power, with an 8.4-litre, 450 kW V10 engine, contributing to blistering acceleration (0-100 km/h in less than four seconds), setting an American sports car benchmark.

To date, more than 25,000 Dodge Vipers have been built.

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in briefCHRYSLER NEWS AND EVENTS

SWITchING GEaRSMotoGP Fiat Yamaha Team riders Valentino Rossi and Jorge Lorenzo recently test drove the Dodge Challenger SRT8 at the MotoGP Red Bull U.S. Grand Prix weekend in Laguna Seca, California.

While not as nimble as their MotoGP bikes, the modern version of this iconic American muscle car sets its own performance standards whether on the street or on the track with a top speed of 274 km/h.

Rossi (pictured far right) is only the second rider in MotoGP history to reach the milestone of 100 Grand Prix victories.

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in briefCHRYSLER NEWS AND EVENTS

Chrysler Australia has again teamed up with the TODAY Show as the official vehicle of the morning show’s weather segment. With the success of the sponsorship the daily live weather broadcast will continue with vehicles from Chrysler Australia.

Various vehicles from the Jeep® range will be the perfect fit for supporting the charismatic TODAY Show weather host, Steve Jacobs. Throughout the sponsorship the TODAY Show Jeeps will feature a range of models including the Jeep Patriot, Jeep Cherokee and the iconic Jeep Wrangler.

These Jeep vehicles will be used weekdays on Channel Nine by Steve Jacobs to deliver live weather reports and announce the whereabouts of the TODAY Show Jeeps around Australia. The vehicles deliver goodies to hundreds of TODAY Show fans who attend the live broadcasts. This summer vehicles will become the ‘TODAY Show Summer Jeeps’ and will appear every weekend in addition to their weekday early morning starts, at various community events.

The TODAY show is Australia’s landmark breakfast program. The three-and-a-half hour show utilises the Nine Network’s extensive satellite facilities to present daily news as it breaks around the world. “With the weather warming up, the Today Show are looking forward to cruising with the TODAY Jeeps from today and across the summer” said weather producer Jerry Campbell.

Taking the place of the PT Cruisers from July will be the ever capable Jeep Wrangler Unlimited. The Jeep Wrangler Unlimited started a new chapter in four-wheel driving. The Jeep Wrangler is the culmination of evolutionary, authentic Jeep styling and a legacy of over 65-years of ultimate off-road performance know-how.

The TODAY Show weather with Steve Jacobs is live weekdays on Channel Nine from 6.00am.

chRySLER BRINGING auSTRaLIa’S WEaThER EVERy Day

Chrysler Group LLC has recently announced that the company’s Windsor Assembly Plant has begun production of Grand Voyagers for international markets. The facility’s Flexible Manufacturing System enables diesel models and right-hand drive versions to be built on the same line as the left-hand drive and petrol models.

The Chrysler Grand Voyager is sold in more than 80 countries. Chrysler first began offering right-hand drive versions of its people mover in 1997 for markets such as the United Kingdom, Japan, Australia, New Zealand, South Africa, Singapore, and the Philippines.

Chrysler Group has sold more than 12 million people movers worldwide since the company invented the segment more than 25 years ago, including more than 11,500 in Australia since 1997.

The segment leading Chrysler Grand Voyager offers more than 65 people mover-first features, such as the innovative Stow ‘n Go® and Swivel ‘n Go™ seating and storage systems.

The Windsor Assembly Plant was constructed in 1928 and began production of the award-winning Chrysler people movers in 1983. The 4.01 million square foot facility occupies 176.92 acres and employs approximately 4,627 workers.

chRySLER GROuP LLc aNNOuNcES PRODucTION Of GRaND VOyaGER aT ThE WINDSOR aSSEMBLy PLaNT

The Chrysler Group Toluca Assembly Plant – the exclusive home of Chrysler PT Cruiser – will continue to build the quality-proven, versatility packaged and “too cool to categorise” small car.

“The heritage-styled Chrysler PT Cruiser continues to be a global success story,” said Peter Fong – President and Chief Executive Officer – Chrysler Brand and Lead Executive for the Sales Organisation, Chrysler Group LLC.

“With more than 1.3 million PT Cruisers sold in more than 60 countries since 2000, we’re excited to announce we’re re-energising the iconic and award-winning PT Cruiser.”

The Chrysler Group changed the landscape of the automotive market when it introduced the segment-busting Chrysler PT Cruiser nearly 10 years ago. Its one-of-a-kind exterior styling and Swiss Army knife-like interior flexibility, offered at a compact car price, redefined the small-car segment and became an instant hit with consumers.

High-quality, craftsmanship, performance and functionality continue to give the award-winning Chrysler PT Cruiser a leg up on the competition. For years, leading consumer magazines and third-party studies have recommended the PT Cruiser for its consistently high levels of quality and refinement—tying for first place in J.D. Power’s Initial Quality Survey (IQS) in July 2009.

cRuISIN’ ON - chRySLER PT cRuISER WILL cONTINuE PRODucTION

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NOT YOUR TYPICAL SHOW AND SHINEClassic and modern Mopar muscle was on display and blasting down the quarter mile at this year’s Mopar Sunday at Willowbank Raceway in Queensland.

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Several hundred racing and show and shine entrants along with close to 3000 Mopar enthusiasts assembled at this year’s Mopar Sunday on July 26th at

Willowbank Raceway in Queensland. Supported by Chrysler Australia, Albion and Leo Muller

Chrysler Jeep® Dodge, Mopar Sunday is not your typical show and shine. It’s a muscle car event that also gives owners of classic and modern Chrysler vehicles the chance to drag race each other in a controlled environment.

Last year Chrysler Australia launched their Mopar Performance Centre concept at Mopar Sunday. Today, there are 17 Mopar Performance Centres around Australia who are authorised to fit and supply Mopar Performance parts to various Chrysler, Jeep and Dodge vehicles.

This year the team from Chrysler Australia launched a new performance kit for 300C owners that will further boost the performance of their SRT8 called Team Mopar 6.1 Pack. The Team Mopar 6.1 Pack can be fitted to any 300C SRT8 and consists of a Mopar exhaust, Mopar air intake, Mopar coil-over suspension and Mopar grille.

Another highlight of the event was Team Mopar Australia’s Dodge Pro Stock drag car. The HEMI-powered Dodge driven by Lee Bektash made two exhibition runs during the day and achieved the fastest time down the quarter mile of the day with a 7.1 second pass.

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“What a great day. This was the second time we went to Mopar Sunday and the support from the Mopar fans is awesome”, said Lee Bektash, Team Mopar driver.

This year marked the seventh year for Mopar Sunday and the sixth year Albion Chrysler Jeep Dodge and Leo Muller Chrysler Jeep Dodge are sponsored the event.

For all the latest news regarding all things Mopar, visit www.mopar.com.au.

“What a great day. this Was the second time We Went to mopar sunday and the support from the mopar fans is aWesome”

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put on your sunday BestSome highlights from this year’s event. Special thanks to Sam Tatton for these images. For more images of the day please visit www.moparsunday.com

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HIGH CALIBERWith an all-new interior design highlighted by soft-touch premium materials, the 2010 Dodge Caliber is a five-door hatchback that combines a sporty coupe-like profile with the stance and functionality of an SUV. Here is a preview of things to come.

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ISSUE 10 - SPRING 2009 1�INSPIRATION

The updated Dodge Caliber is a five-door hatchback that combines a sporty coupe-like profile with the stance and functionality of an SUV. It features an all-new refined

interior and Common-rail Direct (CRD) diesel engine to satisfy the needs of discerning customers.

This all-new Euro V capable engine is paired to a six-speed manual transmission and produces 120 kW and 320 N.m of torque, delivering 16 percent more power, 3 percent more torque and 5 percent improvement in fuel consumption (5.8 L/100 km compared to 6.1 L/100 km). Forged steel

connecting rods, aluminium head and pistons, and fourth-generation direct-injection system provide durability, weight reduction and performance. Passenger refinement also improves as dual balance shafts and sound-deadening materials reduce the diesel engine’s vibration and harshness by 25 percent compared with the previous Dodge Caliber CRD.

The new Dodge Caliber debuted at the 2009 International Motor Show (IAA) in Frankfurt, featuring an all-new refined interior with a more harmonious design aesthetic executed with premium materials and craftsmanship. An all-new designed instrument panel features a more integrated look and includes additional cubby space, centre storage bin and larger climate controls. Bright satin silver accents add contrast to Dodge Caliber’s interior design, while chromed accents brighten heating, ventilation and air conditioning (HVAC) vents, shift bezel, door handles

and cluster rings. New door-trim panels and centre console with armrest split-lid feature padded soft-touch materials for improved passenger comfort.

In addition, the Dodge Caliber offers an array of unique interior features in its segment, including Chill Zone™ cooled-beverage storage bin, Uconnect™ Navigation with voice commands, iPod® Control, rechargeable LED flashlight

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All-new interior design highlighted by soft-touch premium materials

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All-new designed instrument cluster with bright silver highlights

Chill Zone™ cooled-beverage storage bin and iPod® Control

and an available MusicGate Power™ Sound Group, which includes two articulating speakers packaged in the lift gate that swing down for tailgating and other activities.

The Dodge Caliber was the top-selling Chrysler Group LLC vehicle outside North America in 2008.

Please note: Overseas models, images and specifications shown. Some of these may not be available in Australia. Please contact your dealer for the latest information available.

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Illuminated cup holders

60/40 split-folding rear seats

Fold-flat front passenger seat

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SOMETHINGSPECIALFeaturing exclusive design elements and a long list of standard features, the Special Edition PT Cruiser is the one you’ve been waiting for...

CHRYSLER GRAND VOYAGERTHE ULTIMATE MULTI UTILITY VEHICLE

It is our pleasure to welcome you to the new Chrysler Grand Voyager, delivering premium convenience and elegance throughout and catering to your every need.

To find out more about the entire Chrysler product range or to locate your nearest Chrysler dealer, visit chrysler.com.au

The Chrysler Grand Voyager, a part of Chrysler’s superb range of vehicles.

300C SEBRING GRAND VOYAGER300C TOURING SEBRING CABRIO PT CRUISER

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Only available in Brilliant Black exterior paint, the Special Edition 2009 Chrysler PT Cruiser comes with a host of extras that not only add value but

also differentiate the already unique appearance of the PT Cruiser.

The all-new cross-hatched, solid billet aluminium grille is individually milled and machined for a true sense of customisation. New 17-inch SRT Design wheels provide an athletic stance while filling up Chrysler PT Cruiser’s uniquely styled fenders. Chromed body-side trim spears provide subtle highlights.

New Embossed Momentum seat fabric has a performance feel, detailed look and expressive design via secondary layered silver accents. A leather-wrapped steering wheel with bright silver accents provides a great view to the large satin-silver finished gauge cluster with chromed rings. Premium floor mats add a final touch to this Special Edition Chrysler PT Cruiser.

Chrysler is limiting production of its factory-customised PT Cruiser and only a handful of these vehicles are making their way to Australia.

Based off of the 2009 Chrysler PT Cruiser Touring, the Special Edition is available with the 2.4-litre powertrain that is perfect for cruising any avenue. The standard 2.4-litre naturally aspirated 16-valve petrol engine produces 105 kW and 214 N.m of torque and is coupled to a 5-speed manual or an optional four-speed automatic transmission.

The 2009 Chrysler PT Cruiser Special Edition is well appointed with standard equipment including: power windows with auto-down function on both front windows,

2009 SPECIAL EDITION PT CRUISER The 2009 Special Edition PT Cruiser includes the following unique equipment:

Brilliant Black exterior paint onlyUnique 17-inch SRT Design wheelsUnique bright upper grilleChrome body side trim spars, front accents and door lock knobsUnique premium cloth with heated front seatsLeather wrapped steering wheel with bright spokesAM/FM/6-disc CD audio system6-Boston Acoustics premium speakers and 368-watt amplifierSunroof with tilt and slide functionsDeep tint sunscreen glassUnique floor mats

PRIcINGThe Base Vehicle Price (BVP) is $29,990 for the 5-speed manual or $31,990 for the 4-speed automatic variant.

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AM/FM stereo with six-disc CD player, 65/35 fold/tumble/removable rear seats, a centre console with sliding armrest and storage, Chrysler signature analogue clock, compass, temperature display, air conditioning, manually adjustable front seats with seat heaters, floor mats, cruise control and leather-wrapped steering wheel.

To top off interior appointments and as an added bonus, a 368-watt Boston Acoustics premium sound system and power sunroof are standard for this Special Edition model.

Standard exterior equipment includes body-colour front and rear fascias, body-colour fog lamp surrounds, Chrysler winged badge on the hood and lift gate, billet aluminium

cross-hatch pattern grille, chromed door handles, chromed body-side trim spars, 17-inch SRT Design wheels, fog lamps and a hoop spoiler on the rear.

The Special Edition PT Cruiser is available in strictly limited numbers so contact your dealer for more information

chRySLER PT cRuISER PRODucTIONSince its launch as a production vehicle in February

2000, over 7,000 PT Cruiser vehicles have been sold in Australia, and over 1.3 million have been sold worldwide.

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200� INTERNaTIONaLMOTOR ShOWfRaNKfuRTThe International Motor Show or Internationale Automobil-Ausstellung (IAA) is considered the world’s largest motor show. It is held in Frankfurt, Germany with a history dating as far back as 1897. The following images are some of the highlights on the Chrysler Group stand at this year’s event.

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Mopar also unveiled a “Moparised” Jeep Cherokee and Wrangler Unlimited with both vehicles feauturing a chromed front grille, tubular side steps, chrome-covered side mirrors, chrome fuel filler cap and larger 18-inch chrome-aluminium wheels.

Please note: Overseas models, images and specifications shown. Some of these may not be available in Australia. Please contact your dealer for the latest information available.

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cont

act u

s MORE INfO

For more information on any vehicle within the Chrysler, Jeep or Dodge range you can visit any of the following pages:

chRySLERhttps://www.carsales.com.au/new-cars/chrysler/request.aspx

JEEPhttps://www.carsales.com.au/new-cars/jeep/request.aspx

DODGEhttps://www.carsales.com.au/new-cars/dodge/request.aspx

Alternatively, please fill in the form below either fax back or mail to:

chrysler australiaFax No.: (03) 9566 6288

chrysler australiaReply Paid 4214Mulgrave VIC 3170

Please specify which vehicles you are interested in:Chrysler 300C Chrysler PT Cruiser Jeep Wrangler Jeep Cherokee Dodge Caliber

Chrysler 300C Touring Chrysler Voyager Jeep Wrangler Unlimited Jeep Grand Cherokee Dodge Avenger

Chrysler Sebring Jeep Compass Jeep Commander Dodge Nitro

Chrysler Sebring Cabrio Jeep Patriot Dodge Journey

Title: First Name: Last Name:

Address:

City: State: Postcode:

Telephone (BH): Telephone (AH): Mobile:

Email:

When do you intend to purchase your next vehicle? within 6 months 6 - 12 months 1 year +

Please contact me to arrange a quote Please contact me to arrange a test drive

Please do not add my details to your records for future mailings on special offers, promotions and new products releases.

PRIVacy STaTEMENT. At Chrysler Group LLC we share your concern over privacy. Your personal details will not be disclosed to other parties outside of Chrysler, the authorised dealer network or service providers acting on our behalf. To obtain a copy of our full Privacy policy, please visit any of our websites and click on the “Privacy Statement” link.

REQUEST FOR INFORMATION

Page 17: Chrysler Dodge Jeep Promotional Advertisement

This is a publication of Chrysler Group LLC. All product illustrations, specifications and pricing are subject to change without notice. Chrysler Group LLC reserves the right to change model details, specifications and pricing without notice or obligation - which are considered necessary to the purpose of product improvement or for the reasons of design and/or marketing. Some images may contain options or extras that are not available in Australia. Contact your authorised Chrysler, Jeep and Dodge

dealer for the most current information.

dodge.com.au jeep.com.auchrysler.com.au