Q U E B E C C I T Y • M O N T R E A L • T O R O N T O • W I N N I P E G

Number TEN architectsGreening up Winnipeg

SUMMER 2007

2 NIGHTLIFEToronto’s Cheval Keeps theParty Going at 606 King West

6

Designer Hilary Radley onMontreal’s Ave du Parc

8

WINNERS openingin Toronto’s St. Lawrence Area

16

PLUS:• Quebec City’s Mountain

Equipment Co-op• Totum’s Golfing Tips• Winnipeg’s Dimension Display• Toronto’s King West –

a Walk to New Beach

Long on Martinis and Short on Beer,Cheval Keeps the Party Going at 606

KING WEST CENTRAL, TORONTO / - Inspired by theimpulsive parties that can break out in Paris cafés, Mykonosbeach bars and Milan nightclubs, King West’s latest lounge,Cheval, encourages its guests to let their hair down and mingle a little.

Named for the building’s occupants over a century ago when it was an RCMP stable, Cheval opened this February on the King West site of what was most recently the fun-loving, watering hole 606. And that vibe hasn’t changed.

“The whole party atmosphere is still here, we just classed-upthe place,” says Rosalie Rosales, Managing Director of UniqLifestyle Group, which operates Cheval along with BrantHouse, West Lounge and Liberty Village’s Maro.

A party at every table“But we lure a different crowd than 606 did, we offer a party at every table attitude and each night is always one to be remembered,” says Rosales, adding that Cheval is meant to compliment the area’s existing establishments like Susur Lee and KiWe.

“We all share a common demographic,” she says, explaining the new nightclub caters mostly to the twentysomething professional Bay Street crowd and “jet-setting individuals who have experienced first hand, international parties.”

Multi-coloured mood lighting, sleek bar surfaces, intimatebooths and a sunken lounge area form an experience that is

nothing like the building’s former self. In fact, a lot about 606 King West had to change.

When Uniq was gutting the space for renovations, it foundit had to have the east side of the building rebuilt, hence thenew brick wall along the courtyard entrance.

Interior by the Designer GuysDesigned by Precipice Design Studio’s well-known trio of AllenChan, Anwar Mukhayesh and Matt Davis, a.k.a. the DesignerGuys, Cheval’s main design feature is the ceiling. Inspired bythe rolling North American landscape, it becomes a focal pointby bringing all the other design features together.

The bright colours at the bar areas are conducive to socializing while the dance floor and hollow areas have a more exclusive, sexy feel, given their dim light and subduedambiance.

The short beer list is perhaps the first indication that this ismartini territory, the most popular of which is a tart RaspberryMartini, garnished with strawberries and Lychee fruit.

And with the patio season well underway, the post-workdrink crowd should make note that Cheval’s 120-person,standing-room-only roof top oasis opens at 5:00 p.m.Thursday and Fridays.

For users looking to host launches, company get-togethersand other corporate theatre, Cheval has an event managementteam versed in all aspects of event planning, media relations,sponsorship and marketing.

COMMUNITY CHRONICLE • 2

TORO

NTO

Part of the Cheval renovations to 606 King West included rebuilding the East wall.

The Power of Television... Funding

3 • SUMMER 2007

TORONTO

ST. LAWRENCE MARKET, TORONTO / - As a culturalforce, there isn’t a more powerful medium than television.That’s why the creation and exhibition of Canadian programming has become a fundamental principle of Canada’s broadcasting policy.

It’s also why the Canadian Television Fund (CTF) at 50Wellington Street East in Toronto exists: to provide financialsupport to independent Canadian television production. Itsoffice works to have more Canadian programming in primetime and support the broadcast of great Canadian TV. Theseare the people who fund shows like Little Mosque on the Prairie,Degrassi: The Next Generation and The Rick Mercer Report.

“We’re looking at ensuring that Canadians have qualityCanadian programming that they want to watch on television,”says MaryBeth McKenzie, CTF Director of Communications.“Most people think of us as the funders, but we also conductresearch, undertake important policy work to ensure our programs are effective, and measure audience successwith the programs we fund,”continues McKenzie.

Culturally significant programmingCanada’s small domestic market makes it extremelydifficult to finance television programming madeprimarily for Canadian audiences, especially inEnglish Canada. Left to pure market forces, certaintypes of Canadian and culturally significant programming would simply not be made.

Created in 1996 as a private-publicpartnership to support the productionand broadcast of high-quality Canadiantelevision programs, the CanadianTelevision Fund has, over the past tenyears, contributed $2.2 billion to

support 4,470 productions. This has resulted in more than23,000 hours of television and has triggered more than $7.4 billion in production volume across the country.

Funding is provided through a rules-based funding system(Broadcaster Performance Envelopes) and Special Initiatives.

“The CTF specifically funds under-represented genres and programming with the goal to have our funded productionsaired in prime time,” explains McKenzie, “Funding is providedto support drama, variety and performing arts, children andyouth, and documentaries in English, French and Aboriginallanguages. Our Special Initiatives programs also support minority language productions, development and versioning.”

Funding and equity investmentThe Department of Canadian Heritage contributes $100 millionto the CTF’s annual budget and the rest is derived from cableand direct-to-home companies that contribute four percent of

gross annual revenues to the CTF, to support Canadianindependent production, as mandated by the CRTC.

All funding goes directly to independent producersacross the country. The economic spin-off is the foundation of a growing, professional television industry that creates and sells Canadian programsaround the world.

Last year, the CTF used 95.5 percent of its $273.5million revenues to fund 509 production projects

and 370 development projects. So, whetheryour taste runs to the high jinx of TrailerPark Boys, the cartoon fun of Atomic Betty,or intriguing documentaries like TurningPoints of History, when the credits run,the Canadian Television Fund is there –just look for the maple key graphic.

Trai

ler P

ark

Boys

:Tra

iler P

ark

Prod

uctio

ns,T

opsa

il Pr

oduc

tions

Atom

ic B

etty

:Bre

akth

roug

h An

imat

ion

and

Atom

ic C

arto

ons

(Can

ada)

and

Tel

eIm

ages

Kid

s (F

ranc

e)

The Rick Mercer Report: CBC

The Canadian Television Fund, at 50 Wellington Street East, finances comedies, documentaries, and everything in between.

MEC : Le site de Québec respecte les principes écologiques de la sociétéST-ROCH, QUÉBEC / - Il est tout de même ironique que les75 000 membres de Mountain Equipment Co-Op à Québecaient indiqué, dans une récente enquête, que leur principaleactivité de plein air était le vélo alors que la fameuse coopérative,sise au 405 boulevard St-Joseph Est, ne vend pas une bicyclette!

« Nous offrons tous les accessoires de vélo possibles et imaginables, des sacoches, des miroirs, des porte-bagages, des pneus et des supports à vélo, mais pas de bicyclettes »,affirme Yves Leduc, responsable du magasin de Québec, installé depuis 2004 au coin de la rue de la Couronne dans le quartier St-Roch.

Les vêtements sont de loin la catégorie d’articles que le magasin vend le plus, suivi des sacs, des accessoires de camping,de canoë-kayak et d’escalade, puis des tentes, qui se partagentéquitablement le reste des ventes. D’ailleurs, le magasin deQuébec affiche d’excellents chiffres dans ce domaine. Malgrésa taille relativement petite par rapport à d’autres magasinsMEC, le site de Québec enregistre constamment de bonsrésultats. Peut-être parce que, dispersés dans une vaste région,ses clients sont prêts à faire le détour jusqu’à St-Roch pours’approvisionner, certains ne reculant pas devant les huit heuresde route qu’il faut faire pour venir de Gaspé!

Un environnement urbainCe spécialiste du plein air est un complément apprécié dans le quartier St-Roch, non seulement pour son achalandage,mais aussi parce que le site reflète l’engagement de MEC pour la protection de l’environnement et notamment pour laréhabilitation des quartiers urbains.

Yves Leduc, gérant du site depuis l’ouverture en mai il y a trois ans, explique que MEC choisit toujours des emplacements qui sont bien desservis par les transports encommun et faciles d’accès en vélo.

Le magasin de Québec est l’un des sites dont les locaux n’appartiennent pas à MEC. Les sites dont MEC est propriétaire, de Halifax à Victoria, peuvent tous se vanterd’avoir un toit écologique et une structure certifiée LEED qui permet de réduire leurs effets sur l’environnement.

Plus de 2,5 millions de membresLe magasin de Québec a été installé dans un bâtiment existant,mais le personnel est tout de même parvenu à y ajouter deséléments écologiques, notamment des toilettes à débit d’eaurestreint et des matériaux de construction provenant de sourcesrenouvelables ou par exemple, des peintures sans COV.

Fondée en 1971 par des étudiants de l’Université de laColombie-Britannique qui avaient décidé de créer une entreprise proposant des articles difficilement trouvables auCanada, comme des crampons à glace, des cordes d’escalade et des ARVA, MEC compte aujourd’hui plus de 2,5 millionsde membres au Canada et dans le monde.

Des séminaires hebdomadairesUn des chefs de file de l’équipement et du vêtement pour la pratique des activités de grande nature (plein air nonmotorisé), MEC propose des produits et des services pour lesactivités comme la randonnée, l’escalade, le vélo et le ski.Parmi les services offerts, le magasin de Québec organise par exemple des séminaires hebdomadaires sur des thèmesallant des voyages exotiques à l’entretien d’un vélo ou à la sensibilisation à l’environnement.

CHRONIQUE COMMUNAUTAIRE • 4

QUÉB

EC

With a largely dispersed population of outdoor enthusiasts in theregion, the Quebec City MEC, at 405 St-Joseph Blvd. East drawsshoppers from as far away as Gaspé.

es principes écologiques de la société

ST. ROCH, QUEBEC CITY / - There’s a funny thing about theMountain Equipment Co-Op’s 75,000 members in Quebec City. In a recent survey, when asked what outdoor activity they engaged in the most, cycling easily topped the list. But the retailer, at 405 St-Joseph Blvd. East, doesn’t sell bicycles.

“We have everything for bikes, like panniers, racks, mirrors,shoes and derailleur tools, but no bikes,” says Yves Leduc, themanager of the Quebec City location nestled on the corner of de la Couronne in the Cartier St-Roch since 2004.

Clothing, or what retailers call soft goods, is by far the store’slargest selling category, with the other departments like packs,camping accessories, paddling, climbing and tents all sharing the rest of the sales equally. And sales here are good. Despite its small size, relative to other MEC stores, the location is said to post consistently high numbers. Perhaps because it is destination shopping.

With a largely dispersed population of outdoor enthusiasts in the region, the Quebec City MEC has been known to draw shoppers from as far away as Gaspé, an 8-hour drive.

Urban environmentThe store was a welcome addition to the retail component of the neighbourhood, and in keeping with MEC’s interest in urbanrevitalization as part of a greater commitment to the environment.

Leduc, who has managed the store since it opened in Maythree years ago, says that MEC seeks locations that are wellserved by public transit and generally easy to bike to.

The Quebec City store is one of the few locations in which MEC is a tenant. Stores where MEC owns the building, from Halifax to Victoria, boast green roofs and innovative LEED-certifieddesigns that lower the environmental impact of these spaces.

More than 2.5 million membersThe Quebec City store opened in an existing building, but the team still managed to bring a number of green innovations to finishing the space, incorporating low flush toilets, using building materials from renewable sources and employing non-VOC paints, for example.

Careful attention to the environmental impact of its activities is necessarily tied to MEC’s operating philosophy. It is recognizedfor its commitment to community and sustainability, and since1987, when its grants program was established, MEC has givenover $9 million to Canadian environmental initiatives.

Established in 1971 by University of British Columbia studentswho decided to start a business that would stock items no otherretailer in Canada would consider, like ice crampons, climbingropes and avalanche beacons, MEC now has more than 2.5 millionmembers throughout Canada and around the world.

Weekly seminarsAs a leading retailer of outdoor clothing and equipment, MEC provides products and services for self-propelled outdoor activitieslike hiking, climbing, cycling and skiing. On the service side of things, the Quebec City store runs weekly seminars that cover topics ranging from exotic travel, to bike maintenance toenvironmental awareness.

Check the Quebec City MEC’s web site for information on upcoming events, and paddlers should look for upcoming boat demonstration nights that Leduc says are still being organized.

www.mec.ca

5 • ÉTÉ 2007

MEC Quebec City Location in tune with Retailer’s Enviro Policies

Front Street East Gets ‘Thrill of the Find’ with New WinnersST. LAWRENCE MARKET, TORONTO / - There’s a part of your brain that is hard-wired to engage inreward-seeking behaviour. Called the ventral striatum, it is primed for pleasure and essentiallythe thing that keeps you on You Tube for a verylong time. It is also the part of your brain most likely to get a tickle when you go into a Winnersstore.

Known for their “thrill of the find” inventories ofbrand name and designer clothing for 60 percentless than you’re likely to pay anywhere else, thesestores are not particularly fancy with their no frilllayouts and plain overhead lighting.

More like a gameBut the Winners experience isn’t so much about the store environment. It’s more like a game than it is shopping, in part because stores have newmerchandise arriving every week. And with a new store scheduled to open this fall in the St. Lawrence Market area at 35 Front Street East, lunch hours in the neighbourhood will never be the same.

Winners owes its seemingly endless supply ofnew items to its parentage. While the store beganin Toronto in 1982, eight years later it was acquiredby Framingham, Massachusetts-based The TJXCompanies, the parent company of TJ Maxx, one of the world’s the largest off-price retailers ofapparel and home fashions.

TJX gives Winners buying powerTJX’s international sourcing and buying power,expanded network of contacts, financial backingand a clear vision for growth, enabled Winnersstores to open across Canada and to offer a widervariety of merchandise, including menswear, homefashions, women’s shoes and accessories.

As a key member of the company’s growingfamily, Winners joined the ranks of TJ Maxx,Marshalls and Homegoods in the U.S. Other brandshave since been added - A.J. Wright, Bob’s Stores(U.S.) and TK Maxx in the U.K.

Using the runways as inspiration, the store’sbuyers travel to the fashion capitals of the worldleveraging valued vendor relationships to negotiategreat deals wherever and whenever they happen.Winners buyers, it seems, are as hard-wired for the “thrill of the find” as its customers.

COMMUNITY CHRONICLE • 6

TORO

NTO

Site of a new Winners storethis fall, the Beardmorebuilding, on Front Street East,was built in 1872.

ST. LAWRENCE MARKET, TORONTO / - Il y a dans le cerveau un tout petit coin qui se spécialise dans la recherche de la récompense.On l’appelle le striatum ventral. C’est justement cette zone du cerveau,destinée au plaisir, qui vous fait passer des heures devant You Tube. C’est aussi celle que vous éveillez lorsque vous entrez dans un magasinWinners. Ces derniers, dont la présentation et l’éclairage n’ont absolument rien de sophistiqué, sont connus parce qu’ils nous donnentl’occasion de «faire des trouvailles» parmi une sélection de vêtements de marques vendus avec 60% de rabais.

C’est surtout un jeuMais l’expérience Winners n’a rien à voir avec l’apparence des lieux. Il s’agit plus d’un jeu que d’une séance de magasinage, surtout parcequ’il y a de nouveaux arrivages chaque semaine. Or cet automne, unnouveau magasin doit ouvrir ses portes au 35 rue Front Est qui devraitchanger à jamais la pause-déjeuner de ceux qui travaillent dans lequartier du St. Lawrence Market.

C’est apparemment à sa société mère que Winners doit sa quantitéinfinie de stocks sans cesse renouvelée. En effet, inauguré à Toronto en1982, le premier magasin de la chaîne a été acheté huit ans plus tard par The TJX Companies, basée à Framingham (Massachussetts), sociétémère de TJ Maxx, parmi les plus importants détaillants au monde devêtements mode et d’articles pour la maison offerts à prix d’aubaine.

Winners bénéficie du pouvoir d’achat de TJX Grâce au pouvoir d’achat et d’approvisionnement de TJX à l’échelleinternationale, à son réseau étendu de relations, à ses appuis financierset à ses objectifs de croissance judicieux, Winners a pu ouvrir des magasins dans tout le Canada et offrir une plus large sélection de produits, notamment des vêtements pour homme, des articles pour la maison, des chaussures et des accessoires pour femmes.

Winners est devenu l’un des membres clés de ce regroupement de magasins qui comprend TJ Maxx, Marshalls et Homegoods aux États-Unis. D’autres noms se sont ajoutés par la suite - A.J. Wright,Bob’s Stores aux États-Unis, et TK Maxx au Royaume-Uni.

Inspirés par les grands couturiers, les acheteurs de la société parcourent lesgrandes capitales de la mode en mettant à profitleurs relations avec les four-nisseurs. Ils peuvent ainsisaisir les bonnes occasionsqui se présentent et lesnégocier au meilleurprix. Tout comme leursclients, les acheteursde Winners semblentprogrammés pour « faire destrouvailles. »

HomeSense makes senseat 193 Yonge StreetThe popularity of Winners’ home departmentprompted the launch of a new off-price chain dedicated solely to home fashions. In Spring 2001,the chain opened its first Homesense stores,offering, brand name home accessories and décorfrom around the world – all at the same savings for which Winners is known. Homesense currentlyoperates 33 stores in Ontario (the new location at 193 Yonge Street also happens to be an AlliedProperties REIT building), eleven in British Columbia,eight in Alberta, one in Saskatchewan, one inManitoba, nine in Quebec, one in Newfoundland,two in Nova Scotia and two in New Brunswick.

HomeSense, rue YongeLa popularité du rayon d’articles pour la maison a incité Winners à lancer une nouvellechaîne de magasins entièrement consacréeaux articles de maison. Au printemps 2001,elle a donc inauguré ses premiers magasinsHomeSense. HomeSense compte actuellement33 magasins en Ontario (celui situé au 193 rue Yonge se trouve aussi dans un édificed’Allied Properties REIT), onze en Colombie-Britannique, huit en Alberta, un au Manitoba,un dans le Saskatchewan, neuf au Québec,deux en Nouvelle-Écosse, deux au Nouveau-Brunswick et un à Terre-Neuve.

7 • SUMMER 2007

« Des trouvailles » près du St. Lawrence Market

AV. DU PARC, MONTREAL / - With two coat collections a year, a line of handbags, a line of shoes and a whole other brand being introduced this year tostores in the U.S., Montreal-based fashion designer Hilary Radley’s work continues to expand internationally. But 1,200 squarefeet of sunny studio space at 6300 Avenuedu Parc is all she and VP Damien Lekatisneed to plan the next collection and manage a name whose influence on outerwear has been lauded by the fashionindustry and media alike for more than 12 years.

The British-born and educated Radley is known mainly for her work with women’scoats, where her boiled wool and quiltedjackets have long drawn attention for combining classic looks with a feminine fit.

As the creative director of the brand thatbears her name, Radley’s ready adoption of advanced technologies (using laser cutting on some pieces thus eliminating the need for hemming) and her internationalbusiness acumen have brought her manyhonours, among them the WoolmarkDesign Excellence Award (three times) and being named ELLE magazine’sDesigner of the Decade. With her fall collection poised to hit the stores later inthe summer, Radley is currently focused on developing her Spring 2008 line.

“We’re working on general themes thatwill thread through all our products,” saysRadley, explaining that she works with anumber of design teams to put together collections that feature some 75 differentstyles. The handbags she develops, forexample, will draw a quilting theme from a coat from the same season. “There are alot of touches in the shoes and bags thatcome from the outerwear collection,”explains Lekatis.

While you will find the designer’s waresacross Canada at exclusive retailers, almost80 percent of her business is conducted inthe U.S., and her new brand, Hilary RadleyNew York, is slated to begin appearing infederated stores, like Macy’s.

Avenue du Parc, une spécialiste du vêtementd’extérieur prépare ses prochaines collectionsAvec deux collections de manteaux par an, une ligne de sacs à main, une lignede chaussures et une toute nouvelle marque lancée cette année aux États-Unis,Hilary Radley, créatrice de mode installée à Montréal, poursuit son avancée auniveau international. Mais les 1 200 pi2 qu’elle occupe au 6300 avenue du Parc avec Damien Lekatis, vice-président de la firme, lui suffisent pour préparersa prochaine collection et gérer une marque dont l’influence dans le domaine du vêtement d’extérieur est applaudie par les médias et le milieu de la modedepuis plus de 12 ans.

Sa collection d’automne étant attendue dans les magasins à la fin de l’été,Hilary Radley se consacre actuellement à sa collection de printemps 2008.

« On cherche des thèmes qui se retrouveront dans tous nos produits »,explique Hilary Radley en ajoutant qu’elle travaille avec plusieurs équipes decréateurs pour préparer des collections comptant quelque 75 styles différents.Les sacs à main qu’elle dessine, par exemple, reprendront le thème matelasséd’un manteau de la même saison.

Ses collections sont disponibles dans tout le Canada dans des boutiques deprestige, mais près de 80 % des affaires de la société sont réalisés aux États-Unis. D’ailleurs, sa nouvelle marque, Hilary Radley New York, devrait être lancéedans de grandes chaînes de magasins américains, et notamment à Macy’s.

Celebrated Outerwear Designer Plans LatestCollections and New Brand from Parc Ave. HQ

CHRONIQUE COMMUNAUTAIRE • 8

MON

TRÉA

L

9 • SUMMER 2007

Making ImpressionsDisplay Dimensions a marketing firm with display expertise

EXCHANGE DISTRICT, WINNIPEG / - DimensionDisplay’s work often comes down to a matter of seconds. Every time the Winnipeg design and display company’s creations are set up, it estimates it has all of about four seconds to attract attention, make an impression, communicate a message, and have the company name remembered.

It’s a tall order, but the firm, based out of 9,000 square-foot showroom/office space in the Exchange District’s 250 McDermot, has been at it for about 25 years, so it has some background when it comes to marketing.

In fact, its experience is such that it has even crossed thedivide from being simply a design and production serviceprovider that supplies display systems and hardware, to a full service communications group and the agency of record for large clients like Nunavut Tourism.

A specialty in display“We think of ourselves as more of a design studio providingmost of the services of an advertising agency,” says Jo AnnGreisman, the firm’s general manager, “but with a specialty in display.”

Dimension Display has actually re-invented itself three times over its 25-year history. In its original form and under a different name, it was a graphic design studio/creative agency with its own photo studio and an accomplished display division.

In 1988, the original company disbanded, enabling theremaining elements of the firm to redirect their energies intoexpanding products and services in the exhibit area. And bythe mid 1990s there was a strategic redeployment back into the broader marketing communications arena.

Today, Dimension Display offers a broad range of marketingcommunications services with expertise in display and tradeshow marketing, branding, web design and development.

Brand name portable systemsBut it hasn’t abandoned its roots, and more than half of its second floor space is dedicated to showing its display marketingcapabilities. As the regional distributor for brand nameportable and modular systems, related accessories and customfabrication capabilities, it offers solutions for a wide range of display needs and budgets. But competition is tighteningwith Chinese product now entering the Winnipeg market.

“It has become much more competitive than it was in thelast five years,” says Greisman, who admits that while the pricing of Chinese display products are certainly good, and in some cases the quality is adequate, but she says these tend to falter when it comes to warranties.

As a distributor, this may alter the marketplace, but for now, Greisman, along with her partner, Len Greisman, willconcentrate on the diversification of the operation, and working with Manitoba Hydro and other clients, both big and small, to make those four seconds on the tradeshow floor count.

WINNIPEG

Besides being Nunavut Tourism’s agency of record, DimensionDisplay designs the bureau’s displays. It also distributes outdoordisplay systems (left).

EXCHANGE DISTRICT, WINNIPEG / - Walter Janzen has an interesting perspective on families. Having been a portrait photographer for the last 28 years, he sees this mostbasic of social units as an ever-changing entity. And it his jobto capture the essence of what that entity is when a familyenters his 2,600-square-foot studio at 264 McDermot Ave. in Winnipeg’s Exchange District.

Part philosopher, part psychologist, Janzen began his fledgling photography service in 1979 as most do, turning apassion for the frozen image into weekend wedding work. But business was brisk and his ability to create a rapport withhis subject, a quality that most photographers will tell you is an invaluable skill, prompted him to quit his day job and,with the help of his wife Iris, pursue photography full-time.

Now, Janzen, who is also the current president of theProfessional Photographers of Canada, devotes most of histime to photographing people, and he never tires of it.

A moment in timeFamilies are always changing, he says. “Babies are born, people die, people get married, separated. When people want a family portrait, we recognize that we’re capturing a momentin time, where this is their family today.”

The goal, he explains, is to create an overall experience that is memorable, so that when a subject looks at the portrait,they will remember how they felt when it was taken.

“The image is important, but your experience of the wholeprocess is important as well,” says Janzen, who admits theprocess of getting that image is not without its challenges.

“With family portraits, you have the two groups with theshortest attention spans, young children and adult males,” he jokes.

Focusing on the clientThe key, he says, is to work with people on the level they relate to best. To do that, Janzen always schedules a planningmeeting where they can get to know each other and get a sense of what would create just the right experience.

It’s an ability that has also lead to other forms of portraiture,including glamour photography.

“My favorite glamour clients are those who say they never look good in photos. We can turn that around, andbuild their self-esteem,” he says, explaining that many of the women he photographs do so to make private albums for their significant others.

Location, location, locationWhile Janzen’s studio is always busy with all manner of subject, including pets and babies, he still does a fair bit of location work. He stopped doing weddings a few years back, but will still shoot the occasional nuptials, as long as it’s something interesting (last year he traveled to Cancun for one and North Carolina for another).

Working with his wife Iris, who runs the administrative side of the business and does most of the photo retouching,Janzen continually strives to give his clients an experience to remember.

Stopping Time in its TracksExchange District Photographer Captures Memories

COMMUNITY CHRONICLE • 10

WIN

NIPE

G

From family photos to glamour shots to pet portraits, Janzen’s studio, at 264 McDermot Ave., specializes in intimate work,

11 • ÉTÉ 2007

HEALTH / SANTÉT O T U M T I P S

One way to improve your swing is to improve the core strength of your hips and pelvis. If these are not stable, there is no way youcan hold your proper position, and most likely you’ll perform theundesired “hip slide”.

Here are two exercises and one stretch to help your hip’s rotatorcuff muscles. Follow these exercises, which can be done fairlyquickly, and you could notice a difference in your swing within acouple weeks!

1. Left Lifts from Kneeling PositionWHY: Strengthens hip stabilizers, lower back and abdominals.

HOW: From a kneeling position, raise leg to the side making surebaby toe is level with heel. Perform 2 sets per leg at 10 repetitionsper set. Increase the repetitions as you become stronger to 20 per set.

2. Side Plank with Side Leg Lift and Hip Dip:WHY: Firms and tightens mid-section (abdominals, obliques andlower back), shoulders and hips.

HOW: Lie sideways with elbow directly under shoulder joint. Bottomleg should be bent and top leg straight. Push your body upwards sothat its full weight is balanced between your elbow, knee and foot.Lift leg to hip level. Lower the leg down to the mat. Complete 5 to10 repetitions.

For the hip dip portion, begin from the same start position as above.Bring hip down. Complete 5 to 10 repetitions.

3. Cross-legged Buttocks and Hamstring StretchWHY: Stretches the muscles of buttocks and hamstrings (back of the thighs).

HOW: Lie on back with knees bent about shoulder-width apart andfeet flat on the floor. Cross your right ankle over left thigh and bringboth knees to your chest. Bring both hands behind right thigh andgently increase the stretch in buttocks by bringing legs closer toyour chest. Then straighten left thigh and feel the stretch in thehamstrings. Hold for 20-30 seconds. Repeat on the other side.

For more exercises or treatment tips, or if you have any questions, contact Dr. Craig Davies at drdavies@chirotraining.org or at (416) 979-2449.

www.totum.ca

3 Easy Exercises toTune your Golf Swing by Dr. Craig Davies HBSc, DC

Une des manières d’améliorer votre élan est de solidifier vos hanches et votrebassin. Si ce duo n’est pas stable, il est impossible de rester dans la bonneposition et on obtient un glissement de la hanche à proscrire absolument!

Voici deux exercices et un étirement qui renforceront les muscles de la coiffedes rotateurs de la hanche. Grâce à ces exercices, qui ne prennent quequelques minutes, vous pourriez remarquer une amélioration de votre gesteen quelques semaines seulement!

1. À genouxBUT : Renforcer les stabilisateurs des hanches, le bas du dos et les abdominaux.

EXERCICE : À genoux, levez la jambe sur le côté en vous assurant que le petitorteil est au même niveau que le talon. Effectuez deux séries de 10 répétitions.Augmentez le nombre de répétitions à mesure que vous progressez jusqu’à ceque vous arriviez à 20 par série.

2. Allongé sur le côtéBUT : Consolider la ceinture abdominale (les abdominaux, les obliques et lebas du dos), les épaules et les hanches

EXERCICE : Allongé sur le côté avec le coude sous l’articulation de l’épaule,jambe du dessous pliée et jambe du dessus tendue, soulevez votre corps pourque son poids soit réparti entre le coude, le genou et le pied. Levez la jambejusqu’au niveau de la hanche. Reposez la jambe sur le tapis. Effectuez 5 à 10répétitions.

À partir de la même position, descendez la hanche. Effectuez 5 à 10 répétitions.

3. Étirement BUT : Étirer les muscles fessiers et les ischio-jambiers (arrière de la cuisse).

EXERCICE : Allongé sur le dos avec les pieds au sol et les genoux pliés etécartés de la largeur des épaules, posez votre cheville droite sur votre cuissegauche et mettez les deux genoux sur la poitrine. Posez ensuite les deuxmains derrière la jambe droite et étirez les muscles fessiers en approchantdavantage les jambes de votre poitrine. Puis tendez la jambe gauche et vous sentirez vos ischio-jambiers s’étirer. Gardez la position pendant 20 à 30secondes. Faites le même mouvement de l’autre côté.

Pour d’autres exercices, des conseils ou toute question, veuillez communiqueravec le Dr Craig Davies à l’adresse drdavies@chirotraining.org ou par téléphone au (416) 979-2449.

www.totum.ca

3 exercices faciles pouraméliorer votre élan de golf Par Dr Craig Davies HBSc, DC

1 2 3

Un compositeur montréalais qui innove toujours grâce à l’expérience

BOUL. SAINT-LAURENT, MONTRÉAL / - Jean Robitaillese sent peut-être un peu seul de son camp par ces temps-ci.Certes, il vient de remporter un Génie, il a été intronisé auPanthéon des Auteurs et Compositeurs Canadiens et il arécemment assuré la direction musicale de la soirée hommageà Jean Béliveau au Centre Bell. Mais, il est un des rares avecautant d’années de métier -près de 40 ans- à avoir encorebeaucoup de plaisir à innover en alliant sa vaste experience auxnouveaux outils musicaux qu’offrent la nouvelle technologie.

« Peu de compositeurs de mon âge travaillent encore. Je suppose que je continue car je m’adapte volontiers auxchangements techniques et à l’évolution musicale », déclare-t-il dans les 2 000 pi2 de son studio, Image Sonore, installéboulevard Saint-Laurent au Balfour.

Certes, grâce au progrès technique, l’ordinateur est aujourd’hui très présent dans la production de son, ce qui a incité un grand nombre de compositeurs à prendre uneretraite anticipée. Mais les ordinateurs ne sont utilisés quedans la partie technique du travail.

« Comme disait Félix Leclerc », remarque-t-il, « un vieuxpommier ça donne pas des vieilles pommes ».

D’un point de vue créatif, les tendances et les styles musicauxévoluent si vite que seul un compositeur chevronné sait trouver les bonnes clés et composer des mélodies quimarchent. Or avec 400 chansons, 4 000 thèmes publicitaireset 18 films à son actif, Jean Robitaille sait ce qu’il fait.

Il a d’ailleurs remporté trente Coqs, décernés par le PublicitéClub de Montréal, deux Lions d’or à Cannes, un Clio à NewYork et le Grand prix décerné par le USA TelevisionCommercial Festival.

« C’est l’art de découvrir quelque chose de nouveau qui permet de composer un morceau », déclare Jean Robitaillepour expliquer la force créative qui nourrit sans relâche sonimagination et son enthousiasme depuis ses débuts dans les années 60.

À l’époque, Jean Robitaille était un jeune musicien (saxophoneet piano) qui avait décidé de s’essayer à la composition encréant la musique de l’Opéra noir de Gabriel Cousin.

Ce succès lui a permis ensuite de travailler pour plusieursémissions de radio et de télévision, notamment Les Couche-Tard. C’est alors qu’il a fait sa marque avec le célèbre Festivald’humour (CKAC), dont il est le co-fondateur.

Après une dizaine d’années dans les milieux de l’informationet de la publicité, la musique le rattrape. En 1976, il participeà la composition de Je t’aime, chanson qui sera interprétéedurant la cérémonie de clôture des Jeux Olympiques devantdes millions de spectateurs.

Depuis, il touche à tous les domaines. Son talent l’emmène dela télévision au cinéma ou aux chansons-thèmes. Il a composécelle des Blue Jays de Toronto et celle des Canadiens deMontréal. Il a assuré aussi la direction musicale et artistiquede grands événements, comme l’ouverture des Jeux del’Arctique (Nunavut) et la soirée hommage à Jean Béliveau au Centre Bell.

Avec la prochaine sortie d’un nouveau disque sur iTunes et le récent Génie qu’il a remporté pour la meilleure musiqueoriginale (celle du film de Jean Beaudin, Sans elle), JeanRobitaille n’a pas encore écrit sa dernière note.

« Il faut de l’expérience pour créer quelque chose de nouveau.Et c’est toujours ce que je cherche à faire : trouver une nouvelle approche. »

www.imagesonore.com

CHRONIQUE COMMUNAUTAIRE • 12

MON

TRÉA

L

Un disque sur iTunes et unrécent Génie pour la meilleuremusique originale (Sans elle),Jean Robitaille cherche toujoursa créer quelque chose denouveau.

L’iPOD de Jean RobitailleRécemment intronisé au Panthéon des Auteurs etCompositeurs Canadiens, Jean Robitaille, a débuté en tant que compositeur dans les années 60. Quepeut-on bien trouver sur l’iPOD d’un compositeur qui a 400 chansons, 4 000 thèmes publicitaires et 18 films à son actif?

1. Sigur Ròs - All - Alternative2. Afterlife - Quiet letters - Ambient3. The Necks - Drive by, Mosquito - Jazz4. Ojos de Brujo - Techari - Spanish Arab Jazz5. Dhafer Youssef - Digital Prophety- Jazz6. Daniel Bélanger - Échec du matériel (québécois)7. Mr Roux - Ah si j’étais beau et grand (French)8. Angela Hewittt - The Keyboard Concertos of Bach 9. Evan Parker - Memories (Free Jazz)10. Crash - Mark Isham (Soundtrack)

INCOMING!

ST. LAWRENCE MARKET, TORONTO / - One of the latestbuildings to enter the Allied Properties REIT portfolio,45-55 Colborne Street, is an E.J. Lennox-designed,turn-of-the-last-century, four-storey.

“It is a strategic addition to the St. LawrenceMarket component of our Toronto portfolio,” saysMichael Emory, Allied Properties REIT President andCEO. “The property is adjacent to 50 Wellington StreetEast, which we acquired in 2004. With it, we’ll havenearly 200,000 square feet in the St. Lawrence Marketarea and over half a million square feet in DowntownEast.”

The property is located on the south side ofColborne Street, just west of Church Street. It is com-prised of 43,408 square feet of GLA and, designed byE.J. Lennox and built in 1888, it is designated as beinghistorically significant.

Lennox is best known for his work on Old City Hall(his caricature can be seen on the facade of thatQueen Street West building, he’s the one with the handlebar moustache) and Casa Loma.

Latest Allied Acquisitionin Toronto Designed byCasa Loma Architect

ST. LAURENT, MONTREAL / - Jean Robitaille might be feelinga little lonely these days. Sure, he’s just won a Genie, wasinducted into the Canadian Songwriters Hall of Fame andrecently musical director of the Jean Beliveau tribute showat the Bell Centre but the thing of it is, he’s been composingmusic for close to forty years now and as such, he hasn’tmany peers with the same breadth and depth of experience.

“There are very few composers my age still working. I suppose it’s that I am willing to adapt with great pleasureto technical changes and to musical evolution,” he saysbreezily from his 2,000-square-foot studio, Image Sonore,in Montreal’s The Balfour on St. Laurent Blvd.

Granted, the technical revolution that has brought morecomputer-focused work into the realm of sound productionhas also forced more than its share of composers intoretirement, but computers are only the technical part of the equation.

From a creative perspective, music styles and trendsevolve so quickly it takes someone with experience to find the right hook and recognize melodies that can work.And with 400 original songs, 4,000 ads and 18 films to his credit, it appears Robitaille has the ability to deliver.

With a disk about to be released on iTunes, and freshfrom a best original score Genie win for work on JeanBeaudin’s Sans Elle, Robitaille is just getting started.

“It takes experience to create something new, and that’swhat I’m always looking to do, find that new approach.”

www.imagesonore.com

13 • ÉTÉ 2007

Montreal Composer FindsBroadest Experience YieldsNewest Approaches to Music

Image Sonore’s studio is located in The Balfour at 3575 St. Laurent Blvd.

Digital and Design Firm OneMethod Finds More than One Way to Tell a Marketing Tale

LIBERTY VILLAGE, TORONTO / - The team atOneMethod had always thought corporate training could be more than just a day in a boardroom flipping through abinder in tandem with a lackluster Powerpoint presentation.

In bringing their advertising experience and digital marketing expertise to bear on the problem of boring internalcommunications, OneMethod not only established itself as a solid player in employee training, it sowed the seed forwhat is now a full service digital and design firm with anational and international client list.

“We treated training like it was an event,” says Steve Miller, the firm’s creative director and one of the original six members of a team owner Amin Todai assembled in 2001 to start his company.

Delivering branded trainingWorking predominantly with the Nokia office in Dallas,

OneMethod leveraged its team’s online capabilities and strategic marketing thinking to deliver training sessions thatwere branded and designed around a particular product.

So, for example, if a phone’s main feature was its musiccapabilities, the event would be held in a downtown club

where videos, music, 3-D animation and flash presentationswould bring the training material to life. And it worked.

“We were getting ‘numbers trained’ that they had never seen before,” recalls Miller.

While still a strong component of their current work, internal communications is not by any means its extent. With clients like CineplexOdeon, Samsung, Wrigley’s,MobiTV, the second largest mobile television network in the U.S. and MGA Entertainment (makers of BRATZ dolls),OneMethod has worked on a number of wide-ranging initiatives.

Two summers ago, the firm helped Mastercard launchMyCard, its first pre-paid, re-loadable card in Canada. Theycreated the name and logo, designed the card, developed print and broadcast advertising, as well as creating the websiteand designing all the collateral.

Canada’s hottest dancerWhen Wrigleys ventured into the cinnamon-flavoured

gum market with its new Excel Inferno, OneMethod workedwith a promotions company to organize a series of cross-country street teams that would go to club districts, armedwith a dancing gorilla mascot and a fully wrapped SUVloaded with a beefy sound system, to encourage club-goers to audition for Canada’s hottest dancer.

Samples of the gum, appropriately packaged as matches,were handed out, and people were encouraged to go online to vote for the best dancer. And for three months followingthe promotion, Excel Inferno was the country’s best sellingcinnamon gum.

With a growing roster of Canadian clients, the firm foundits Mississauga offices were increasingly less convenient whenit came to downtown meetings and attracting talent.

“It was tough to get good talent to travel out there,” saysMiller from the firm’s former offices in the city’s North West.That’s why they moved into new space in the heart of LibertyVillage at 135 Liberty Street in July.

COMMUNITY CHRONICLE • 14

TORO

NTO

OneMethod developed promotions forExcel Inferno, helped MasterCarddevelop and launch MyCard, andcontinues to deliver branded trainingprograms for Nokia.

Queen Street West

King Street West

Front Street West

Queens Quay West

Bath

urs

t Str

eet

Spad

ina

Ave

.

Gardiner Expy

King West Central Gets Waterfront Access New Beach a 10-minute walk down Spadina

15 • SUMMER 2007

TORONTOQUEEN’S QUAY, TORONTO / - There’s a disconnect between the city and the waterfront that a new beach at the foot of Spadina aims to correct. HTO Park isdesigned to give the public access to the lake in a way that acknowledges both thecity and the water, hence the name, which is intended to denote the chemistry between the water and city.

Harbourfront has its share of parks, butwhat’s water without sand? That’s why,south of the grassy berms, past the fledglingwillows and silver maples and in among the concrete paths and slab benches, you’ll find a 14,000-square-foot sandbox, complete with 42 yellow umbrellas. Andjust along the water’s edge, a 400-foot longboardwalk made of Brazilian hardwood (Ipe) adds a touch of refinement to thisurban setting.

Officially opened in early June, HTOstands as the city’s newest waterfront park andmarks the beginning of a parks renaissance in Toronto. The idea is that a reinvestmentprogram will align the city’s parks, trails andphysical assets with the social, economic andcultural needs of its residents.

“Toronto’s continued prosperity hinges upon the renewal of our waterfront,” Mayor David Miller said at the park’s opening ceremony. “For too long Toronto’swaterfront was neglected, simply ignored ordeveloped with uses incompatible with apeople-friendly waterfront for Torontonians.This park is another step in our reclamationof our waterfront.”

A team of architects led by JanetRosenberg (Janet Rosenberg + AssociatesLandscape Architects of Toronto), ClaudeCormier (Claude Cormier architectespaysagistes of Montreal) and Siamak Hariri(Hariri Pontarini Architects of Toronto),collaborated with staff from Toronto Parks,Forestry and Recreation to create the new park.

The innovative park design was selectedfollowing an international design competition,undertaken by the city in 2003.

COMMUNITY CHRONICLE • SUMMER 2007 • 16

Number TEN Greens up Winnipegwith New Humane Society and University Science Complex

When the new Winnipeg Humane Society opens its doors in September, amid the wagging tails, there’ll be plenty ofpomp and pageantry that comes with unveiling an excitingnew facility, designed to service a community.

But beyond feting the opening of a new building, NumberTEN Architectural Group, who designed the facility alongwith George Miers & Associates, will also be celebrating theculmination of an innovative and rewarding design process, as well as a symbol of its core principles.

Committed to local environmentOccupying approximately 10,000 square feet at 115Bannatyne Avenue, on the third floor, the 50-person architectural and interior design practice, with offices inWinnipeg and Victoria, remains fastidiously committed to Winnipeg and to the local environment.

With its design of the MTS Centre, in association withSinks Combs Dethlefs, Number TEN was one of the firstforces to drive the business and cultural renaissance that is taking place in downtown Winnipeg. And it continues todrive significant projects forward through its involvement with the interior design of the Manitoba Hydro Office Towerwith Marshall Cummings/IBI of Toronto; and the signage it has developed with Apple Design Inc. for the WinnipegJames Armstrong Richardson International Airport.

The firm also leads the advancement of sustainable design in Manitoba with LEED® Gold projects, including the Winnipeg Humane Society, currently under construction,and the design of the University of Winnipeg ScienceComplex and Richardson College for the Environment with Busby Perkins + Will.

Early sustainable designsNumber TEN was at the forefront of sustainable design in1993 with its innovative design and award-winning green roof for the Ducks Unlimited Canada Head Office and OakHammock Marsh Conservation Centre.

“We have an increasing number of LEED®-accredited professionals and are developing our own sustainable designtools and protocol to use with clients,” says Barbara Myers, the firm’s Director of Business Development.

As a leader in design innovation and implementation, the firm has established areas of excellence in commercial, hospitality, institutional, education and recreation design. It has also implemented projects in the U.S., Africa, andPakistan, and recently provided Canadian planning and building expertise in Eastern Europe, Russia, and the UnitedKingdom. Number TEN has strong modernist roots in thecommunity complemented by a forward thinking, vigorousapproach to design.

www.alliedpropertiesreit.com

WIN

NIPE

G

Number TEN Architectural Group designed the new Winnipeg Humane Societyalong with George Miers & Associates.