CENTRAL GROUP

CHRONICLE OF MAGNIFICENCE

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01 Introduction02 Becoming Central Group

03 Central Group Achievements04 Corporate Board Members05 About Central Group06 Social Responsibility

07 Central Group’s Competitive Advantage

introduction

ONE FAMILY’S VISION

the group’s early history

with our eyes cast firmly to the future, the Central Group continues along the path of our founder’s dream.

can be traced back to Tiang Chirathivat, a determined and persevering entrepreneur who was committed to building a strong foundation for his family’s future.

Tiang first opened a small family-run shop in the old-city of Bangkok during the early 1950s. Then in 1956 he and his three eldest sons, Samrit, Vanchai, and Suthiporn Chirathivat, the general merchandise business with the establishment of the first Central Department Store in Bangkok’s Wangburapha district. Both father and son, the group’s founders, They were fully engaged in running the business, and were also later joined helped by other members of the family.

The era was one of bustling trade and growth, and the young entrepreneurs quickly established businesses that were characterized by many “firsts” in Thailand: the first to import international cosmetic brands; the first to focus on impeccable customer services; and the first to implement innovative marketing communictions.

The family believed that success would come from honesty and hard work, as well as from the provision of the best possible services and products for Central’s customers.

Central Group still remains 100%committed to our founders’ vision.

“our success grew out of our

determination to bring

Thailand into the modern world. We are committed to contributing to its

prosperity and enhancing the quality

of life”

Samrit Chirathivat,

Founder of Central Group.

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becoming central group

central group

WE ARE:

Central Group consists of a variety of diverse investments in various corporations, each of which has become the leader in the retail, property development, brand management, hospitality, food and beverage industries and hotels etc. These complementary businesses continue to strengthen our position in the marketplace, both domestically and internationally.

The Central Family - the Central brand of retail, services and products has become synonymous with trusted quality and excellence in Thailand, and continues to remain at the top of the marketplace.

Among Thailand’s five largest business groups, and one of the most successful conglomerates in all of Southeast Asia.

A family-held corporation that began life as a general merchandise store in 1947, and now has 67 years of experience in the retail industry.

One of the largest employers in Thailand, employing over 80,000 people in various business sectors ranging from retail to real estate.

An international investor. Central Group acquired La Rinascente, the Italian-based luxury department store, and Illum, a famous Danish department store in 2011 and 2013 respectively.

A multi-national organization. Central Group operates a number of overseas stores, including in Vietnam, Indonesia, and Malaysia as well as hotel properties in the Maldives, Mauritius, and Sri Lanka

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has become one of the most dynamic and vibrant economies in the whole Southeast Asian region, with a large and growing number of sophisticated consumers and urban dwellers: and in the next decade, Thailand will play an increasingly important role within the new Eastern Economic Corridor (EEC).

Central Group is a major player in several business sectors in Thailand, and is contributing to the rapid growth of the Thai economy. The Group has established a leadership position in almost all of the business sectors it has a presence in, namely: retail, shopping malls, real estate, brand management, hotels and resorts, as well as food servicing businesses.

1947 Central Trading1956 Central Department Store, Wang Burapha1964 Central Department Store, Rajaprasong1968 Central Department Store, Silom1974 Central Chidlom1978 Central Restaurant Group1980 Central Pattana1983 Central Plaza Ladprao Central Hotels and Resorts1990 ZEN Department Store1992 Central Kad Suan Kaew1994 Big C Supercenter1995 Robinson Department Store2002 Central World2006 Royal Garuda Emblem2011 La Rinascente2013 Illum2014 Robins, Hanoi and Ho Chi Minh City Central Department Store Grand Indonesia, Jakarta Central Embassy2015 Central Online KaDeWe, Oberpollinger and Alsterhaus2016 Big C Vietnam, Zalora Thailand and Vietnam2017 Park Hyatt Bangkok Hotel Rinascente Rome, Central - JD.com

TODAY’S THAILAND TIMELINE

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2016

10,488

3,825

centralgroup achievements

central group operational HIGHLIGHTS

central group Financial HIGHLIGHTSCentral Group is among Thailand’s five largest business groups. It has achieved extraordinary double-digit growth since 2009, during which many businesses succumbed to the forces of globalization and severe competition. Because of our diversified portfolio of business operations, serving all the different consumer segments and lifestyles, and our emphasis on brand building, the company has gone from strength to strength, growing from US$ 3.8 billion sales in 2009 to US$ 10.4 billion in 2016.

2016 Total Sales - US$ 10.4 billion2016 Investment - US$ 1.2 billionNetwork - More than 4,700 locations / branchesArea - Approximately 4,528,000 sq.m. of net saleable areaEmployees - Over 80,000 employeesLoyalty Programs - The 1 Card, with over 13 million members

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2009

2009

2009-2014 Group Net Sales (Us$ Mn)

2009-2014 Group Assets (Us$ Mn)

4,437

2010

4,120

2010

4,792

2011

4,814

2011

6,186

2012

6,332

2012

7,574

2013

7,548

2013

2014

8,050

2014

8,935

2015

8,787

9,87617% CAGR

(2009-2014)

13.44% CAGR(2009-2014)

corporate board members

Central Group will lead the retail and service business of Thailand onto the world stage, while bringing development to localities and provinces in the countries expanded to, as well as driving the Thai economy forward together.

Honesty, Diligence, and Commitment to Customers

Mission & Vision

Principles

Central Group’s Board of Directors1. Mr. Suthichai Chirathivat - Chairman2. Mr. Suthikiati Chirathivat - Vice Chairman3. Mr. Suthichart Chirathivat - Vice Chairman4. Dr. Khunying Suchittra Mongkolkitti - Director5. Mr. Sudhisak Chirathivat - Director6. Mr. Sudhitham Chirathivat - Director7. Ms. Chintana Boonyarat - Director8. Ms. Yuwadee Chirathivat - Director9. Mr. Kobchai Chirathivat - Director10. Mr. Suthilaksh Chirathivat - Director11. Mr. Narongrit Chirathivat - Director12. Ms. Busaba Chirathivat - Director13. Mr. Prin Chirathivat - Director14. Mr. Tos Chirathivat - Director15. Ms. Supatra Chirathivat - Secretary to CG BOD

Central Group’s Executive Committee

Mr. Tos Chirathivat Executive Chairman

Mr. Suthilaksh Chirathivat

Executive Director

Mr. Narongrit Chirathivat

Executive Director

Mr. Prin Chirathivat

Executive Director

Mr. Pichai Chirathivat

Executive Director

Dr.Suthiphand Chirathivat

Executive Director

Mr.Thiradej Chirathivat

Executive Director

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Therefore, in order to drive Central Group to accomplish the goal of becoming a leading retail and service company at an international level as envisioned, we have set a clear strategy and direction for the business as follows:

Branding - Extending on past successes, and being committed to building the brands to be the number one in customers’ perception in every segment, by creating “quality” brand experiences in terms of goods and services.

People - Teamwork is the key to a successful business. Therefore, we will continue to develop a human resources system which will build and support a dedicated management team that can drive the company’s policies into competent business practices. When a company wins the hearts, and earns the dedication, of its employees, it can be truly successful.

Synergy - Business units under Central Group will have synergies and connections which can mutually enhance the potential of one another. From now on, the functioning of the Group will be more harmonized in order to exploit these synergies, and to develop a robust and unified corporate system which together can cope with future business expansion.

One Group - Promote the importance of collaborating with one another, and of sharing knowledge and expertise (best practices, lessons learned etc.), to all the organizations within Central Group in order to develop the potential of every business unit for sustainable growth.

The long term goal of Central Group is to develop business in parallel with the development of the country by being a pioneer in creating prosperity in all the localities and provinces that our business expands to; thus helping to drive the Thai economy forward.

We look forward to serving you.

Tos ChirathivatExecutive Chairman and CEOCentral Group

My grandfather and father grew our business with two simple ideas in mind: deal honestly with people; and work hard to provide customers with exceptional products and services.

These ideas remain at the heart of our success today, even as we have grown larger and more successful over the years.

We are extremely proud to have been part of Thailand’s economic and social development over the 67 years of our history, and as the Number 1 retail and service business in Thailand, Central Group now employs well over 70,000 staff and professionals. Additionally, the year 2014 is set to be a significant milestone for the company as it heralds the start of what will be the next chapter of Central Group’s history.

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Tos Chirathivat

about central group

Ms. Yuwadee ChirathivatChief Executive Officer Central Department Store Group (CDG)

Mr. Pascal BillaudChief Executive Officer Central Food Retail Group (CFG)

Mr. Suthisarn ChirathivatChief Executive Officer Central Hardlines Group (CHG)

Mr. Worawoot OunjaiChief Executive Officer Central Online Group (COL)

Mr. Preecha EkkunagulChief Executive Officer Central Pattana Group (CPN)

Mr. Edwin Yap HawsonChief Executive Officer Central Marketing Group (CMG)

Mr. Thirayuth ChirathivatChief Executive OfficerCentral Hospitality International (CHi)

Mr. Thiradej ChirathivatChief Executive OfficerCentral Restaurants Group (CRG)

Mr. Philippe BroianigoChief Executive OfficerCentral Group Vietnam

CENTRALDEPARTMENT STORE GROUP (CDG)An extraordinary collection of department stores

Central Department Store Group accounts for around 40% of Central Group’s revenue. The group runs leading department store brands both in Thailand and overseas.

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Central Department Store

Central Department Store leads the Thai retail industry in innovation, and has garnered considerable international peer recognition, with numerous coveted awards including the 2003 Global Innovator Award for Best Housewares Merchandising, Asia-Pacific region, presented by the U.S. – based International Housewares Association (IHA).

In 2006 Central Department Store ranked 175th in Media Portfolio-Asia’s Top 1000 Brands Report, as well as second spot in the report’s 2007 Best Department Store category. Central Department Store was also among the recipients of the Reader’s Digest 2008 Trusted Brands Gold Award, Thailand Department Store category, and placed first in BrandAge Magazine’s 2008 Thailand’s Most Admired Brand, Top 10 Most Trusted Modern Retail Stores category. In 2008 and 2010 Central was twice among the top five nominees for the Department Store of the Year award at the Intercontinental Group of Department Stores (IGDS) Global Department Store Summit.

www.central.co.th

For over six decades, the Central Department Store has been synonymous with excellence in luxury shopping, and is widely acknowledged as Thailand’s most trusted and recognized retail brand. Central is a longtime favorite among affluent Thai shoppers, as well as discerning tourists and expatriates.

With its eighteen branches nationwide, Central is by far the country’s largest department store chain. The store is planning branch openings in Southeast Asia, starting with Jakarta, Indonesia in 2014.

Central Department Store’s local and international reputation is the result of an unwavering commitment to maintaining an expansive merchandise selection, exciting visual presentation, a modern yet welcoming ambience, and unparalleled customer services.

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Thailand’s the no.1 department store brand

Creating gigantic phenomenon of the “new luxury retail” in Thailand, Central Embassy is the kingdom of superb luxury shopping lifestyle. It stated as the f irst Iconic Landmark retail to meet all needs as well as represent sophisticated lifestyle with beyond excellent service under the concept “Infinite Possibilities: All possibilities will happen here”

The Iconic Retail Landmark is located on the Wireless Road and Ploenchit junction with an area of 144,000 Square Meters.The infinity- shaped Central Embassy has a total height of 37 floors and is longer than 200 meters width. The building is divided into two parts; the 8-storey shopping center (Retail Podium) and the Tower which is location of Park Hyatt Hotel (Tower).

Complemented by international brands and world-known designers, Central Embassy unveils seven Façade Brands including Bottega Veneta, Chanel, Gucci, Hermes, Miu Miu, Prada, and Ralph Lauren in Iconic Store in the two-storey Duplex Façades.

CENTRAL EMBASSYThe inf inite connections

Besides, there are more than 200 luxury brands coming with stores’ latest style by merging art into all details with the most completed product line such as A.P.C., BCBG Max Azria, CH Carolina Herrera, Christian Louboutin, CK Collection, Givenchy, Isabel Marant, Jil Sander, John Varvatos, Maison Martin Margiela, McQ, Moschino, Mulberry, Paul Smith, Proenza Schouler, Roberto Cavalli, Saint Laurent, Tom Ford, Versace and watch & jewelry brand like Anyallerie, Audemars Piguet, Chavana, Chopard, Hublot, Pomellato including world-renowned famous restaurants and “The Embassy Diplomat Screens” to bring a new experience of ultra-premium cinema with first-class service.

www.centralembassy.com

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ZENThailand’s no.1 specialty lifestyle megastore

Launched in 1989, ZEN Lifestyle Trend Megastore quickly became a shopping sensation that capture the imagination of both tourists and locals alike, making it one of the most iconic landmarks of downtown Bangkok. In 2006 ZEN was re-launched by Central Department Store as the edgy lifestyle concept store. It offers customers a variety of famous and cutting-edge brands in every type of product category, and presents them in an exciting atmosphere that appeals to affluent Thais, expatriates and tourists who appreciate the latest fashions, and the creativity that makes life and style a seamlessly elegant union. The main store is spread over 7 floors, covering over 50,000 square meters of space. ZENWorld adds another 30,000 square meters of retail and office space, the sum of which represents a complete array of design, fashion and lifestyle services for the entire complex to complement the retail store.

On Level 8 of ZENWorld lies ZEN Gallery, an open space galleria catering to both local and international art exhibitions as well as product showcasing.

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ZENWorld is also highlighted by the ZENSE Shintori, Horizons and Heaven on Level 17-20. The restaurant offers world-class gourmet meals at affordable prices, and at the panorama deck guests can enjoy not only great cuisine and drinks, but also magnificent views of downtown Bangkok.

www.zen.co.th

Robinson Department Store aims to be the most popular store, with extensive coverage nationwide offering modern products and services that are compatible with customers’ lifestyles and needs under the concept of “Robinson...New colors of lives”

With 30 years of commitment, Robinson Department Store has been responding dynamically to changes in its customers’ lifestyles, offering product differentiations, and promoting customer-centric marketing with value-for-money quality at affordable prices. Robinson also initiates new projects such as the ROBINSON LIFESTYLE CENTER, one of the business models used to expand mid-range branches to potential provinces.

www.robinson.co.th

As of 2014, Robinson Department Store operated 34 branches nationwide, including 10 branches in Bangkok and its vicinities, and 24 branches in other provinces. Robinson launched the Bangkok flagship store on Rama 9 road in 2011

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Thailand’s largest department store brand with 34 branches nationwide

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Supersports is the flagship brand of Central Group’s sporting goods retailer. It is the No.1 sporting goods company in Thailand, particularly in the areas of rackets, golf, and exercise equipment, as well as for running and soccer. Supersports operates three main business segments including retail sporting goods, exclusive distribution networks, and an exclusive licensing business. Supersports stores, FIT Sports Shop, and Golf Click Shop are the three retail outlets. The company markets leading brands throughout the country, including Crocs, K-Swiss, New Balance, Wilson and Skechers, as well as operates licenses with production rights for the Fila and Umbro brands.Today there are more than 120 outlets throughout Thailand as well as neighboring countries.

www.supersports.co.th

SUPERSPORTSA world of sporting goodsand equipment

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Moreover, La Rinascente has also created the “Design Supermarket”; a department retailing a selection of new, trendy, and chic merchandise. The merchandise presentation is designed in the form of a “Shop in a Shop”, and is cleverly categorized so that it makes all the products seem new and dazzling. Customers who comes to shop in the Design Supermarket will feel they have had a thoroughly innovative shopping experience. It can be safely said that the Design Supermarket is the most alluring section of La Rinascente.

www.rinascente.it

“La Rinascente” is the No.1 luxury, and also the most famous, department store in Italy, as well as being one of the best department stores in all of Europe. It has operated for more than 150 years, with eleven stores in the historical parts of Italy’s major cities, including Milan, Monza, Padova, Torino, Genova, Firenze, Caglari, Palermo, Catania and 2 stores in Rome. La Rinascente offers the broadest selection of prestigious brands of men’s, women’s and children’s collections, luxury accessories, cosmetics, lingerie, houseware, and a selection of indoor designs. Its flagship store is in Milan, the world’s fashion capital and one of the main shopping destinations in Europe. Shoppers can enjoy top world-class brand names such as Louis Vuitton, Christian Dior, Fendi, Gucci, Bottega Veneta, Balenciaga, Valentino, Dolce & Gabbana, Armani, Zegna, Chloe, Miu Miu, Marc Jacobs etc.

A world-class luxury store, the no.1 in italy

la Rinascente

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Established since 1891, ILLUM has been in the hub of Copenhagen’s best shopping area for more than 120 years. The department store of over 20,000 Square Metres is the Danish quintessence of superior luxury and service. It targets the medium/high-end market and commodities focalising on fashion, beauty, home and design with about 120 Scandinavianand international brands. The legendary name of ILLUM can attract over 6 million customers a year.

In 2013, ILLUM was acquired by la Rinascente. It will advance Central Group’s definition of “a real collection of stores” with its prominent heritage.

www.illum.dk

A luxurious scandinavian department store

Illum

KaDeWe also caters for a wide range of needs with luxurious beauty rooms and lounges, a wedding and gift service, a hotel and home service, tailor, hairdressers, buggy rental and a bureau de change. The Wintergarten on the 7th floor offers an excellent cuisine together with the most breathtaking view across Berlin.

In 2015, Central Group acquired The KaDeWe Group, which owns KaDeWe, Oberpollinger, and Alsterhaus, from SIGNA, and has become the European retail leader.

www.kadewe.de

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KaDeWe, found in 1907, operates more than 60,000 square metres of selling space on its 8 floors. The store is located in one of Berlin’s most popular shopping areas in Tauentzienstrasse, and visited by up to 180,000 customers from around the world every day. At KaDeWe, customers are presented with over 380,000 desirable goods. Its famous ‘Luxury Boulevard’ offers the finest brands including Chanel, Chloé, Fendi, Gucci, Hermès, Tod’s, Bvlgari, Chopard, Rolex, and Tiffany&Co. There are also women’s fashion, men’s fashion, kids, home, and gourmet departments.

KaDeWeThe Largest Department Store in Continental Europe

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Located on the most popular shopping street in Germany - Neuhauser Strasse, Oberpollinger was opened in Munich in 1905 by the Emden & Soehne family. The original store brought true luxury to the city. Oberpollinger has more than 35,000 square metres of selling space on 7 floors. Its varied range of merchandise covers fashion & style for women, men, kids, as well as home decoration. The ‘Luxury Boulevard’ on the ground floor presents world-class brands such as Burbery, Dior, Fendi, Gucci, Miu Miu, Prada, and Salvatore Ferragamo.

The store has been fully refurbished to reach the premium standard of KaDeWe Group in 2008. Then, it was awarded with the special price “Store of the Year 2009” by the German Retail Federation, which described Oberpollinger as “a much-admired shopping haven, and one of the best and most modern department stores in Europe.”

www.oberpollinger.de

Oberpollinger AlsterhausMunich’s Most Prestigious Department Store Hamburg’s Most Prestigious Department Store

Alsterhaus was originally opened by Oscar Tietz in 1897. Then, in 1912, the store was moved into its present location at the Jungfernstieg, an urban promenade in Hamburg, in front of the beautiful Lake Binnenalster. Alsterhaus was renovated in 2003 under the management of Karstadt AG. The store of 24,000 square metres had building work completed in the beauty and accessories departments. Other departments include men’s fashion, ladies’ fashion, home and design. On the 4th floor countless renowned food and beverage brands, are presented at ‘Gourmet Boulevard’ Alsterhaus now breathtakingly combines traditional architecture with modern interior design and provides visitors with a unique shopping experience and top international luxury designs.

www.alsterhaus.de

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A comprehensive group of consumer goods retailers

Central Food Retail Group offers all household merchandise in extensive retail formats to suit all consumer segments’ needs

CENTRAL FOOD RETAIL GROUP (CFG)

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Central Food Hall, Asia’s finest food store, offers the most extensive and exclusive selection of food from around the world. Central Food Hall boasts five locations in Thailand’s favorite destinations: Central Chidlom; CentralWorld Shopping Complex;Central Festival Pattaya Beach; Central Festival Phuket; and Central Festival Chiangmai

Central Food HallThailand’s no.1 top-end supermarket brands

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Tops market Tops daily

• Tops Market is the international supermarket with choices for every lifestyle. From premium and exclusive local and imported products, to a wide selection of deli and baked goods, it is a place to find every daily need. Tops market serves both local and international tastes at 60 locations, from Bangkok’s main streets to the major tourist cities in Thailand.• Tops Daily, mini-supermarket for freshness at your convenience, offers convenience with fast, reliable, and consistent service without sacrificing quality and variety. Currently there are 20 Tops Daily stores nationwide.

www.tops.co.th

Thailand’s no.1 top-end supermarket brands

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Central Wine Cellar presents an unrivaled selection of over 600 different labels displayed in a 24-hour temperature-controlled environment. The “C” climate control sticker on each bottle will guarantee the optimum quality of our wines. Central Wine Cellar standalone branches are located at Hua Hin, Samui and Phuket. Customer can also enjoy supreme quality wine selections from the Wine & Spirits Department in every Central Food Hall and Tops market.

Central Wine Cellar

Thailand’s finest wine shop

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• SuperKoom, an everyday low price supermarket, merchandises essential consumer goods, including produce, meat, seafood, bakery and a full grocery offered at a low price, and also includes bulk and catering packs. Currently there are 12 locations in Bangkok and its vicinities.• SuperKoom Wholesale is a low price store targeting wholesale customers. It provides essential consumer goods in bulk and catering packs.SuperKoom Wholesale operates 4 locations in both Bangkok and upcountry.

www.superkoom.com

SuperKoom — SuperKoom WholesaleThailand’s newest everyday-low-price modern trade

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FamilyMart, founded in 1981, is one of the most competitive convenience store franchise chain in the world. Today, there are over 1,000 FamilyMart stores across Thailand. Its key feature is the development of exclusive brands including ready-to-eat food and Japanese snacks. FamilyMart ensures our customer’s highest satisfaction with friendly services, product standard and cleanliness.

www.familymart.co.th

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FamilyMartThailand’s No.2 convenient store chain

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EATHAIWhen at Eathai - trusrt us,you will eat like a Thai.

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Spanning 5,000 sq.m. and boasting a premium selection of Thai street stalls, regional delicacies and rare seasonal produce, Eathai offers an exclusive and fully immersive experience of Thai food. There are four sections in Eathai, to ensure that every type of Thai food taste is catered to. These are:

• Street Food: A showcase for the deliciousness of Thailand’s rural delicacies. • Krua 4 Pak: Food gathered from the four regions of Thailand.• Talad: The very essence of Thai living and traditions.• Issaya Cooking Studio: A cooking school and Chef’s Table managed by Chef Ian.

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A complete electronic, construction and home decoration products provider

Hardlines Group pioneered Thailand’s home improvement market and brought specialty stores to an advanced level.

CENTRAL HARDLINES GROUP (CHG)

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Power Buy Thailand’s largest electronics retailer

Power Buy is the largest electronics retail outlet in Thailand. This is where customers can browse the latest gadgets and products, such as Home Appliances, LED/LCD/Plasma TV’s, digital SLR cameras, laptop computers, Tablets, or the latest Mobile Phones, in specially-designed modern store environments, with great service and satisfaction guaranteed.

As an authorized reseller of Apple Products,Power Buy has a dedicated Apple Shop which stocks the latest Macs, iPhone, iPad, iPod and other accessories for all Apple lovers. Power Buy provides 100% customer satisfaction-guaranteed services, including Home Delivery, Repair Services, Air Cleaning Services, Price Guaranteed and Extended Warranty -3Plus.

Power Buy has more than 80 branches in Bangkok and nationwide, and continually adjusts store formats to fit the constantly changing needs of its customers. The company has stand-alone stores in different provinces throughout Thailand. With greater space, these stand-alone Power Buy stores provide customers with greater choices and extra convenience, and act as distribution centers in different geographical areas.

www.powerbuy.co.th

homeWorks- “Inspire your home idea” - brings together home improvement and decorative products to complement customers’ modern lifestyles. Established in 2001, These specialty store offer a range of over 50,000 products across an average sales area of 10,000 square meters.

Among the integrated selections are hardware goods, home improvement product, interior decoration items, and home appliances. Major product lines of homeWorks include bathroom, kitchen, floor and tiles, lighting and electrical, home improvement product and tools, furniture and bed, as well as home decorations. Additional services include custom layout and design of furniture in bathrooms and kitchens; home improvement and do-it-yourself consultation; contractor and installation services; and sales financing.

homeWorks provides all home improvement needs in a single convenient and customer-friendly location. Their seven stores are located both in large shopping malls and stand-alone stores.

Moving ahead, in the future the new concept of homeWorks will continue to establish more standalone stores and position them as a separate entity from the shopping mall, with an average size of around 10,000 square meters of shopping space. The stores will also feature products from other business units under Central Group and other rental shop areas.

www.homeworks.co.th

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homeWorksA leading home decorative and improvement retailer

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Meeting everyday needs in building and construction materials, including home furnishing,Thai Watsadu covers building projects from the ground floor up, providing more than 100,000 items of high quality products under one roof. It is operated under the concept of “Completed Assortment, Low Price, Good Quality.”

Thai Watsadu provides 4 main product categories, including: 1. Construction - building material, window and door materials; 2. Finishing material - hardware, tools, paint, lighting, electrical, pumps, and plumbing; 3. Finishing decorative - kitchen, bath ware, bath accessories, and tiles; 4. Home decoration - furniture, mattress, home décor, home organize, home ware, and kitchen ware.

At all of Thai Watsadu stores, customers enjoy an unlimited accumulation of points while paying with the Thai card, the company’s membership card. Accumulated points can be redeemed for a cash coupon, or even to get a special all year round bonus, and also for credit card payments and financial installment program services.

As of 2014, Thai Watsadu operates more than 39branches nationwide.

www.thaiwatsadu.com

Thailand’s no.1 one-stop shopping retailer of building supplies and constructionmaterials

Thaiwatsadu

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As the newest department store for home, baan & BEYOND offers a wide range of decorative and maintenance products for every household. The 14,000 square meter stores are arranged in separate zones for maximum convenience, allowing customers to easily find items that perfectly match what they are looking for. Customers can also enlist help in making their dream home a reality through a 3D virtual room design service as well as advice from home décor stylists. These offerings are rounded out with exclusive imported products available only at baan & BEYOND.

www.baanandbeyond.com

baan & BEYONDThailand’s first home décor department store

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OfficeMate PLC operates various channels including more than 50 OfficeMate stores, and catalogue sales via a contact center and www.officemate.co.th. The company also developed an e-Tailing system for customers to conveniently order items from their own offices. The system incorporates the e-catalogue with a number of Thailand’s leading companies’ procurement formats. Today there are more than 300,000 customer databases. OfficeMate has listed the company’s shares register in the Stock Exchange of Thailand (SET) with registered capital of THB 320 million and paid-up capital of THB 320 million.

www.officemate.co.th

OfficeMateThailand’s no.1 office supplies solution provider

CENTRAL ONLINE GROUP (COL) A dynamic entertainment, stationary and office supplies solution

Central Online Group is the omni -channel retail leader. The group offers home entertainment and stationary shops, bookstores, and office supplies solution providers through both in-store and online formats.

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B2S is the first specialty store chain of its kind in Thailand. It has transformed the traditional department stores’ book section into a lifestyle category store where customers can find an extensive range of local and international books; stationery for home, office, and school; and music and movies from around the world.

Enhancing the store experience are comfortable seating areas, cozy listening rooms, and in-store cafés. Children can enjoy themselves in a Kids’ Corner. Frequent events and activities catering to diverse customer interests are regularly held in the B2S stores.

B2S has 100 stores and magazine corners throughout Bangkok and upcountry, with formats matched to different markets and locations. The brand’s slogan, “Enjoy your life, Brighten your mind” sums up B2S’ diverse mix of product offerings.

www.b2s.co.th

Thailand’s no.1 book, entertainment and stationery store

B2S

Central Group expands its base to online channel for customers’ conveniences. Various reliable products are sold through online stores, www.central.co.th and www.robinson.co.th. There were more than 18 product categories from fashion, beauty, and healthcare to kitchenware, electronic appliances, and gadgets as well as stationary, books, CD’s, and DVD’s. Central Online also has consumer goods available as a convenient alternative for grocery shopping. Moreover, the company offers customers with the efficient next-day-delivery and receives payments by cash or credit card at the delivery point. So customers can enjoy shopping online with our trusted and secured procedures.

www.central.co.thwww.robinson.co.th

Central OnlineA retail business selling daily-life and fashion products through online channel

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The main business is the shopping complex, which generates over 79%of the total revenue. CPN is Thailand’s leader in the retail property management sector with a net leasable area (NLA) of over 1.2 million sq.m. under the manag ement of CPN and its subsidiaries. It is currently managing 24 shopping malls in three different formats, which are; - CentralWorld: The largest shopping destination in Bangkok. - CentralPlaza: Thailand’s most favorite shopping mall chain. - CentralFestival: Lifestyle beachfront shopping complexes. in major tourist destinations.

Thailand’s no.1 shopping mall and real estate developer

Established on 17 June 1980, to develop and manage large-format and integrated shopping centers, CPN has been listed on the Stock Exchange of Thailand (SET) since 1 March 1995.

CENTRAL PATTANAGROUP (CPN)

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Some upcoming major projects include CentralPlaza Salaya, CentralPlaza Rayong, CentralWestGate, CentralPlaza Nakhonratchasima, and CentralPlaza i-City in Shah Alam, Selangor, Malaysia.

Other CPN businesses include office buildings, residential buildings, hotels, water parks and recreational parks. At present, CPN runs seven office tower projects on the premises of CentralPlaza Lardprao, CentralPlaza Pinklao, CentralPlaza Bangna, CentralWorld (the offices at CentralWorld), CentralPlaza Chaengwattana, and CentralPlaza Grand Rama 9. Most of the tenants are leading businesses, both Thai and international.

Currently, CPN owns two hotels; Centara Hotel Udonthani with 259 rooms, and the Hilton Pattaya Hotel with 302 rooms, soaring 34 levels above Central Festival Pattaya Beach, southeast Asia’s largest beachfront shopping complex. Apart from guest rooms, each hotel has seminar rooms and convention center facilities to serve the growth of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.

www.cpn.co.th

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The company is not just firmly established as Thailand’s premier marketer, trend-setter and distributor of imported and local brands nationwide, but CMG also exports various house brands to overseas markets such as Malaysia, Singapore, Bahrain, United Arab Emirates, Cambodia, Myanmar, and Vietnam through its extensive channels. It currently operates nearly 100 imported and house brands in 6 categories: - Apparels. - Beauty and Personal Care. - Jewelry and Accessories. - Shoes and Bags. - Home and Lifestyle. - Office Supplies.

The consumer brands for which CMG is the sole agent or authorized distributor for Thailand include (but are not limited to): Ralph Lauren, Roberto Cavalli, McQ, John Varvatos, Giuseppe Zanotti Design, Furla, Vercase Jeans, Versus, Agnes b., Calvin Klein Jeans, Scotch & Soda Amsterdam Couture, French Connection, United Colors of Benetton, Mango, Topshop, Topman, Miss Selfridge, Dorothy Perkins, Clarins, Elizabeth Arden, Laura Mercier, Jurlique, Casio, Guess Watches, Samsonite, etc.

CMG has also introduced the Siwilai Store, a luxury multi-brand space located on the fifth floor at Central Embassy. The store sells limited edition designs that cannot be found anywhere else in the world.

www.cmg.co.th

CENTRAL MARKETING GROUP (CMG)

An exceptional expertise in marketing and brand management

Central Marketing group (CMG) is a leader in the fields of distributing, manufacturing, and marketing of consumer products.

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CENTRAL HOSPITALITY INTERNATIONAL (CHi)A leading Thai hotel chain

Since its first establishment at Ladprao junction in 1983, Centara Hotels & Resorts has revamped Bangkok’s northern vicinity – a desolated area – into one of the city’s busiest commercial districts. The hotel developed into the base of a network of the finest and exclusive properties in Thailand. The group’s proactive vision in creating the Ladprao property laid the foundations for its expansion throughout Thailand and paved the path for its strategic growth overseas.

Centara Hotels & Resorts is now the leading hotel operator in the Kingdom. Our success through the years have enabled us to expand our properties beyond Thailand, including China, Indonesia, Maldives, Mauritius, Oman, Qatar, Sri Lanka, Turkey and Vietnam. The various brands within the Centara family ensure that all guests will find the hotel or resort that meets their needs. Our seven hotel brands are:

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Centara Grand Hotels & ResortsFive-star hotels and resorts set in prime cities and beachfront sceneries, offering outstanding facilities and service.

Centara Grand Residence & SuitesLuxurious apartments and townhouses in prime locations.

Centara Hotels & ResortsSpacious four-star properties within premium city-centres and beaches.

Centara Residence & SuitesServiced residences at convenient sites to attract corporate and long-stay leisure guests.

Centara Boutique CollectionDistinctive properties designed to an intimate scale, imparting a residential quality.

Centra Hotels & ResortsAffordable hotels and resorts featuring quality services.

Cosi HotelsEconomy hotels for the smart-minded traveller.

Centara operates 30 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. www.centarahotelsresorts.com

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The group has proven itself a successful pioneer in the quick service restaurant industry and now has more than 700 fast food and restaurant outlets throughout the country. The location of each particular outlet was carefully chosen to ensure the best possible match to known customer needs and expectations based on the profile of each brand.

CRG places a high emphasis on research and development in order to provide customers the best quality products. Today, the group represents 12 well-known local, regional, and international food brands, namely: Mister Donut, Kentucky, Fried Chicken (KFC), Auntie Anne’s, Chabuton, Cold Stone Creamery, RYU Shabu Shabu, The Terrace, Yoshinoya, Ootoya, Tenya and Katsuya.

www.crg.co.th

CENTRAL RESTAURANTS GROUP (CRG) Thailand’s no. 1 quick service restaurant operator

Central Restaurants Group was the pioneer of Western-style fast food and quick service restaurants (QSRs) in Thailand with the introduction of Mister Donut in 1978.

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Robins Department Store is the first Central Group department store to be opened in Vietnam. The first store is located at the best location in Hanoi, the modern un-derground shopping mall of Vincom Mega Mall Royal City. Robins aims to bring Vietnamese customers a whole new experience of shopping, lifestyle and special privileges. A second Robins store is located in Ho Chi Minh City at Crescent Mall.

www.robins.vn

Robins A vibrant shopping lifestyle in Vietnam’s dynamic cities CENTRAL

GROUP VIETNAM Established in July 2011, Central Group Vietnam is a member of Central Group.Central Group Vietnam’s presence spans numerous industries including electrical, sporting, fashion, department stores and hospitality with famous brands like Robins, Mark & Spencer, SuperSports, Centara, etc. In early 2015, it made the landmark announcement of its investment into electronics retail via the new strategic partnership with Nguyen Kim Trading Joint stock Company. Central Group Vietnam is committed to contributing to Vietnam’s prosperity and to enhancing the quality of life of Vietnamese people.

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Supersports is proud to bring i ts best quality products and exceptional services to Vietnam. The first Supersports store is ready to serve Vietnamese sport enthusiasts in October 2013 at Vincom Center Ba Trieu, Ha Noi. SuperSports Vietnam’s exclusive brands include Crocs, New Balance, Fila, Umbro, FBT, Pan, D&P and Young Sport..

http://www.supersportsvietnam.com

Marks & Spencer store locates at the hottest department store in HCMC, Vincom Center Dong Khoi with 1,200-square-meter sale floor. At the new store, customers can find ward-robe staples and trend-led wearable fashion pieces as well as accessories, shoes, skincare and toiletry products. Marks & Spencer has influenced HCMC fashion retail market and became one of the favorite lifestyle shopping hubs of the city.

SuperSports Vietnam

Marks & Spencer Vietnam

The most favorite destination for all sport enthusiasts in Vietnam

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Nguyenkim Shopping Center is the largest electronics shopping store in Ho Chi Minh City that sells household appliances, refrigerators, computers, recreational, and telecommunications products from world famous brands such as Sony, Panasonic, Toshiba, Philips, JVC, Sanyo, Sharp, Samsung, LG, Electrolux, HP, IBM, etc. Nguyenkim operates 21 shopping centers in 13 cities and provinces around Vietnam

www.nguyenkim.com

Nguyenkim A leading electronic appliance retailer in Vietnam

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Marks & Spencer Marks & Spencer offers high quality products imported from the U.K., with something for every lifestyle. Our product range includes women’s and men’s fashions, accessories, innerwear, beauty, skincare and premium food items. From the opening of its first franchise in Central Department Store’s flagship store at Chidlom in 1993, Marks & Spencer has been exceptionally successful in Thailand. Currently Central Group operates ten stores of the legendary British high-street brand in Thailand.

www.marksandspencer.com

OTHER BUSINESS

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social responsibility

C A R Ea vital tool driving Central Group’s social responsibility initiative to success.

“our success grew out of our determination to bring Thailand into the modern world. We are committed

to contributing to its prosperity and enhancing the quality of life

”

Samrit Chirathivat,

Founder of Central Group.

commitmentCentral Group determines to provide a better quality of life for Thai society.

awareness Central Group aims to make society aware of social responsibility.

rethinking Central Group always refreshes its social responsibility projects with new ideas.

encouragement Central Group encourages all stakeholders to participate in social responsibility activities, and recognizes and admires their contributions

Central Group is driven to engage with our local and national communities through our social responsibility (SR) activities. SR has now become part of the corporate culture at Central Group. We have established a dedicated social responsibility team to consistently carry out all programs and activities in different areas under the “C.A.R.E” approach.

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The four key areas of our social responsibility activities are:

1. Cultural Diversity.2. Social Equity.3. Economic Sustainability.4. Environment Quality.

Central Group has used its more than 67 years of retail experience to create the “Central Group for Our Community” Project. This Project aims to inspire people throughout Thailand to use their individual expertise and knowledge to help develop their community’s own signature products as well as indigenous fresh produces. Qualified items will then be marketed through Central Group’s various retail channels. Additionally, Central Group will help each participating community to build a better quality of life, and eventually to create a more sustainable living environment.

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Format InnovatorCentral Group is at the forefront when it comes to developing innovative and diverse retail and service formats that address prevalent market opportunities.

central group’s competitive advantage

◻ In 2003 we opened FoodLoft, Thai land’s first upscale cosmopolitan dining hall with open-area kitchens.◻ In 2006 we launched the first CRM program under Spot the1Card.◻ In 2009 we opened ZENSE Gourmet Deck & Lounge Panorama on Level 17 of ZEN World.◻ In 2010 we created and launched Thai Watsadu – a new format of one-stop shop ping for construction materials.◻ In 2013 we launched two new store formats: “SuperKoom”, an everyday low price supermarket, and “SuperKoom Wholesale” a low price store targeting wholesale customers.

◻ In 1956 we opened Thailand’s first department store.◻ In 1974 we opened Thailand’s first full-scaled department store, Central Chidlom.◻ In 1978 we introduced “Mister Donut” to Thai consumers as a pioneer of the quick service restaurant business in Thailand.◻ In 1983 we opened Thailand’s first shopping complex, Central Plaza Ladprao.◻ In 1990 we created Thailand’s first lifestyle megastore with the opening of ZEN.◻ In 1994 we opened Thailand’s first hypermarket.◻ In 1996 we created Thailand’s first specialty retailer.

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Brand BuildingIt is important to focus on core businesses and core brands by extending on past successes, and by being committed to the building of our brands to be number one in the perception of consumers and customers in each segment, creaing differentiation in brand experience through “quality” that is excellent in every aspect in both the goods and the services of Central Group, and by focusing on stable growth through world class quality.

Central Group’s people offer an ideal combination of Asian experience and international expertise. What was originally a small family-run company has evolved into a group of highly-experienced professionals, with senior managers regularly receiving training aboard in modern merchandising, marketing and operational techniques. However,being a family-run business also has many pluses, and our many employees are treated not just as employees but as family members.Indeed, it is apparent that many of our employees have had life long careers with the company.

SystemsModern information technology systems help Central Group to deliver superior value to our customers. For example, our advanced customer relationship management system provides specific offers to each individual customer, and enhances customer shopping and membership experiences. Our modern distribution centers are integrated into an overall state of the art supply chain management system. In 2013 Central Group was the first in Thailand’s retail industry in using voice picking devices in our Distribution Center to increase efficiency and accuracy. Moreover, we are cont inuously enhancing our in fo rmation technology systems to support our customers.

People and Employees

International ReputationIn 2004 Yuwadee Chirathivat, then Central Department Storpesident, became the first-ever woman president of the Intercontinental Group of Department Stores (IGDS).

In 2005 Central Group’s retail business unit won Retail Asia’s “Best of the Best” Award.

In 2006 Central Food Retail (CFR) was voted 3rd in the ranking of “The Grocer”, the UK’s leading food magazine.

In 2008 ZEN received the “Euroshop Retail Design Award” during the European Global Retail Symposium.

In 2010 Central Department Store was nominated to be among the Top 5 “Department Stores of the Year” in the 2nd Global Department Store Summit, held in New York.

CentralWorld won International Council of Shopping Center (ICSC)’s “Best of the Best” Award 2010.

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In 2011, Central Group’s retail business unit won the “Best of Best Retailer” in the Asia-Pacific Region” Award from Retail Asia.

Robinson Department Store was selected by Forbes Asia Magazine as one of “Asia’s 200 Best Under a BillionUSD”.

Central Festival Pattaya Beach received “Asia Pacific Property Awards 2011 in Retail Development for Thailand” from International Property Awards in association with Bloomberg Television and Google.

Hilton Pattaya, under the management of CPN, won Hospitality Design Awards from Hospitality Design Magazine, Broadway, New York, USA.

In 2012 CPN received SET Awards 2012’s Top Corporate Governance Report Awards from the Stock Exchange of Thailand and Finance and Banking Magazine.

Kobchai Chirathivat, former President and CEO of CPN, won Pacific Entrepreneurship Awards 2012 Thailand from Enterprise Asia.

In 2013 Central Food Retail was awarded the “Produce Retailer of the Year” by Asia Fruit Logistica in recognition of the outstanding fresh produce.

Centara Grand Beach Resort & Villas Hua Hin won “Outstanding Performance : Tourist Accommodation” from the 9th Thailand Tourism Awards.

In 2014 Sudhitham Chirathivat was presented the Lifetime Achievement Award from The World Retail Congress Asia Pacific in Singapore. He, then, also received the Hall of Fame Award as one of the leading businessmen in World Retail Congress 2014 in Paris, France

In 2015 Yuwadee Chirathivat was recognized by Forbes as one of the 50 Powerful Businesswomen in Asia

In 2015 CPN and Centara Hotels and Resorts Group were awarded “Thailand’s Top Corporate Brand 2015” in Real Estate Segment and in Tourism and Recreation Segment respectively from Master of Science in Marketing Program at Chulalongkorn Business School, Chulalongkorn University.

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Contact UsCentral Group

Chidlom Tower 22 Soi Somkid,Ploenchit Road, Lumpini, Pathumwan,

Bangkok 10330 ThailandTel. +66 2254 7007 / Fax. +66 2255 1210

www.centralgroup.com

Central Department Store Group (CDG) 1027 Chidlom Building, 7th Floor,

Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330 Thailand

Tel. +66 2793 7777 / Fax. +66 2793 7799

Central Food Retail Group (CFG) 15-18th Floor, CentralPlaza Chaengwattana

Office Tower 99/9 Moo 2, Bangtalad, Pak Kret,Nonthaburi 11120 Thailand

Tel. +66 2831 7300 / Fax. +66 2835 3713

Central Hardlines Group (CHG) 88/88 Moo 13 Bangkaew, Bangphli,

Samut Prakan 10540 ThailandTel. +66 2103 3333 / Fax. +66 2103 3343

Central Online Group (COL) 24 Soi On-Nuch 66/1 Suangluang,

Bangkok 10250 ThailandTel. + 66 2739 5555 / Fax. +66 2763 5555

Central Pattana Group (CPN)999/9 Rama 1 Rd.,Patumwan, Patumwan,Bangkok 10330 ThailandTel. + 66 2667 5555 / Fax. +66 2264 5575www.cpn.co.th

Central Marketing Group (CMG)3388/25-37, 51-53 and 82-85 Sirinrat Building 8-11, 15 and 23rd Floor Rama 4 Rd., Klong-ton, Klong-toey, Bangkok 10110 ThailandTel. + 66 2229 7000 / Fax. +66 2264 5834www.cmg.co.th

Centara Hotels and Resorts Group (CHR) 25th Floor, Centara Grand at CentralWorld,999/99 Rama 1 Road, Pathumwan,Bangkok 10330 ThailandTel. + 66 2763 1234 / Fax. +66 2769 1235

Central Restaurants Group (CRG)5th, 6th, 7th, 8th Floor Central Silom Tower306 Silom Road, Suriyawongse, Bangrak, Bangkok 10500 ThailandTel. + 66 2635 7930/ Fax. +66 2635 7940www.crg.co.th

Central Group Vietnam3rd Floor Petroland Tower 12 Tan Taro Street, Tan Phu Ward, District 7, Ho Chi Minh City, VietnamTel. + 84 28 5416 1698 / Fax. + 84 28 5416 1609www.centralgroup.com