Christy Annis - Portfolio
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Transcript of Christy Annis - Portfolio
Portfolio
Christy AnnisDigital Media Marketing Manager
813area/MyArea NetworkEmail: [email protected]
Phone: 404-984-9317
Peas for Prosperity……… The Story
In October 2009, I founded and developed Peas for Prosperity, a distinctive, southern-inspired, black-eyed pea product line and a business model that
provided employment for the homeless population in Atlanta, Georgia.
I also created Peas to Paychecks, working with homeless shelters and hiring their residents to assist in the production and packaging of our
products. Participants were thrilled with the opportunity to do meaningful work and the best part of my week was delivering their paychecks on Fridays. I also partnered with the Atlanta Community Food Bank and
donated 10 percent of all profits to this vital Atlanta non-profit.
As the Founder of Peas for Prosperity, My Accomplishments Included:
• Designed and oversaw the eco-friendly packaging of black-eyed peas
• Designed and manufactured ecoREcreations, a line of handcrafted jewelry made from 100 percent recycled materials
• Managed all aspects of the business, including product development, sales and marketing
• Promoted products through social media, public relations and marketing• Gained local, national and international media coverage
• Built relationships with local and national non-profits and corporations
• Taught entrepreneurial skills to homeless teens and adults
Peas for ProsperityFeatured on Atlanta’s 11 Alive
http://archive.11alive.com/news/local/story.aspx?storyid=145451
Peas for Prosperity featured distinctive packaging utilizing
sustainable materials whenever possible. The tag on this bag was printed on recycled card
stock and tied with a ribbon made from recycled onion
bags.
Peas were packaged and product was
assembled by homeless
employees hired through the Peas
to Paychecks program.
Peas for Prosperity received substantial local, national, and international media
coverage including a feature on CNN.
Peas for Prosperity was invited to showcase jewelry at Green Fashion Week in New York City.
The show was a great experience but due to an allergic reaction from the chemicals used to make the jewelry, I realized I needed to create a more
sustainable jewelry line.
The core of the ecoREcreations jewelry line featured “beads” made from recycled newspaper and coated with pages from
recycled books and magazines. Beads were accompanied with materials that were recycled, thrifted, or gifted.
I created a partnership with the Atlanta Convention and Visitor’s Bureau to recycle their outdated
tourist brochures and magazines.
In these photos I was “dumpster diving” for recycled materials.
The Peas for Prosperity experience was 18 months of incredible high’s and low’s. It was the happiest, most rewarding experience of my life to date. I enjoyed helping the community, fundraising and networking. I was said to let it go but circumstances required
I leave my beloved business behind. A new challenge awaited, it was China time.
I spent 3.5 years teaching English, Business English, Business and Economics to a variety of students in China, Vietnam and Myanmar. Living and working
in Asia was fascinating and exhilarating but also incredibly difficult at times. I fell in love with teaching and it’s an experience I will always cherish.
In January 2015, I returned to my beloved hometown of Tampa, FL to take on a new
challenge. I began working for MyArea Network/813area.com, a tech startup
company, as the Digital Media Marketing Manager. Since then, I have been active in creating content, marketing, social media, promoting brands, networking, managing
projects and generating new leads .
• #1 Source for Dining, Nightlife, Events and Entertainment in Tampa150,000+ Monthly Visitors100,000+ SubscribersDigital Media Marketing Services Include:
Email MarketingSocial Media MarketingDisplay AdvertisingContent MarketingEvent MarketingSMS Text MarketingMobile Landing PagesMobile/Digital CouponsPersonalized Campaign ManagementCustomized AnalyticsPhoto Promotions
I’ve had the pleasure of working with many businesses and brands in the Tampa Bay area including:
Through my work at 813area, I’ve learned I’m extremely creative, have
excellent writing skills, excel at creating strong relationships and
thrive in a fast paced environment.
As the featured article writer for the Seminole Hard Rock
Hotel & Casino, Tampa, I attended property events,
wrote articles and cultivated relationships with team
members in various departments as well as senior management.
Published ArticlesAs the lead content writer at 813area.com, I have
published over 100 articles including:
• http://www.813area.com/events/we-stand-for-soccer-tampa-bay-rowdies-the-seminole-hard-rock-hotel-casino.html
• http://www.813area.com/events/a-taste-of-the-caribbean-in-the-high-limit-slot-room.html
• http://www.813area.com/nightlife/the-vault-of-souls.html
• http://www.813area.com/theaters/theater-exclusive-silence-the-musical-a-periscope-sneak-peek-live-from-the-straz-center-for-the-performing-arts.html
• http://www.813area.com/events/pastries-for-pups.html
• http://www.813area.com/restaurants/barrel-aged-cocktail-dinner.html
• http://www.813area.com/restaurants/ramble-on-down-to-lunch-at-roux-tampa.html
• http://www.813area.com/events/varekai.html
• http://www.813area.com/events/cigar-city-brewing.html
• http://www.813area.com/events/tampa-bay-acoustic-music-festival-kickoff-michelle-branch-seminole-hard-rock-hotel-casino.html
• Implement and manage social media campaigns for company and clients in various fields• Attend media and community events to create and publish compelling original content
• Create marketing and branding campaigns for clients• Measure the impact of content and social media campaigns on overall marketing efforts
• Manage a team of interns and freelance writers• Create and manage editorial calendars• Manage campaign deliverables• Develop strategic relationships
My Responsibilities as the Digital Media Marketing Manager for 813area/MyArea Network
Include:
Social Media
• As the Digital Media Marketing Manager at 813area, I implemented and managed social media campaigns for both the company and clients in various fields. I am proficient on
various social media channels including:• Twitter: @Peas4Luck, @813area• Facebook: https://www.facebook.com/christy.annis• Instagram: @Peas4Luck, @813area• Periscope: @813area
Thank you for taking the time to review my portfolio.
I look forward to speaking with you!
Thank You!