Christoph Ruedt - Engaging employees for information security
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Transcript of Christoph Ruedt - Engaging employees for information security
Engaging employees for information security
Christoph Ruedt
Public
UBS Communications & Branding
Communications & Branding
Simply Summit, London
26 April 2012
It's about enabling a secure culture
Information security
Foster understanding
and correct behavior
Technical controls
The Think Privacy consortium
• Founded by major players in the financial and professional services industry
• Members benefit from the experience of other large firms that deal with similar issues
• Use of an external brand to increase visibility and make sure the campaign has an impact
• A way to establish a sustainable communication platform
Two step campaign approach
1. Establish importance
2. Inspiring action
Interactions between campaign elements
Posters Intranet banners
Editorial content PDF leaflet Interactive content (quiz / mini game)
Intranet site
5 tips to make information security communication engaging
1. Think of information security as an ongoing effort – not a one-off campaign
2. Make your people the solution – not the problem
3. Present information security an integral part of your business, not an add-on
4. Make the link to people's own personal data privacy
5. Create an internal brand or bring in an external brand to label your information security communications