Christmas Decoration Service Marketing Brochure

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PINES AND NEEDLES PREMIER CHRISTMAS TREES CHRISTMAS DECORATION SERVICE 0203 384 9420 [email protected]

Transcript of Christmas Decoration Service Marketing Brochure

Page 1: Christmas Decoration Service Marketing Brochure

Pines and needlesPremier Christmas trees

Christmas deCoration serviCe

0203 384 [email protected]

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Contents

About Us . . . . . . . . . . . . . . . . . . . . . . . . . 3Why Choose Pines and Needles . . . . . . . . . . . . . . . 4What We Can Do For You . . . . . . . . . . . . . . . . . . 5Our Decoration Ranges . . . . . . . . . . . . . . . . . . . 6 The Festive Decorated Christmas Tree . . . . . . . . . . . 6 The Classic Decorated Christmas Tree . . . . . . . . . . . 7 The Deluxe Christmas Tree . . . . . . . . . . . . . . . 8 Quick Range Comparison . . . . . . . . . . . . . . . . 9Bespoke Orders . . . . . . . . . . . . . . . . . . . . . 10Optional Tree Hire . . . . . . . . . . . . . . . . . . . . 10Decoration of Outdoor Trees . . . . . . . . . . . . . . . . 11 What’s involved? . . . . . . . . . . . . . . . . . . . . . 12Tree Collection & Recycling Service . . . . . . . . . . . . . 13Our Greenery . . . . . . . . . . . . . . . . . . . . . . 14 Garlands . . . . . . . . . . . . . . . . . . . . . . 14 Swags . . . . . . . . . . . . . . . . . . . . . . . 14 Wreaths . . . . . . . . . . . . . . . . . . . . . . 15Gardens, Driveways & Rooflines . . . . . . . . . . . . . . 16Our Trees . . . . . . . . . . . . . . . . . . . . . . . . 17 Non Drop Christmas Trees . . . . . . . . . . . . . . . 18 Traditional Christmas Trees . . . . . . . . . . . . . . 19Our Stands . . . . . . . . . . . . . . . . . . . . . . . 20Our Lights . . . . . . . . . . . . . . . . . . . . . . . 21Sustainability . . . . . . . . . . . . . . . . . . . . . . 22

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Pines and Needles was founded by brothers Josh and Sam Lyle back in 1995. It all started when the young-sters (then aged 15 and 13) came up with the brainwave of loading an old horsebox with Christmas trees from their family farm in Scotland and taking the long journey down to London. After a few years the kilted crew grew in size, the Inter-net beckoned, and the rest, as they say, is history.

We now have over 20 seasonal re-tail outlets around London and the south of England in addition to our online store, and bring Christmas cheer to thousands of families every festive season.

Pines and Needles now provide the most comprehensive Christ-mas services in the UK to residen-tial and corporate customers, with a product or service to suit almost any requirement, no matter how big or small.

about us

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Quality GuaranteeAll of our trees are guaranteed premium quality, and every effort is made to select only the finest examples of each species. If you are not happy with the tree let us know on the day of delivery and we will replace it.

Price PromiseBecause we grow our own trees we are able to offer exceptional val-ue to our clients, moreover we will beat any like for like written quote to areas where we offer our service.

sustainabilityAll of our trees are grown on our own plantations, and for every tree that is felled, three more are replanted.

Nearly 20 Years of experienceWe’ve been installing trees for nearly twenty years and have perfect-ed our craft, techniques and equipment to safely and securely instal, decorate, and remove large trees and festive displays.

trusted by iconic ClientsSome of Britain’s most well recognised businesses and brands trust us to take care of every detail for their Christmas needs. See some examples throughout this brochure.

the Complete serviceFrom seed to you - we nurture the Christmas tree throughout, deliv-er, install, decorate, collect and recycle.

Giving Back to the CommunityWe take responsibility to enhance the environment and the wider community through environmentally conscious processes and the delivery of exceptional products and services that enhance people’s lives. Every year we donate to worthwhile causes and this year we are donating a minimum of £10,000 to Action for Children, one of the largest children’s charities that speaks out for the most vulnera-ble, disadvantaged and neglected children.

Why Choose Pines and needles?

“Perfect Service“London College of Fashion

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What We Can do For you

• We have been decorating London Homes and Offices for nearly twenty years and in that time have delivered some exceptional projects for clients from single trees to entire mini forests flocked with snow.

• Indoors we use mostly Nordmann Fir variety trees as they are better at retaining their nee-dles. If you’re after an outdoor tree we recom-mend the Norway Spruce, as they require less ballast to keep secure and stable in all weather conditions.

• We also use either real or artificial wreaths, swags and garlands to decorate interiors de-pending on your requirements. Door frames, mantelpieces, ledges, and shelves all lend themselves well as focal points for decking the halls. Filling in with holly and mistletoe as we go.

• We have a vast array of lights for both indoor and outdoor trees, as well as gardens, shrubs, trees, drives, and rooflines.

“Very Good Service - Thank You.“Imperial War Museum

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our deCoration ranges

the Festive deCorated Christmas tree

The most cost-effective option features a cheer-ful collection of decorations which includes a tree top star, shatterproof baubles, picks, ribbons and bows. We recommend using the festive decora-tions for any trees going outside as none of the baubles are made of glass. Available in almost any colour combination including, gold, silver, red, blue, purple, green, white and pink.

“Really happy with the tree and service. Thank you Pines & Needles... see you next year!“Experian

“Love the tree...it has been decorated beautifully. Very impressed once again with your service. Merry Christmas“Kelly O’Keefe

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our deCoration ranges

the ClassiC deCorated Christmas tree

Our middle range collection affords a luxurious looking tree without breaking the bank. Includes elegant tree top star, shatterproof and luxury glass baubles, picks, ribbons, poinsettias and bows. This range benefits from a mix of glass and shatterproof decorations, offering the view-er lovely reflections and deep hues. The range of colour combinations is almost endless!.

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“Five Stars“Sofa.com

“Best service ever! Just moved to London & didn’t have anything for our tree so your decoration service was perfect. Tree is beautiful! Very happy. Thank you!“Kelli Bowie

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our deCoration ranges

the deluxeChristmas tree

Indulge your senses with this opulent offering, accept no substitute. This decoration pack fea-tures only stunning glass baubles and high quali-ty decorations. There are no shatterproof plastic baubles in this pack. For those of you who want the ultimate luxury Christmas tree, look no fur-ther. Choose from traditional red and gold, wintry silver and white, cool blue and silver, or combine silver or gold with regal purple or soft pink!

“What a great service! Two very helpful and cheerful delivery men who made great efforts to do a good job. The tree is beautiful, fresh and has kept it’s needles well. Thank you. We’ll order again.“Suzanne Satow

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our deCoration ranges QuiCk range ComParison

how many items per tree?

Each pack - from whatever range has the same quantity of items for a giv-en size of tree - the difference is the quality of the items. Festive is the low cost pack, classic combines low cost with high quality items, and deluxe is made up of only top quality items.

tree Decorations FestiveDecoration

Classic Decoration

Deluxe Decoration

Star Tree Topper

Shatterproof Baubles

Luxury Glass Baubles

Picks

Ribbons

Premium Bows

Bows

Glass Egg Decorations

Large Picks

Available in choice of colour schemes

Colour ranges FestiveDecoration

Classic Decoration

Deluxe Decoration

Purple & Silver

White & Silver

Red & Gold

Purple & Gold

Gold & Black

Gold & Silver

Red & Blue

Red & Silver

Red & White

Gold & White

Blue & Silver

Blue & Gold

Pink & Blue

Pink & Silver

Pink & Gold

tree size Number of Decorations

3ft (90-120cm) 60

4ft (120-150cm) 80

5ft (150-180cm) 95

6ft (180-210cm) 111

7ft (210-240cm) 131

8ft (240-270cm) 153

9ft (270-300cm) 180

10ft (300-330cm) 215

11ft (330-360cm) 253

12ft (360-390cm) 293

“We have never seen such gorgeous bushy xmas trees!“Lyric Theatre Hammersmith

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besPokeorders

rather use your own decorations?We are happy to arrive on the day and dress the tree with your own decorations. We can also come and undress the tree and recycle it afterwards.

oPtionaltree hire

Let your imagination run wild. Our pool of talented designers and florists can generally ac-commodate any request and are happy to prepare a quota-tion.

We can decorate your home or office as well as your tree. We will work with you to create a bespoke design to comple-ment your style and bring the magic to life!

Lighting can be customised both inside and outside your home. Pillars can be adorned with garlands and festive wreaths hung on doors. Cus-tomised wreath table centre-pieces can also be created adding dried fruit and pine cones for an aromatic touch and our fresh holly and mis-tletoe garlands are perfect for adorning fireplaces and win-dow ledges.

If you are short on space and don’t want to store the tree-stand, lights and decorations for next year – we can rent them to you instead. This op-tion also allows you to mix up your chosen colour scheme each year if you so choose. Pricing can be found at the end of this document.

“Five Stars“Queen Mary University

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A fully decorated outdoor tree can look spectacular - both day and night. When an outdoor tree is to be dec-orated as well as illuminated we normally recommend using shatterproof baubles rather than glass, which are susceptible to frost. We can also use ribbons and bows.

For all outdoor trees please contact us to make ar-rangements. Online booking is not available for out-door trees as special stands are required and one of our experts will need to assess the location and advise on the avilable options. We can provide Method State-ments and Risk assessments where required.

For outdoor trees please contact our Special Installa-tion team on [email protected].

deCoration oF outdoor trees

“Very happy with delivery and decorating service was delightful, pleasant and very professional! Thank you.“Fraser Yachts

“Great service! Tree looks amazing. Easy to book and the value for money is above expectations.“Holiday Inn Mayfair

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What’s involved?

areas Covered?

most of London - inside m25

if you are outside London please contact us for a quote.

Contact DetailsDirect Line: +44 (0) 207 558 8912

mobile: +44 (0) 798 086 5056

Our Kilted DecoratorsExperienced and creative - our dec-orators are passionate about Christ-mas and have the know how to help you achieve your vision. A jovial and friendly bunch, our team is hard to miss in their kilts in keeping with our Scottish heritage, as well as their jol-ly Santa hats.

We will bring with us• A Tree - usually a premium quality Nordmann Fir Tree (or a Norway Spruce if it is to be situated outdoors)

or we can use a high quality artificial tree.• A Stand - a water holding stand to allow your tree to drink and stay fresh for longer. • Lights - Low energy LED lights with Warm White, Ice White, Multi-Coloured, Blue, or Red bulbs if you prefer.• Decorations - Your choice of decoration pack or we can use your own decorations.

Upon arrival we will• Install the tree in its water holding stand, making sure it is safe and secure

• Remove the netting that we use to safely transport the tree

• Dress the tree with lights, baubles, ribbons and decorations in your chosen range and colour scheme

• Ensure that you are happy with the tree before leaving

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Christmas tree ColleCtion and reCyCling serviCeAll good things must come to an end. After the can-dles have burned down and the crackers have all been pulled, we will be on hand to help you get your house-hold back in order.

In the UK approximately 250 tonnes (according to Wrap research 2012) of Christmas trees, that could have been recycled, are simply thrown out after Christmas. They should be gathered and sent for chipping and compost-ing. The resulting product is a rich biomass that can be used as mulch or soil improver. A far better option than ending up in landfill!!We offer a number of collection and recycling options

to suit your requirements and budget, from pickup to full cleanup service including wrapping and boxing your lights and decorations. Please see below for details of each service option.

For Collection before the 2nd of January please contact us for a quotation.

Collections finish on 14th January. For collection after then please contact us to make special arrangements

Premium £64.95 Collection

You won’t have to lift a finger. We will take all decorations off the tree, safely wrap them in tissue, package them in boxes, undress the lights, stow them, clean up the fallen needles and then take the tree away to be recycled.

standard £34.95 Collection

We will arrive on the date and time of your choosing to collect your tree, clean up the mess and recycle it - all lights and decorations must be the taken off the tree prior to our arrival.

Budget £29.95 Collection

Our job is easier if we don’t have to stop at your address for long, so we pass on this saving to you. We offer this budget service if you have al-ready undecorated your tree and left it OUT-SIDE - ready for us to simply take it away for recycling.

S M S S M S S M S

“Great service and great guys! Happy Christmas“

“Excellent Service. Attentive, on time.“Aaron Beckman

“Brilliant Service - both telephone ladies and the drivers. Thanks for making the whole experience such a grewat one. Until next year....“Alex Sanz

“Great tree and great service. Thank you again.“

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Garlands Our natural garlands are hand made with real Noble Fir and can be decorated with lights, dried fruits, pine cones, and bows. They look and smell amazing and are ideal for use on mantelpieces, banisters and other high profile locations.

Our artificial garlands are flexible and lightweight and can be used to dec-orate harder to reach lo-cations and places where weight is an issue (over pictures etc).

Noble Fir swags £19.95Swags came from the pagan tradition of bringing living things inside in winter to cele-brate new life coming. A lovely decoration for the inside or outside of your home. Hand made from real No-ble Fir foliage. These swags bring real fes-tive spirit and are so versatile. They make great decorations for walls, windows and doors. They are suit-able for use both in-doors and outside and the wonderful scent of the real fir creates a welcoming aroma.

our greeneryDeck the Halls with boughs of Holly! Why stop at holly? Why not drape a garland over the mantle? Or wrap another around the banister? Cov-er doorways or loop overhead in an atrium or conservatory. The possi-bilities are endless. Bring the out-doors “in” with these beautifully made hand crafted items. Let your family know that they matter and create a sumptuous environment where everyone can get cosy.

Make the neighbours green with envy with a beautiful wreath or sash. Last but not least, don’t for-get the mistletoe - just because its Christmas doesn’t mean we have to stop playing cupid.

how to put them upReal garlands and wreaths can be attached using hooks, and suction cups but be aware that they are quite heavy. If you are in our London delivery zone, we can install them for you. Get in touch with our decorating teamto discuss your options and we will find the right solution for you.

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We have a extensive selection of wreaths with garlands avail-able to match. All our stun-ning, fresh, handmade Noble Fir wreaths are beautiful as plain foliage or in one of our 5 decorated designs. All are made in 3 sizes.

If you have a specific design that you would like, our team can make bespoke wreaths and garlands to any size and with any decorations. Just get in touch and let us know what you would like. Our experts have made giant 1m diameter wreaths and garlands as long as 10m!

Our wreaths can be used in-doors and outside and make the most inviting addition to your entrance.

Various wreath hangers are available so there is a fitting suitable for most doors, in-cluding glass and wood.

Wreathsfrom £19.95

“Gorgeous tree and the wreath is really pretty”Amanda Denny

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Bring some light to those dark winter days with a stunning garden or drive-way installation. We can also light in-dividual trees, garden paths, shrubs and gates in your choice of colours. Battery lights can be used if there is no convenient power source how-ever we recommend our heavy duty rubber cable connector lights if you plan on leaving the lights on all year round.

Choose from warm white LEDs for a welcoming twinkle or ice white for a winter wonderland look.

There is no better way to accentuate the lines of your property than with a string of lights fitted to the contours of your buildings. Icicle lights are a popular choice and we have a range of options to choose from.

gardens, driveWays & rooFlines

“Fabulous service from start to Finish, Thank You.“Good Housekeeping

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We grow our own trees on our own plantations. While that may not sound like a big deal, it makes a massive differ-ence to the finished product that will eventually comple-ment your living room or office.

Planting our own trees under the careful supervision of our own arborist gives us complete control over every as-pect of the trees development from planting and pruning to feeding and cutting. This degree of care and control en-sures that every tree that passes through our gates has been able to achieve its full potential and is the fullest and freshest example of the species. Being vertically in-tegrated also allows us the ability to control how the trees are grown and replanted in the most sustainable manner.

our trees

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All of our trees are guaranteed premium quality and if you are not totally satisfied with it for any reason then simply let us know on the day of delivery and we will replace it for you.

Furthermore our trees are measured to half way up the leader (the large central stem at the top of the tree) rather than to the tip, ensuring you get excellent value for money.

Minimum Tree height measured by Pines and Needles

Minimum Tree height

measured by other suppliers

the Best trees You Can Find anywhere - Guaranteed!

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non droP Christmas treesideal For indoor use PriCe From £35.95

If your Christmas tree is going to be situated in-doors then we strongly recommend a non-drop variety as opposed to a traditional Norway Spruce

as they are far superior at handling warm indoor environments and can retain their needles for far longer.

The Nordmann Fir (Abies Nordmanniana)This variety is the preferred choice of modern Britons as the needles are not pointy and the tree benefits from its abili-ty to retain its needles even in very dry conditions. The tree has flattened needles which are a glossy dark green on top with two blue-white bands of stoma-ta below giving the Nordmann Fir its signature two-tone depth, like that of the olive tree. Avail-able from 3ft.

Potted Fraser Firs (Abies Fraseri) a species of fir native to the mountains of the eastern United States. The species is in fact named after another of our Scottish brethren the botanist John Fraser (1750–1811), who made numerous botanical collections in the region. They are characterized by a heavy density; with rich colours of platinum silver and deep hues of blueish green.They are grown in their pots

resulting in them having an increased long term survival rate. As long as they are kept watered and not subject to frequent temperature changes they can be placed back outside after Christmas. There is no guarantee however that if you repot or replant them into the ground that they will survive.

“I last ordered a tree from you 8 years ago. The lovely potted tree lasted EIGHT Christmases.“Alison Batchelor

“Everything about this delivery was AMAZING this year. The 2 gentlemen were fun, nice and professional with a very good Christmas spirit. Most importantly, the tree itself is the nicest we have ever had. Thank you so much. Merry Christmas“

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traditional Christmas trees ideal For outdoor use PriCe From £31.95

Norway spruce (Picea Abies) are the traditional Victorian Christmas Trees. They have a fresh scent and elegant fine foliage. These trees are not soft to the touch and tend to drop their needles very quickly when they are brought indoors therefore we do not recommend getting your delivered in November or early December as their condition can deteriorate rapidly once in a warm indoor environment. The tree can be bare in less than a week if it gets too warm and dry. In Queen Victorias day the tree was traditionally put up on Christmas Eve so this short lifepan was not

a problem, but todays consumer usually expects the tree to last far longer, so the less fragrant Non-Drop varieties have overtaken in popularity.

The Norway Spruce is ideal for outdoor use though as they love the cold, wet conditions and this enhances the traditional aroma that they give off. These are the trees that you will see in town centres and public spaces across the country. The ciy of Oslo in Norway still sends a massive Spruce tree to be placed in Trafalgar Square every year in thanks for help from the UK in the Second World War.

“Perfect! Very happy with everything!! The delivery was great and punctual, and always contacted me to let me know the time. Thank you guys very much.“Zhanna Rean

“This was our first Christmas in London and with that, our first tree delivery. This tree was beautiful! Tall, full, lush and smelled wonderful! Several friends and family from out of the country and locally commented on just how gorgeous the tree was, will definitely buy through Pines and Needles again next year!“Eric Staebell

“A very good tree, nice and bushy and a good shape.“Adrian

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We recommend a stand with a water reservoir as these allow the tree to ab-sorb water and main-tain their foliage for longer. Cut trees, like flowers can require large amounts of water especially dur-ing their first week indoors. Our water holding stands are suitable for trees up

to 12 feet tall.For trees larger than 12ft or destined for use outdoors, we have larger stands that we can use, and for the really big ones we have our own ded-icated team of fabri-cators and engineers on hand to scope and build all the nec-essary trusses and stands.

our stands

“Beautiful tree - delivered with appropriate Christmas humour and great efficiency..“Jan Pester

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We stock an extensive range of lighting products to add sparkle to your tree whatever the size. Whether you want to illuminate an en-tire house or simply adorn your beautiful Christmas tree we have indoor, outdoor, solar powered and low energy LEDs. Please feel free to contact us if you have special requirements or would like advice on any of our products.

We stock string lights which are most popular for use on trees. We also have cluster, waterfall curtains and battery powered lights.

our lights For Christmas and all year round

LeD string Christmas Lights from £16.95

These top quality LED bulbs emit considerably less heat than their filament burning predecessors which translates to increased longevity for your cut Christmas tree. They also use a fraction of the power that traditional systems demand. The combination provides a safer, eco-friendly solution available in 6 lengths to suit all trees 120, 200, 360, 480, 720 and 960 bulbs with Warm White, Ice White, Red, Blue and Multi-Coloured bulbs. They are suitable for both indoor and outdoor use. These lights also feature a control switch for static and several flashing display modes! (Lead cable from transformer to controller is 1m, controller to 1st bulb is 9m, 10 cm bulb spacing, 5mm bulb.)

LeD string LightsDis-tance

until the 1st bulb

Whole Cable

Length

Distance between

bulbsSize of bulbs

120 Bulbs (Supabrights) 10m 22m 10cm 5mm

200 Bubls (Supabrights) 10m 30m 10cm 5mm

360 Bulbs (Supabrights) 10m 46m 10cm 5mm

480 Bulbs (Supabrights) 10m 58m 10cm 5mm

720 Bulbs (Supabrights) 10m 82m 10cm 5mm

960 Bulbs (Supabrights) 10m 106m 10cm 5mm

tree size

Recommended Number of Lights

3ft 1204ft 1205ft 2006ft 2007ft 3608ft 3609ft 48010ft 48011ft 72012ft 960

high impact from LeD Cluster Lights £39.95High Impact LED lights provide a modern twist on the classic string light design with bulbs clustered only 40mm apart. Available in Warm White or Multi-Coloured bulbs, the clustered bulbs form a wider more impressive band of light. Suitable for indoor or outdoor use and once the tree is taken down they are great for decorating your home or garden. They have a multi function controller so you can choose from static (non flashing) or one of several sequences. LED bulbs are low ener-gy and if one bulb blows - the rest still work (however the broken bulb cannot be replaced). If you are planning on decorating a tree with these, we advise a minimum of 960 LEDs for a five foot tree. We sell 2000 bulb lights which will be adequate covrrage for an 8-9 ft tree.

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sustainabilityHere at Pines and Needles we are passionate about trees and all things green! In fact Pines and Needles is committed to helping the environment in every way we can. Here is a list of the meas-ures we take to ensure that we play our part in helping the planet, along with some insights into our environmental Policy:

• We are carbon positive for most of the year as our trees absorb Carbon and emit Oxygen. It is estimated that each acre of Christmas trees produces enough oxygen to meet the needs of 16 people. During the Christmas season we are Carbon Neutral as any emissions from transportation and delivery vehicles is offset by the trees still growing on our plantations. Real Christmas trees are better for the environment than artificial trees because they do not use non-biodegradable plastics and metals, and can be recycled through chipping for use in gar-dens.

• For every Christmas tree that is harvested, Pines and Needles replants seedlings in its place, ready to begin the cycle of growing, fixing carbon dioxide and releasing oxygen again for us straight away.

• We always use power-saving LED lights as they use a fraction of the energy of incandescent bulbs.

Proud members of the British Christmas tree Growers’ association

All members of the BCTGA have to con-form to strict standards in sustainability:

seedOnly sources which are sustainable and do not present any threat to endangered species are used.

Planted areaThe area of land used for the cultivation of Christmas trees is subjected to a sur-vey on environmental; ecological and ar-chaeological impact.

Cultivation of treesThe growing of trees will be done in ac-cordance with the best practice indicat-ed by research in this country and over-seas.

ChemicalsThe British Christmas Tree Growers As-sociation will commission and encour-age research into methods of dealing with pests and disease which reduce or eliminate the need to use chemical herbicides or pesticides. Growers will have available for inspection any re-quirements under the COSSH Regula-tions and will guarantee that any use of chemicals will be in accordance with the current Pesticide regulations and will be the minimum necessary to deal with the particular problem.

WildlifeChristmas Trees provide an excellent habitat for many bird species. British Christmas Tree Growers take account of the habitats of these birds in the cul-tivation of their trees. The cycle of grow-ing and harvesting Christmas Trees is particularly conducive to birdlife and no work will be done which will disturb nests or young birds.

harvestingThe cutting of Christmas trees is done in winter and has little or no effect on breeding or disturbance of wildlife. Trees will be harvested and handled to ensure maximum freshness for the purchaser.

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Contact us, we are always happy to help!

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