ChristineLabate

Christine LABATE 271 Soundview Avenue | Stamford, Connecticut 06902 | 203.249.9292

[email protected] | portfolio http://DesignsforGrowth.comhttp://www.linkedin.com/in/christinelabate.com

SUMMARY

- Creative professional, who excels at mastering and applying evolving technologies to create, implement and manage web and print graphic design projects from concept to completion.

- Seven years experience designing and programming html emails for browsers and Outlook

- Fifteen years experience designing and developing front end systems for web sites, blogs, email newsletters and social media campaigns.

- Proficient in CSS, and XHTML standards, compliance and accessibility.

- Twenty-two years experience designing and producing print communications in CS applications.

- Projects include: collateral, editorial, identity, packaging, promotional and advertising.

- Innovative typographer and designer who is detail oriented and able to manage complex projects simultaneously while maintaining high quality standards.

- Strong communicator who works well independently or in a team setting.

- Excels at developing design and marketing solutions that meet business objectives.

- Industry experience ranges from high tech to consumer goods to financial services.

- Client experience ranges from Fortune 1000 to local businesses.

http://www.DesignsforGrowth.com/

mailto:[email protected]



EXPERIENCEDESIGNS FOR GROWTH, 2002-Present, Design and Marketing Ninja, DesignsforGrowth.com

1993-2000, President and Design Director - Direct and manage design studio, client accounts and strategic direction of all projects.- Develop, execute, present and sell marketing, branding, editorial and design concepts to clients. - Translate business needs into effective branded design solutions that interact across mediums - Strategies include: web sites, social media, email, advertising, editorial, identity and direct

response.- Determine staffing needs and hire as necessary. Guide, motivate and train designers.- Direct photographers, illustrators, writers and programmers. Broker printing. Ensure quality.- Prepare project contracts, outlines, budgets and schedules.

CLIENT EXPERIENCE, Extensive experience in many segments: 85 Broads, ABB, Brann Wilton, Burke, Carter’s, Clarion, Colangelo, Conair, Creative Partners, Daymon Worldwide, Gaskell Associates, GE Capital, The Greenwich Exchange, GTE, Impression Point, Integrated Marketing, Leverte Associates, MCA, Metlife, Newday, Pantone, Promotional Innovations, Reader’s Digest, Reed Exhibition, Ryan Partnership, Starwood, UPS, Vertrue and Zotos.

S4 Study Skills, 2015 Marketing Director, S4StudySkills.com- Designed and implemented corporate branding communications that modernized company image. - Developed and deployed ExactTarget emails that increased workshop registration 20%.- Maintained and analyzed all trigger emails—cart abandon, registration, training, and survey. - Designed, wrote copy and programmed Wordpress website that streamlined registration process

and seamlessly linked registration to populated the database in Salesforce. - Monitored Social Media Channels, developed and measured content that engaged readers.

TRANSAMERICA, 2013-2014 Email Marketing Consultant, my.trsretire.com- Worked with marketing team to create and implement effective email marketing solutions.- Developed html emails for Outlook and other browsers then tested and ensured compatibility.- Created html paste emails and templates for Exact Target and managed their approval process.- Migrated emails from Dream to Exact Target.

CITIBANK, 2000-2002, Assistant Vice President and Associate Creative Director, MyCiti.com- Creative lead for My Citi website.- Developed My Citi brand standards. Reviewed all print /web communications to ensure

compliance.- Developed user interfaces with internal resources and outside agencies.- Refined UI designs based on usability studies.- Prepared Photoshop comps and provided directions to programmers. - Ensured communications had legal approval and specs, budgets and timelines were followed.- Participated in agency selections. - Developed copy and visuals for Citibank business ads and presented ads to internal clients. - Provided Double-Click placement specs. Directed ad rotation. Tracked and reported ad results.- Researched ADA compliance guidelines and implemented necessary design changes.

INTERNATIONAL MASTERS PUBLISHERS, 1998-2000, Associate Art Director, IMP-US.com- Built and managed teams of three to eight full-time and staff designers. - Directed the design of print and web. Directed photo shoots and commissioned illustrations.- Developed new product concepts, analyzed market tests and managed launched products. - Adapted products for the US market. Interpreted research results to strengthen product design.



http://www.IMP-US.com/

http://www.Citi.com/




- Established and met budgets and schedules. - Supervised production to ensure product quality. Corrected match prints and checked print quality.

QUEENER DESIGN, 1993-1994, Graphic Designer. Prepared mechanicals from tissues, instructed art director on Mac use and maintenance, and rebuilt crashed computer systems.

KRAFT FOODS, 1992-1993, Designed presentations, directed photo shoots and maintained Mac.

CADBURY BEVERAGES EUROPE, 1992, Marketing Assistant. Coordinated agency projects, designed presentations, maintained Mac, established research library, and compiled Nielsen Stats.

THOMPSON ELECTRONIC PUBLISHING, 1990-1991, Marketing Assistant. Designed and placed space ads, gathered competitor information and answered lead letters.

EDUCATION- ACADEMY OF ART, San Francisco, CA, MFA New Media Design- MANHATTANVILLE COLLEGE, 1994, Purchase, NY, Graduated with honors, BA Graphic Arts

and Marketing, with an Art History minor- SVA, PARSONS, AND PRATT, 1995, Continuing education classes- LORENZO DE MEDICI, Summer 1988, Florence, Italy–Art History- MACWORLD and ADTECH, Attend annually. HOW DESIGN CONFERENCE Attend bi-annually.- CONSTANT CONTACT, Certified Email Marketing and Social Media Expert, and Presenter

COMPUTER SKILLSHTML CSS WordPress Exact Target BBEdit Constant Contact SilverPopInDesign Illustrator Photoshop Dreamweaver Acrobat After Effects FlashWord Excel PowerPoint Outlook Salesforce Hubspot

PROFESSIONAL ORGANIZATIONS / VOLUNTEER POSITIONSGRAPHIC ARTIST GUILD, GAG.org- 2004-2009, National Vice President. Worked with board to accomplish the Guild’s mission. Built

financial resources. Increased activism and volunteerism.- 2003-2009, National Membership Chair. Planned, staffed and represented the Guild at

tradeshows. Managed budgets. Recruited members. Secured sponsorships. - 2002-2004, NYC Sponsorship Chair. Developed contacts and secured funds for events. - 1996-2002, NYC Vice President. Planned and hosted educational events. Reorganized event

structure to generate a profit from each event.

AIGA, AMA, and ART DIRECTORS CLUB, Member

SOUNDWATERS, SoundWaters.org 1994-2000, Art Director on Marketing Committee. - 1994-2000 Rebuilt entire SoundWaters brand identity including print and web communications. - 2009-2013 Redesigned brand identity. Designed and coded html emails for Constant Contact.

AWARDS- NRDC INTERNATIONAL ECO AWARD for SoundWaters’ Sales Promotion kit- FORRESTER Recognition for My Citi website.

TEACHING- FAIRFIELD UNIVERSITY, 2000, Introduction to Photoshop for Continuing Education Division



http://www.GAG.org/



PRESENTATIONS- Anatomy of an Email Newsletters, Anatomy of a Website and Introduction to Social Media



ChristineLabate

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