Chris Kneeland - Start Making Impressions Instead of Buying Them

START MAKING IMPRESSIONSINSTEAD OF BUYING THEM

Chris Kneeland

Do NOT

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0 10 20 30 40 50 60 70 80 90

TV

Digital

Print

Radio

Outdoor

Annual U.S. Paid Media Spend (B)

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0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1995 2005 2015

USA Net Sales as a % of USA GDP1995-2015

GM Ford Procter & Gamble

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-8.00%

-6.00%

-4.00%

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

Growth of Top 100 CPG Brands vs. Overall Category Growth52 Weeks Trailing, June 30, 2015

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80%

67%

47%

61%

37%28%

Fashion Brand Luxuary Hotel Retailer

Percentage of Affluents Who Can Identify a "Favorite" BrandUSA, Top 5% by Household Income (HHI)

2007/2008 2014/2015

1. Deceived

WHY SPEND SO MUCH ON ADVERTISING?

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Marketers are pouring more

and more money into

advertising. They don't know

what they're buying, they

don't know who they're

buying it from. They don't

know what they're getting,

they don't know how much

they're paying."

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1. Deceived

2. Dont know there is a better way

WHY SPEND SO MUCH ON ADVERTISING?

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0

5

10

15

20

25

30

35

40

45

50

2005 2007 2009 2011 2013 2015

Google Trends: Auto Interest Over Time USA 2005 - 2015

Tesla Toyota Chevrolet Honda Ford Other Auto

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44%New Economic Order

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77%Discretionary Spend

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77%New Economic Order

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THANK YOU.

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Chris Kneeland - Start Making Impressions Instead of Buying Them

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