Chris Harrell, CFRE Professional Portfolio

Christopher D. Harrell, CFRE Professional Portfolio

Christopher D. Harrell, CFRE Non-profit executive with management experience in development, communications and membership. Professional Portfolio Revised 5/23/2013

Christopher D. Harrell, CFRE Professional Portfolio Revised May 23, 2013

Christopher D. Harrell, CFRE

1800 W. Morrison Avenue Tampa, FL 33606 813.304.9554 [email protected] Collection of philosophies and original work developed over my career in non-profit operations and development. All graphic elements and concepts are original and designed from scratch by me for the purpose of furthering the organizations’ missions. Table of Contents Operations & Management

1) Management Philosophy 2) Mission-based/Donor-focused Philosophy 3) 120 Day Plan & Accomplishment – Girl Scouts of West Central Florida 4) Family Partnership Plan – Girl Scouts of West Central Florida 5) Family Partnership Brochure – Girl Scouts of West Central Florida 6) Boys & Girls Clubs of Tampa Bay Success Equation

Development Management

1) Development Plan 2) SPCA Tampa Bay Development Goals & Objectives 3) Annual Giving

a. SPCA Tampa Bay New Difference Maker Society b. SPCA Tampa Bay New Guardian Circle c. Boys & Girls Clubs of Tampa Bay One Club Membership Brochure d. Boys & Girls Clubs of Tampa Bay 2010 Annual Report

4) Direct Mail a. SPCA Tampa Bay Year End Direct Mail Appeal b. SPCA Tampa Bay Renewal Direct Mail Appeal c. SPCA Tampa Bay Picture Direct Mail Appeal d. Boys & Girls Clubs of Tampa Bay Direct Mail Annual Appeals

5) Capital & Endowment a. Capital Campaign Grand Opening b. Foundation Materials

6) Events a. NY Yankees Luncheon b. Steak Dinner

7) Stewardship a. Thank You & Birthday Cards

Communications Management

1) Online & Print a. Boys & Girls Clubs of Tampa Bay New Media Launch Materials b. Boys & Girls Clubs of Tampa Bay Website Screenshot c. SPCA of Tampa Bay New Donate Screenshot d. SPCA of Tampa Bay Difference Maker E-News e. Boys & Girls Clubs of Tampa Bay Social Media Screenshots & Promotional Cards f. Boys & Girls Clubs of Tampa Bay BOGO Summer Camp Promotion g. Press Coverage

2) Campaign Strategies

SECTION 1 Operations & Management

1) Management Philosophy 2) Mission-based/Donor-focused Philosophy 3) 120 Day Plan & Accomplishment – Girl Scouts of West Central Florida 4) Family Partnership Plan – Girl Scouts of West Central Florida 5) Family Partnership Brochure – Girl Scouts of West Central Florida 6) Boys & Girls Clubs of Tampa Bay Success Equation

Christopher D. Harrell, CFRE Professional Portfolio

Christopher D. Harrell, CFRE Management Philosophy

Best practices of experience and previous employers. May be adjusted to fit current corporate culture Management Dale Carnegie Human Relations Principals Employees have different motivators – Allow employees to participate in goal-setting – Employees want to succeed – Process-based correction Donor-focused/Mission-based Meets the individual needs of the donor and is focused on the mission of the organization Encourage new ideas Employees should not fear failure - Encourage new ideas, assuming the ideas will help achieve council goals and organized Company Goals Identify top 3 company priorities- Reflect those goals in meetings and in strategies Strategies Strategies should be dynamic and address company goals - Action steps should support each strategy – Action steps should be specific, measureable and attainable Annual Reviews Wall of Greatness Employees develop a list of individual accomplishments – List allows employees to celebrate new ideas and gain confidence through accomplishments – Will acknowledge ideas even they do not result in extreme success but build foundation for growth Numbers-based Management Year-to-Year Comparisons Used to recognize trends – Gives numbers context – Anticipate spikes and valleys – Helps with goal setting and analyzing return on investment (ROI) Constant evaluations Weekly and monthly reports to track efforts – Assures timely follow-up to issues and anticipates problems

Christopher Harrell, CFRE 120 Day Review Accomplishments

Department Management

1) As of January 31, 2012 Volunteer-led girl membership is up 16% compared to January 31, 2011.

2) Addressed and prioritized all Director of Membership Plan Outcomes presented at my interview (attached)

23 Total Outcomes; All complete or in-progress

3) Reviewed membership report to make changes that would best assist the staff in reaching their goals

4) Identified the top 3 goals for the Membership Staff and established them with team

Retention Recruitment Customer Service

5) Identified the top 7 values of the Membership Staff. Will use them to establish our 3 core values.

6) Individual meetings with all direct reports (30 min.) with the first 14 calendar days

What do we do well? What needs improvement?, State of your region?, Current projects?, What would you like

to learn?, What would make your job easier?

7) Changed format of position meetings from reporting to addressing positional needs

8) Positional meetings have produced the following to directly benefit staff, as requested in initial interviews:

CDM Meetings Family Partnership Plan Community Meeting Agenda Professional Year at a Glance MM Meetings Groundwork for Structure Transition Interviewer Questions for Adult Development Conflict Resolution Processes PPM Meetings Day Camp Planning Tools Event Budgeting Tools Year at a Glance with Reference Links for Troop Leaders (in development) Presentations from Shari and Maureen

9) Prepared Professional Development Notebooks for each staff member to keep all developed tools in one location.

10) In response to staff needs prepared: Flow chart for each staff member’s role in the Troop Formation cycle Flow chart for each staff member’s role in the Non-Troop Formation cycle Document demonstrating how each position works within the Regional Team structure Abbreviated job descriptions with key attributes for each Community position Document with recruiting tips and strategies

11) Established regular Regional Meetings, encouraging teams to work together and identify needs

12) Streamlined meetings to run on tight agendas with productive discussions (shortened meetings by 90 minutes)

13) Traveled to Wildwood and Lakeland on multiple occasions to build rapport and keep staff in field

14) Updated the review process for the membership department and scheduled all Annual Reviews and 90-day Reviews to be completely caught up by 3/1/2012.

15) Managed multiple membership crisis communication issues with troop leaders, community staff to resolution

16) Completely accepted all administrative responsibilities within first 15 days

17) Managed the move for membership staff out of the Lakeland office

Inter-Departmental Management

1) Co-Chair of Membership GAP team

2) Sunshine Committee Member

3) Fund Development Family Partnership Campaign In response to original meetings and concern from staff on the responsibilities of staff, put a plan in place to organize the campaign from the Membership standpoint, including materials and written outline.

4) Marketing Department In response to MVP staff concerns, worked with Marketing to update the website to better explain the joining process and the troop interest form. Girl/Adult Recruitment & Retention Managers Streamlined the relationship with the Adult Recruitment & Retention Manager and Girl Recruitment & Retention Manager to improve communication and implementation of ideas using a Pilot Program Model with focused outcomes and short/long term strategies.

5) BPI Girl Placement Specialist Finalized plans for the transition to Council-led girl placement. Coordinated with Director of BPI, Girl Placement Specialist and staff to create a smooth transition. Immediately addressed customer service issues dealing with girl placement. Has led to most girls being placed within 3 days and tracking established for all girls. Established strategies for following up with adults interested in becoming leaders

Council Representation

1) Attended COO Conference as the Council representative Presenter for 1st breakout group Updated group on our progress in the new structure

Director of Membership Outcome Plan

Complete Complete • Identify top three goals of the organization for membership. Complete • Identify top three issues currently negatively effecting membership. Complete • Meet with regional teams to determine top obstacles and top areas for growth. Complete • Set up regular in-person full staff team meetings with focused agenda Complete • Set up weekly regional team meetings via phone or in person. –monthly more appropriate since I see the staff a minimum of twice a month before regional meetings Complete • Benchmark organizations that are successful with achieving desired membership goals in areas of emphasis. Complete • Ensure that all girls who submit a join interest form online are personally acknowledged within 48-72 hours from a Girl Scout staff member.

Complete • Evaluate program impact statements and statistics. Complete • Collect individual girl's success stories in scouting supported by impact statements and statistics. Complete • Meet with Chief Development Officer to discuss Family Partnership Campaign structure and goals. Complete • Review, update and if needed, add renewal processes. Complete • Review, update and add new-member communication processes. – Focus on leaders Complete • Review partnerships and train staff on forming and sustaining partnerships Complete • Create measurable goals and benchmarks for each region, focusing on identified organizational goals. Set region goals that are attainable and measurable. – Goals have been submitted. Final review for new membership year. Complete • Meet individually with all executive team staff members to discuss membership objectives relative to their departments. Complete • Determine most effective means of communication and prioritize each according to organizational goals. Complete • Review all membership processes to determine relevancy to identified goals. Complete • Review all events and pathways to determine relevancy to identified goals. Complete • Review promotional materials’ impact for each pathway. Scheduled • Review benchmarking and train on who and how to benchmark. – July training Tabled In Progress • Create survey mechanism for girls who have lapsed or not renewed their membership. – mechanism being reviewed by Quality Control. In Progress • Meet with key volunteer leadership to discuss region and council goals. –Met with many volunteers in each region. More communities need discussions. In Progress • Post goals throughout the office and hang posters of girls we serve to promote our mission. –will be done in new office

Christopher D. Harrell, CFRE 12/8/2011

“Match the Girl” Family Partnership Campaign Money Goal: $45,000

# of Donors: 1500 Avg. gift per donor: $30

Strategy Girl Scouts of West Central Florida’s Silver, and Gold Award winners logged over 9000 hours of community service alone, equaling a community impact of $180,000. ($20.00 per hour). We will challenge our Counil families to match just ¼ of the contribution that their girls have made to the community with a goal of $45,000. We will ask each family to match their Girls’ efforts, with a contribution equal to 2 hours of community service. A $40 contribution per girl (the equivalent of 2 community service hour) to our “Match the Girl” Campaign will help Troops gain valuable incentives as well as the community. A gift of $20/girl, the equivalent of 1 hour of community service, will earn the girl a Girl Scouting Gives Back patch. ---------- Match the Girl is a celebration of our families and the great work that your girls do in the community. Each year the Girl Scouts of West Central Florida’s Gold Award winner’s log over 1800 hours of community service, equaling a community impact of over $45,000 ($25/hour). This year’s challenge is to match those Gold Award winner’s community presence by raising $45,000 to double their impact. A gift of $25 will match an hour of service performed by a girl. Together Girl Scout families can show the community that they make the world a better place through the gift of time and resources. Reasoning Based on data provided by Fund Development, the average gift over the past 4 years has been $37/donor. This number has been consistent since the merger. The variable has been the number of donors. Plan The plan will work in 3 ways:

1) Increase the number of families to hear the presentation. Greater saturation will lead to an increase in the number of donors.

2) Motivate families to donate $40/girl (equivalent of 2 hours of community service). Offer incentive to Troops that average $40 per registered girl.

Christopher D. Harrell, CFRE 12/8/2011

3) Drop the donation to receive the patch to $20/girl. This will encourage participation from everybody, increasing the number of donors and providing cushion if the average gift is not equal to $37/donor.

Incentives Girl Incentive Match the Girl Family Partnership Patch $20/girl Troop Incentive Gold Troop Troop averages $40/girl 10% discount during June/July Community Incentives** Bronze Community Over $875/Community 2.5% back to Community Silver Community Over $1,000/Community 10% back to Community Gold Community Over $3,000/Community 15% back to Community Platinum Community Over $5,000/Community 25% back to Community ***Communities need to average $833/Community to reach goal. If a Community raises $875, with a 2.5% give back to the Community the total to council would be $853.75, $20 over the needed for goal. If a Community raises $1,000 with a 10% give back to the Community, the total to Council would be $900, $67 over the needed for goal. If a Community raises $3,000 with a 15% give back to the Community, the total to Council would be $1,275, $441 over needed for goal. (Makes up for another Community only raising ½ their goal) If a Community raises $5,000 with a 25% give back to the Community, the total to Council would be $3,750, $2,916 over needed for goal. (Makes up for for 3.5 Communities raising nothing) Time Line January – Volunteers for campaign and troop presentations recruited January – Campaign materials and envelopes designed and printed Jan. – March – Training for campaign volunteers/program explanation/goals Jan. – March – Schedule presentations for troops in all communities April – May – Presentations and collections End of May/Early June – Check presentations to the Community leadership

^^Additional note—We should offer monthly payments if using debit/credit card.

Impact. Hope. Opportunity.

Payment Method____Check Enclosed (made payable to GSWCF)

__Visa __Mastercard

__AMEX __Discover

Name on Card_________________________

Card #______________________Security Code_____

Expiration Date______Signature_____________

A Campaign with purpose...Match the Girl is a celebration of our families and the great work that your girls do in the community. Each year the Girl Scouts of West Central Florida’s Gold Award winners log over 1800 hours of community service, equaling a community impact of over $45,000 ($25/hour).

This year’s challenge is to match those Gold Award winner’s community presence by raising $45,000 to double their impact. A gift of $25 will match an hour of service performed by a girl.

Together Girl Scout families can show the community that they make the world a better place through the gift of time and resources.

Yes! I want to join the Match the Girl Campaign

Name____________________________________________________

Adress___________________________________________________

City_____________________State_______Zip_________________

Phone__________________________Email____________________

Girl’s Name___________________________________Troop#______

Community/Service Unit_____________________________________

$100Match 4 hours of community service

$25Match1 hour or community service

$50Match 2 hours of community service

Other

Billing and Payment Options___I would like to make 6 monthly payments

Please charge my credit card

___I would like automatic membership renewal for ___ years (maximum of 5 years) using the above credit card.

Girl Scouts of West Central Florida, Inc. is registered with the Division of Consumer Services Department of Agriculture and Consumer Services, State of Florida, for the purpose of solicitation of contributions. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVI-SION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1.800.435.7352). REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE.

______________

Return this portion to Girl Scout of West Central FloridaPO Box 18066 ~ Tampa, FL 33679-8066

or complete the Match the Girl Family Partnership Envelope

Courage

Confidence

Character

An Investment in the future...

Leaders of TomorrowI’m not much of a betting person but I am very confident about this... I witnessed senators, congresswomen and even a cabinet secretary (most of whom were scouts themselves) all come together to celebrate 100 years of building girls with courage, confidence and character and... level the leadership playing field between girls and boys in all walks of life within a generation. And if anyone can lead the way, I am betting they can! That’s why I say with confidence that the first woman in the White House will be a Girl Scout.

Perry Yeatman, Sr. Vice President at Kraft FoodsPresident, Kraft Foods FoundationHuffington Post, February 4, 2012

Year of the Girl Patch$25/girl or $30/family

SECTION 2 Development Management

1) Development Plan 2) SPCA Tampa Bay Development Goals & Objectives 3) Annual Giving

a. SPCA Tampa Bay New Difference Maker Society b. SPCA Tampa Bay New Guardian Circle c. Boys & Girls Clubs of Tampa Bay One Club Membership Brochure d. Boys & Girls Clubs of Tampa Bay 2010 Annual Report

4) Direct Mail a. SPCA Tampa Bay Year End Direct Mail Appeal b. SPCA Tampa Bay Renewal Direct Mail Appeal c. SPCA Tampa Bay Picture Direct Mail Appeal d. Boys & Girls Clubs of Tampa Bay Direct Mail Annual Appeals

5) Capital & Endowment a. Capital Campaign Grand Opening b. Foundation Materials

6) Events a. NY Yankees Luncheon b. Steak Dinner

7) Stewardship a. Thank You & Birthday Cards

Christopher D. Harrell, CFRE Development Philosophy (Mission-based; Donor-focused)

Overall

• Mission-based, donor-focused fundraising that meets the individual needs of the donors and is always focused on the mission of the organization.

• Clearly defined organizational goals and focus on how the organization is meeting those goals.

• Offer multiple ways that a donor can make an impact.

• Use individual story fundraising supported by impact statements and statistics.

• All gifts should be acknowledged in writing within 48-72 hours. Large gifts should receive a personal

phone call thanking them for their gift. Board Involvement

• Board should take an active role in fundraising.

• Board roles should be clearly defined and activities should be tailored to the talents of specific board members

• Board Development Committee should be formed to review fundraising strategies and recruit new

board members and evaluate current members. Annual Fund

• Giving Club should be simple and focus on the mission of the organization and offer upper-level giving and lower-level giving.

• Cultivate new members and strengthen current donor relationships through quarterly after-work

receptions, featuring testimonial, soft ask and tailored follow up.

• Annual Giving should be a top priority within the organization and tie supporters to the mission. Supporters should be informed of their gift's impact throughout the year.

Capital Gifts

• Capital Campaigns should be well planned and launched once the majority of funds are secured.

• Capital Campaigns should not hinder annual operating funds and opportunities for supplementing annual operating gift should be presented to donors.

Events

• Events should be evaluated for charitable impact on individuals, cost per dollar raised and ROI for corporate sponsors and the organization.

• Address staff time spent on special events to compare the opportunity cost of planning the event vs.

the same amount of time on the annual campaign or major gift solicitation.

2013 Development Objectives

Chris Harrell, CFRE

Business Problem: SPCA Tampa Bay has many annual giving programs and special events that have

been formed over the years that do not necessarily complement each other, causing donor and Board

confusion about all the different ways to give.

Objective 1: Establish clear audiences, strategies and measurements for all annual giving opportunities

and special events.

Action Steps

Develop measurement for the use of staff time in each event or development activity

Update website to reflect seamless giving opportunities.

Develop and implement a new Guardian program that compliments the Difference Maker

Society.

Develop and implement a new Corporate Giving program that compliments the Difference

Maker Society.

Create separate direct mail piece for Difference Makers and adjust ask to encourage increased

giving and an increased number of gifts.

Create description sheets for each program and event to outline the objectives and establish

measurement for success.

Business Problem: The Development Department does not have written standard operating

procedures or a process for reviewing the way the department interacts with each other and other

departments. This leads to last-minute requests which can negatively impact the quality of work.

Objective 2: Establish standard operating procedures for development department activities, including

special events, gift recognition, database integrity and performance measurements.

Action Steps

Create a complete Development calendar with key dates to assist in timely completion of tasks.

Create a SOP manual to include forms and easy-to-understand procedures for interaction with other departments.

Define each department positions responsibilities and how they interact with each other.

Create a schedule for reviewing all materials and determine which to keep, which to revise and which to discontinue.

Business Problem: Donors and the public understand what SPCA Tampa Bay does in emergency

situations through cruelty investigations covered in the media. They also are used to us asking for

support for capital projects. They do not necessarily understand the daily activities that go on at the

campus and how those activities are supported through their donations.

Objective 3: Create consistent and mission-driven messaging in all communication across all donor

levels, creating a better understanding of our mission and their importance to that mission.

Action Steps

Create and implement a Difference Makers communication plan to include e-newsletters, traditional mail, direct mail and online communication.

Move all mailings/materials to focus on “The Difference” that separates SPCA Tampa Bay from everyone else – Cruelty Investigation, High Quality Animal Healthcare, Finding Forever Homes

Create and implement a Tributes/Memorials marketing plan.

Add a focused online giving component to direct mail.

Adjust online giving form on website to encompass all ways to give, easing the backend administrative work.

Increased focus on the people who are impacted by the animals

The Guardian Circle is an elite club within the Difference Makers Society at SPCA Tampa Bay. This group of individuals is committed to our mission of being the premier animal services organization in the area. Guardian Circle members provide sustainable multi-year support that provides financial stability and allows SPCA Tampa Bay the freedom to explore new programs that benefit the animals we serve and the community.

All Guardian Circle members receive…Recognition as a Guardian Circle member in the SPCA Tampa Bay newsletter; Invitations to SPCA Tampa Bay events throughout the year.

Distinguished Guardian($1,000 annually, 3-year commitment)$3,000 Total CommitmentCompletely sponsors one large kennel at SPCA Tampa Bay and provides all services, including healthcare and behavior services for all animals that use that kennel for a 3 year time period, providing a financial foundation to SPCA Tampa Bay and allowing for new programs that benefit the animals.

Distinguished Guardians receive one (1) 11x14 personal pet portrait (includes 1 animal) for their home, painted by Anna Hamilton, Dunedin artist and founder of Murals for Mutts. An additional and identical portrait will hang on the campus of SPCA Tampa Bay for the duration of the commitment. Both portraits may include 2 animals for an additional $100 one-time donation to SPCA Tampa Bay.

Patron Guardian ($500 annually, 3-year commitment)$1,500 Total CommitmentCompletely sponsors one small kennel at SPCA Tampa Bay and provides all services, including healthcare and behavior services for all animals that use that kennel for a 3 year time period, providing a financial foundation to SPCA Tampa Bay and allowing for new programs that benefit the animals.

Patron Guardians receive one (1) 11x14 personal pet portrait (includes 1 animal) painted by Anna Hamilton, Dunedin artist and founder of Murals for Mutts that will hang on the campus of SPCA Tampa Bay for the duration of the commitment. After the duration of the commitment the Guardian member will receive the portrait for them to keep. Your portrait may include 2 animals for an additional $100 one-time donation.

featuring the work of local artist Anna Hamilton, Murals for Mutts

___________________________________________________________________ Yes! I would like to be a member of the Guardian Circle.

□Distinguished Guardian ($1000/year for 3 years, $3000 total commitment)

□Guardian ($500/year for 3 years, $1500 total commitment)

□I would like to add an additional pet for a one-time $100 donation (only 2 pets per portrait)

Name:________________________________________________________________________

Address:_______________________________________________________________________

City:____________________________________________State:___________Zip____________

Phone:______________________Email:_____________________________________________

Payment Options

□Check (Made payable to SPCA Tampa Bay)

Credit Card □Visa □Mastercard □American Express □Discover

Name on Card:__________________________________________________________________

Card Number:________________________________Exp. Date _______CVV# (on back):______

Payment Frequency

□ I would like to make my first full payment now and then be billed annually (see renewal

options below).

□ I would like to be billed in equal monthly installments on my credit/debit card.

□ My company will match my gift. □ I would like information about planned giving.

Annual Renewal Options

□ I would like to renew annually in □April or □October of the next calendar year.

Please return your completed form to:

Attn: Guardian Circle

9099 130th Avenue N., Largo, FL 33773

If you have any questions, please contact Chris Harrell, Managing Director of Development 727.499.0365 or [email protected]. Murals for Mutts will contact you to arrange for the portrait of your animal. Because each portrait is a unique work of art, it can take 4-6 weeks for your portrait to be completed, depending on volume.

mailto:[email protected]


For updates on all the great things that are happening

at our clubs, visit www.facebook.com/bgctampa

www.bgctampa.org

1307 North MacDill Avenue

Tampa, FL 33607

813.875.5771

One Club Brochure New.indd 2 7/9/2010 9:56:22 AM

Payment Method____Check Enclosed (made payable to the Boys & Girls Clubs of Tampa Bay)

__Visa __Mastercard __AMEX __Discover

Name on Card_________________________

Card Number____________________________

Expiration Date______Signature_____________

What is One Club?The One Club is a society of individuals who are commited to the mission of the Boys & Girls Clubs of Tampa Bay. Members provide private, annual support to allow us to continue to meet the needs of the youth of Tampa Bay and serve those who need us most.

Why One Club?School absenteeism and criminal offenses are signifcantly lower for Boys & Girls Clubs members than their peers.

Boys & Girls Clubs of Tampa Bay run an award winning gang prevention program called H.Y.P.E (Helping Young People Excel).

The dropout rate for Boys & Girls Clubs kids is lower than their peers at the same public school.

Boys & Girls Clubs members perform 5,000 community service hours each year, a value of $100,000 a year back to the Tampa Bay community.

It costs taxpayers $223 per child, per day to house a child in juvenile detention in Hillsborough County. It costs an average of $14.42 per child, per day to serve a child with character building, leadership and educational programs at the Boys & Girls Clubs.

Humanitarian$10,000+

Provides advancement toward program

expansion.

Hero$5,000

Fully underwrites all program costs for a family

to attend BGC for a year.

Family$2,500

Fully underwrites all program costs for one child to attend BGC for a

school year.

Guardian$1,000

Sponsors membership for one child to attend

BGC for a school year.

Friend$500

Sponsors membership for two children to attend

BGC for a summer.

Yes! I want to be a member of the One Club.

Name____________________________________________________

Adress___________________________________________________

City_____________________State_______Zip_________________

Phone____________________________________________________

Email____________________________________________________

$10,000Humanitarian

$5,000Hero

$2,500Family

$1,000Guardian

$500Friend

Other

Billing and Payment Options___I would like to make monthly payments

Please invoice mePlease charge my credit card

___I would like automatic membership renewal for ___ years (maximum of 5 years) using the above credit card.

A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE (1.800.435.7352). REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE. Please refer to registration # CH-1670. A professional solicitor has not been retained and the Boys & Girls Clubs receives 100% of your contribution.

______________

Return this portion to Boys & Girls Clubs of Tampa Bay1307 N. MacDill Avenue ~ Tampa, FL 33607

One Club Brochure New.indd 1 7/9/2010 9:56:17 AM

Mission

To enable all young people, especially those who need us most, to

reach their full potential as productive, caring, responsible citizens.

Priority Outcomes for Youth

1) Academic Success

2) Healthy Lifestyles

3) Character & Leadership

3) Character & Leadership

Serving Those Who Need Us Most

In 2010, Boys & Girls Clubs served 10,127 youth. Of those served:

62% live at or below the federal poverty level

75% live in a single-parent household

70% attend a “Title One” (underperforming) school

89% qualify for free or reduced school lunch

Demographics for youth served include:

Demographics for youth served include:

52% male ~ 48% female ~ 51% African American ~ 27% Hispanic

15% Caucasian ~ 7% Multi-Racial

Quick Fact: Teen outreach efforts resulted in an 11%

increase in teen membership in 2010, with teens

ages 13-18 comprising 34% of registered members.

2010 Annual Report

Boys & Girls Clubs of Tampa Bay


Quick Fact: In 2010, the Boys & Girls Clubs of Tampa

Bay served over 165,000 healthy snacks and nearly

50,000 nutritious meals for members.

Quick Fact: In 2010 Boys & Girls Clubs of Tampa Bay

awarded over $35,000 in college scholarships to our

teen members.

Academic Success

Healthy Lifestyles

--2,667 youth participated in Health and Life Skills programs, with over 85% of

youth completing Healthy Habits showing increased competencies related

to wellness.

--In 2010, 2,234 youth participated in SMART Moves Programs, with 84% of

participating youth, showing increased resiliency and competencies related

to drug and alcohol prevention.

-- --In 2010, 479 youth, aged 5-9 completed safety awareness programs, with

89% showing increased awareness and competencies related to safety.



--3,146 youth completed various academic enrichment and remedial

education programs offered by the Boys & Girls Clubs.

--More than 90% of the kids who participated in targeted reading

initiatives showed increased knowledge and performance in

benchmarks.

-- --77% of Club members who participated in targeted reading

initiatives scored at or above grade level in reading, compared to

49% of their peers.

--More than 92% of third grade members and 88% of ninth grade

members progressed to the next grade level.

-- --More than 84% of youth who participated in Power Hour Homework

Tutoring showed enhanced study skills and increased homework

completion.

--Club members graduated from high school at a rate of 84%,

compared to the local average of 71% for their peers.

--2,163 youth completed the Net SMARTZ internet safety training

program.

Quick Fact: In 2010, the Boys & Girls Clubs of Tampa Bay trained over 400

teens in job readiness programs, awarding nearly $200,000 in service stipends.

Character & Leadership

By the Numbers



--100% of youth participating in the Helping Young People Excel (HYPE)

Initiative remained free from arrests or involvement in the juvenile justice

system.

--In 2010, 1,156 youth completed the Youth for Unity Program, with 82%

showing increased competencies related to diversity.

--In 2010, 1,921 youth completed community service projects, totaling

over 15,000 hours of service.

Healthy Lifestyles Program Spotlight

Character & Leadership Program Spotlight

H.Y.P.E. Gang Prevention Program

Job-Readiness Training

Clubs Provide Summer Jobs and Job-Readiness Training for At-Risk Youth

Thanks to funding from the Community Service Block Grant, through the Hillsborough

County Community Action Partnership, Boys & Girls Clubs of Tampa Bay were able to

provide paying jobs and job-readiness training to more than 400 low-income teens

during summer 2010. Of those served, 100% live at or below the federal poverty level.

These youth worked over 30,000 hours while also completing classes in work readiness,

financial literacy, resume development, interview skills, and academic goal setting.

Upon program completion:

• • 92% showed increased competencies in job readiness skills, and,

• 89% scored higher in financial literacy after completing the program.

“It’s important that we provide young people, especially those facing hardship, with the knowledge and skills they need to become successful

in the workplace. This special funding allowed us to not only provide at-risk teens with critical job training, but to also pay them a stipend. As

the job market for teens has been severely reduced, this summer program made a big difference for our community’s kids who need to work,”

Brad Baumgardner, President & CEO - Boys & Girls Clubs of Tampa Bay

Community Foundaon Supports H.Y.P.E. Gang Prevenon Program

Helping Young People Excel (HYPE) supports community based, culturally and gender

specific prevention services to youth who are at highest risk of gang membership

because of various risk factors including, poor school performance, residence in a

highly distressed community and prior delinquency. The Boys & Girls Clubs delivered

this targeted gang-prevention programming for hundreds of youth in Sulphur Springs

and Plant City during 2010.

The program served 147 total youth:

• 100% were from minority, low income households

• 88% were from single parent households.

Key program achievements included:

• 92% of the youth completed career readiness training.

• 85% demonstrated increased competencies in conflict resolution, gang awareness, and diversity.

• • 92% completed career readiness training.

Academic Success Program Spotlight

Academic Success Program Spotlight

Webb Middle School Initiative

Off to College Scholarship Program

Conn Memorial Foundaon helps Club Members go to college

Boys & Girls Clubs of Tampa Bay has enjoyed a long-standing partnership

with The Conn Memorial Foundation in providing college scholarship funds

for Club members. Thanks to this special funding, in 2010, Boys & Girls Clubs

gave away $25,000 in scholarships to deserving students to assist them with

tuition, books and other college expenses. Recipients complete a rigorous

application process, including required community service hours, academic

achievement and demonstrated leadership in their Club. Recipients are

paired

paired with a mentor, who provides guidance and also monitors the

student’s progress and academic achievement.

“The flexibility of the Conn scholarship allowed me to use the funds for book expenses, which my other resources did not cover. Having

this financial help is making it possible for me to attend college and pursue my dream of studying elementary education.”

Heather Green, Alumnus, Boys & Girls Clubs of Tampa Bay

Conn Scholarship Recipient & University of South Florida Freshman

Summer 2010

WithWith support from the United Way of Tampa Bay, Boys & Girls Clubs offered

Webb Middle School students a comprehensive seven week summer program

in 2010, hosted at the school. The Webb program served 60 students and

focused on academic enrichment, career readiness and healthy education

including fitness, sports and nutrition. All youth served live at or below 200% of

the federal poverty level and this financial assistance covered all program

related costs.

Of the participating students:

Of the participating students:

• 84% showed increased competencies related to resiliency and life skills

• 88% showed increased competencies related to financial literacy

• 91% showed increased competencies related to job readiness

•100% completed resumes

Our mission is to enable all young

people, especially those who

need us most to reach their full

potential as productive, caring,

responsible citizens.

Wilbert Davis Belmont Heights

Bill Carey Brandon

Nick Capitano

Dover

Jim Walter Interbay

George W. Jenkins Family Jackson Springs

Lacoochee

Lacoochee

Liberty Mompierre

MacDill Air Force Base

North Tampa

Plant City

Port Richey Youth Center

Joe & Anne Garcia Salesian

Garry & Mavis Smith Salesian at Mary Help

Garry & Mavis Smith Salesian at Mary Help

Steinbrenner Family West Tampa

Sulper Springs

Windermere

Zonta

Steinbrenner Metro Service Center

1307 N. MacDill Avenue ~ Tampa, Florida 33606

813.875.5771 ~ (f) 813.875.4428

www.bgctampa.org


2012 Year End Holiday AppealSPCA Tampa Bay

2013 Supporter Appeal

SPCA Tampa Bay

2013 Photo Appeal

SPCA Tampa Bay

<Insert Name>What did you dream of being when you grew up?

• Club members graduated from high school at a rate of 84%, compared to the local average of 71% for their peers.

• 77% of Club members who participated in targeted reading initiatives scored at or above grade level in reading, compared to 49% of their peers.

• Over 2,200 youth participated in SMART Moves Programs, with 84% of participating youth, showing increased resiliency and competencies related to drug and alcohol prevention.

• Over 475 youth, aged 5-9 completed safety awareness programs, with 89% showing increased awareness and competencies related to safety.

• 100% of youth participating in the Helping Young People Excel (HYPE) Initiative remained free from arrests or involvement in the juvenile justice system.

• Over 1,900 youth completed community service projects, totaling over 15,000 hours of service.

Enclosed is my gift of:q $2,500 q $1,000 q $500 q $100 Other_________________

q Check enclosed, payable to Boys & Girls Clubs of Tampa Bay.

Please charge my credit card.

qVisa qMastercard qAmerican Express qDiscover

Card No.:_______________________________ Security Code: (back of card):___________Exp. Date:___________

Signature:______________________________________________________________________________________

Donate online at bgctampa.org. Click the Donate Now button. Please detach this portion and return with your gift in the enclosed envelope, or mail to:

Boys & Girls Clubs of Tampa Bay ~ 1307 N. MacDill Ave ~ Tampa, FL 33607 Constituent #

ACADEMIC ACHIEVEMENT Graduate of Robinson High School & University of Tampa HEALTHY LIFESTYLES All State basketball player at Jefferson High School • Final Four at University of Louisville • Professional basketball player in

NBA & Europe CHARACTER & LEADERSHIP 2011 Tampa Bay Lightning Community Hero

Name:_____________________________________________

Company:___________________________________________

Address:____________________________________________

___________________________________________________

City:_______________________State:_______Zip:_________

Phone:__________________________________________________________ Phone type: q W qH qC

Email address:____________________________________________________________________________***Please help us update our records by completing your phone number and email address***

-------------------------------------------------------------------------------------------------------------------------

Yes! Please accept my contribution to Boys & Girls Clubs of Tampa Bay to provide academic success, healthy lifestyles

and character & leadership to those youth who need it most.

<Constituent Name><Company>

<Address 1>

<Address 2>

<City> <Zip><State>

As a young person, the Clubs gave me the guidance and structure I needed. I remember my coach saying to me every day before I went home, “I’m counting on seeing you again here tomorrow, Ricky.” While I watched many of my peers in our Tampa neighborhood get involved with crime and drugs, the staff at the Club made sure that I was destined for better things.

As you plan your year-end giving this year, I hope you will support Boys & Girls Clubs of Tampa Bay.

Ricky Gallon Community Relations Director • Boys & Girls Clubs of Tampa Bay

Grand Opening ~ Concept, Design and Copy done by Chris Harrell, CFRE

Foudation Giving Materials ~ Concept, Design and Copy done by Chris Harrell, CFRE

2012 New York Yankees Luncheon Program Book Concept and Design done by Chris Harrell, CFRE

2011 New York Yankees Luncheon Program Book Concept and Design done by Chris Harrell, CFRE

30th Annual Steak Dinner TInvitation

Concept ,Design and Copy done by Chris Harrell, CFRE

30th Annual Steak Dinner Program Book


30th Annual Steak Dinner Thank You Card


Donor Thank You & Birthday Cards ~ Content, Design and Creative done by Christopher Harrell, CFRE

SECTION 3

Communications Management 1) Online & Print

a. Boys & Girls Clubs of Tampa Bay New Media Launch Materials b. Boys & Girls Clubs of Tampa Bay Website Screenshot c. SPCA of Tampa Bay New Donate Screenshot d. SPCA of Tampa Bay Difference Maker E-News e. Boys & Girls Clubs of Tampa Bay Social Media Screenshots &

Promotional Cards f. Boys & Girls Clubs of Tampa Bay BOGO Summer Camp Promotion g. Press Coverage

2) Campaign Strategies

Boys & Girls Clubs of Tampa BayFacebook, Website, Twier Teasers for Launch (June 2009)

Facebook, YouTube, Twitter & Wordpress Pages

Content, Design and Coding done by Christopher Harrell, CFRE

Promotional Business Cards

Creation, Design and Copy done by Christopher Harrell, CFRE

BOGO Summer Camp Campaign

June 2011. Campaign used matching funds from The Conn Memorial Foundaon to raise general operang funds. The campaign was

the first launched solely online through social media and has raised $2,670 through June 20, 2011.

Every two days, we announced a summer camp stat and changed our profile pic with the summer camp banner. The final

announcement informed fans of the BOGO campaign and went to a microsite for donaons.

Amy Scherzer's Diary: Boys & Girls Clubs Steak Dinner, Pavilion XXVI

By Amy Scherzer, Times Staff Writer In Print: Friday, November 11, 2011

Boys & Girls Clubs of Tampa Bay Steak Dinner

"My lucky number … 30," gushed Richard Gonzmart, named 2011 Community Hero, coincidentally at the 30th annual Boys & Girls Clubs of Tampa Bay Steak Dinner on Nov. 3. The Columbia Restaurant president wore 30 on his jersey playing high school football, he told the crowd dining at Busch Gardens on steak, baked potato and cheesecake donated by Outback Steakhouse.

Gonzmart paid tribute to previous honorees, Joe Garcia and the late George Steinbrenner and Lee Roy Selmon, for inspiring him in philanthropy, parenting, even marathon running. The 500 guests, including two kids joining each adult table, rose to applaud a video of Selmon's legacy. Gonzmart set another example as top auction bidder: $7,500 for a trip to New York, helping to net $180,000, says development director Chris Harrell, on his last day before he becomes membership director for Girl Scouts of West Central Florida.

http://www.tampabay.com/news/humaninterest/article1200777.ece

Amy Scherzer's Diary: Celebrity Dancing event benefits the Spring

Amy Scherzer, Times Staff Writer In Print: Friday, March 28, 2008

New York Yankees Boys & Girls Club luncheon The New York Yankees continued their winning tradition by raising $295,000 for the Boys & Girls Clubs of Tampa Bay at the 13th annual team luncheon March 19.

All told, said co-sponsor Eddie Gomez, general manager of Ferman Motor Car, the $250-per-ticket event has brought in $2.5-million for 21 clubs serving 8,500 kids. Some of those dollars will help build the largest club and summer camp in the country near the Florida State Fairgrounds, added Hal Steinbrenner.

Every Yankee, from A-Rod to Yogi, signed autographs for a half-hour for 750 guests at the Marriott Waterside. Fans bought more memorabilia at the silent auction, including Ed Palaez's $3,900 bid for the New York vacation with airfare, hotel and box seats for a three-game series.

Watching a video of the Yankees' "aura and mystique" brought goose bumps; so did hearing Janelle Lang, 18, sing the national anthem and Ray Quan Johnson, 11, close the program. It was an emotional day for two "bosses": Boys & Girls Club president Roy Opfer retired this week, handing the reins to Brad Baumgardner. Benefactor George Steinbrenner teared up when he received a standing ovation.


http://www.tampabay.com/writers/amy-scherzer




Amy Scherzer's Diary: New York Yankees luncheon, Gasparilla Film Festival

By Amy Scherzer, Times Staff Writer In Print: Friday, April 1, 2011

Boys & Girls Clubs' New York Yankees luncheon

The lure of lunch with A-Rod, Derek Jeter, Mariano Rivera and the entire New York Yankees team racked up $310,000 for 18 local Boys & Girls Clubs at the annual benefit begun by George Steinbrenner. To date, the Yanks luncheons have raised $3.7 million, said WTVT-Ch. 13 anchor John Wilson, emcee for the 16th year, sadly noting the loss of the Boss.

Now here's the pitch: About 100 guests paid $1,500 for the first 20 minutes of autograph time. Balls, caps, jerseys, bleacher seats — anything can be signed. Except bats, which could be dangerous if the crowd goes crazy. Many will sell the memorabilia.

Then 500 guests who paid $300 get 25 minutes of signing time before the clock stops.

Sponsors Adele Smithers and PWC did their part, covering the food tab for the 600 fans at the Tampa Marriott Waterside.

Also boosting the net for the March 23 event: sales of Steve Yerrid's $60 book, The Making of a Championship Heart.

Amy Scherzer's Diary: Boys & Girls Clubs Steak Dinner, Peace Couture, National Philanthropy Day awards

By Amy Scherzer, Times Staff Writer In Print: Friday, November 26, 2010

Boys & Girls Clubs Steak Dinner

Back in the day, the Boys & Girls Clubs Steak Dinner served hamburgers to the adults. Steak was strictly for the kids. On Nov. 17, Outback Steakhouse served steak and cheesecake for all 500 guests (including 100 of the most courteous kids you've ever met) in Busch Gardens' Desert Grill. The theme of the 29th annual dinner, "Sing my Soul," came from a song and video produced by Jayme Ivison.

Juggler Jeff Civillico and electronic trivia games arranged by Padgett Communications kept the crowd entertained until the honoree, Tampa Bay Buc legend Lee Roy Selmon, gave his encouraging message.

Actions speak louder than words, he said. Emphasizing "the power of choice until the day we die," the defensive lineman lived up to his reputation as "the gentle giant."

Emcee Beau Zimmer of WTSP-Ch. 10 auctioned a New York trip for $4,500 to Nicholas Reader. Guests also bought $10 chances to win a cruise, airline tickets, Disney vacation and more. Sponsors, who helped net $185,000, were entertained at an October patrons party hosted by Al and Josie Dato at their Harbour Island home.



Boys & Girls Clubs of Tampa BayCommunications Department Proposed Campaigns

Submitted by Chris Harrell, CFRE

Off to College Campaign

Message: The Boys & Girls Clubs are committed to our teens and helping them realize their dreams of attending college. To accomplish this, the Boys & Girls Clubs have given away over $35,000 annually in college scholarships.

Audience: Community, Donors, Parents, Teens, Community Partners

Initiative/Strategy: Focus on all of the scholarship winners with pictures, university/college selection, high school and summary

online and in the Community Post. Feature the campaign for 2 weeks in the fall to kick off the school year. Publicize scholarship recipients with pictures in each club for teens and parents.

Desired Outcomes: Community awareness, Teen awareness, Parent awareness, Increased scholarship dollars, Additional scholarship opportunities.

Measures of Success: Facebook reads, Blog reads, Club participation, Teen applications, Increased scholarship dollars, Media attention.

Days of Giving Campaign

Message: The Boys & Girls Clubs and our partners and sponsors are committed to providing our kids with a positive holiday experience. Our kids are part of our Boys & Girls Clubs family.

Audience: Community, Donors, Parents, Teens

Initiative/Strategy: Focus on all of the organizations that sponsor holiday parties and gifts for Club members. Sponsors will be recognized daily on Facebook and in our Blog, as well as the Community Post. Screenshots and Posts will be available to sponsors as a recognition and thank you for their generosity.

Desired Outcomes: Community awareness, Donor satisfaction, New sponsors.

Measures of Success: Facebook reads, Blog reads, New sponsors, Sponsors renewal.

Boys & Girls Clubs of Tampa BayCommunications Department Proposed Campaigns


School’s Out Summer Supplies Campaign

Message: When the school year ends, the Boys & Girls Clubs of Tampa Bay still offers quality programs that focus on education, reading improvement and academic excellence. When school is out, our Clubs still need school supplies.

Audience: Community, Donors, Partners, Club Blue Tampa Bay.

Initiative/Strategy: Join with the Regional Partnership Collaborative to collect school supplies, games and equipment

at area Clubs. Offer drop sites and online donation sites for the equivalent of purchasing supplies and equipment for kids. Set goals and publicize them to community.

Desired Outcomes: Supplies for Clubs, Regional Collaboration, Community Partnership (Jr. League, Rotary, etc.), Community realization of academic importance at BGC, Development.

Measures of Success: Funds raised, Supplies collected, Collaborative effort, Facebook hits, Website hits, Media coverage.

Power the Hour Campaign

Message: Youth at the Boys & Girls Clubs don’t just attend the Club after school but they make a difference in the community and are taught leadership and compassion through volunteerism.

Audience: Community, Donors, Partners

Initiative/Strategy: Join with the Regional Partnership Collaborative to promote a pay it forward campaign. Encourage small donations to

pay the kids for their hours. Create a mailing and website that accepts donations. Set goals and publicize them to community.

Desired Outcomes: Fundraising, New donors, Regional Collaboration, Publicize volunteerism

Measures of Success: Funds raised, New donors, Collaborative effort, Facebook hits, Website hits, Media coverage.

“GREAT Futures Start Here” Resource Initiative

Message: Boys & Girls Clubs are not just after-school facilities, they are partners with parents, educators and the community whose interest is to help all youth become successful in school and life.

Audience: Parents, Club Members, Community, Partners

Initiative/Strategy: Provide Boys & Girls Clubs of America approved resources for parents and educators to assist with Club Members’ educational achievement. Have hard copies available at the Clubs, added to the Parent’s School Year Guide. Resources will be available online at bgctampa.org and on the side content section of the About Us page.

Desired Outcomes: Increased awareness of BGC’s goals, Club involvement with parents, Parent involvement, Improved school partnerships, Eventual open house at Clubs or regional open house.

Measures of Success: Downloads, Parent’s interest, School partnerships, Facebook link visits, Uses in grant or partnership applications or reporting.

Boys & Girls Clubs of Tampa BayCommunications Department Proposed Initiatives


Community Partnership Initiative

Message: Boys & Girls Clubs places a large emphasis on collaborative partnerships with other organizations and that these partnerships help make each Club the premier youth serving organization in their neighborhood.

Audience: Community Partners, Parents, Club Members, Donors

Initiative/Strategy: Provide consistent and appropriate recognition of collaborative partnerships at each participating Club, including: signage, logo placement, pictures and other items, as needed. Strengthen partnerships and create donor and community buy-in and excitement.

Desired Outcomes: Club enhancement, grant reporting, Partner satisfaction, Parental awareness, Youth awareness.

Measures of Success: Club posters, Partner logos at all Clubs, Website updates, Success stories, Grant reporting mechanisms.

Boys & Girls Clubs of Tampa BayCommunications Department Proposed Initiatives


Boys & Girls Clubs Regional Collaborative

Message: The Boys & Girls Clubs in West Central Florida offer consistent programs that focus on character and leadership, healthy lifestyles and education making us the premier youth serving organization in the region.

Audience: BGC Suncoast, BGC Manatee, BGC Citrus, BGC Hernando, BGC Lakeland & Mulberry, BGC Sarasota’s key staff, CEO, marketing/communications staff or board members.

Initiative/Strategy: The collaborative will be made up of key staff from the W. Central Florida region to further advance the mission of the Boys & Girls Clubs to be the premier youth serving organization with consistent programs through resource sharing, education, regional development and regional communication. The collaborative will meet 3-4 times annually,

hosted by BGC Tampa Bay, with the initial meetings presented by guest speakers and focus on education and resource sharing.

Desired Outcomes: Increased Communication, Resource Sharing, Regional Projects, Consistent Message, Regional Grants and Collaborations, Consistent Programs.

Measures of Success: Collaborative attendance, Shared resources, Shared stories (Facebook, Newslettter), Grant applications, Outside agency partnerships, Development projects.

“The Club” - Club Specific Communication Blog/Newsletter

Message: All Boys & Girls Clubs offer consistent programming that is tailored to the kids/parents in a specific neighborhood creating a family atmosphere where kids are nurtured and encouraged.

Audience: Club Members, Teens, Parents, Partners, Community

Initiative/Strategy: Individual Clubs will produce monthly newsletters on a club specific blog site. Newsletters will include 3-4

Club-specific interest stories. Two of the stories must tie in to one of the outcome measurements of Academic Success, Healthy Lifestyles and Leadership Skills.

Desired Outcomes: Information for Parents, Grant Reporting Information, Quality Assurance, Best Methods, Youth Involvement.

Measures of Success: Blog Views, Youth Involvement, Facebook Posts, Annual Report, Community post, Parent Involvement at activities.

Christopher D. Harrell, CFRE Professional Portfolio Updated August 14, 2012

Chris Harrell, CFRE Professional Portfolio

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Transcript of Chris Harrell, CFRE Professional Portfolio