Chris Ambridge Dissertation

8/6/2019 Chris Ambridge Dissertation

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Can Design Change

The World, For Good?Word Count: 10418

Christopher Ambridge

BA (Hons) Furniture and Product Design

Nottingham Trent University

March 2011


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Abstract

As old paradigms are crumbling, we could in fact be on the cusp of a

global revolution. For the first time in history nearly all of humanity is politically

conscious. A surge in global activism has seen a rise in the public awareness offorbidden knowledge. This coupled with the global financial crisis and depleting

global resources has caused many people to question the governing authorities.

It is becoming increasingly apparent what damage the onslaught of capitalism

has caused to the environment and western societies. New developments in

quantum physics have essentially disproved the western view of reality and have

lead way to an explosion of amazing discoveries. It is imperative that the design

industry enforces this new quantum paradigm. The design discipline as a whole

must emerge from the chaos and be the first to take steps in catalysing,

nurturing and facilitating the huge changes that are bound to occur at this special

time in human history. But why the design industry? The design discipline is now

an integral part of every aspect of all materialised and virtual worlds. Design

indisputably affects every aspect of existence and therefore defines the collective

perception of reality. This dissertation will be exploring the concept of design

activism, specifically looking at its ability to catalyse change and shape reality in

a way that will benefit the whole planet.


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Table of Contents

Abstracti

List of Illustrations..iii

List of Appendices...iv

Chapter

I. Introduction.1II. Argument and Discussion.3III. Presentation of Research18IV. Further Discussion..21V. Conclusion.26

Bibliography.27

Appendix

I. Informational Pamphlet and Accompanied Survey.A1II. Results.A7


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List of IllustrationsFigure

1. Pie chart displaying a visual representation of the results collectedfrom question 2 of the survey.





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List of Appendices

Appendix

1. Informational Pamphlet and Accompanied SurveyThis appendix contains an example of the brief informational

pamphlet given to participants during the implementation of

primary research, this also includes the survey of questions that

accompanied the pamphlet. This appendix is referred to in the

Presentation of Research Chapter.

2. ResultsThis appendix contains the results of the survey given to

participants. The results of each question have been condensed

into a pie chart to visually represent the results. This appendix is

also referred to in the Presentation of Research Chapter.


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Chapter I - Introduction

Modern science today is covering enormously vast ground. In the past

revolutionary discovers were occurrences that happened perhaps once a decade.

Today these phenomena are happening yearly, perhaps even at a monthly rate

and the speed is still increasing. Scientists now almost sound more like science

fiction writers and many people are struggling to keep up. Today it seems that

the foundations of western society are entering a very vulnerable state. New

discoveries in fields such as archaeology and quantum physics along with the

distribution of forbidden knowledge through the Internet are causing many people

to ask questions about our fundamental understanding of human history and

existence.

Across the world many filmmakers, authors, researchers and professionals

in a wide variety of fields are attempting to raise awareness of anomalies within

their area of work. These have been generally ignored or actively suppressed

because they threaten the existing models of knowing. The distribution of such

knowledge would undoubtedly cause a revolt between the people and the

governing authorities. The recent activities of Egypt are a great example of this.

This surge in global activism is causing many people to question what they have

been told and to make an active effort to find the truth for themselves. A vast

amount of secret information has become easily available such as evidence ofadvanced ancient civilisations and the secrets of the Great Pyramids of Giza. This

evidence clearly implies that our ancients knew far more about the universe than

we do even today. Many films have been released to enlighten the public of the

sinister motives of the governments and corporations that have a hold over

western society. This material is far to comprehensive to discuss here but it would

be safe to assume that things just arent quite how they seem and awareness of

this is increasing rapidly. It is becoming clear that humans have far more

potential than has been let on and there is no better time than now to shake

loose the greedy and corrupt groups that are holding everyone back.

People are beginning to see through the values of consumerism and

becoming aware of how they have been manipulated through marketing to fund

the economy. In an unregulated market dominated by greed it is only a matter of

time before all corporations follow the mantra of profit before people. It is

becoming increasingly apparent that materialistic lifestyles are no longer viable as

our ecosystems are depleting as a result of over exploitation.

To say the least, the present era is becoming a very special time as old

paradigms are falling down. There needs to be a guiding force that can help


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facilitate the huge changes that are bound to come. But what form should this

take and how could this be done?

This dissertation will initially be exploring and exposing the underlying

causes of the many problems the world is facing today and shall be proposing

that the design industry has the potential to help solve them all through the

concept of design activism. While examining and exploring the subject of design

activism and design for change; this dissertation will also be proposing that the

design industry should unify and enforce the revolutionary developments in

quantum physics. These incredible breakthroughs if dealt with in the correct

manner could hold the possibility of solving all the problems of the present day.

This dissertation will also be exploring the possible technologies that may result

from utilising these discoveries. Primary research will be conducted to discover if

the public will be willing to except such technologies into their lives if they are

presented with the correct evidence to disarm their preconditioned scepticism. A

final discussion will also analyse how these technologies may alter the western

understanding of reality and therefore catalysing a transition in behaviour that

will benefit the individual as well as the collective whole of society.


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Chapter II - Argument and Discussion

The following topics may appear to be a digression from the subject at

hand however they are imperative to understanding the context and urgency of

the situations that need to be addressed.Many people avoid such issues because

of their controversial nature however when discussing how to make the world a

better place for everyone, addressing these issues is crucial.As previously stated,

the western world is living in very precarious times, though most people are

completely unaware of it. These people, the majority, source all of their

information about the world purely from what they are told through the

mainstream media such as radio, television, movies, magazines and newspapers.

This in turn directly affects their behaviour and more importantly their perception

of the reality they live in. A very limited amount of people have grasped the fact

that these portholes of information are controlled and regulated by higher powers

whos goals and intensions are not those of ethics and compassion, like one would

assume, but are actually far more inclined to their own personal gain. In the

technetronic society the trend seems to be toward effectively exploiting the

latest communication techniques to manipulate emotions and control reason.

Human beings become increasingly manipulated and malleable (Brzezinsk

1976, p. 11)

The late Edward Bernays (1928, p.9) who was one of the pioneers ofAmerican propaganda, public opinion, and spin, also confirmed the manipulation

to be fact. He states: The conscious and intelligent manipulation of organized

habits and opinion of the masses is an important element in a democratic society.

These who manipulate this unseen mechanism of society constitute an invisible

government, which is the true ruling power in our country. Much literature

confirming the conscious manipulation of society refers to America, however it is

important to note that in many cases the methods and values used are same in

Europe.

Steven Jacobson, author and producer of the audio series Mind Control in

AmericaandWake-Up America. Stated in hisarticle entitled Media Mind Control:

In the book 1984, George Orwell warned that people were in danger of

losing their freedom of mind without being aware of it while it was

happening because of psychological, emotional, and intellectual

manipulation: mind control. The world of 1984 arrived unnoticed in

America. Psychological warfare is being waged against the public. The

problems in America are the result of people being led to believe things


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that are not true. Most of the people dont pay conscious attention to the

things that affect them subconsciously. (See Lee Warren 2002)

Even back in 1958 great social thinker, Aldous Huxley was worried how

the development of new technology may be used to infringe upon the public free-

will and he even went as far as to compare the propaganda techniques of Hitler to

those of the American dictatorship. In his book Brave New World Revisited, he

quotes Hitler's Minister for Armaments, Albert Speer:

Hitler's dictatorshipdiffered in one fundamental point from all its

predecessors in history. It was the first dictatorship in the present period

of modern technical development, a dictatorship which made complete use

of all technical means for the domination of its own country. Through

technical devices like the radio and the loud-speaker, eighty million people

were deprived of independent thought. It was thereby possible to subject

them to the will of one man. . . (See Huxley 1958, p. 37)

Huxley was deeply concerned about these issues as anyone would be. He

continued further by saying, Since Hitler's day the armory of technical devices at

the disposal of the would-be dictator has been considerably enlarged. As well as

the radio, the loudspeaker, the moving picture camera and the rotary press, thecontemporary propagandist can make use of television to broadcast the image .

Thanks to technological progress, Big Brother can now be almost as omnipresent

as God. (Huxley 1958, p. 38)

One of the most shocking and important examples of this type of

behaviour is expressed in what is known as the Energy Invention Suppression.

New Energy Congress member, Gary Vesperman. Compiled a document entitled

Energy Invention Suppression Cases where he stated:

In their efforts to improve the well-being of their fellow humans, inventors

often suffer poverty, slander, and suppression. Inventors of energy

devices in particular have been threatened by large energy corporations

who are allied with the United States Government and seek to enslave

people in subtle ways. The tactics used against energy inventors include

legal imprisonment on false charges, harassment by the IRS, and

outright criminal death threats, beatings, bribery, burglary, vandalism,

and arson. At least a few inventors have been murdered if they were not

dissuaded by other means. (Vesperman 2007)


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Thanks to the global flow of information enabled by the World Wide Web

coupled with global activist projects such as Project Camelot, the Orion Project,

the Disclosure Project and Zeitgeist Movement (just to name a few), awareness of

issues like this are increasing and resulting in what many have called a Great

Global Awakening. This movement has even been recognised by Mr. Zbigniew

Brzezinski. Brzezinski is possibly the Wests most highly regarded geopolitical

strategist.He was Jimmy Carters National Security Adviser and he co-founded

the Trilateral Commission with David Rockefellor. He is also a member of the

infamous Council on Foreign Relations and a Bilderberg attendee. These three

organisations represent the master think tanks of Western Imperialism. The

following is an excerpt from Zbigniew Brzezinskis talk before the shadow

government front known as the Council on Foreign Relations:

For the first time in human history almost all of humanity is politically

activated, politically conscious and politically interactive The resulting

global political activism is generating a surge in the quest for personal

dignity, cultural respect and economic opportunity in a world painfully

scarred by memories of centuries-long alien colonial or imperial

domination The worldwide yearning for human dignity is the central

challenge inherent in the phenomenon of global political awakening That

awakening is socially massive and politically radicalizing The nearlyuniversal access to radio, television and increasingly the Internet is

creating a community of shared perceptions and envy that can be

galvanized and channeled by demagogic, political or religious passions.

These energies transcend sovereign borders and pose a challenge both to

existing states as well as to the existing global hierarchy, on top of which

America still perches. (See Andrew Gavin Marshall 2011)

This represents undeniable evidence that a great awakening is underway

and that great changes are afoot. This information can be seen as proof that the

controlling establishment is uncertain of their ability to maintain status quo

among the people. Zbigniew Brzezinskis much feared global political awakening

is in full swing. Revolts in Egypt, Yemen, Tunisia and other countries represent a

truly monumental worldwide rallying cry for freedom that threatens to

immeasurably damage the agenda for the one world government, but only if the

successful revolutionaries can prevent themselves from being co-opted by a

paranoid and desperate global elite. (Paul Joseph Watson 2011)

Coupled with the global awakening, the world we may also be seeing the

fall of capitalism and the demise of consumerism. Advanced industrial countries


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like the US and UK are moving toward a post-consumer era less materialist and

more spiritual. reports journalist, Alex Benady (2008). This change in behaviour

is obviously attributed to many factors however could very well be a direct result

of the social and political awakening that is occurring. The validity of this situation

was amplified when it was recognised and addressed by Sir Martin Sorell in 2008.

Benady (2008) states that In a series of extraordinary and unreported speeches

at seminars this year [2008], Sir Martin Sorrell, founder and CEO of WPP, the

world No 2 advertising group after Omnicom, representing trillions of dollars of

consumer spending worldwide, has been announcing what sounds suspiciously

like the imminent death of the consumer society in its current form. And other ad

execs are joining the chorus. In one of his speeches Sorrell stated:

All our instincts as clients, agencies and media owners are to encourage

people to consume more super consumption. People have become used

to the aspiration that you should consume more; the aspiration that you

should have a bigger car; the aspiration that you should have a number of

holidays, bigger houses and multiple houses. (See Benady 2008)

This is further proof that the death of consumerism maybe on the horizon.

Many are aware that consumerism is a knock on effect of Capitalism. It is

the inherent surge in addictive buying behaviour that results from an unregulatedmarket. Although the death of conspicuous consumption may have arrived,

capitalism may be around for some time yet. Economic systems are far more

turgid than the behaviour of the masses. Even though it is clear we will have to

remain within this system temporarily, it is more than obvious that the way in

which it is applied needs to be seriously examined. Capitalism it self can be seen

as one of the primary causes of the problems we see in the world today. Hence

why it should be discouraged and eliminated or at the very least, the extreme

negative effects should be counterbalanced by powerful industries such as design,

science and technology. The main problem with capitalism is that it doesnt

account for everybody. The few control the wealth and they have the ability to

buy political power. Subsequently resulting in a union between capitalism and the

government ensuing in fascism, thus the use of propaganda to allow this kind of

greed to proceed undetected by the public. Eventually the unavoidable paradigm

arises where the few live lavishly at the expense of the masses. Big multinational

corporations cause big problems with their extreme emphasis on profit

maximisation. This eventually causes poverty, environmental destruction, wage

slavery and destruction of democracy to name a few. Humans are degraded into

merely machines of production that can lead to dehumanisation.


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Although a mass awakening to these facts is currently underway, sadly

many people are still unaware of all of this and simply except it to be just the

way things are. Many are also so dependent on this system that they will often

act sceptical and defensive when presented with such enlightening/controversial

information. One thing that cannot be denied by anyone is environmental damage

that has been caused by capitalist attitudes. The renowned Worldwatch Institute

augments the fragility of the environmental status. This Washington-based

organisation is regarded as the world's pre-eminent environmental think tank.

They posted in their State of the World 2010 report:

Preventing the collapse of human civilisation requires nothing less than a

wholesale transformation of dominant cultural patterns. This

transformation would reject consumerism... and establish in its place a

new cultural framework centred on sustainabilityHabits that are firmly

set from where people live to what they eat will all need to be altered

and in many cases simplified or minimised... From Earth's perspective, the

American or even the European way of life is simply not viable. (Erik

Assadourian 2010, p. 3)

It becoming clear that in order to save the planet the instinctual need for

economic growth must be limited, however Murrey Bookchin (1998, p. 93-94)argues that this is not possible:

To speak of 'limits to growth' under a capitalistic market economy is as

meaningless as to speak of limits of warfare under a warrior society. The

moral pieties, that are voiced today by many well-meaning

environmentalists, are as naive as the moral pieties of multinationals are

manipulative. Capitalism can no more be 'persuaded' to limit growth than

a human being can be 'persuaded' to stop breathing. Attempts to 'green'

capitalism, to make it 'ecological', are doomed by the very nature of the

system as a system of endless growth.

Bookchin (1996, p. 43) also confirms the argument that in order to overcome

ecological crisis we must overcome the dominant nature of our social, political

and economic systems that is inherently caused by a capitalist system:

The conflict between humanity and nature is an extension of the conflict

between human and human. Unless the ecology movement encompasses

the problem of domination in all its aspects, it will contribute nothing


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toward eliminating the root causes of the ecological crisis of our time. If

the ecology movement stops at mere reformism in pollution and

conservation control - at mere 'environmentalism' - without dealing

radically with the need for an expanded concept of revolution, it will

merely serve as a safety value for the existing system of natural and

human exploitation.

Our civilisation is in dire need of nothing less than a revolution if we are to turn

the existing situations around permanently. Anything less of a revolution will only

result in a repartition of the same mistakes and another rotation of the endless

circle. These offer very persuasive arguments for the elimination of capitalism.

Even if one is sceptical of propaganda and political corruption, it is impossible to

deny that the planets ability to support our civilisation is being brought into

question thanks to gross exploitation.

Why is all of this important? What has propaganda, psychological warfare,

materialism, consumerism and capitalism got to do with changing things for the

better? The answer is everything. Right now the majority of design practices are

conforming along with the view of reality put forth by such propagandists

(regularly referred to as the controlling elite, Illuminati, invisible government,

New World Order to name a few) via the medium of television or in fact allvariations of mainstream media. This is consequently amplifying the effect of

these mediums while simultaneously amplifying the values of which these

propagandists would like the masses to adopt. This is essentially the view of

reality that will allow them increase their dominance over the masses, increase

their personal gain and eventually control the entirety of the worlds resources. As

previously mentioned, Edward Bernays argues that propaganda is an important

part of a democratic system however, it would be safe to assume the majority of

the population would disagree when the controllers of this invisible guiding force

use their authority for personal gain without consideration of the consequences of

which the masses have to suffer. War, poverty, debt, disease and ecological

destruction are the best examples of this.

In order to evoke real change from a design perspective, the design

industry as a whole must unite and operate independently of the values projected

by these systems. Instead of following the corrupt regime of the controlling elite,

promoting the values of capitalism and delving ever deeply for gross profit, the

industry should stand up and reform back to its principal role in society, one that

is primarily concerned with ethics and compassion while fundamentally elevating

the mental and physical suffering of all life on earth.


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Time for great change is has arrived. There is no longer a choice, for the

reasons detailed above it is clear that great change is a must, the prosperity of

civilisation depends on it. For the first time in history western culture has a blank

canvas to paint on and is slowly gathering all the tools needed to sculpt the

golden age. Until now the vast majority have looked at the governments and

mainstream departments to lead the way and guide the collective evolution.

However it is now obvious that the future is in the hands of todays critical

thinkers. The answer to catalysing, nurturing and facilitating these huge changes

may lay in the hands of todays new designers. This may well be done through

the medium of design activism.

Defining the term design activism today is a task that proves more difficult

than first perceived. The terms have become extremely flexible and more difficult

to define. The term design is extremely broad and many people carry different

perceptions and connotations of what it actually means. It can be used in what

seems to be an infinite amount of contexts and can be used as a verb, noun,

adjective, prefix or a suffix. In his book Design Activism, Alastair Fuad-Luke

(2009 p. 5) offers a working definition of what design is today:

Design is the act of deliberately moving from an existing situation to a

preferred one by professional designers or others applying design knowingly orunknowingly.

The term activism also falls under the same bracket. It too comes with a

variety of different connotations. Most people immediately think of huge crowds

of people with handmade signs protesting outside of animal testing facilities

causing trouble and social unrest. Images like this arent necessarily what

activism is about. Similarly to design, activism can come in a huge variety of

forms. Fued-Luke (2009 p. 6) also gives us a working definition of the term

activism:

Activism is about ... taking actions to catalyse, encourage or bring about

change, in order to elicit social, cultural and/or political transformations.

So now combining the two terms together becomes a little less problematic. It

can simply be understood as applying design knowledge to catalyze social,

cultural or political change. But why design? Why designers?

Design is the overall tool that defines our reality or as Victor Papanek (1972

p. 23) puts it, Design is basic to all human activities the placing and patterning


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of any act towards a desired goal constitutes a design process.

Designers are, after all, licensed to imagine, to realize what John Wood calls

attainable micro-utopias, to make the unthinkable possible. Design is a

motive force in suggesting and realizing new materializations for our world.

Design can reconnect the disconnected and make new connections. Design

can challenge the underlying, implicit ethics of the explicit forms we create.

Design can create new memes (units of cultural transmission that elicit new

behaviour). Design can find the best fit between economic viability, ethical

and cultural acceptability and ecological truth. Design can seek genuine

mutual benefits to humankind and nature. Design can breathe new life into

the everyday by reconnecting the conceptual with the natural and the

natural with the artificial. Design can ask what now? and what next?.

Design can disturb current narratives. Design can rupture the present with

counter-narratives. Design can contribute to reformist approaches. It has

the ability to catalyse societal transformations. Design is critical imagining.

Design generates considered possibilities for a new, beautiful strangeness

(with new values embedded or implicit). Design can readjust our notion of

beauty to embrace a multitude of truths economic, political, social,

ecological, ethical, technical, symbolic, institutional, philosophical and

cultural. (Fued-Luke 2009, p. xx-xxi)

In short, design has the potential to obtain anything within its grasp. It is

the fundamental creator of our human reality. Current circumstances would

dictate that if a problem exists and solving it cannot make profit, little effort

would be made to resolve this problem. One can only imagine what could be

achieved if all designers come together and remove the notion of gross profit

from their primary concerns. One can only postulate what could be achieved if all

designers unify to create a sustainable, ethical, socially conscious and prosperousworld. As John Thackara (2006 p. 1) states: If we can design our way into

difficulty, we can design our way out.Fued-Luke and Thackara are not the only one who argues that design

should be taking an active role in designing in a more sustainable, ethical and

socially conscious manner. Many designers are beginning to chime the same

tune. Isabelle Swiderski (the Creative Director at Seven25, a multidisciplinary

design consultancy for not for profit and cultural organisations) recently published

a passionate call for design activism:


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Isnt it time for design to become activism again? Beyond reducing harm

and giving lip-service to sustainability, beyond campaigns that aim to

raise awareness and not much else. Shouldnt we stop being so pleased

with what design and design thinking can do and actually take an active

part in doing it? If every designer, studio or consultancy devoted even a

fraction of their time to imagining new solutions to problems greater than

those we get paid for, change would happen much faster. If we all

leveraged the collaborations that make our practices fruitful to make ideas

happen, change would happen much faster. If we all were more prone to

sharing our ideas and allowing others to build on them with us, change

would happen much faster. Dont you think? (Swiderski 2010)

Design activism is becoming an increasingly popular phenomenon; although notpopular enough, it is now beginning to crop up regularly in the mainstream

design society. In September this year The Design History Society will be holding

their annual conference on the topic of Design Activism and Social Change. Last

year The School of Visual Arts in New York City completed their first six-week

intensive cause entitled Impact: Design for Social Change. Lead by Mark Randall

(from WorldStudio) and Steven Heller including guest lecturers, Milton Glaser,

William Drenttel and Michelle Mullineaux from DesignNYC. The course

concentrates on three aspects of design for social change: evolving the big idea,

developing the pitch, and funding the project. Courses like this have had great

success and offer a great insight into how the design industry is beginning to

redefine its interest and use its influence for positive means. Design for social

change can be seen as a form of activism. But activism such as this only attacks

the problems caused by much larger issues. The question still remains as to

whether real change can be evoked without confronting these much larger issues

head on. What other efforts have been made to elicit change in design

methodology?

Organisations such as the Designers Accord or Design Can Change aim to

enlighten, unite and engage designers and corporations through a pledge of

responsibility. Most importantly, they endeavor to manifest a community of

designers who are connected in policy, culture, business, social and

environmental progress. Some organisations have implemented their argument of

unifying within a social design context. Organisations such as The Hub SF,

OpenIDEO and Design 21 open up the concept of innovation and social enterprise

while offering physical and virtual places for concerned citizens/designers to

collaborate in. Combining design knowledge with social enterprises could be

todays perfect activism. A Social enterprise is defined as any for-profit or non-


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cultural values. It has now arrived to the point where it is not us that control

technology but in fact it indirectly controls us. The term Autonomous technology

describes how technology seems to feed on itself, evolving with a force irresistible

to human individuals who understand technology as "inherently dynamic and self-

augmenting" (McGinn 1991, p.73). These self-perpetuating developments have a

direct effect upon cultural values as well as human psychology and behaviour.

The irresponsible use of technology may include short-sighted consideration of

the problems at hand. Such as applying short-term solutions with little attention

paid these long-term effects, which may eventually result in more problems that

are harder to solve. This irresponsible use of technology inherently creates a

downward cycle of social repair and restoration. This is also amplified by the

synergistic relationship between technology and society. Technology influences

the values of a society by changing expectations and realities. The

implementation of technology is also influenced by the values and so the

downward cycle continues.Nobel Prize winner and inventor Dennis Gabor (1970

p. 9) raised this very issue 41 years ago, The most important and urgent

problems of the technology of today are no longer the satisfactions of the primary

needs or of archetypal wishes, but the reparation of the evils and damages by the

technology of yesterday. Yet today in 2011 the same mistakes are still being

made. For example, information technology is placing barriers between people,

especially the younger generation as the need to meet face to face is decreasing.The advent of computer games and television has caused people to leave the

home less. The need to actually experience and learn from life has decreased.

Everybody is slowly becoming slaves to their own virtual comfort zones. As Max

Frisch puts it, Technology... the knack of so arranging the world that we don't

have to experience it. (See Boorstin 1962 p. iii)

Technology has a huge amount of social influence; it therefore needs to

applied correctly. If technology is to be applied correctly it must be done in a

holistic manner with primary consideration to long-term behavioural and cultural

repercussions. We do not necessarily need to do away with technology or

industrial thinking as some may suggest. We just need to learn from our mistakes

and think about our goals and what we want to achieve socially. Jacque Fresco,

futurist, inventor and creator of the Venus Project puts forth a compelling

argument that technology could be the primary solution to all of the problems of

civilisation. His life long work, the Venus Project, paints a future of freedom,

prosperity and equality. A future where the monetary system is abolished and

subsequently so is all of the negative effects of this system such as scarcity,

greed, debt, poverty, corruption and inequality. This is all made possible through

a resource-based economy where the intelligent use of technology allows


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everything to be produced in abundance in a completely sustainable manner.

When applied in a humane matter, the coming cybernated age could see the

merging of technology and cybernetics into a workable synergy for all people. It

could achieve a world free of hunger, war, and poverty (Fresco 2002 p. 7).

Regardless of whether people believe concepts like this to be achievable or

not, it is still clear that science and technology is the future of our culture but a

serious re-examination of how it is applied is essential: There is almost no area

of human life today that is not touched by the effects of science and technology.

Yet are we clear about the place of science in the totality of human life-what

exactly it should do and by what it should be governed? This last point is critical

because unless the direction of science is guided by a consciously ethical

motivation, especially compassion, its effects may fail to bring benefit. They may

indeed cause great harm (Dahlia Lama 2005, p. 9).

How can the design industry utilise technology in order to elicit social

change? The most effective way to elicit social change is to modify peoples

cultural views and alter the way in which they understand their place in the world.

To create change one must delve deep into the source, such as addressing the

fundamental underlying perceptions that everyone shares. Unfortunately, books

and articles attempting to describe the future have one foot rooted in the past,

and interpret the future through todays concepts and technology. Most people

are comfortable and less threatened with this perspective on change. But theyoften react negatively to proposals suggesting changes in the way they live. For

this reason, when speaking of the future, very few explore or discuss changes in

our social structure, much less our values. (Fresco 2002, p. 6)

Before discussing how technology can be used to catalyze change, one

must identify the fundamental collective perceptions that are to be addressed by

such technology. Many quantum physicists are beginning to argue that it is our

scientific view of reality that has limited and distorted our worldview. To explain

briefly, the Newtonian model of reality has prevailed for the last couple of

centuries. This view holds that the universe is completely mechanical at all levels,

from macroscopic to microscopic. In this Newtonian view of the universe,

everything is made up of independent components that move and interact in

predictable ways. These predictable tendencies can be observed, precisely

measured and are expected to behave the same way at every observation. His

Holiness, the Dahlia lama (2005 p. 12) has a wonderful way with words and

describes the drawbacks of this view of reality perfectly:

One of the principle problems with radical scientific materialism is the

narrowness of vision that results and the potential for nihilism that might


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ensue. Nihilism, materialism and reductionism, are above all problems

from a philosophical and especially a human perspective since they can

potentially impoverish the way we see ourselves. For example, whether

we see ourselves as random biological creatures or as special beings

endowed with a dimension of consciousness and moral capacity will make

an impact on how we feel about ourselves and treat others. In this view

many dimensions of the full reality of what it is to be human; art, ethics,

spirituality, goodness, beauty and above all consciousness either are

reduced to the chemical reactions of firing neurons or are seen as a matter

of purely imaginary constructs. The danger then is that humanity may be

reduced to nothing more than biological machines. The products of pure

chance and a random combination of genes with no purpose other than

the biological imperative of reproduction.

It is this view of reality that everybody in western industrial culture carries with

them. It is engrained within their consciousness and affects the entirety of their

existence. The primary characteristic of such a worldview is that of separateness;

the belief that mind is separate from body, that humans are separate from

nature, from animals, from each other and from the earth. This is in fact not true.

What is needed is a change in our direction and purpose. Our main problem is a

lack of understanding of what it means to be human and that we are not separatefrom nature. Our values, beliefs, and behavior are as much a part of natural law

as any other process. We are all an integral part of the chain of life (Fresco

2002, p. 7-8).

The Newtonian view of reality has given a platform for capitalist

propaganda and consumerist values to build upon. The overindulgence of material

possessions at the cost of the natural world as well has fellow human beings is

inevitable within such a worldview. Subsequently, if such a worldview was to be

addressed, changed or disproved, then the values adopted from capitalist

propaganda, materialism and consumerism would simply expire.

So how can the design industry address, change or disprove this worldview?

How can design activism help initiate the birth of an ethical and compassionate

society that no longer needs to thrive on material possessions? How can design

embark on an ambitious journey to break the spell of propaganda and show the

masses their true potential? The most promising way of achieving this is by

reinforcing the new developments of quantum physics.

It is incredibly fortunate that the new understandings of quantum physics

and consciousness have completely exposed the nihilistic worldview while

simultaneously disproving the Newtonian universe of separate mechanical parts.


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World-renowned quantum physicist Dr. John Hagelin sums these new discoveries

as follows:

With the real cutting edge knowledge, the discovery of the unified field,

the so-called super string field, we now understand that life is

fundamentally one. At the basis of all lifes diversity, there is unity. At our

basis, you and I are one, and that unity at the basis of mind and matter is

consciousness, universal consciousness. So with that deep understanding

that consciousness isnt created by the brain, its not purely an outcome of

molecular chemical processes in the brain, but is fundamental in nature,

its the very core of nature, we call it the unified field. (Hagelin 2007)

The implications of such an understanding are inconceivable as they suggest that

our thoughts and intentions actually create the reality we experience. For many

this may seem preposterous but this concept is quickly becoming a scientifically

proven fact.

We humans are much more than we think we are and Psychoenergetic

Science continues to expand the proof of it. For the last four hundred

years, an unstated assumption of science is that human intention cannot

affect what we call physical reality. Our experimental research of the pastdecade shows that, for today's world and under the right conditions, this

assumption is no longer correct. (Tiller 2009)

These new understandings clearly reinforce the belief of an esoteric

reality. Esoteric theory suggests that the physical Universe as perceived by

humans' five senses is but just a tiny aspect of a far more complex and vaster

total 'reality'. Such an understanding if spread widely enough would revolutionise

the western view of reality. Instead of conforming along with the ideals of

television and sheer materialism, the masses can experience for themselves an

alternative and more fulfilling path to happiness. A path that doesnt promote

competitive attitudes and separateness but actually a collective journey of unity

and compassion, which allows them to experience the benefits of such actions

first hand. If everybody could accept and reinforce this new worldview of the

western social, political, ecological and technological problems could come to an

end. It is rather easy for people to deny and ignore opinions but scientific fact is

far more difficult to disregard. Furthermore, this information may be new to our

western society but it is not new to the world. Quantum physics has been

spectacularly successful in verifying what eastern spiritual mystics have known


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for 2500 years. It is not our brain that gives rise to our consciousness; instead it

is our consciousness, or mind, that creates everything that seems so real to us.

Previously the Newtonian worldview left these ideas to be understood as were

superstition until scientifically proven by our science as fact. That day has now

arrived:

Science has discovered spirituality: there is now a logically consistent

scientific theory of God and spirituality based on quantum physics and the

primacy of consciousness (the idea that consciousness, not matter, is the

ground of all being). And there is replicated experimental data in support

of the theory. In other words, although still largely unsung in the media,

we now have viable science of spirituality that is threatening a paradigm

shift from todays matter-based science that exclusively encourages

materiality. (Goswami 2011, p. 1)

It is proposed that the design industry should unify and enforce these new

understandings with a new range spiritual technology. This range of spiritual

technologies could act as the perfect medium to aid the transition from material

dependency to spiritual enlightenment. Advanced industrial culture has used

scientific advancements to elevate many aspects of physical suffering however;

mental suffering is still commonplace. A range of spiritual technology based onthe new quantum paradigm would address such an issue as well as many more.

The new spiritual understandings have been applied to modern scientific

thought and the discoveries have been literally sensational. This brand new

science if combined with a brand new force of design could have an astounding

effect on western culture. If the culture can embrace this new information and

understanding, exceptional wellbeing, prosperity and health can be accessed by

anyone who wishes to obtain it. Whats more is this is only the tip of the iceberg.

No longer can ancient techniques and spiritual concepts be ridiculed as mere

superstition. It has now been proven they have been right all along.


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Chapter III - Presentation of Research

Before exploring possible concepts of spiritual/quantum technology as

forms of design activism, one must discover whether the general public are open

and interested in such technology, if presented with the correct scientific

evidence.

To collect primary research into this subject area, one must investigate

how people react to the concept of spiritual/quantum technology and also

investigate into the perceived effects of such a shift in understanding, both

individually and socially.This research attempts to discover peoples opinions onthese new revolutionary scientific discoveries and to determine whether they

would be open to exploring such technologies. To do this the participants would

need to be exposed to these brand new understandings as people rarely are

exposed to them unless they are actively searching for them. In this sense, this

kind of research can be seen as a small act of activism as it addresses the

participants fundamental understanding of reality while simultaneously

discovering whether they are willing to embrace these new concepts of

understanding, even though they question many things they have been told in

the past.There may be some difficulties in gathering such information accurately

and effectively. For example, the breadth and weight of the material goes againstmuch of what people believe. For the majority of their lives they have been

educated to live and breath through the Newtonian world view. Although the

Newtonian paradigm has been over for many years now and the quantum

revolution is well underway. It is rarely pushed and addressed by the

mainstream media and is therefore still brand new information for the majority of

people. Persuading an individual to open their mind to such controversial

concepts is a problematic task on its own. It becomes even more difficult when

trying to achieve this within the very limited time frame that people are willing to

offer to one conducting such research.

It was considered that participants should watch an informational

documentary film on the endless possibilities of the new quantum paradigm

followed by a series of questions that reflect upon the information. Unfortunately,

preliminary investigations made it clear that participates were less than willing to

give up as much as 1 2 hours of their time.For this reason alone, the researchmethod of a survey was chosen. This survey was to be accompanied by a brief

informational pamphlet (see Appendix 1). This allowed participates to digest a

brief summery of the information and implications of these new discoveries at

their own convenience, then completing the survey by answering a small number


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of questions related to the information. This method of research was chosen

because it offered a high amount of convenience from both the researcher and

the participant, in comparison to an interview scenario. This method also offered

fewer restrictions on the participant such as time to digest or re-read the

information before having to answer the questions. This would in theory allow the

participant to answer the questions with confidence and accuracy without

pressure from the researcher or the time and location.

The survey was distributed digitally through the Internet via social

networking websites. It was also distributed physically, however this method was

far more challenging. Copies were left in public areas where people may have few

spare moments to complete the survey however this proven to be rather

unsuccessful. The survey was also distributed personally with the request that

they be completed and returned. Although the eventual sample size was

satisfactory, the battle for the publics undivided attention proved to be an uphill

struggle. In the future, a larger number of distributors would clearly improve the

success of such data collection.

The brief information pamphlet contained information concerning the

convergence of modern science and spirituality, the new revolutionary discoveries

about water and the emergence of the free energy movement. These 3 topics

were chosen because they are highly important topics that everybody should be

aware of. They also open doors to infinite possibilities that will bring hugebenefits to everybodys mental, physical and spiritual wellbeing. Compiling such a

pamphlet proved to be a difficult task as such brief explanations of such vast

topics doesnt offer any justice to their importance and possible implications. The

preceding questions were formulated to specifically discover the participants

opinions on the topics such as their importance, both personally and socially. The

questions also aimed to discover whether the participant would be interested in

the resulting technology and also to discover their willingness to participate in

their own activism by sharing such information with friends or family.

To draw conclusions from the data, all questions featured in the survey

were closed, limited to a simple yes or no response. This was to allow simple

and effective analysis of the responses while simultaneously making the questions

easier for the contributor to answer clearly. The age bracket of the participant

was also required as this could be a deciding factor as to how the partaker

reacted to the information. One open question at the end offered those who were

not open to the concepts to explain why, as well as to allow them to offer

guidance as to what else would pursued them in the future. This was to offer a

much greater understanding of the variables to which certain perceptions of

reality are anchored. To present the results of the collected data, a pie chart was


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generated to graphically represent the responses of each question. This allowed

the responses to be clearly identified and the overall outcome of the result to be

acknowledged unmistakably.

The results discovered by the survey

matched the hypothesis and concurred with the

preferred outcome. A high majority of the

participants found the information displayed in the

pamphlet to be of the utmost importance. When

asked to rate the importance of the discoveries out

of 10, 79% of participants voted 8 or above, 54%

of which voted 10 out of 10 (see figure 1). 85% of

people also said they would be interested in a

range of spiritual technology that would make the

invisible/spiritual/quantum aspects of their reality

visible and manageable to help improve their

overall wellbeing (see figure 2). Furthermore, 92%

of the individuals surveyed personally believed

that such technologies would benefit society as a

whole (see figure 3). Overall, the response to the

information and proposed concepts was far more

positive than anticipated and it would seem thatthe public are far more open-minded than

predicted. It may be said that the research

succeeded as a small act of activism. 74% said

that they were enlightened by the information and

85% said they would share it with their friends

and family (See Appendix 2). Additionally 84%

said they would be more aware of how their

thoughts and intensions affect themselves and the

world around them (See Appendix 2). 85% of the

participants also admitted that they would be

more open to spiritual concepts in the future (see

figure 4). This undoubtedly proves that there is a

clear market and open opportunity for spiritual

technology to enter the modern western society,

providing they have been pre-empted with

scientific justification.

Figure 1:

Question 2: On a scale of 1 -10please rate the importance of these

discoveries:

Figure 3:

Question 9: Do you think thesetechnologies would benefit society

as a whole?

Figure 2:

Question 7: Would you beinterested in technology that could

make the invisible aspects of realityvisible?

Figure 4:Question 10: Will you be more open

towards concepts of spirituality inthe future?


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Chapter IV Further Discussion

The new spiritual understandings of reality (informed by quantum physics)

have been applied to modern science experiments by researchers all over the

world. With the assumption that the consciousness and energy are the foundation

of all matter, understanding the strengths and limitations of the power of human

consciousness is essential. The number of researchers and scientists exploring

these avenues of thought is increasing to this day. These experiments have

opened a floodgate to what could seem like infinite possibilities. It would be

impossible to articulate all of the discoveries here, however a brief summery is

definitely appropriate as these discoveries could have massively positive

implications to the health and wellbeing of everybody on the planet.

Healing intensions (thoughts) can actually be sent from one person to

another instantly over a limitless distance. This has been proven and measured

using bio-electrography that allows bio-photons to be observed as they are sent

and received by the participants. This is not only applicable from person to person

but also from person to plants too. These thoughts are not only received but an

instant and measurable improvement in energy is exhibited.

These new technologies such as bio-electrography have made it possible to

actually photograph and accurately measure a persons aura and energy body

(charka system). These subtle parts of a persons physical presence are very

important to a persons health and wellbeing as they directly deal with vital

energies of a persons being. Experiments with meditation have proved to

dramatically improve the strength and coherence of a persons aura while also

helping to align a persons charkas. This allows their life energy to flow more

efficiently. This of course is proven to have a direct affect on their physical and

mental health. Disease can now be understood as a discordance and disharmony

between the heart and mind. Whereas conventional western medicine only

stretches the surface of most health problems, energy/quantum-healing goesstraight to the source and cures these disharmonies. The best example of this is

Kurt Peterson, an energy healer that is renowned world wide as the best

alternative cure to cancer. He primarily deals with patients in stage 3 or 4. In

most cases the patient goes into complete remission within 90 days.

Research into the structure of water has lead to proof that water is in fact

conscious and does in fact have memory. The structure of the water can be

changed instantly by written, verbal and mental communication such as thoughts.

For example, the structure of water can be altered from abstract broken

geometry to beautiful symmetrical geometry, similar to a snowflake, simply by

saying thank you to it. Similarly, highly polluted water can be purified simply


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through the act of prayer and positive thought. The positive structures of the

water are also directly related to the energy of the water. This restructured water

will increase a persons health while also re-energising and re-harmonising the

persons body and mind. The structure of the water has been proved to have

incredible positive effects on human health, healing and growth. When used

within the correct context the possible health benefits of restructured water are

enormous. Especially when it is considered that the human body is between 60-

80% water. Experiments were also carried out on human blood. It is possible to

get a complete understanding of the condition of a persons body from one small

drop. The test subjects red blood cells had lost their electrical charge so they

stuck together. This is usually associated with heart disease, lung disease and

arthritis. The patient is asked to take a small sip of restructured water and the

blood is tested again. Just 12 minutes later the blood has already become

completely healthy.

Many more phenomenal discoveries are taking place everyday as a result of

the quantum paradigm and the convergence of science and spirituality. This only

strengthens the argument of the unification of the design industry plus the

enforcement of these discoveries and understandings of reality. So how can the

designers of today utilise spiritual technology as a form of design activism? What

form should such technology manifest?

This technology could take the form of interactive biofeedback systems foruse in the home. These systems could make use of the latest aura and energy

body imaging technology. This accompanied with built in software would enable

the management of energy fields and also an increase in mind-body knowledge.

This type of home system would enable people to see the invisible aspects of

themselves, as they are no less important than the visible. For example, Prana

the vital life force energy of this universe, is said to be more critical to our

survival than air, water, food or any other substance. Such technology will allow

users to actually see and record the vital energies of their being. Additionally this

will permit them to maximise their physical and mental health while optimising

their spiritual evolution. Such technology could be marketed and sold with

systems such as the Nintendo Wii, in a similar vein to the Wii Fit program.

Alternatively, the system could be sold as a complete hardware and software

package for the home PC. Such interactive technology would also offer great

educational qualities to young children as it would offer them an early

understanding of their spiritual capacity while also cultivating a perception of how

their actions and thoughts affect their health and wellbeing. This would also

present them with an exciting way to obtain optimum mental health, fulfilment

and genuine happiness without the need for material indulgence. Coincidently


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related applications of such technology are already surfacing. A number of

spiritual-healing institutions are making access to such systems in return for a

consultation fee. Furthermore, Jahannes Fisslinger, researcher and author of

Aura Imaging Photography and Aura Mastery has developed an Aura Video

Station which offers a range of complete off-the-shelf packages for such

institutions to purchase. This acts as proof that such technology is already in use

and it is only matter of time before it becomes available to everyone at an

affordable price.

Another form of beneficial technology that could be utilised from the new

quantum paradigm is Quantum Vacuum (or Zero Point) Electromagnetic

Generators. These generators tap into the so-called Quantum Vacuum

electromagnetic potential of so-called empty space. It is estimated that every

cubic centimetre of space has enough potential energy to run the world's energy

needs for one day. As previously mentioned, large energy companies have

actively suppressed such clean energy generators for many years, however, the

energy invention suppression seems to be coming to an end. Many inventors are

now having the opportunity to publicise the authenticity of such inventions. It

would be wise for the design industry to promptly use its activist authority to aid

the recognition and distribution of such energy generators. This could be achieved

by collaborating together with inventors and social enterprises to pledge that

every home, office and factory are offered the ability to enjoy the benefits of freeand clean energy. This will once and for all bring an end to use of environmental

damaging fossil fuels. These are just a few of many ways in which the design

industry can utilise spiritual/quantum technology for social change.

This enlightened technology and esoteric understanding of reality is

already emerging and making a difference to people lives. Perhaps the biggest

impact so far is that of physical health. These understandings have shone a light

on the outdated nature of todays medical systems. Dossey (2006) states:

Future generations, looking back, will regard conventional medicine during

the twentieth century as being as limited as five-finger arithmetic. A new

medicine is arising-one which embraces spirituality and consciousness as

emphatically as conventional medicine has dismissed them. (See Edwards

p. 1)

The documentary film The Living Matrix The Science of Healing explores these

new understandings and also features of number of individuals with chronic,

terminal, and incurable diseases that make remarkable recoveries thanks to these

revolutionary understandings. It is imperative that design activists of all


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disciplines use their power to make it possible for everybody to access the

benefits of these discoveries.

So what other types of spiritual technology are beggining to emerge?Examples of practical applications have emerged over the past year. One popular

application is that of quantum jewellery originally developed by David Serida.

These hand made quantum jewellery pieces have been scientifically tested to

raise at persons body voltage and frequency by a factor of 2-3 times its normal

energy. This has a direct effect on a persons health, welling, motivation, mental

clarity and immune system just to name a few. A company called Life

TechnologyTM has developed similar products. Their product line specialises in

metaphysical tools for spiritual healing, protection and enlightenment as well as

alchemy and homeopathy products. Many of their products are based on the

incredible inventions of Nikola Tesla. A small number of water restructuring

products have been developed to allow people to experience the health benefits

of positively restructured water. A company Transcendent Water have made

restructuring units available that can be installed in various parts of the home. A

company called Holo Water are also currently retailing water generators and

water bottles that restructure and preserve the water to maximise health. A

number of brainwave entertainment products have been developed such as

Binearal Beats and Isotonic Tones specifically for to aid meditation without the

need for years of practice. More sophisticated technology is also being developedsuch as the Shakti. The Shakti is a mind apparatus that uses magnetic fields with

signals embedded in them for consciousness exploration, spiritual growth, mood

enhancements, altered-state experience, and learning brain structure and

function.

Although the great awakening is well underway and the ascent from

material slavery has begun, there is still much more work to be done. Designers

and civilians alike must use all the power they can muster to catalyse and nurture

the desperate changes needed to raise the vibration of humanity. All should

pledge to follow the plan articulated by renowned quantum physicist Dr. Amit

Goswami (2011, p. 1-2):

First, we employ activism to bring media attention to quantum and

primacy-of-consciousness thinking and the new paradigm; this will grant

support for further research and bring about applications of the new

paradigm of such undeniable weight and value that the old paradigm will

crash under it. Second, we use the transformative power of quantum

physics to renew ourselves individually to become exemplars and

harbingers for social change in the appropriate direction. Third, we


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recognize that the current materialism-dominated structures of our social

systems are heavily biased against ordinary people pursuing a meaningful

life of creativity and transformation. Accordingly, we use activism to

change our social systems in such a way that ordinary people can live

transformative meaningful lives and fulfil their human potential, and even

pursue the happiness that only creative and spiritual pursuits can bring.


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Chapter V - Conclusion

In summery, many issues have been uncovered during the course of this

dissertation. It has been established that many sociological problems suffered

today stem from the values of capitalist propaganda and the lack of freedom that

has resulted from this. Much of the difficulties faced today would never have

come into existence if it werent for this dominant and unethical dictatorship.

Slowly but surely the masses are awakening to the reality of such a predicament.

Design activism is becoming an increasingly popular phenomenon and has all of

the power needed to nurture and evoke the incredible changes that are bound to

manifest in the not so distant future. The time is right, the tools are now available

(thanks to the new quantum paradigm), the public are ready and waiting, all that

is needed is definite action.

However, what still remains to be learned is how this definite action can be

achieved. What needs to be done and when is clear but the question of how still

remains. How can the worlds designers be persuaded to direct their efforts for

social change when the need for profit still prevails? Further research into the

nature of funding still needs to be actioned, as well as an understanding of how

internal awareness within the design sector can be achieved.

The shortcomings of this research can be seen in the lack of

counterclaims. As the topic at hand is controversial in nature and requires a

journey of understanding before the main issues can be presented, a much higher

level of persuasion is needed to justify the argument. It could therefore be said

that all the counterclaims needed for a fair discussion come from the generally

sceptical disposition of the reader. Additionally, the topics raised within this

dissertation cover many uncharted waters, especially within a design context,

consequently the availability of such counterclaims is very limited and therefore a

somewhat philosophical approach is obligatory. The narrow scope of the primary

research may also be seen as drawback. Perhaps further primary research into

how designers feel about the enclosed information may improve the validity of

the argument as well as gather a wider understanding of how designers believe

they could utilise such discoveries within their specific area of expertise.

The benefits of this research could be that it might offer a unique

perspective of the issues faced by todays world while concurrently offering a

specific and virtuous way to address these issues. It may additionally tender a

persuasive groundwork for other designers and activists to build upon as well as a

convincing argument for the redirection of their work towards a similar goal. A

goal that may have just the right mix of justified ambition to see if design really

can change the world, for good.


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Appendix 1


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Appendix 2

Question 1: What age bracket do you belong to?

Question 2: On a scale of 1 -10 please rate the importance of these discoveries:

Question 3: Before now were you familiar with this information?

Question 4: Do you feel enlightened by this information?


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Question 5: Do you feel inclined to share this information with your friends and

family?

Question 6: In the future do you think you will be more aware of the invisibleaspects of reality?

Question 7: Would you be interested in technology that could make the invisibleaspects of reality visible? These technologies could help you monitor and improve

your health/well-being.

Question 8: Do you think an active effort should be made to make the free

energy technologies available to everyone?


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Question 9: Do you think these technologies would benefit society as a whole?

Question 10: Will you be more open towards concepts of spirituality in the future?

If not, please explain what it would take for you to take these concepts moreseriously?

5466529 proof

5469354 i am very open minded to anything new, but also believe that

goverments will not make it happen any time soon as replacing oilwould reduce there income dramaticaly.

5475771 Personal experience of the benifits, or some other form of proof

Chris Ambridge Dissertation

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