Chp12 economics, global and other issues in ec
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Transcript of Chp12 economics, global and other issues in ec
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Chapter 12
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Functions of market◦ Matching buyer and sellers
◦ Facilitating of transactions
◦ Institutional infrastructure
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Information and entertainment products
Processes and services
Symbols, tokens and concepts
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The major components and players of a market space◦ Digital products: different cost curve, (table
12.2)◦ The consumer : millions of people world wide◦ The seller: unlimited number of pages in store
front◦ The infrastructure companies◦ Intermediation◦ Support services◦ Content creators
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Lower buyers search costs Speedy comparison Differentiation Lower costs
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Cost curves Bundling products and services Quality assurance Online vs. offline prices
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Search costs Lack of privacy Incomplete information
Potential winners and loser in EC (page 473)
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Legal issues Financial issues Language
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New entrants
SupplierSupplierss
Industry Industry competitorcompetitor
ssbuyerbuyer
ss
Substitute Substitute ProductsProducts
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Virtual Communities
Global Electronic commerce
Electronic commerce in small companies
Research in EC
The future of EC