Chow-Bryant | Capabilities Deck 2017

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2017 CHOW-BRYANT CAPABILITIES DECK 2017 CAPABILITIES DECK CHOW-BRYANT

Transcript of Chow-Bryant | Capabilities Deck 2017

Page 1: Chow-Bryant | Capabilities Deck 2017

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2017 CAPABILITIES DECKCHOW-BRYANT

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WHY DIGITAL MARKETING & ADVERTISING?In 2014, AdWeek published a survey of CMOs that found that 78% of those surveyed believed:

These predictions are already true in 2017. The digital marketing landscape changes every day, and Chow-Bryant’s wealth of experience helps quickly bridge the funding and staffing gaps between you and your competitors. Do you want to be more competitive?

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OUR SERVICESWhether you need to outsource your digital marketing and advertising to your team or you’d like consulting for your in-house staff, Chow-Bryant has options for you:• Hacking Recovery• Google Penalty Recovery• Analytics & Tracking• Digital Media & Advertising• Search Marketing• Social Media Marketing• Digital Marketing Audits

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WHO WE HELPWhile Chow-Bryant would like to help everyone, we especially shine with:

• SMBs with physical locations that customers go to• Service-area providers that go to customers’ locations• B2B products• B2C products and services• Distillers• Financial services providers• Oil & gas service providers• Energy service providers

Chow-Bryant is ready to rise to the challenges that your business faces with skill, constructive criticism and actionable marketing intelligence.

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WHY WE’RE DIFFERENTThe first difference most people notice is that we’re not designers. It’s true. We’re in-the-trenches strategists with an eye on your budget and your goals.

• We keep our rates competitive so that you have access to results and affordable services.

• We have more than 20 combined years of digital marketing experience.• We have experience working with Fortune 500 companies and small businesses alike.• We give you the good and the bad regarding your marketing, and we let you know

how we plan to use your reporting data to improve your campaigns.• We put results first, even when that means an all night website fix in the wake of a

hacking attack.• We bootstrapped our agency to make sure our only loyalty is to our clients.

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CASE STUDYDone Right Garage Doors

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HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSSituation: Client’s website was hacked, resulting in • Google de-indexing the client’s

website for distributing malware.• Google issuing a manual

penalty on both the client’s website and Google Maps listing.• Spamhaus and Symantec

(Norton AntiVirus) blacklisting the client’s site.

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HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORS• Task: Client asked that Chow-Bryant make the website and Google Maps

listing findable online.

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HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSActions: • Clean up and secure website. • Remove malicious links and

spam content from website and map listing. • Appeal for website review by

Google and Symantec.• Coordinate with Google

support to verify Google Maps listing as well as the security and ownership of both the client’s map listing and website.

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HACKING & GOOGLE PENALTY RECOVERY: DONE RIGHT GARAGE DOORSResult:

• Within three weeks, the client’s website and Google Maps listing were once again searchable online.

• 24 hours after completing services, the client began receiving leads via website and map listing.

• Because Chow-Bryant fixed the existing map listing, the client was able to keep all existing reviews instead of having to start over.

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DIGITAL ADVERTISINGThe Chow-Bryant Way

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WHAT IS IT LIKE WORKING WITH CHOW-BRYANT?• Transparency is everything. The books and records regarding your

account are open to you, and we make sure our invoicing is as concise and clear as possible.• The Internet never sleeps, and neither do we. If a problem comes up, we

work on it ASAP.• Quick turnaround times are standard. Emails get responses within two

business days.• Sprints, not waterfalls. Planning is great, but adaptability in advertising is

better. We make sure you get what you need, but we don’t pretend to predict the future.

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WE PUT OUR NAMES ON OUR AGENCY BECAUSE WE STAND BY OUR WORK.We believe in being as transparent and communicative as possible, which is why what you see is what you get. We are it. Chow is Chris and Bryant is Michael. While we may work with contractors from time to time, we let you know before we do. 97% of the time, though, it’s just us and our cat.

If you’re ready to get started, contact us at [email protected] or 713.496.2061.

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Thank You!We look forward to hearing from you.

[email protected]