Chow 1995
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7/21/2019 Chow 1995 http://slidepdf.com/reader/full/chow-1995 1/21 This article was downloaded by: [University of Alberta] On: 03 October 2014, At: 03:11 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House 37-41 Mortimer Street, London W1T 3JH, UK Journal of Hospitality & Leisure Marketing Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/whmm19 An Exploratory Study into the Purchase Decision Process Used by Leisure Travelers in Hotel Selection Kenneth E. Chow a , Judith A. Garretson b & David L. Kurtz c a Assistant Professor of Marketing, Department of Management & Marketing, Kelce School Business, Pittsburg State University, Pittsburg, KS, 66762 b Instructor of Marketing, Harold Walter Siebens School of Business, Buena Vista College, Storm Lake, IA, 50588 c R.A. and Vivian Young Chair of Business Administration, Chairman, Department of Marketing and Transportation, College of Business Administration, The University of Arkansas, Fayetteville, AR, 72701 Published online: 25 Oct 2008. To cite this article: Kenneth E. Chow , Judith A. Garretson & David L. Kurtz (1995) An Exploratory Study into the Purchase Decision Process Used by Leisure Travelers in Hotel Selection, Journal of Hospitality & Leisure Marketing, 2:4, 53-72, DOI: 10.1300/J150v02n04_05 To link to this article: http://dx.doi.org/10.1300/J150v02n04_05 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of t Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon a should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoeve or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Terms & Conditions of access and use can be found at http:// www.tandfonline.com/page/terms-and-conditions
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Chow 1995
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7/21/2019 Chow 1995
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This article was downloaded by: [University of Alberta]On: 03 October 2014, At: 03:11Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House37-41 Mortimer Street, London W1T 3JH, UK
Journal of Hospitality & Leisure MarketingPublication details, including instructions for authors and subscription information:
http://www.tandfonline.com/loi/whmm19
An Exploratory Study into the Purchase Decision
Process Used by Leisure Travelers in Hotel SelectionKenneth E. Chow
a , Judith A. Garretson
b & David L. Kurtz
c
a Assistant Professor of Marketing, Department of Management & Marketing, Kelce School
Business, Pittsburg State University, Pittsburg, KS, 66762b Instructor of Marketing, Harold Walter Siebens School of Business, Buena Vista College,
Storm Lake, IA, 50588c R.A. and Vivian Young Chair of Business Administration, Chairman, Department of
Marketing and Transportation, College of Business Administration, The University of
Arkansas, Fayetteville, AR, 72701
Published online: 25 Oct 2008.
To cite this article: Kenneth E. Chow , Judith A. Garretson & David L. Kurtz (1995) An Exploratory Study into the Purchase
Decision Process Used by Leisure Travelers in Hotel Selection, Journal of Hospitality & Leisure Marketing, 2:4, 53-72, DOI:
10.1300/J150v02n04_05
To link to this article: http://dx.doi.org/10.1300/J150v02n04_05
PLEASE SCROLL DOWN FOR ARTICLE
Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) containedin the publications on our platform. However, Taylor & Francis, our agents, and our licensors make norepresentations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of tContent. Any opinions and views expressed in this publication are the opinions and views of the authors, andare not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon ashould be independently verified with primary sources of information. Taylor and Francis shall not be liable forany losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoeveor howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content.
This article may be used for research, teaching, and private study purposes. Any substantial or systematicreproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in anyform to anyone is expressly forbidden. Terms & Conditions of access and use can be found at http://
www.tandfonline.com/page/terms-and-conditions
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