CHOSING A STUDY DESTINATION OVERSEAS

A PRACTIONER’S PERSPECTIVE FROM INDIA

Lakshmi Iyer Head of Education Sannam S4 Consulting Pvt Ltd

About Sannam S4

• Sannam S4 supports international organizations with their market entry and business development activities in India and China

• We offer a single window to support an organisations needs as part of their journey of entering the Indian market.

• Education is by far the largest single sector that we support

• Supported over 75 education organisations with entry into India

• Our team

– Blend of UK/US/Canadian originated staff (with deep Indian experience) and local delivery specialists

– 80 employees in India

• Offices: New Delhi, Mumbai, Bangalore, Chennai and Pune

Background

• Most research into decisions on studying overseas focuses on either the student or sponsor

• Results are often at conflict with first-hand experiences on the ground

• Could this be due to focus on the ‘wrong subject’?

• How different would a Practioner's perspective be?

Method

• Email/ phone survey of in-country officers of overseas institutions

• Sample of sixty-five institutions approached with questionnaires

• Anonymity and data protection guaranteed

• Represent UK, USA, Australia, Canada, Ireland & Singapore institutions

Rationale

• Collectively our respondents come in contact with over 20,000 students per annum

• Much lower risk of biases

• Cross section of destination countries

• Nation-wide spread

58%

32%

5%

5%

29%

53%

6%

12%

27%

14%

23%

5%

9%

9%

5%

5%

5%

B I Z & M G M T

S C I E N C E & E N GG

C O M P S C

H O S P & T O U R I S M

L I F E S C

L A W

A R T S

S T E M

M E D I A

POPULAR UNDERGRADUATE COURSES

1st Choice 2nd Choice 3rd Choice

4

37%

26%

32%

5%

33%

53%

7%

7%

40%

10%

10%

10%

10%

20%

B I Z & M G M T

S C I E N C E & E N G G

C O M P S C

H O S P & T O U R I S M

L A W

A R T S

M E D I A

POPULAR GRADUATE COURSES

1st Choice 2nd Choice 3rd Choice

5

6

Engineering #1 in South

52%

14% 5% 10% 5% 10% 5%

41%

18%

12%

18%

12%

38%

23%

4%

4%

8%

8%

4%

4% 4% 4%

31%

35%

4%

12%

4%

4% 4%

8%

BUSINESS ENGINEERING LA W A RTS INFO TECH MA TERIA L SC MA RINE SC A RCHITECTURE HOSPITA LITY SCIENCE HEA LTH L IFE SC

REGIONAL INTERESTS

North East West South

24% 24%

3%

10% 9%

4%

24%

3%

7%

2%

2%

7% 4%

11%

13%

2% 11%

4%

4%

26%

7%

6%

3%

3%

6%

3%

3%

18% 12%

9%

6%

3%

15%

12%

First Second Third

KEY SOURCE CITIES – BY REGION

EAST NORTH

SOUTH WEST

12.2%

12.2%

10.9%

10.2%

9.5%

8.8%

8.2%

5.4%

2.7%

4.8%

3.4%

2.0%

2.7%

1.4%

2.0%

1.4%

2.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

Mumbai

Delhi

Kolkata

Pune

Chennai

Hyderabad

Bangalore

Ahmedabad

Chandigarh

Jaipur

Kochi

Guwahati

Nagpur

Bhopal

Bhubaneshwar

Coimbatore

Lucknow

KEY CITIES – EMERGING MARKETS

8

3%

5%

6%

7%

11%

10%

12%

13%

15%

18%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Other

Jobs in home country

Parental choice

Have family in host country

Have friends in host country

Immigration prospects

Univ advice

Affordability

Financial Aid

Employment Abroad

WHY COUNTRY ‘X’ ?

9

Financial Reason

Internship 2%

Fellowship 2% Bursary

4% Personal Loan

4%

Full Scholarship 7%

Personal Savings 11%

Part Scholarships 20%

Education Loan 24%

Family Savings 26%

EXPECTED SOURCES OF FINANCE

1%

1%

1%

4%

5%

7%

8%

10%

15%

16%

16%

17%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Billboard

Radio

TV

Other Advertisement

Other media

Print Adv.

Family

Office/Colleagues

Internet

Exhibition/Fair

School/Institution

Friends

SOURCE OF INFO

Traditional Media

4%

4%

9%

11%

10%

14%

15%

15%

19%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Study even further

Earn while studying

Value of foreign degree in India

Value the qualification per se

Enhanced social prestige

Will enhance salary prospects

Multi-cultural exposure

Chance to settle overseas

Valued for global employment

MOTIVATION

12

Surprisingly low in hierarchy

2%

10%

10%

13%

15%

21%

30%

0% 5% 10% 15% 20% 25% 30% 35%

Continue studies in India

Continue studies elsewhere

Set up business in India

Continue studies in host country

Decide after returning to India

Work overseas

Work in host country

WHAT NEXT?

13

32%

37%

21%

11%

47%

53%

60%

30%

10%

27%

67%

7%

53%

29%

6%

12%

38%

63%

40%

33%

13%

13%

85%

15%

USA

UK

AUS

CANADA

UG

PG

PHD

COUNTRY/ COURSE

North East West South

14

Thank you!

• Lakshmi Iyer Head, Sannam S4 lakshmi.iyer@sannams4.com +91 (0) 11 4212 4111