Chosen Locations

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Locations

Transcript of Chosen Locations

Page 1: Chosen Locations

Locations

Page 2: Chosen Locations

Advert 1- DayWe have chosen this location,

Broadway Lace Market in Nottingham because we love the architecture of the buildings and how up they are. We also like the pavement the model will be going along. There is a phone box and letter box which will be perfect for us to use as props. This street also in the day time is very quiet due to there not being much around it except a restaurant called Annie’s Burger Shack and no cars are aloud to go down the street at certain times of the day. The location also represents sophistication class and heritage. Marxist would argue that it is prioritising the representation of an elite which is promised to the audience to distract them from the fact they will reach this elite. The day before the shoot we shall check the weather to make sure there are bright skies and it isn’t too cold for the model.

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Advert 2- NightWe have chosen the Hot!Mess Studio

to film our advert. The studio is based in Hinckley and is owned By Hot!Mess creator Tayla-Blue Mitchell Jarvis. Tayla is our friends sister, which is very useful for us. We like this studio because it is perfect for our advert 2 which is a night time theme so the model will be wearing evening clothing and the model is going to have a lot of interaction with the camera. The white background will help the clothing to stand out and it will help us when it comes to editing when we add effects like mirror and movements. The photo studio environment could be argued to put the female model in the male gaze (Mulvey’s Theory) or indeed she herself putting herself in it (Winship’s Theory) to grain gratification of appreciation from the (make) audience. We will use studio lights for the lighting in this production, this way we can create the lighting we want.

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Sponsorship SequenceFor our Sponsorship Sequence we are

using a bedroom. It is located in one of our model’s homes, we chose it because there is a lot of floor space and the colourings of the room are very basic (white and grey). This will give us a lot of room to use and there won’t be any distractions in the background so the audience will be focused on the model and the clothing she is wearing. In the room there are lots of fashion magazines in against the wall which fits in with our theme of fashion. The lighting in the room has lots of windows with natural light coming through and we are also bringing some studio lights to use as the main lighting so we don’t get a yellow affect from the main lights in the room. The bedroom itself has connotations of sexuality which links to the ideology that a female’s clothes are necessary for her to attract the opposite sex. This links in with Barthes’ Theory that clothes sexualise the female and in their absence the woman is desexualised.