Writers/Actresses/ComediansWriters/Actresses/Comedians

19 yr old Mimi Dávila and Laura Di Lorenzo, 19 yr old Mimi Dávila and Laura Di Lorenzo, aka The aka The Chonga GirlsChonga Girls, are talented and witty , are talented and witty

writers, actresses and comedians.writers, actresses and comedians.

YouTube StarletsYouTube StarletsIn Spring 2007 they created a parody of “Fergalicious” that

lovingly portrays teenage Chongas, as they are seen at suburban malls in cities like

Miami and New York. “Chongalicious” turned Mimi

and Laura into YouTube Starlets.

CHONGALICIOUSCHONGALICIOUSis a VIRAL HIT… is a VIRAL HIT… Over 6 MillionOver 6 Million

Online Views… Online Views… and growingand growing

Hispanic-American Hispanic-American Cultural MovementCultural Movement

Highlighting and Highlighting and spearheading a spearheading a

burgeoning Hispanic-burgeoning Hispanic-American cultural American cultural

movement, Mimi and movement, Mimi and Laura play their parts Laura play their parts

as sexy, sarcastic as sexy, sarcastic Chongas Chongas to the hilt.to the hilt.

Media CelebritiesMedia Celebrities

Laura and Mimi became overnight media celebrities.Laura and Mimi became overnight media celebrities.Chongalicious Chongalicious was the #1 requested song at top Miami radio station was the #1 requested song at top Miami radio station

Power 96.Power 96.They were profiled in newspapers, magazines and appeared on local They were profiled in newspapers, magazines and appeared on local and national TV shows on NBC, CBS, Telemundo, Univision and Mun2. and national TV shows on NBC, CBS, Telemundo, Univision and Mun2.

They have an insider’s fluency with youth and They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate Hispanic-American culture, and they celebrate

and poke fun at their surroundings in a way and poke fun at their surroundings in a way that brings everyone together.that brings everyone together.

Underneath the Underneath the inspired silliness, inspired silliness,

ChongaliciousChongalicious dovetails perfectly dovetails perfectly

with Mimi and with Mimi and Laura’s passion – Laura’s passion –

writing and writing and acting.acting.

Mimi and Laura are continuing to define and expand Mimi and Laura are continuing to define and expand the the ChongaChonga Girls Girls brand. A culture that was hiding in brand. A culture that was hiding in

plain sight, plain sight, ChongaChonga culture is now in the limelight, with culture is now in the limelight, with Mimi and Laura conceptualizing and creating the Mimi and Laura conceptualizing and creating the

complete complete Chonga Chonga lifestyle, from fashion to music to lifestyle, from fashion to music to video to the web.video to the web.

A lot of A lot of interesting interesting

things things happen in happen in your life your life

when you’re when you’re 19, bilingual, 19, bilingual,

and hot!and hot!

A lot of A lot of interesting interesting

things things happen in happen in your life your life

when you’re when you’re 19, bilingual, 19, bilingual,

and hot!and hot!

Featured ArtistsFeatured Artists

During 2009 Chonga Girls were Featured During 2009 Chonga Girls were Featured Artists on Myspace, AOL, Bebo and iTunes.Artists on Myspace, AOL, Bebo and iTunes.

&

National Prime Time TelevisionNational Prime Time Television

In January 2009, the Chonga Girls were featured on National Prime Time Television to an audience of millions of TV viewers on Univisión’s flagship talk

show Cristina.

Chonga Girls Music ReleasesChonga Girls Music Releases

In 2009 Chonga Girls Released Chongalicious and I’m In Love With A Chonga, available for download on

iTunes, Amazon, eMusic, Rhapsody and Napster.CHONGALICIOUS - iTunes

New Song & Video ReleaseNew Song & Video Release

Chonga Girls are in the Chonga Girls are in the studio again with a studio again with a hilarious Beyonce hilarious Beyonce parody and new parody and new

video scheduled for video scheduled for release and release and promotion in promotion in

November 2009.November 2009.

Chonga Girls Celebrity Chonga Girls Celebrity BlogBlog

Also in 2009Also in 2009 Chonga Girls launched their own Chonga Girls launched their own Celebrity Blog that they say is better than Celebrity Blog that they say is better than

Perez Hilton’s Blog!Perez Hilton’s Blog! http://www.thechongagirls.com

Live PerformancesLive Performances

With coast-to-coast With coast-to-coast requests for Live requests for Live Performances, Performances,

Mimi and Laura are Mimi and Laura are taking their taking their

Chongalicious Chongalicious Show on the road Show on the road

performing in performing in diverse venues like diverse venues like

Columbia Columbia University in NY University in NY and Car Shows in and Car Shows in

Texas. Texas.

Chonga Beauty ProductsChonga Beauty Products

Chonga Girls plans Chonga Girls plans include unveiling a include unveiling a

line of essential line of essential beauty products and beauty products and accessories, created accessories, created with the with the Chonga Chonga in in

mind. mind.

Perfect Pitch PersonsPerfect Pitch Persons

They are perfect pitch-persons for mass market consumer products targeting the sweet spot of the

youngest and fastest growing demo in the U.S.

The Chonga Girls have an insider’s fluency with youth and Hispanic-American culture.

Chonga Girls Chonga Girls Anchor Anchor MarketMarket

The exploding generationexploding generation

of bilingual, bicultural HispanicsHispanics…

the fastest-growing fastest-growing & youngest youngest group

is a force force that is affecting affecting music, television, movies, fashion, advertising, slang and just about

everything else in American pop cultureAmerican pop culture.

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

HISPANIC AMERICAN TEENSHISPANIC AMERICAN TEENS

48 Million48 Million Hispanics are the youngestyoungest and

fastestfastest growinggrowing Demographic in the US.

22%22% of all US children under the age of 18 are Hispanic.

By 2025, nearly 33-in-1010 children will be Hispanic.

By 2020, the Hispanic teen market will balloon 62%62%

largerlarger than today, growing 6x6x times faster than the rest of the teen market.

Source: Pew Hispanic Center 2009

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

HISPANIC AMERICAN TEENSHISPANIC AMERICAN TEENS

22ndnd generation-Hispanics generation-Hispanics have a median

age of just 14 years-old.14 years-old.

The growth rate,The growth rate, as well as the large number of young Hispanicsyoung Hispanics is what makes Hispanic

demographics so important to important to advertisers.advertisers.

Source: Pew Hispanic Center 2009

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

ENGLISH SPEAKING HISPANIC AMERICAN KIDSENGLISH SPEAKING HISPANIC AMERICAN KIDS

88%88% of Hispanic kids are… 2nd2nd GenerationGeneration US born.

They speakspeak, watch TVTV and prefer printprint and

electronic media in English.English.Only 7%7% identify Spanish as the language they speak

the most.

They watch English language TV and Cable Networks 22 to

11 over Spanish language TV.

7 7 in 10 10 Hispanic kids prefer the internet internet in English.

Source: Cheskin Added Value 2009

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

URBAN DEMOURBAN DEMO

43%43% of teensof teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco, San Antonio are Hispanic.

80%80% of the teen populationteen population in

Los AngelesLos Angeles is Hispanic.

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

HISPANIC PURCHASING POWERHISPANIC PURCHASING POWER

Immense & Fastest Growing Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy.

$1.4 Trillion$1.4 Trillion purchasing power by 2013.

349% 349% increase vs 141% increase for Non-Hispanics

Households are largerlarger and spend morespend more on groceries, telephone, clothing, and gasoline than non-Hispanics.

49%49% are homeowners with a $208k$208k median home value vs. $184k for non-Hispanics.

Source: Selig Center For Economic Growth 2008

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

HISPANIC TEEN SPENDING POWERHISPANIC TEEN SPENDING POWER

Hispanic teensHispanic teens fast growing spending patterns

determine the successdetermine the success or failure of youth oriented products and services.

$20 Billion$20 Billion current spending powerspending power of Hispanics Teens.

By 2020 Hispanic influenced fashion will generate at least 50%50% of

the urban clothingurban clothing market sales and heavy consumption of

beauty products.beauty products.

Hispanic teensHispanic teens are a growing and dynamic economiceconomic driverdriver of mainstreammainstream American pop culture.

Source: Selig Center For Economic Growth 2008

Chonga Girls Anchor Chonga Girls Anchor MarketMarket ONLINE GROWTHONLINE GROWTH

52%52% of the Hispanic population is now online.

2323 million users today, 2929 million by 2012.

14%14% of the total U.S. internet population is Hispanic.

That growth surgegrowth surge is drivendriven by

young US born Hispanic-US born Hispanic-AmericansAmericans..

Chonga Girls Anchor Chonga Girls Anchor MarketMarket

WIRELESS & MOBILE GROWTHWIRELESS & MOBILE GROWTH

2.5 Million 2.5 Million Hispanic Teens aged 1212-1717 are wireless subscribers.

Subscriber growthSubscriber growth rate is 22 to 33 times greater than the overall US teen market.

64%64% of wireless penetration by age 1515. 78%78% of wireless penetration by age 1717.

US Hispanic TeensUS Hispanic Teens are much more likely to use advanced telephony functions than other US Teens.

Source: MultiMedia Intelligence 2008

Chonga Girls Fan ProfileChonga Girls Fan Profile 6 Million 6 Million online views

90%90% GirlsGirls 1717 years oldyears old & younger

Hispanic AmericanHispanic American English Speaking English Speaking UrbanUrban From Coast-to-Coast

Mission StatementMission Statement

With Hispanic teensHispanic teens as the Anchor Market,

breaking out Chonga Girlsbreaking out Chonga Girls on national TV, radio, print, wireless and online media platforms.

Achieve mainstreammainstream commercial commercial successsuccess by generating revenuegenerating revenue from…

advertising, sponsorships, retail, advertising, sponsorships, retail, music, TV and live performances. music, TV and live performances.

Chonga Girls WebsitesChonga Girls Websites

Myspace

YouTube

Chonga Girls Celebrity Blog

Facebook

ReverbnationTwitter

Official Site

Last FM Bebo

CHONGA GIRLS VIDEOSCHONGA GIRLS VIDEOSCreated, written & performed Created, written & performed

by by Mimi Davila Mimi Davila

& & Laura Di LorenzoLaura Di Lorenzo

Chonga Girls Videos

magda@unoentertainment.commagda@unoentertainment.comwww.unoentertainment.comwww.unoentertainment.com