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Chocolate. 38 hours per week. Bliss.

Too good to be true? Not necessarily. Retail isn’t all fashion,

whitegoods and technology. At Haigh’s Chocolates you can

have a career with a difference. You will be surrounded by

the best chocolate that money can buy, passionate people and

opportunities for professional development.

You can build a career from the ground up if you have the will,

determination and that point of difference that make Haigh’s

people something special. Read about our South Australian

Area Retail Manager in this leaflet, she started as an Easter

Casual in 2003 and has done just that.

Anything is possible at Haigh’s Chocolates..

Visit us on www.haighschocolates.com

and you just never know …

3

Chocolate. 38 hours per week. Bliss.

Too good to be true? Not necessarily. Retail isn’t all fashion,

whitegoods and technology. At Haigh’s Chocolates you can

have a career with a difference. You will be surrounded by

the best chocolate that money can buy, passionate people and

opportunities for professional development.

You can build a career from the ground up if you have the will,

determination and that point of difference that make Haigh’s

people something special. Read about our South Australian

Area Retail Manager in this leaflet, she started as an Easter

Casual in 2003 and has done just that.

Anything is possible at Haigh’s Chocolates..

Visit us on www.haighschocolates.com

and you just never know …

Specialty food retailers usually focus on one or two types of food – such as meat, fish, poultry, bread, cakes, confectionery – but offer many variations of that product.

Outlets often source goods from wholesalers or processors, although some may alter or create their products on site – such as butchers and bakers. A number of specialty food retailers have developed franchise chains which offer great career pathways.

> There are around 1,600 businesses, but they are mostly small – with more than one-third having an annual turnover below $200,000.

> Almost 8,000 people are employed, but in small groups – with five staff the sector average.

> Almost two-thirds of the workforce is female, although the sector has double the industry average of technical and trade staff to deal with ‘specialty requirements’.

Sector breakdown:

> Meat, Fish or Poultry

> Bakery

> Delicatessen

> Gourmet Foods

> Organic Foods

> Confectionery

> Ethnic Foods

> Coffee shops

SPECiAlTy FOODS SECTOr OvErviEw

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SPECiAlTy FOODS - SA rETAilinG STATiSTiCAl SnAPSHOT

CHArACTEriSTiCS SPECiAlTy FOODS SECTOr rETAil SECTOr AvErAGE

Total number of businesses 1605 961

% of businesses with turnover: < $200K, $200K+ 36%, 64% 48%, 52%

number of employees 7986 5885

Employees in management roles 1210 people = 15% 1149 people = 20%

Employees in technical and trade roles 1694 people = 21% 577 people =10%

Employees in sales roles 3441 people = 43% 2464 people = 42%

Employees in support roles 1640 people =21% 1695 people = 28%

Average no. of employees per business* 5 6

ratio of male to female employees 38% male / 62% female 43% male / 57% female

Age profile breakdown: < 19yrs, 20–39yrs, 40+yrs 24%, 38%, 38% 21%, 42%, 37%

* This average is representative of all businesses within this sector. A sector with a large number of micro businesses may distort the average.The statistical data used in this publication has been derived from information provided by the Australian Bureau of Statistics which includes: C- Data Online 2006 Census collated by State/Territory (STE) and industry of Employment (AnZSiC06) (inD06P) & Catalogue no. 8165.0 – Counts of Australian Businesses, including Entries and Exits, Jun 2003 to Jun 2007.

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Industry snap shot name: Jemima nuske age: 33

place of Work: Haigh’s Chocolates role: retail Area Manager SA

Qualifications: Certificate ii in retail, Certificate iv in Frontline

Management, Advanced Diploma in Business Management, currently

undertaking a Bachelor of Human resources

Benefits: My retail career began with a Certificate ii in retail Traineeship

at 18. with a taste for knowledge i then became involved in the young

Business leaders Program (Certificate iv in retail Management). later,

as an experienced and skilled sales assistant, i was able to travel overseas

and work in various retail stores. On my return, i began with Haigh’s as an

Easter casual and soon after i progress to supervisor and then manager.

now as the SA retail Area Manager i am responsible for developing and

mentoring the six Adelaide managers and other staff who work on the

shop floor. i love the retail industry and i can’t see myself ever leaving. i

come to work everyday looking forward to it. i know most people can’t say

that! when you love it - it’s just not hard work!

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wHAT JOBS ArE AvAilABlE?

> Sales assistant

> Trainee buyer

> Assistant manager

> Manager

The following occupations can be found in specialty food retailers but require qualifications from other industry sectors:

> Butcher

> Bread baker

> Baker’s assistant

> Pastry cook

> Seafood process worker

> Chocolatier

For more information on these occupations from other industries visit:

> www.fthskillscouncil.com.au

> www.agrifoodskills.net.au

> www.pisc.org.au

> www.agrifoodskills.net.au

(Seafood process worker)

where stores are part of a large chain, there are opportunities to move into specialist executive roles or to become a small business owner through a franchise arrangement.

(Butcher, Baker, Chocolatier & Pastry Cook)

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wHErE DO i STArT?

> Casual staff are needed leading up to Christmas and Easter

> Some shops require weekend staff

> Ask about doing a school-based apprenticeship in retail, retail baking or meat retailing

> A Certificate ii in retail (no prerequisites) shows your interest in customer service

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QuAliTiES TO GET A JOB

> Good hygiene habits

> neat, clean appearance

> Enjoy working with people

> Enjoy practical work

> Good hand-eye coordination

> Attention to detail

> Physically fit

> Ability to learn about food handling techniques

9

City ~ Parkside ~ GlenelG ~ Golden Grove

www.haighschocolates.com

Makers and Purveyors

of fine ChoColates sinCe 1915

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TASKS & wOrKinG COnDiTiOnSSuperior customer service is essential in specialty food stores – personalised service, effective product presentation and customer loyalty is the key to competing with supermarkets. Sales assistants will develop detailed knowledge about products and advise on selections, storage or cooking. Staff preparing products will need keen attention to quality.

All staff are involved in keeping the store and equipment clean, hygienic and attractive – and will learn specific food-handling skills.

People working in meat, fish and poultry stores will learn how to trim or prepare food to customer requirements, while bread and cake shop staff may be involved in mixing dough, using ovens and slicing or wrapping machines.

Baking shifts may start between midnight and 4am.

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Industry snap shot name: lara Bonnici age: 22

place of Work: Bakers Delight role: Sales Manager

Qualifications: Certificate iii in retail Operations,

currently undertaking a Bachelor of Marketing and Communication

Benefits: retail gave me opportunities at a very young age and i had two

part-time jobs while at school. i started with Bakers Delight at 15 and kept

the job while at uni, accepting responsibilities and taking opportunities

as they arose. with company-supported training, i made Manager at 18!

Putting theory into practice has contributed to high grades in my degree,

while helping me grow career-wise and personally. i’ve introduced

new concepts, processes and policies – and enjoy creating incentive

programs which boost staff motivation to achieve business objectives. it’s

unbelievably satisfying to establish goals, achieve them and be recognised

for the effort. retail offers clear and exciting career progression. Take

every opportunity to develop workplace qualifications and enjoy the ongoing

learning experience!

Estimated salary range for this job role: $21K–$40K

12SA Retail Careers Atlas 2010 > 49

Retail is Everywhere | Sectors

EXECUTIVE

PROCURE PRESENT SUPPORT SELL DISTRIBUTE MANAGE

Usually requires the Graduate Certi�cate or higher quali�cation in addition tosigni�cant industry experience

CEO • Regional /Area Manager • Business Owner • State Manager • National Manager • CEO • Regional/Area Manager • Business Owner

Usually requires a level of skill equal to a Diploma and at least5 years experience

Usually a skill level equal to aCerti�cate III or IV quali�cation or at least 3 years experience

Usually a skill level equal to completion of at least Year 10,Certi�cate I or II quali�cation

ENTRY LEVEL

SUPERVISORY

MANAGEMENT Senior BuyerPurchase Manager

Merchandise Manager

BuyerAssistant BuyerTrainee Buyer

Sales Assistant Store Person

Re-�ller

Visual MerchandiserMarketing Manager

Display Manager Head Merchandiser

Visual MerchandiserDisplay Designer

Shop FitterMerchandiser

Night Fill ReplenishmentHousekeeping

Apprentice Shop Fitter

Accountant / Financial ManagerWeb Sales / IT Manager

Loss Prevention ManagerProduct Specialist

Lawyer

Store Maintenance O�cerCredit & Loan O�cer

Loss Prevention SupervisorIT Support Technician

ClerkCustomer Service

Cleaner Loss Prevention O�cer

Marketing ManagerPromotions ManagerAdvertising Manager

Assistant Sales ManagerFloor ManagerTeam Leader

Department Manager

Sales AssistantSales Representative

Logistics ManagerSupply Chain ManagerWarehouse ManagerOperations Manager

Distribution ManagerStoreperson

Despatch Coordinator

Warehouse AttendantForklift OperatorDelivery Driver

Store ManagerHR Manager

Operations ManagerTraining Manager

OHS Supervisor Sta� SupervisorRoster Manager

Training Manager

Some retail jobs involve working

across multiple occupations and

streams. For example the manager of

a small shoe store can be the buyer,

visual merchandiser, sales assistant,

cleaner and staff supervisor.

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wHAT TrAininG iS AvAilABlE?retail Qualifications

Certificate ii in retail

Certificate iii in retail

Certificate iv in retail Management

Diploma of retail Management

Diploma of visual Merchandising

relevant Qualifications From other Industries

The following qualifications from other industry areas have retail components:

ButcherCertificate ii in Meat Processing – Meat retailing

Certificate iii in Meat Processing – Meat retailing

Diploma of Meat Processing – Meat retailing

BakerCertificate iii in Food Processing – retail Baking – Bread

Certificate iii in Food Processing – retail Baking – Cake & Pastry

Certificate iii in Food Processing – retail Baking – Combined

seafood process WorkerCertificate ii in Seafood industry (Seafood Sales and Distribution)

Certificate iii in Seafood industry (Seafood Sales and Distribution)

Certificate iv in Seafood industry (Seafood Sales and Distribution)

For further training information refer to page 6.

rElATED SECTOrSSupermarkets

Specialty Stores

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EMPlOyErS > Haighs

> Bakers Delight

> Brumby’s

> Cocolat

> Cookie Man

> Donut King

> lenard’s Pty ltd

> Michel’s Patisserie

> Muffin Break

> The Cheese Cake Shop

CArEEr inFOrMATiOnwww.aatinfo.com.au

www.agrifoodcareers.com.au

www.bakersdelight.com.au/careers

www.brumbys.com.au/brumbys/careers

www.fthskillscouncil.com.au

www.haighschocolates.com.au

www.jobguide.deewr.gov.au

www.mintrac.com.au

www.myfuture.edu.au

www.pisc.org.au

www.serviceskills.com.au

www.serviceskillssa.com.au

www.workforceinfoservice.sa.gov.au

®

Proudly produced by Service Skills SA © 2011

PH: (08) 8362 6255 www.serviceskillssa.com.au

To find out more about retail careers visit: www.retailexecutive.com.au

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rETAil EXECuTivE PArTnErS

This publication has been produced as an outcome of the retail Executive Master Plan Project which is being proudly facilitated by Service Skills SA and part funded by the South Australian Government through the Department of Further Education, Employment, Science & Technology.

COMMErCiAl PArTnErSECTOr AMBASSADOr

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