Game Layers in New Media Startups Frank Yu

bio

Manila>Jersey City>Rutgers>Military Intelligence>Harvard>USSR>PrivateBanking>HongKong>PIMCO>HongKong>Chinadotcom>Singapore>XBOX>Beijing>IE7>MediaCenter>CasualGames>Mobile Games>iPadGames>Shanghai>FacebookApps>Kwestr

•I make Games. I live in China. I do all kinds of stuff

Know your neighbor Do they play games?

What is the game layer?• Making interaction fun

•Making interaction progressive and immersive

•Engage and capture the user

•Make the user a viral vector

•Lead the user into a revenue source

Terms

•Augmented Reality Layer

•API, SDK

•Mashable Web, plugin

•Game Dynamics

•Social Graph

Some Terms•Augmented Reality

•SDK, API

•Plugins, Mashable

•Social Graph

RPGs•Persistent Character and

world

•Customization

•Leveling and the Grind

•Quests and subquests

•Economy and currencies

•Social Interaction

Xbox Live Achievements•all xbox live games have

achievements

•A third are easy

•Second third require more work

•Last third very difficult

•Achievements made Xbox Live a success

The Game Dynamics the core

Elements of Game Design Jesse Schell

Game Dynamics•RPG Format

•Badges and Achievements

•Competitive aspect

•Users are guided towards an experience

•Status and honorifics

•Social Integration

•Linked and interconnected with the real world

Companies and Apps examples

coins and badges Creating economies

coins and badges Creating economies

Foursquare•Mayorships

•Badges

•GeoLocation

•Swarm Badge

Badges

SCVNGR Scavenger Hunts

SCVNGR•Scavenger Hunts with

Mobile

•Acquired by Google

Epic Win•RPG based on

accomplishing mundane chores to level up

•Users make their To Do list into a game

•Their avatars level up based on tasks they take on such as in my case Laundry <helps strength> or Write Articles <helps intellect>

Quora•Social Network Around

Questions

•Content is voted on based on value

•Represents the next gen of content on the web

•Layered on top of Facebook Connect like social games

Some Good Articles

•http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

•http://techcrunch.com/2010/08/01/the-new-games-people-play-game-mechanics-in-the-age-of-social/

www.kwestr.com still in development

In closing•Gaming elements will

continue to leak into media because it builds engagement, addiction and community

•Are we going to get buried in badges, achievements and all these minigames?

•You may not like it but the younger and new generations see no problem with it.

•Aggregation and Metasites will arise

Questions•@frankyu

•frank@kwestr.com

•Sign up for www.thestartupdigest.com choose Beijing and Shanghai