Chitchat

25
Game Layers in New Media Startups Frank Yu

Transcript of Chitchat

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Game Layers in New Media Startups Frank Yu

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bio

Manila>Jersey City>Rutgers>Military Intelligence>Harvard>USSR>PrivateBanking>HongKong>PIMCO>HongKong>Chinadotcom>Singapore>XBOX>Beijing>IE7>MediaCenter>CasualGames>Mobile Games>iPadGames>Shanghai>FacebookApps>Kwestr

•I make Games. I live in China. I do all kinds of stuff

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Know your neighbor Do they play games?

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What is the game layer?• Making interaction fun

•Making interaction progressive and immersive

•Engage and capture the user

•Make the user a viral vector

•Lead the user into a revenue source

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Terms

•Augmented Reality Layer

•API, SDK

•Mashable Web, plugin

•Game Dynamics

•Social Graph

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Some Terms•Augmented Reality

•SDK, API

•Plugins, Mashable

•Social Graph

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RPGs•Persistent Character and

world

•Customization

•Leveling and the Grind

•Quests and subquests

•Economy and currencies

•Social Interaction

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Xbox Live Achievements•all xbox live games have

achievements

•A third are easy

•Second third require more work

•Last third very difficult

•Achievements made Xbox Live a success

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The Game Dynamics the core

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Elements of Game Design Jesse Schell

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Game Dynamics•RPG Format

•Badges and Achievements

•Competitive aspect

•Users are guided towards an experience

•Status and honorifics

•Social Integration

•Linked and interconnected with the real world

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Companies and Apps examples

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coins and badges Creating economies

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coins and badges Creating economies

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Foursquare•Mayorships

•Badges

•GeoLocation

•Swarm Badge

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Badges

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SCVNGR Scavenger Hunts

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SCVNGR•Scavenger Hunts with

Mobile

•Acquired by Google

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Epic Win•RPG based on

accomplishing mundane chores to level up

•Users make their To Do list into a game

•Their avatars level up based on tasks they take on such as in my case Laundry <helps strength> or Write Articles <helps intellect>

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Quora•Social Network Around

Questions

•Content is voted on based on value

•Represents the next gen of content on the web

•Layered on top of Facebook Connect like social games

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Some Good Articles

•http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

•http://techcrunch.com/2010/08/01/the-new-games-people-play-game-mechanics-in-the-age-of-social/

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www.kwestr.com still in development

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In closing•Gaming elements will

continue to leak into media because it builds engagement, addiction and community

•Are we going to get buried in badges, achievements and all these minigames?

•You may not like it but the younger and new generations see no problem with it.

•Aggregation and Metasites will arise

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Questions•@frankyu

[email protected]

•Sign up for www.thestartupdigest.com choose Beijing and Shanghai