Chinwag Insight: Facebook Marketing - Ross Breadmore, Nixon McInnes - Beyond The Page

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Page 1 | Beyond the page | October 2011 Beyond the page Ross Breadmore

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Chinwag Insight: Facebook Marketing - Ross Breadmore, Nixon Mcinnes - Beyond The Page

Transcript of Chinwag Insight: Facebook Marketing - Ross Breadmore, Nixon McInnes - Beyond The Page

Page 1: Chinwag Insight: Facebook Marketing -  Ross Breadmore, Nixon McInnes - Beyond The Page

Page 1 | Beyond the page | October 2011

Beyond the page

Ross Breadmore

Page 2: Chinwag Insight: Facebook Marketing -  Ross Breadmore, Nixon McInnes - Beyond The Page

Page 2 | Beyond the page | October 2011

Hello!

not Ross

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Beyond the page…

• Objectives

• Structure & process

• Insight

• Results

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Page 4 | Beyond the page | October 2011

Objectives

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Page 5 | Beyond the page | October 2011

Objectives

20k fans 89k fans3.4m fans

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Page 6 | Beyond the page | October 2011

Objectives

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Structure & process

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Structure & process

SMS

PR

Agency 2

Digital

Brand/advertising

Insight

Agency 1Internal comms

Business teams

HR

Legal

Customer service

Parent brand

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Page 9 | Beyond the page | October 2011

Structure & process

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Insight

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Insight

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Page 12 | Beyond the page | October 2011

Results

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Page 13 | Beyond the page | October 2011

Thanks!

nixonmcinnes.co.uk@rossbreadmore