Facebook Marketing Conference

Adriana Conte – Social Media Programme Manager

Brand recognition

• 12th biggest UK Brand on facebook with over 520,000 fans

• 100% social, 100% online• Fraction of the budgets of

other brands

Social Importance

• 90’s you browsed• 00’s the search engine was king• 10’s it’s all about the power of friend’s

The Next Big Step for converting…

• Facebook isn’t getting smaller

• Geo-Location is getting bigger

• Combine the two…

10,000’s of checked-in Places on Facebook

CMSAll Places, no VB editorial control

Top 50 UK Places

VB editorially chosen Top 50 to launch

Growing to Top 500 and upwards

Rankings 100% driven by # of check-ins, taken from content in CMS

How does it work?

Inspiration with Geo-location to drive Commercial

What’s Top What’s Nearby What’s Hot What Can I Buy

Effect for Love UK ?

Key Stats on the all important ROI

• Do people buy on social media?

• Are people influenced by social media?

• Which is the best channel to use?

Key Stats on the all important ROI

• Do people buy on social media?29% more likely to convert with 58% bigger shopping baskets

• Are people influenced by social media?20,000 of our fans travelled to the UK last summer*

• Which is the best channel to use?FACEBOOK….of course!

VisitBritain & Social Media

Any questions?