Leading the Charge for Waste

Sustainbility: Tools for Change

Prepared by the University of Maryland Consulting Team

Agenda Introduction of the Project Team and Story of Deliverables

Lessons learned from Case Study Compilation

Developing an Adocacy Plan

Strategic Advocacy Framework and Application

Introduction to Social Impact Evaluation

Q&A and Mini-Workshop

Bankers Without Borders Consultants,University of Maryland

Yan Qu

• Master’s of Public Policy• Specialization of

international development and a passion for nonprofit management

• Abundance of media working experience (CCTV America, Economic Daily)

• Background in China with international perspective

Stephen Rabent

• Master’s of Public Policy

• Focus of study on environmental and energy issues and public sector finance

• Experience working in municipal government, specifically on waste reduction initiatives

• Program Assistant for a State Energy Grant Program

Bankers Without Borders Consultants,University of Maryland

Faisal Hassan

• Master’s of Public Policy

• Focus of international development with interests of nonprofit management, poverty alleviation, and program development

• Working experience in administrating professional exchange programs for Washington, DC based NGO

Shannon Kennedy

• Master’s of Public Policy

• Focus on the intersection of international development challenges and environmental and energy issues

• Experience working in federal government on environmental advocacy and outreach

Our Task Provide consulting services to Chintan to aid in:

Development of an Advocacy Strategy

Tools for monitoring and evaluation of advocacy work

Introduction to measuring the impact of advocacy activities

What Chintan will leave with: A Case Study Compilation

An Advocacy Plan for expanding sustainable, decentralized waste management

A Strategic Advocacy Framework

An introduction to social impact measurement

Templates to get you started!

Section One: Case Study Compilation Case studies on waste management in four

municipalities The State of Sikkim and its capital, Gangtok Chandigarh Pune Bangalore

Why are these important?

The cases serve to put advocacy into context and reinforce Chintan’s existing goals

Highlighting existing challenges in current processes of waste management

Provide best practices and examples of sustainable models of decentralized waste management systems

Common Challenges Across Cases Landfills over their capacity

leading to unsanitary conditions.

Engrained behavior, even with separation tools to segregate waste.

The powerful industrial lobby

(incineration, waste to energy) Centralized process of waste

management Capacity issues at

municipalities E-Waste, how much?

Campaigns and Interventions

Best Sustainable Models● Zero waste initiatives involving informal sector (waste pickers, NGO

facilitators)● Waste to Wealth campaigns● Fines for not segregating waste to change behavior● Expanding E-waste collection and recyling initiatives

Lessons to Bring Forward● The successful interventions at waste management have

been due to decentralization.● Capacity at MCs is not enough to handle all waste management

● There exists political will in cities for sustainable models of waste management in the face of enormous challenges. An example: Chandigarh Master Plan 2031

● Clean India Mission has brought awareness. Rankings have brought pride and shame depending on where a city ranks.

Section Two: Advocacy Plan for Expanding Decentralized Waste Management Models

Decentralized Waste

Policy

Political Pressure

Strategic Relationshi

psSocial Media

Applying Political Pressure Chintan can learn from other organizations and their campaigns Action Items that can be implemented in a campaign for zero waste

Presenting data on zero waste initiatives to important stakeholders Identify items on India’s political agenda that Chintan and partnering

organizations can amplify and help achieve

Building Strategic Relationship

Model of Relationship Building Process

Push the Government

Support the Government

Act as a Resource for

the Government

• Develop a Network Map

• Build Public Momentum

• Provide Information and Expertise

Network Mapping the New Delhi Municipal Council

Chairman

Financial Advisor

Chief Advisor Secretary

OSD to the

Chairman

Expanding Your Social Media Efforts Clarify the Social Media goals

eg. Increase the public awareness of Zero-waste model

Strategic use of social media targeting at different audience Blog articles- Academic Audience Instagram- Younger generation

Enhancing interactivity between different platforms Push other platforms and integrate resources

Hootsuite: an efficient social media management tool

Section Three: Strategic Advocacy Framework

Creating a “Theory of Change”

Monitoring and Evaluation (M&E) Framework

GoalsInterim OutcomesActivities

Review and Organizational Learning

Creating a Theory of Change

Chintan’s Core Mission

Programs

Activities

Interim OutcomesGoals

Advocacy Campaign

s

1. Goal Creation

Expected Results

Which indicators will

be used to measure success?

What is the current status

of the indicator?

How far do you want the

indicator to move?

How will indicator data be collected and who is

responsible?Goal: Solid Waste Management Policy that supports decentralized, sustainable waste practices

• Expansion of zero-waste processing sites throughout New Delhi.

• Government policy that supports decentralized waste management.

There is currently political support for waste-to-energy expansion. No formal advocacy efforts have been undertaken.

Policy passed by the New Delhi government that rejects waste-to-energy facilities and supports decentralized waste management.

Policy tracking of the issue by the Advocacy Staff.

2. Develop Interim Outcomes

Expected Results

Which indicators will

be used to measure success?

What is the current

status of the indicator?

How far do you want the indicator to

move?

How will indicator data be collected and who is

responsible?Interim Outcome: Build Public Support for Local, Decentralized Waste Management

• Increased social media activity.

• Increased earned media.

• Increased number of residential households using decentralized waste systems.

Unknown. Baseline information not yet collected.

•  10% increase in comments and shares

• 3 additional, issue specific media mentions per month

• 10% increase in residential households served

The Advocacy Staff and interns will track media activity and work with organizations to monitor baseline decentralized waste activity.

3. Aligning ActivitiesWhat must be done to

achieve interim

outcomes

What interim

outcome will success

on the activity

contribute to?

Which indicators

will monitor progress?

Where is the output

now?

How far do you want to

move the output?

How will data be

collected and who is

responsible?

Activity: Public Information Campaign

Build Public Support for Local, Decentralized Waste Management

• Number of social media posts per week on the issue.

• Number of houses face-to-face contact and information distributed at.

• Number of Earned Media mentions of decentralized waste management

Unknown. Baseline information not yet collected.

• 5 social media posts per week, using various mediums, on the issue.

• 30% of households contacted given information.

• 3 earned media mentions per month.

The Advocacy Staff, with the help of interns, will monitor and track the public information campaign.

M&E within a Theory of Change

Review and Organizational Learning

Advocacy EffortsInformation and DataEvaluation and Review

Part Four: Social Impact Measurement Overview of Social Impact Measurement

Mechanics of Social Impact Measurement Identify Key Impact Categories Data methodology Select measurement technique

Resources for Jump-starting Your Efforts

What is Social Impact?

Why Should We Do It?

Can We Do It?

• Actual change happening in social system

• Culture impact, Health impact, Life style impact etc.

• Track your achievements, make adjustments and improve goal achievement

• Functions importantly in Strategic Advocacy Framework

• Resources and technical constraints make comprehensive impact evaluation difficult

• Lack of baseline data

• Use simple data collection methods focusing on stakeholders of programs

• May function externally or internally

Mechanics: Identify Key Impact CategoryStakeholders Domains of Impact Impact Variables

Community Resident

Culture impact(Increased public awareness

about electronic waste )

• Increased knowledge of E-waste harm on the environment and individuals.

Behavior change(Change of residents’ consumption habits)

• Increased donations of electronic for reuse.

• Increased consumption of electronic products with less toxic components.

E-waste PickersBehavior change

(E-Waste handled safely by wastepickers)

• Increased knowledge of E-waste segregation

Mechanics: Data collection methodologyMethodology Definition Methods

Quantitative Methodology

Research methods that involve numerical calculation and statistical comparison

Longitudinal Survey

Qualitative Methodology

Understand, report and evaluate the meaning of events for people in particular situations (attitudes, perspectives, experience)

Key Informant Interviews

Focus Group Discussion

Mechanics: Choose Measurement Technique

Longitudinal Survey

Key Informant Interview

Focus Group

• Tracks the development and changes over long periods of time

• One baseline survey and several follow-up surveys

• In-depth interviews to gain first-hand knowledge

• Acquire and understand motivations, perspectives or behaviors of program stakeholders

• Group discussion among people sharing similar background to discuss a specific topic

• Reveals stakeholders’ opinions and needs, identify problems of program

Seek Technical Partners to Jump-start Your Efforts

Chintan

Research Institutes Universities

Consulting Company

Others

Recommendations and Action ItemsPlan your Advocacy Work Within the Larger Organizational Context

Action Item: Chintan should create a theory of change diagram that models how its various activities, interim outcomes, goals, and mission interact.

Focus on Building Partnerships with Other Actors

Become a “Learning Organization”

Action Item: Schedule time during monthly meetings for formal discussion of the Strategic Advocacy Framework and commit to one quarterly meeting on the topic.

Action Items: Create a Network Map when beginning an advocacy campaign, monitor interactions with partner organizations, and engage in more discussion internally to build your cohesion as an organization and facilitate learning.

Thank you for your time!

Question and Answer SectionOptional Mini-Workshop

Creating a Strategic Advocacy Framework for your program

Addendum Slides

1. Longitudinal Survey Survey questions What is the E-Waste drive impact on public

awareness of electronic waste?1. Select impact variables Knowledge about E-Waste harm on personal

health and environment2. Develop questionnaires A questionnaire targeted at households about E-

Waste harm3. Select Survey Sample A large enough random sample from households

in major communities4. Conduct baseline survey

Face-to-face or telephone survey at the beginning of the program

5. Analyze data Make charts or graphs of survey result based on data category

6. Conduct follow-up surveys

At interval of six months or one year

7. Compare the results Identify the trend of change

2. Key Informant InterviewsSurvey questions What is the positive impact of project

Armaan toward children and what is its limitations

1. Prepare a short interview guide and question list

Covering major topics: positive impact on children, family; project sustainabilityAdopting open-ended questions

2. Select key informants Representatives of children, parents and teachers

3. Conduct interviews Conducting in-depth interviews by probing more information on learning quality, materials, economic support etc.

4. Data Analysis Using descriptive code or storage system to sort information, use charts to present result

3. Focus group discussionSurvey Questions How does the zero-waste practice influence

on waste pickers’ livelihood

1. Select team A team with a facilitator and recorder( volunteers, program staff or university students)

2. Select participants Selection 7-11 of waste pickers

3. Develop a discussion guide and discussion questions

Covering major topics including: waste pickers’ dignity, income, safety, efficiencyUse open-ended questions

4. Conduct Discussion Probing, controlling, recording and eliminating pressure

5. Data Analysis Highlight relevant parts in transcripts, write a summary statement for each question