Dr. Song Huilin

China Tourism Academy

17 March, 2015

Chinese Tourists Influence the World

• The development of Chinese outbound tourism1

• The characteristics of Chinese outbound tourists2

• The impact of Chinese outbound tourism on destinations

3

1. The development of Chinese

outbound tourism

Factor 1： Steady development of economic society

Comparing changes of per capita GDP, per capita

disposable income and the number of domestic

residents abroad 2000-2012

per capita GDP(Yuan) per capita disposable income (Urban

Residents)(Yuan)the number of domestic residents abroad(Million visits)

Factor 2：RMB "internal depreciation and external

appreciation"

05101520253035404550556065707580859095100105110115

2000200120022003200420052006200720082009201020112012

66.26.46.66.877.27.47.67.888.28.4

CPI 国内居民出境人数 汇率the number of

domestic residents

abroad

Exchange rates

Comparing changes of CPI, exchange rates and the

number of domestic residents abroad 2000-2012

Factor 3： Visa facilitation

Mutual exemption of visa

Simplified visa procedures

Sino-US visa swap

Long-term visa

Reality： China has become the world‘s largest source

country of outbound tourism.

Reality： China has become the world's largest

consuming country abroad.Outbound tourism consumption

2. The characteristics of Chinese

outbound tourists

Characteristic 1： remote destinations achieve

significant increase.Top 15 Chinese outbound tourism destination in 2013

Growth rate

Hong

KongMacau Korea Thai

landTai

wan

USA Jap

an

Viet

na

m

Cam

bodi

a

Mala

ysia

Sin

gap

ore

Rus

sia

Indon

esiaAus

trali

a

Can

ada

Year

2013

Characteristic 2: younger and highly educated

54%

46%

32%： Mainland tourists to visit Hong Kong, China ；

46.3%： Mainland tourists to Taiwan, China ；

44.3%： Chinese tourists to the United States

Age distribution

Aged 60 and

above

Aged 45-60

Aged 35-44

Aged 25-34

Aged 15-24

Aged 15

and below

Bachelor

degree39.82%

Master and

above5.08%

Technical

college

school

record29.36%

high school

diploma

22.79%

Primary

school

education

2.95%

Characteristic 3：The increasing Chinese outbound

tourism promotes the development of the free itinerary

travel.61.36%：the proportion of Chinese outbound tourists repeatedly （

China Tourism Academy survey data ）

71%： the proportion of revisiting overnight visitors from mainland to

Hong Kong （ Hong Kong Tourism Board data ）

54%： the proportion of Chinese tourists revisiting the United States

（ US Ministry of Commerce data ）。Comparing the scale of Chinese outbound group travel and free itinerary

travel visitors in2002

The scale of free itinerary

travel visitors 66%

The scale of group

travel tourists 34%

Characteristic 4： The emphasis on the family

Family

Trip

Together

Company

traveling

with a

group

Friends

travel

Online

togeth

er

traveli

ng

Indepe

ndent

travel

Instituti

ons

colleag

ues

travel

Travel

Alone

Others

Year2012

Year2013

Characteristic 5： Lifestyle pursuit

Life

Sightseeing

tours:

Finding

differentiated

travel space

Leisure Travel:

Finding

similarities

experience

space

Short period of

living in different

places

Sightseeing Leisure

the content of outbound tourists concerning

about in 2013

others

recreation

shopping

folk custom

lodging

transporta

tion

price

scenic

spot

Characteristic 6： To be more economical

Luxury Hotel (Four

stars and above)

Social

hotel

Year2012

Year2013

Characteristic 7：More daily consumption

ticket transpo

rtationcate

ring

shopp

ing

recreat

ion

lodg

ing

others

others

sightseeing

recreation

catering

hotel

consumption

shopping

Clothes Artificial

productCosmetic Appliances Food Others Personal

Care

Products

Jewelry

Year2012

Year2011

3. The impact of Chinese outbound tourism

on destinations

Influence： Promotion for world tourism

industry and destinations

19.62%： Chinese outbound overnight tourists’ contribution to world

tourism growth.

88亿dollars： Chinese Outbound tourists' consumption in the United

States . Ranked No. 6 , accounting for United States trade exports of

tourism services 5%、 Service trade exports’s1.25%.

10.9万： Chinese tourists creating the number of jobs of United

States . Chinese tourists account for newly increasing US overseas

visitors 20%， The average annual cost more than 210 hundred

million dollars.

Forecast: sustained high speed growth

Outbound market will maintain rapid development momentum.

The coexistence of outbound sightseeing and diverse demand

will persist.

The implementation of “Tourism Law" and other related

measures will boost industrial restructuring and upgrading.

Nationwide Outbound tourist market system is

being formed