Chinese New Year Preview Event - ETAG · 2017-01-31 · Today’s briefing •Welcome – Simon...
Transcript of Chinese New Year Preview Event - ETAG · 2017-01-31 · Today’s briefing •Welcome – Simon...
Chinese New Year Preview Event 11 January 2017
Today’s briefing
• Welcome – Simon Thomas, CEO, The Hippodrome Casino
• Chinese tourism prospects for 2017 – Richard Nicholls, Head of Research & Forecasting, VisitBritain
• Celebrating Chinese New Year in Britain – Jo Leslie, China UK Business Development Manager, VisitBritain
– Joseph Wu, Deputy Festival Director, London Chinatown Chinese Association
– Tim Manley, Marketing Manager, Marketing Manchester
– Ada Zhou, Assistant Marketing Manager for Emerging Markets, VisitScotland
• New tourism products for 2017
• Q & A
Welcome
Simon Thomas, CEO
Prospects for Chinese tourism in 2017
Richard Nicholls, Head of Research & Forecasting
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Long term view: upward trend since 2009, with
strong growth in 2015
Source: International Passenger Survey, 2015
£0
£100
£200
£300
£400
£500
£600
£700
0
50
100
150
200
250
300
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Visits (000s) - left hand axis Spending (£m) - right hand axis
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Long term view: China’s importance to UK inbound
market has grown sharply
Source: International Passenger Survey, 2015
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Visits Spending
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47%
11% 5%
1%
4%
5%
2%
1%
4%
0.3%
16%
2%
Regional spread of
Chinese holiday nights.
Colour coding indexes
against average of all UK
inbound tourists.
High regional dispersal around the UK
Source: International Passenger Survey, 2015
• Chinese holiday visitors
to the UK stay for an
average of 9.1 nights,
compared to a global
average of 6.2 nights
• Chinese holiday visitors
stay in 1.8 regions on
average compared to a
global average of 1.2
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VFR trips are significant in Q1
Source: International Passenger Survey
33%
26%
30%
6% 6%
46%
19% 20%
9%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Holiday Business VFR Study Misc.
Q1 All visits
Distribution of Chinese trips to the UK, by journey purpose
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Bookings for upcoming months and same month in 2016 (bookings made to end of December):
Flight bookings data is positive
Source: Forward Keys. Includes flights booked through travel agents.
• Flight bookings for
arrival in the UK in
January up 78%
• February down 17%
but Q1 overall up 42%
• Chinese New Year was
in February last year!
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A boom time but UK doing even better than
most
• Flight bookings to Europe from China during Chinese New Year period up
69% year on year
• By volume, North East Asia and South East Asia see the most trips although
are not growing as fast this year
• Bookings to UK up 88% (only Spain seeing faster growth among China’s top
25 destinations with 89%)
• UK has second most bookings for Chinese travellers to Europe during
Chinese New Year period (after Spain)
Source: Forward Keys
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What the flight bookings data tells us
1. Timing of Chinese New Year has an effect
and is a window for visitors to the UK
2. Overall, early 2017 is showing positive
underlying growth
3. An increase in Chinese outbound travel
generally but UK seeing especially good
growth
4. This is a late booking market!
Source: Forward Keys
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UK offering good value for money
Source: Bank of England
8.00
9.00
10.00
11.00
12.00
13.00
14.00
15.00
16.00
17.00
18.00
Jan-1
1
Jul-11
Jan-1
2
Jul-12
Jan-1
3
Jul-13
Jan-1
4
Jul-14
Jan-1
5
Jul-15
Jan-1
6
Jul-16
Jan-1
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£ € $For a Chinese traveller:
• £ is 11% cheaper year on year
• € is 3% more expensive
• $ is 6% more expensive
¥100 buys:
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What do Chinese visitors do in the UK?
Source: International Passenger Survey
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Impact of exchange rate on likelihood to travel
83% of Chinese respondents have at least some idea of the exchange rate against the
pound. 57% (rising to 82% of past visitors) say it makes them more likely to visit.
8% 10% 9% 11% 18%
12% 9%
29%
14%
4% 11% 9% 7%
11% 6% 9%
15% 15%
16% 16% 18%
22%
39%
18% 18%
33%
26%
18%
16% 16%
10%
11% 21% 21%
16%
26%
31%
52%
27%
43%
31%
48% 53%
20%
43%
36% 33%
47%
42%
20%
43%
58%
30%
44% 20%
9%
22%
9%
5%
4% 6%
11% 10%
8%
20%
8%
13%
17%
10%
4%
12%
6% 18%
7%
16% 7%
1%
6%
8%
4% 3%
6%
16%
7% 19% 40%
6%
1%
12%
2%
7% 5% 9% 8% 6% 13%
7% 3% 4%
28%
4% 14% 10%
1% 15%
7% 16%
7%
Argentina Australia Brazil Canada China France Germany India Italy Japan Mexico Poland Russia South Africa South Korea Sweden Turkey USA
Much more likely tovisit
A little more likely tovisit
No more or less likelyto visit
A little less likely tovisit
Much less likely tovisit
Don't know
“Does the current exchange rate make you any more/less likely to visit Britain?”
Source: GfK/VisitBritain, July 2016
Celebrating Chinese New Year in Britain
Jo Leslie, China UK Business Development Manager
Celebrating Chinese New Year in Britain
Celebrating Chinese New Year in Britain
BIRMINGHAM Sunday 29 January
Twice as big as 2016, with two stages, street food, stalls and children’s workshops
Celebrating Chinese New Year in Britain
BRIGHTON 21 January
Chinese festival with food stalls, lion dance, singing, traditional instruments and dancing
Celebrating Chinese New Year in Britain
BRISTOL Sunday 29 January
Chinese New Year celebration banquet organised by the Bristol and West of England China Bureau.
Celebrating Chinese New Year in Britain
CUMBRIA January & February
The Emporer and The Nightingale and an Ullswater Steamers promotion
Celebrating Chinese New Year in Britain
DURHAM 11 February
See the Durham University Oriental Museum lit by lanterns, enjoy traditional craft, and listen to stories.
Celebrating Chinese New Year in Britain
ISLE OF WIGHT 27-29 January & some dates in February
Experience a spectacle of themed light, sound and entertainment at Robin Hill's ‘Spirit of the Orient'
Celebrating Chinese New Year in Britain
LEEDS 29 January
Chinese New Year Festival at Leeds Town Hall
Celebrating Chinese New Year in Britain
LIVERPOOL 27 – 29 January
Chinese lumiere presentations of Jingwei and the Ocean Reality trail of Chinese cultural history in Liverpool and beyond Street performances, family workshops, art installations, parades and Chinese market
Celebrating Chinese New Year in Britain
NEWCASTLE 29 January
Chinese New Year party 11am – 4pm
Celebrating Chinese New Year in Britain
PORTSMOUTH 4 & 5 February
New Year celebrations at The Portsmouth Guildhall Lighting up the Emirates Spinnaker Tower Chinese Red Letter Day at Gunwharf Quays
Celebrating Chinese New Year in Britain
YORK 3 February
Gala at the York Barbican
Celebrating Chinese New Year in Britain
MANCHESTER 27 – 29 January
Spectacular Dragon Parade with 6,000+ lanterns, a 50’ dragon, street foods, and fireworks In addition, the Lanterns of the Terracotta Warriors will light up Exchange Square
Celebrating Chinese New Year in Britain
SCOTLAND: EDINBURGH
• Chinese New Year concert on Burns Night (25 Jan) in the prestigious Usher Hall
• Chinese Burns Supper on 26 Jan at Waldorf Astoria hosted by China Britain Business Council and Confucius Institute
• New Year Party for Chinese students at the University of Edinburgh on 26 Jan
• Red envelope promotions and lighting over two week period across city centre premium retail outlets
Celebrating Chinese New Year in Britain
SCOTLAND: GLASGOW
• Glasgow Museum Resource Center celebrates Chinese New Year on 1 February .The celebrations include games, dragon building, lantern making and fortune telling sticks.
• People’s Palace is hosting classes to make Willow pattern inspired Chinese hand drums on 28 and 29
January
Celebrating Chinese New Year in Britain
LONDON
LONDON
• London will host the biggest Chinese New Year Celebrations in Europe, and the largest outside of Asia, attracting over 70,000 visitors and over one hundred local and international media.
• It will include high quality performances from visiting international Chinese Art troupe as well as up-and-coming British Chinese Performers
• The events will be FREE and are family and children friendly
• Many major attractions & institutions will join in the celebrations, eg
• Coca Cola London Eye CNY weekend 27-29/01
• National Gallery Family Day & Cantonese Opera Show on 28/01
• China Exchange – Video Workshops
• Museum of the Docklands – family fun on 29/01
• Many London retailers are staging special promotions, eg Vivienne Westwood, Selfridges & Co, Turnbull &
Assor, La Perla, Larsson & Jennings, Gieves & Hawkes, Belstaff, Mappin & Webb
LONDON – KEY COMPONENTS
• Main stage event at Trafalgar Square with cultural performances from China as well as the best of British Chinese.
• Cultures of China, Festival of Spring Troupe presented by the Overseas Chinese Office, featuring Henan Performing art Troups & Shaolin Martial Arts Monks
• Guangdong Art Troupe presented by the Culture Department of China, featuring top Cantonese Opera Star Liang Yurong, and the Guangdong Puppet Theatre
• Hong Kong Drummer Ensemble
• UK Chinese Philharmonic Choir
• Beat Nations – featuring pop song by Will Li and Max Sleigh and dance by the Ruggieri Dance Academy
• Key Speeches from VIP on the main stage
• Gravity Defying Flying Lions on high poles at the opening ceremony
• Dragon Dance with Light show and Special firework effects at the Finale
• Hong Kong Stage to mark the return of Hong Kong to China featuring Hong Kong Drmming Emsemble, Hong Kong Scholar and up-and-coming British Chinese Talents at Charing Cross Road, produced by Spectrum Radio and local community groups.
LONDON – KEY COMPONENTS
• Family Stage with children performances, martial arts and cultural programme on Shaftesbury Avenue
• Chinese Zodiac and culture display on Charing Cross Road and Leicester Square with street performances and photo opportunities with Chinese animal mascots and 5 Meter High inflatables of the Rooster, Lucky Money God and the Panda.
• Parade with the largest Chinese Lions (30) and Dragons (30 meter) procession ever in Europe between 10:00 till 11:30 approx.
• Chinese Floats display on Shaftesbury Avenue after the Parade
• Lion dance (3 separate groups) in Chinatown throughout the day
• Festival market stalls (Newport Place / Wardour Street / Shaftesbury Avenue / Trafalgar Square / Charing Cross Road / Leicester Square )
• Mini - Chinese food Festival with street food in Trafalgar Square
• Street decoration with traditional red lanterns, festive banners and Chinese flags across the site
• Event brochure & leaflets with map
visitlondon.com/china
So, what else is new for 2017…?
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Anniversaries
• 70th anniversary of the Edinburgh Festivals
• 25th anniversary of the Premier League
• 125th anniversary of Sherlock Holmes
• 200th anniversary of the death of Jane Austen
• 20th anniversary of the Harry Potter books
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Attractions • Blue Whale at the National History
Museum
• Wonderlab at the Science Museum
• British Music Experience in Liverpool
• Hadrian’s Cavalry at Hadrian’s Wall
• National Horseracing Museum in
Newmarket
• New RHS Flower Show at
Chatsworth House
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Hotels • Ibis Styles 3* at the Trocadero
• Scotland Yard 5*
• Martin’s Bank 5* in Liverpool
• Z Hotel in the centre of Bath
• Eden Project Hotel in Cornwall
• Woolsington Hall in Newcastle
• Legoland Castle hotel
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Events
• UK City of Culture: Hull
• Scotland’s Year of History,
Heritage & Archeology
• Wales’ Year of Legends
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Experiences
• New Mandarin language half-day and
two-day flower arranging and
etiquette courses from
Judith Blacklock Flower School
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Experiences
• A range of VVIP bespoke experiences from SUPERTOURS UK
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Experiences
• Downton Abbey-style tours
combined with duck
herding at Stonor Park
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Experiences
• Engaging historical landscape
experiences for families in the
Cotswolds, set within the
context of both British and
Chinese history from the
Travelling History Company.
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Experiences
• Manchester Water Taxi
tours to Manchester United,
intu Trafford Centre,
Museum of Science &
Industry and the Imperial
War Museum North via the
Bridgewater Canal.
Thursday, January 12,
2017
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Experiences
• A new range of 1, 2 & 3 day tours from Only in Winter, Only in England
Any questions…?