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Chinese Fujian delegation 03Mar2014
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Information Management & ICT in Agri-Food Supply Chain Networks
Dr. Sjaak Wolfert
Chinese delegation from Fuijian
03 March 2014, The Hague, The Netherlands
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Sjaak Wolfert – curriculum vitae
1990 – 1996: MSc Crop Science at Wageningen Agricultural University
● Thesis: Modelling crop growth using literate programming
1996 – 2002: PhD at Wageningen University, depts. of Organic Agriculture/Applied Computer Science
● Thesis: Sustainable agriculture: how to make it work – a modeling approach to support management of a mixed ecological farm
2001 – now: Senior Scientific Researcher Information Management and ICT in Agri-Food Supply Chain Networks at the Agricultural Economics Research Institute (LEI) of Wageningen University and Research Centre
2007-2009: President of EFITA (European Federation for ICT in Agriculture Food and the Environment)
2009 – now: Assistant Professor Information Systems at Information Technology Group of Wageningen University
2011: guest researcher at Massey University, New Zealand
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Sources used
Dutch projects:
● KodA – from knowledge to practice for arable farming (2006-2010)
● PPL – program on Precision Agriculture (2010-2014)
● Digital Horticulture (2009-2013)
EU projects
● agriXchange (2010-2012)
● SmartAgriFood (2011-2013)
● FIspace (2013-2015)
Other:
● Developing (martket) IS in Saudi-Arabia, Indonesia
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Practice
Knowledge
development application
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law & regulation
multi-dimensional
Agri-Food Supply
Chain Networks
(AFSCN)
innovation
geographic cluster
horizontal fulfillment
Vertical
• information• communicatio
n• control
• ICT plays a crucial role
• farm is a focal company
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ICT becomes a key driver for innovation
Location-based monitoring and service delivery through GPS
Internet of Things (IoT) – everything/everyone gets connected, M2M communication leading to autonomously communicating devices and virtualization of objects and processes
Data explosion (Big Data), linked open data and the potential of open innovation
Mobile, Cloud services and App stores – the Internet is everywhere (smart phones, embedded networked devices, etc.) with new possibilities for service delivery, augmented reality, etc.
Social media – more direct and instant interaction between stakeholders potentially leading to new market opportunities and channels, co-innovation, etc.
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Business process modeling using SOA
application service layer
market 1
application
farm
application
research institute
application
government
application
market 2
application
business service layer
get restrictions information
get field and crop data
get legal restrictions/ environmental points
get cost analysis
update adminis-tration
business process management layer
production process
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A.Analy
sis
Generic Integration Framework• Technical Architecture• Reference Information Model• Technical Infrastructure• Organizational Infrastructure
B.Basic
Design
Pilo
t A
Pilo
t B
Pilo
t C
……
…
C. Iterative Implementation
OverallDevelopment
Prototyping
General framework for development: incremental
growth
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KodA - some examples of activities• set up of a benchmark system for farmers• set up of an improved bonus system for
farmers to pay for better quality and help them to attain that quality
• stimulate farmers to register data electronically
• develop methods and technologies for site-specific farming
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In het Programma Precisie Landbouw (PPL) investeren landbouwbedrijfsleven en ministerie van EL&I in hulpmiddelen voor innovatieve Controlled Traffic Farming, Bemesting en Gewasbescherming
Example business cases
Crop protection• Precise (mechanical) systems for weeding (within row)• Site-specific detection and control of pests and diseases• Robot for detecting viruses in tulips
Fertilization• Within-row fertilization• Variable rate fertilization with the aid of different sensor technologies
(including soil-moisture sensors)• Precise application of organic fertilizer (manure)
Controlled Traffic Farming• Advanced routeplanning• ISOBUS integration in RTK-GPS guidance
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Coordination and support of setting up a network for
developing a system for common data exchange in the agricultural
sector
www.agriXchange.org
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Project details• EU Seventh Framework Program (7FP)
– Knowledge Based Bio Economy (KBBE)• Coordination and Support Action (CSA)
– Total budget: 1.3 M€– EC contribution: 1 M€
• Start date: 1 Dec. 2009• End date: 1 Dec. 2012• Grant agreement no. 244957
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Main objectives and deliverables• establish a platform on data exchange in
agriculture in the EU• technical infrastructure• community of practice
• develop a reference framework for interoperability of data exchange in agriculture in the EU by use cases:
• Land Parcel Identification System (LPIS)• Geo-Farmer and -Fertilizing• Animal registration• Animal identification (validating)
• identify the main challenges for harmonizing data exchange in agriculture in the EU => SRA
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Smart Food and Agribusiness: Future Internet for Safe and Healthy Food from Farm to Fork
Dr. Sjaak Wolfert (coordinator)LEI Wageningen UR
e-mail: [email protected]
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SmartAgriFood project details
• EU Seventh Framework Program (7FP)– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated Project (IP)• Total budget: 7.3 M€• EU funding: 5 M€• Duration: April 2011 – April 2013 (Phase I)• Grant Agreement 285326
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21 Partners from 7 European countries
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SmartAgriFood: 3 use case domains – 6 pilots
Vegetable Production
(greenhouse)
Arable Farming(spraying)
Flowers & PlantsSupply Chain
Fruits & VegsSupply Chain
Meat Transparency
Tailored Shopping Experience
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Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics
Sjaak WolfertProject Coordinator
Wageningen UR (NL)
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Project Details
• EU Seventh Framework Program (7FP)– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated Project (IP)
• Total budget: 20 M€• EU funding: 13.5 M€• Duration: April 2013 – April 2015 (Phase II)• Grant Agreement: 604123
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PartnersCoordinator
Technicalpartners
Trialpartners
Knowledge and networking partners Pert
Partners
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Location-basedservices
Internet of Tings Wireless Sensor Networks
Consultants
Forwarder
Production Plants
Carriers
PortsCustoms
BanksInsurances
Authorities
ConsumersFuture Internet Features
Social Media
Motivation and Impact
Agri-Food, Transport and Logistics:• EU turnover: 1,500 billion €• Efficiency: 148-220 billion € savings• Sustainability: 26.5% of CO2 emissions
FIspace will facilitate:■ … seamless cross-organizational
collaboration (information exchange, communication, coordination of activities)
■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices)
■ …rapid, easy, low cost development and deployment of customized solutions (apps and services)
■ …agile formation of business networks and ecosystems (social networks and app/service markets)
Privacy & Security
Internet of ServicesCloud Computing
Linked Open Data, Big Data
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FIspace Ecosystem DevelopmentIn
dust
ries
(con
verg
ing)
Farming & Manufacturing Transport & Logistics
(Producers, Farmers, Manufacturers, Suppliers, ..)
Wholesale & Retail Service Sector
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)
ICT Industry (going to the Cloud)
Cloud Operators & Infrastructure Providers
Software & Solution Providers
Value-Added Service Providers
I2NDIoTIoCIoSS&T
(+ follow up)
GENERIC ENABLERS
DEVELOPMENT TOOLKIT
Base Technologies
Validation
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1 4
3
5
2
6
8
7
Intelligent PerishableGoods LogisticsSmart Distributionand Consumption
Farming in the Cloud
Use Case Trial Experimentation Sites
1. Crop Protection Information Sharing
2. Greenhouse Management & Control
3. Fish Distribution and (Re-) Planning
4. Fresh Fruit and Vegetables Quality Assurance
5. Flowers and Plants Supply Chain Monitoring
6. Meat Information Provenance
7. Import and Export of Consumer Goods
8. Tailored Information for Consumers
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More information
www.agriXchange.eu
www.SmartAgriFood.eu
www.FIspace.eu
Or contact me:
nl.linkedin.com/in/sjaakwolfert/
@sjaakwolfert
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Thank you for your attention
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Backup slides
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How can Future Internet boost the application of ICT?
Transport
Current key competition issues / drivers / business models
How more data contributes to this
Which innovations and new business models are possible ?
Public issues / consumer concerns (that motivate public investments)
Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
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Current key competition issues / drivers / business models
Retail brand loyalty (also versus food
service and on line)Small, local farm support
Reduce cost priceCope with legislation and
paper work
Innovation GRIN technologies
Service concepts
Internationalization, Consumer driven innovation
Cope with power retail, Sustainability issues
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
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Public issues / consumer concerns (motivate public interest)
Sustainability: pollution and waste Health
Food Safety + TransparencyFeeding the world within boundaries
of earth’s carrying capacity
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
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How more data contributes to this
Sustainability HealthSafety + TransparencyFeed the growing world
Precision Farming: better controlBetter management decisions
SophisticatedTechnology,More advise
Segment products and
input suppliers;Benchmark with
competitors
Consumer decision support (pre- and after
sales)
Better service concepts, e.g. in logistics (less waste) and store replenishment
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
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Which innovations and new business models are possible ?
Precision Farming Better management Segment Cons. supportService ++
Open farm management systems with specific apps.
Distance advise on diseases etc.Computer aided advise and
decisionsRegionally pooled data analysis
for science and advise
Personalized advise with new appsOnline shops
Short supply chains, feed back consumer-producer
Measure, pay sustainability
Better T&T
Paperless chain, Store
replenishment, Category
management
Sustainability HealthSafety + TransparencyFeed the growing world
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
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Smart Farming
Egon Schulz,Huawei Technologies Düsseldorf GmbH
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App store
Smart Farming in the Cloud
Services
sensorsactuators
data sources(‘Internet of Things’)
LocalFMS
Spraying Advisory Services
Meteorological Service
State and Policy Information Service FMIS
E-agriculturist Service for spraying potatoes
FI-Ware enabled Cloud Platform
Machine Breakdown Service
User’s devices
Other sources
CloudFMS
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Small scale pilot – farmer interface for spraying and greenhouse use case (1/2)
Welcome John! Sign out
Home My profile Mail(3) Search Engine
You!: Yes Nick, I am fine!!! I called Jack Bayer for spraying my crops. He is awesome!!! Nick: Jack Bayer? ?? How did you find him?You!: You go to the search engine and ask for spray contractors in the neighborhood. I checked the ratings and I decided to call him. Man, he helped me a lot. You should call me RIGHT NOW!Jack: Thanks for the advice! You already know that the last disease ruined my
Aaron H.Adele W.Agatha C.Allan G.Alex L.Alton K.Betty F.Brand S.Candy C.Carmel C.Celia G.Charles E.Clark U.Dale W.Daniel F.Daniel G.Daniel R.Dixon R.Elliot B.Celia G.Charles E.Clark U.
Community My friends
SendYou are right!!!
Hot News!
URGENT!!!
Soil Humidity is low. You should irrigate your…
My farms
Hot News!!!The National Milk Quota for the year 20011 is….
Subsides are given to …
My friends
34
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Smart Agri-Logistics
Cor VerdouwLEI part of Wageningen UR
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Vision for FI Application Potentials: Critical Features
Logistics Intelligence
Logistics Connectivity
Real-time Virtualization
5.0
5.5
6.0
6.5
7.0
0 10 20 30 40 50 60 70 80 90 100
Glycongen concn. (µmol glucose equiv./g)
Ult
imat
e p
H
DFD
normal
normal or PSE
acid
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Cloud Event Management System
Location A Location B
VirtualPlant
VirtualLocation A
VirtualLocation B
Environment
updatePlant
location update
Environment
update
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Tracking and Tracing and Meat Awareness (TTAM)
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Contribution of Future Internet
Interoperability, semantics, big
amounts of data
Open platforms, anonymization,
security/privacy
Mobility, device independence,
recommendations, social networking
IoT, open infrastructure
Open platforms