China's Group buying(Groupon Clone) market Analysis(Brief)

Our Stylish Group Buying Life!

2010/07/27

AHN SEUNGHAE, Tuangou Evangelist

WWW.LETYO.COM

-2- 2010 WWW.LETYO.COM All rights reserved. Our Stylish Group Buying Life!

Origin: – China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team

buying or group buying (also known as store mobbing). Tuangou market originated by meituan.com, the second but the most successful Groupon.com clone in China.

Concept: – Selling very limited number of service voucher or product within a limited time

with extremely discounted price

Key Features of China’s Group buying – Number of selling items: Normally one, and often sells several items – Reselling same Items: Sometimes, one site sells same item several times, and also

several sites sell one item at different time period. – Selling Time period: Normally one day, and often sells several days to weeks – Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.

Types of China’s Group buying: – Service type: Service oriented traditional Group buying, dealing service such as Spa,

restaurant, and so on. – Product type: Selling products with very cheap price within limited time. It seems

similar with Woot.com, but actually adopts Groupon site style. – Hybrid type: One company provides both service and products at one site, or at

two different sites.


Pure Group buying:

Community, SNS, Consumer Info., and so on

EC

Portals

– Sohu.com( )


China’s Group buying market Major Events 2010/01/16 Manzuo.com, the first Group buying trial 2010/03/04 Meituan.com, Opened the era of Group buying in China 2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site 2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site 2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market 2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market 2010/06/09 Lashou.com expanded to 100 cities in China 2010/06/10 Ayatuan.com received 110 Million CNY Investment 2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market

(Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day 2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen

2010’ the start of China’s Group buying market

Jan Feb Mar Apr Jul Jun May


More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input, there might be more than 1000 Tuangou web sites in China.

Compound monthly growth rate from January to July: 172%

（Source：LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206 still-not-launched or closed Tuangou web sites. 2010/07/12）


Compound monthly growth rate of number of deals from March to July: 114%

Compound monthly growth rate of number of items sold from March to July: 178%

(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.)


Compound monthly growth rate of Amount of sales from March to July: 189%



Compound monthly growth rate of Average selling price from March to July: 4%

Compound monthly growth rate of Hot Buying Index from March to July: 178%

(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) * Hot Buying Index: Average number of Items sold per hour


Compound monthly growth rate of Average number of items sold per deal from March to July: 30%

Compound monthly growth rate of Average sales per deal from March to July: 35%


Our Stylish Group Buying Life!

China's Group buying(Groupon Clone) market Analysis(Brief)

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