China to drive wool revival
1
THE LAND AUSTRALIA China to drive wool revival JULIAN LUKE 15 Jun, 2012 04:00 AM THE Australian wool revival is set to rely on the success of China, with Australian Wool Innovation (AWI) predicting demand for all microns to grow in the country. AWI China manager Xiao Ya Wei said Chinese buyers traditionally demanded 21 micron wool and broader, but the continued rise in luxury goods consumption and a better appreciation for finer wool would see continued growth in the super and ultrafine microns. “As more people appreciate wool they want finer, lighter wool,” she said. “Luxury suits using premium ultrafine Merino wool are taking the leading role of the increasing uptake among all categories. “The demand of premium women’s wear will become the new growth point.” Ms Wei said the current marketing focus was to increase the value of the local Chinese industry, encouraging companies to compete by value- adding as well as on price. “AWI is deeply integrated with the wool industry in China. We utilise AWI’s investment in research, product development and marketing to inspire and educate industry to demand more wool,” she said.
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Transcript of China to drive wool revival
THE LAND AUSTRALIA
China to drive wool revival
JULIAN LUKE15 Jun, 2012 04:00 AM THE Australian wool revival is set to rely on the success of China, with Australian Wool Innovation (AWI) predicting demand for all microns to grow in the country.
AWI China manager Xiao Ya Wei said Chinese buyers traditionally demanded 21 micron wool and broader, but the continued rise in luxury goods consumption and a better appreciation for finer wool would see continued growth in the super and ultrafine microns.
“As more people appreciate wool they want finer, lighter wool,” she said.
“Luxury suits using premium ultrafine Merino wool are taking the leading role of the increasing uptake among all categories.
“The demand of premium women’s wear will become the new growth point.”
Ms Wei said the current marketing focus was to increase the value of the local Chinese industry, encouraging companies to compete by value-adding as well as on price.
“AWI is deeply integrated with the wool industry in China. We utilise AWI’s investment in research, product development and marketing to inspire and educate industry to demand more wool,” she said.
