China Retail on Mobile - Alibaba Group · China Retail on Mobile 1. Meet @ Alibaba We enable...
Transcript of China Retail on Mobile - Alibaba Group · China Retail on Mobile 1. Meet @ Alibaba We enable...
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China Retail on Mobile
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Meet @ AlibabaWe enable millions of commercial and social interactions among our users, between consumers and merchants, and among businesses every day.
Work @ AlibabaWe empower our customers with the fundamental infrastructure for commerce and data technology, so that they can build businesses and create value that can be shared among our ecosystem participants.
Live @ AlibabaWe strive to expand our products and services to become central to the everyday lives of our customers.
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ShopShare
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13
Explore
Service4
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Massive Usage - Mobile Taobao
1) Refers to Mobile Taobao App, for the month ended May 31, 2016. (2) For the month ended 31 May.
2014 2015 2016
33%36%
41%
m
Mobile Taobao MAU Mobile Taobao DAU
m
Listing
+bn
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Deeply Engaged Users - Mobile Taobao
.
Daily # of App Launchper Active User
Daily # of Browsed Products per Viewer
20 million reviews daily shared by enthusiastic users
(1) For the month ended April 30, 2016.
.
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t
User Demographics - Mobile Taobao
75% of users < 35 years old
(1) Cumulative since December 2013.
3%1831%
26%15%
18 2425 2930 34
Yrs Old
Yrs Old
Yrs
Yrs Old
9%35 39 Yrs Old
1%4%50
40 49 Yrs Old
Yrs Old
51%
49%Female
Male
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User Location - Mobile Taobao
(1) Cumulative since December 2013.
1st Tier Cities 2nd Tier Cities 3rd Tier Cities and Below
PC
Mobile
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1. Shop
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Amazon Home Page Taobao Home Page
Good Guide to quality life
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Amazon Product Page Taobao Product Page
Add to shopping cart
Buy now
Bookmark the product
Go to the storefront
Share with friends
Q&A
Customer review commentaries
We Anticipate Multiple User Actions
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Taobao Search Page
Search - A Thousand People A Thousand Faces
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Online to Offline Shopping Experience
Search results incorporate offline information such as LBS data to improve user experience
Search results not only target consumer needs but also help build brand awareness, realizing the value of flagship storefront on Tmall
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Introduce new products to consumers who have bookmarked their storefronts
Weitao: Micro-blog for Merchants
4 types of content: - Broadcast- Product- Campaign/event - Interaction
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Pinterest Crazy about Shopping
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Personalized Product Recommendation
Good Finds
Crazy about ShoppingWish List
Live Broadcast
Daily Best StoresRecommended for youWeitao
Discover what I want
Good Finds
Crazy about ShoppingWish List
Live Broadcast
Daily Best Stores
Recommended for youWeitao
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Highly Effective Recommendation Engine Driven by Data
GMV Generated from Recommendations
April 2015 April 2016
3X
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2. Share
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Share Review Q&A
Daily unique visitors sharing with friends
Daily Customer Review Commentaries
Daily Consumer Participations in Q&A
World’s Largest Social Commerce Platform
(1) For the month ended April 30, 2016.
mn mn mn
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CommunityPlaces for buyers to follow and share shopping experience
~20 million daily customer review commentaries~1.5 million daily peak reviews with product photos~1 million daily interactive comments
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Q&AAsk anything you want, buyers would know
1 million peak daily product related questions 2 million peak daily consumer participations in Q&A20%+ questions are answered within 1 minute50%+ questions are answered within 10 minutes
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ShareShare with friends
5 million daily unique visitors sharing with friends
=
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3. Explore
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Launched < 1 year ago, 80 mn+ MAU, 1,300+ participating media outletsTaobao News Feed
(1) As of 30 April, 2016.
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KnowledgeFashion trends Shopping guide
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Talk shows
Concerts
Fashion shows
Taobao Live Broadcast: New Shopping Experience
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# of orders sold in
Chun Wu’s live broadcast for Wyeth’s baby formula on 28 May, 2016
, +LikesChen Ke, a Taobao Celebrity, received 9mn “Likes” in her talk show
+
Have been added to the shopping cart among 1mn viewers
Taobao Live Broadcast: New Shopping Experience
Products
,
,hr
Monthly Sales Target
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4. Service
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Various Local Services Offered
In-home service
Flower delivery
Make-up
Cleaning
Laundry
MovingService
Car washing
Food delivery
Convenience store
delivery
Manicure
Babysitting
Cake delivery
Maintenance
Fruitsdelivery
Massage
Errand-
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Entertainment
ExploreShare
VR
Life-styleFuture @ TaobaoBookmark
Shop
Through New Technology to Enrichand Upgrade Consumption
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Living @ Taobao
Take OutCoverage of more
than 300 cities, 500,000
restaurants, and 25 mn dishes
LaundryCoverage of more than 30 cities, daily volume of 20,000 pieces of clothing
Clean Service50,000 helpers. Daily cleaning
area of more than 9mn sqm
Repair30,000 handymen/contractors, fixing more than 30,000
daily problems
Beauty Salon20,000 beauticians,
serving 60,000 consumers every day
More than you can imagine...
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Buy+ A New Way to Enjoy the Shopping Experience
VIDEO
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Thank You!