China Mobile Trends
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Transcript of China Mobile Trends
![Page 1: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/1.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
CHINA
Mobile Trends
![Page 2: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/2.jpg)
let me just walk you through a few stats…
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![Page 3: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/3.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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© 2012 MAILMAN CO. LTD.
Apple is predicted to sell
40 million iPhones
in China by 2013
SOURCE: Morgan Stanley
![Page 4: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/4.jpg)
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by the end of 2011 China counted
127 million 3G users
SOURCE: Penn-Olson
![Page 5: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/5.jpg)
SOURCE: Penn-Olson
that’s a
200% increase JUST last year
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Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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4G
is predicted to arrive with China Mobile at the end of 2012
SOURCE: Morgan Stanley
![Page 7: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/7.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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66% of Chinese users
access the Internet through MOBILE devices
SOURCE: China Internet Watch
![Page 8: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/8.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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by 2015 more users will access the Internet
wirelessly
via a mobile device than from a wired Ethernet connection
SOURCE: PC Magazine
![Page 9: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/9.jpg)
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m-commerce sales are set to grow
5 times bigger over the next 5 years
SOURCE: Forrester
![Page 10: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/10.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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what are
YOU gonna do about it?
![Page 11: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/11.jpg)
of the TOP
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Brands in the World…
![Page 12: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/12.jpg)
70% have a mobile APP
66% have a mobile optimized site
52% have both
16% have neither SOURCE: L2 Prestige Report
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© 2012 MAILMAN CO. LTD.
![Page 13: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/13.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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Here’s the
best ones SOURCE: L2 Prestige Report
![Page 14: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/14.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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© 2012 MAILMAN CO. LTD.
BEAUTY
![Page 15: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/15.jpg)
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SEPHORA
focus
![Page 16: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/16.jpg)
the Mobile Site
Product videos organized by content type
and filterable by brand
SOURCE: L2 Prestige Report
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the Mobile Site
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
![Page 18: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/18.jpg)
the Mobile Site
Shopping list creator
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
![Page 19: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/19.jpg)
the Mobile Site
Shopping list creator
Order history/tracking
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
![Page 20: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/20.jpg)
the Mobile Site
GPS-based store locator
Shopping list creator
Order history/tracking
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
![Page 21: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/21.jpg)
the APP
“Try It On” tool
allows the user to adjust skin tone and nail polish color on a virtual hand
SOURCE: L2 Prestige Report
![Page 22: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/22.jpg)
the APP
“Try It On” tool
allows the user to adjust skin tone and nail polish color on a virtual hand
ENHANCED
SHOPPING EXPERIENCE
SOURCE: L2 Prestige Report
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the APP
QR Code
scanning functionality for in-store shopping
SOURCE: L2 Prestige Report
![Page 24: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/24.jpg)
the APP
QR Code
scanning functionality for in-store shopping
AUGMENTED REALITY
SOURCE: L2 Prestige Report
![Page 25: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/25.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
YVES SAINT-LAURENT
innovation
![Page 26: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/26.jpg)
the APP
experiment with make-up on a virtual
model or an imported photo
SOURCE: L2 Prestige Report
![Page 27: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/27.jpg)
the APP
experiment with make-up on a virtual
model or an imported photo
VIRTUAL MIRROR
SOURCE: L2 Prestige Report
![Page 28: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/28.jpg)
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HOSPITALITY
![Page 29: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/29.jpg)
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IHG
presence
![Page 30: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/30.jpg)
the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides
MULTIPLE APPS
SOURCE: L2 Prestige Report
![Page 31: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/31.jpg)
the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides
MULTIPLE APPS INTERACTING
SOURCE: L2 Prestige Report
![Page 32: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/32.jpg)
Revenues from mobile booking in 2011 expected to exceed its previous forecast of
$130 million
SOURCE: L2 Prestige Report
![Page 33: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/33.jpg)
WESTIN
gamification
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![Page 34: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/34.jpg)
the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin
getaways.
SOURCE: L2 Prestige Report
![Page 35: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/35.jpg)
the APP
MAKE THEM PLAY
SOURCE: L2 Prestige Report
Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin
getaways.
![Page 36: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/36.jpg)
just to
sum up
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
![Page 37: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/37.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
FOCUS
![Page 38: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/38.jpg)
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CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
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FOCUS
INNOVATION
![Page 39: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/39.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
FOCUS
INNOVATION
PRESENCE
![Page 40: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/40.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
FOCUS
INNOVATION
PRESENCE
GAMIFICATION
![Page 41: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/41.jpg)
just a few of the skills you can apply to create a
STRONG mobile presence for your brand
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
![Page 42: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/42.jpg)
but if there’s
that I want you to take away from this presentation…
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
![Page 43: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/43.jpg)
please make sure it’s this
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
![Page 44: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/44.jpg)
FORGET LANDLINE
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![Page 45: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/45.jpg)
THINK
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
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© 2012 MAILMAN CO. LTD.
MOBILE
![Page 46: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/46.jpg)
‘cause it ain’t going nowhere…
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
![Page 47: China Mobile Trends](https://reader034.fdocuments.net/reader034/viewer/2022052303/554bd63cb4c9058f6c8b5117/html5/thumbnails/47.jpg)
Melbourne +61 3 8844 5552 / www.mailmangroup.com / [email protected]
CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.
© 2012 MAILMAN CO. LTD.
Thank You
Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920
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