China Market Sharing

The Changing Consumer Behavior - Digital Landscape, Social Media & eCommerce

• Instant message and timeline, plus various functions and service, e.g. online payment, online gaming center, walkie talkie, LBS, and etc. • Wechat has 600m register users, 355m are monthly active users

•Brand introduction

•Verification information

•View history message

•Entering official account

•Push message

•Customized menu

Subscription account/ Service account

•Case study: Burberry WeChat official account

Weibo

Vs.

Key visual and logo

Brands introduction

About Breguet

Follow me button

Tweets: text and visuals

Weibo Corporate Account

eCommerce

In 2013

300,000,000+ online shoppers

Market size reached $296 billion

$8 $153 $548

$2,154

$5,711

$9,316

USD$ Mil.

Sales Vol. on Tmall within Single Day 2009 2010 2011 2012 2013 2014 $ 9.3 Billion

• Miao is a eCommerce platform built up on Tmall in late 2012 specializing at chilled and frozen product. • 4 sections within the Miao platform –

• imported seafood • imported fruit • imported meal • China attitude (for local made quality/safety guaranteed product)

• brand slogon: •Healthy & Tasty food from all over the world

•advocate: • cold chain direct delivery • purchase from the origin

•

IF YOU HAVE ANY QUESTIONS ABOUT CHINA, PLEASE FEEL FREE TO CONTACT ME! EMAIL: SUI.SYLVIA@GMAIL.COM MOBILE: +86 13501790385 WECHAT/WHATSAPP: 13501790385 FACEBOOK: SYLVIA SUI

Thank you!