CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD
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Transcript of CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD
Haisheng IntroductionHaisheng Introduction
2
ContentsContentsContentsContents
Haisheng Introduction
Statistics of 2008
Quality Control & Food Safety
3
Haisheng IntroductionHaisheng Introduction
4
Year Events
1996Founded by Mr. Gao Liang.
First plant was established in Qianxian, Shaanxi.
1998 US office was established in New York
1999 Participated in international AJC specification filing.
2002 Second plant was established in Dalian, Liaoning (high acidity AJC base).
2003 Third plant was establish in Weinan, Shaanxi (aroma & PJC were involved).
2004
Fourth plant was established in Qingdao, Shandong (mid-acidity center).
Expanded our business to over 30 countries.
2005
Fifth plant was established in Yuncheng, Shanxi (production capacity with 100mt/hr).
Listed in Hong Kong stock exchange.
2007 Lingbao plant, in Henan; Dangshan plant, in Anhui were established.
2008
Started producing Apple cloudy, Strawberry, Carrot and Peach juice concentrates.
Aquired Qixia Oriental Plant, in Yantai, with production capacity of 50mt/hr.
Haisheng’s HistoryHaisheng’s HistoryHaisheng’s HistoryHaisheng’s History
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Shareholding Structure
Mr. Liang Gao and Management
Public
China China HaishengHaisheng
20%55%
25%
CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD.CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD.
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Haisheng Plants in ChinaHaisheng Plants in ChinaHaisheng Plants in ChinaHaisheng Plants in China
Apple Plantation Areas in China
Acidity Range : 0.8-3.0
Head Office Head Office in Xi’anin Xi’an
1996/2005Qianxian Qianxian
PlantPlant
1996/2005Qianxian Qianxian
PlantPlant
2003Weinan
Plant
2003Weinan
Plant 2007Lingbao Lingbao
PlantPlant
2007Lingbao Lingbao
PlantPlant
2007Dangshan
Plant
2007Dangshan
Plant
2005Yuncheng Yuncheng
PlantPlant
2005Yuncheng Yuncheng
PlantPlant
2002Dalian Dalian PlantPlant
2002Dalian Dalian PlantPlant
2004Qingdao Qingdao
PlantPlant
2004Qingdao Qingdao
PlantPlant 2008
Qixia PlantQixia Plant2008
Qixia PlantQixia Plant
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AccreditationsAccreditationsAccreditationsAccreditations
Halal…... Halal…...
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ClearClearDe-ionizedDe-ionizedAromaAroma
PearPear
PeachPeach
ClearClearCloudy & AromaCloudy & Aroma
PeachPeach
ClearClearCloudy & AromaCloudy & Aroma
StrawberryStrawberry
Clear & AromaClear & Aroma
StrawberryStrawberry
Clear & AromaClear & Aroma
CarrotCarrot
Cloudy & AromaCloudy & Aroma
CarrotCarrot
Cloudy & AromaCloudy & Aroma
AppleAppleClearClearDe-ionizedDe-ionizedDe-colorDe-colorCCloudyloudyAromaAroma
AppleAppleClearClearDe-ionizedDe-ionizedDe-colorDe-colorCCloudyloudyAromaAroma
Product in HaishengProduct in HaishengProduct in HaishengProduct in Haisheng
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Statistics of 2008Statistics of 2008
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(Unit: MT)(Unit: MT)
Source: China CustomsSource: China Customs
Apple Juice Concentrate Export 98 - 08Apple Juice Concentrate Export 98 - 08
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01-08 National AJC Exp VS Haisheng 01-08 National AJC Exp VS Haisheng ExpExp01-08 National AJC Exp VS Haisheng 01-08 National AJC Exp VS Haisheng ExpExp
Source China CustomsSource China Customs
0
200000
400000
600000
800000
1000000
1200000
National Exp. Vol. Haisheng Exp. Vol. Haisheng/National
National Exp. Vol. 229284 295920 417357 486258 649463 673775 1031020 684464
Haisheng Exp. Vol. 13385.165 22900.81 41450.999 84988.774 84392.366 116851.64 190498.395 124908.685
Haisheng/National 6% 8% 10% 17% 13% 17% 18% 18%
2001 2002 2003 2004 2005 2006 2007 2008
Source China CustomsSource China Customs
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Sizable production capacity
– The Largest AJC producer in China and world,
with a production capacity of 325,000 tons in
2008
Largest AJC exporter
– No.1 AJC exporter in China in terms of export
volume since 2004. The export volume accounts
for 18.2% of China AJC export (calendar 2008)
and 13.9% of global AJC export (2008/2009
pressing season)
Dominant market share
– In 2008, the Company enjoys No. 1 market
position in its traditional US, EU and East
Europe markets, No. 2 in Asia-Pacific and
dominant positions in other emerging markets
Strategic locations
– 8 large plants in China’s major apple production
regions
Market Leader in the Global AJC industry Market Leader in the Global AJC industry
Long-term Leading Position in Industry2008 Largest AJC Exporter in China
Source China Customs
2008/2009 Global Largest AJC Exporter
Source China Customs, USDA
By export volume
By export volume Haisheng13.9%
Others86.1%
2007 Haisheng share :12.2%
2007 Haisheng share :12.2%
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Market Share of Each Region in Haisheng --- year Market Share of Each Region in Haisheng --- year 20082008Market Share of Each Region in Haisheng --- year Market Share of Each Region in Haisheng --- year 20082008
Source China CustomsSource China Customs
Volume: MTVolume: MT
18.01%18.01%23.33%23.33%
10.97%10.97% 7.41%7.41%16.41%16.41%
18.25%18.25%
National Volume: 684464mt
Haisheng Volume: 124909mt
Haisheng Average Market Share: 18.25%
National Volume: 684464mt
Haisheng Volume: 124909mt
Haisheng Average Market Share: 18.25%
14Source China CustomsSource China Customs
Haisheng Main Markets Exp. Vol. Jan – Apr Haisheng Main Markets Exp. Vol. Jan – Apr 20092009Haisheng Main Markets Exp. Vol. Jan – Apr Haisheng Main Markets Exp. Vol. Jan – Apr 20092009
National Volume: 299505mt
Haisheng Volume: 82431mt
Haisheng Average Market Share: 27.52%
National Volume: 299505mt
Haisheng Volume: 82431mt
Haisheng Average Market Share: 27.52%
28.41%28.41%
36.70%36.70%
18.76%18.76% 5.78%5.78% 13.28%13.28%
27.52%27.52%
Volume: MTVolume: MT
15Source China CustomsSource China Customs
Export Volume for Top 5 Players Jan – Apr Export Volume for Top 5 Players Jan – Apr 20092009Export Volume for Top 5 Players Jan – Apr Export Volume for Top 5 Players Jan – Apr 20092009
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09-10 Crop Outlook09-10 Crop Outlook
In General, 09-10 crop will back to a normal small crop in China.
①① Shaanxi provinceShaanxi province: 20% Down: 20% Down
②②Henan/Shanxi provinceHenan/Shanxi province: :
15%~20% Down15%~20% Down
③③ Shandong provinceShandong province: Even: Even
④④ Liaoning provinceLiaoning province: Even: Even
⑤⑤ Anhui provinceAnhui province: Even: Even
Comparing with last season.Comparing with last season.
Source from HaishengSource from Haisheng
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Quality Control & Food Safety
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Innovation on apple receivingInnovation on apple receivingInnovation on apple receivingInnovation on apple receiving
Metal Bins to improve apple quality
Crane lift to save labor cost
Innovative system to increase efficiency at silo.
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NEW EquipmentsNEW EquipmentsNEW EquipmentsNEW Equipments
GC/MS/MSGC/MS/MS Atomic absorption Spectro PhotometerAtomic absorption Spectro Photometer
LC/MS/MSLC/MS/MS
Heavy Metal test (As, Cd, Cu, Fe, Hg, Pb, Sn, Zn):
5% of the total batches by our lab
1% of the total batches by 3rd party lab
Pesticide test:
Pesticide Scan test (more than 200 items) for every batch in 09-10 season by Haisheng lab
1 batch every month for pesticide test by 3rd party lab
Heavy Metal test (As, Cd, Cu, Fe, Hg, Pb, Sn, Zn):
5% of the total batches by our lab
1% of the total batches by 3rd party lab
Pesticide test:
Pesticide Scan test (more than 200 items) for every batch in 09-10 season by Haisheng lab
1 batch every month for pesticide test by 3rd party lab
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Security seals on all drums, wooden bins and goodpack bins.
Each Haisheng logo seal comes with the unique series number
DrumDrum Wooden BinWooden Bin Goodpack BinGoodpack Bin
Quality Control & Food Quality Control & Food SafetySafetyQuality Control & Food Quality Control & Food SafetySafety
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Quality Control & Quality Control & Food Food SafetySafetyQuality Control & Quality Control & Food Food SafetySafety
Add metal covers on goodpack bins
to ensure the package safety.
22
Cleaning and sanitation solutions from Ecolab
Hand washing and sanitizing can significantly
reduce the threat of the spread of contaminants
from workers’ hands to the foods and
beverages they produce.
Quality Control & Food Quality Control & Food SafetySafetyQuality Control & Food Quality Control & Food SafetySafety
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Actions from Chinese GovernmentActions from Chinese GovernmentActions from Chinese GovernmentActions from Chinese Government
Established Food Safety Committee to guide food safety inspection. There are three organizations that reports to Food Safety Committee, which are Food Safety Technology Committee, Food Safety Risk Evaluation Committee and Food Safety Standard Committee.
Legislated “Food Safety Law”, this brand new “Food Safety Law” will be implemented from 1st of June, 2009.
Established Food Safety Risk Evaluation System, it makes the evaluation for food safety more scientific and accurate.
Unified the National Standard of Foods by Ministry of Health.
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Thank you for your time !
Thank you for your time !