Children of the revolution

…The Children of the (Digital) Revolution*

*You Can’t Fool…

Jason CranfordTeague jasonspeaking.com

[email protected] @jasonspeaking

http://jasonspeaking.com

Who do you trust?

How do you learn?

Where are you going?

"My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant."

Marshal McLuhan letter to Robert Fulford, 1964

"I beat my machine it's a part of me it's inside of me…"

Nine Inch Nails The Becoming

http://www.flickr.com/photos/solanolibrary/1398851994

http://www.flickr.com/photos/solanolibrary/1398851994

1988 2001 2013

TEEN TECH TIMELINE

"The student of media soon comes to expect the new media of any period to be classed as pseudo by those who acquired the patterns of earlier media, whatever they may happen to be"

Marshal McLuhan Understanding Media, 1964

"I’m a 21st Century digital boy I don't know how to read But I've got a lot of toys."

Bad Religion 21st Century (Digital Boy)

25 years Ago

1988

Music = WalkmanGames = NES

Home PC Unlikely

25 years Ago

1988

Internet Access UnlikelyMobile Phone Unlikely

12 years Ago

2001

Home PC Likely

12 years Ago

2001

Internet Access Likely

Music = CD PlayerGames = Nintendo 64, Playstation

Mobile Phone Unlikely

Today 2013

Music = iPod/iPhoneGames = Wii, XBox, Playstation

Home PC Necessity

Today 2013

Internet Access NecessityMobile Phone Necessity

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93% of teens (12–17)

Home Computer

Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx

~30% it’s their computer

93% of teens (12–17)

Home Computer


! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

95% of teens (12–17)

Internet

http://www.flickr.com/photos/ratterrell/137750530

5%?

95% of teens (12–17)

81% of adults (30–65)

Internet Usage



95% of “adults” (18–29)

52% of adults (65+)


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78% of teens (12–17)

Mobile Phone



~50% Have Smart Phones~25% Have Tablets

78% of teens (12–17)

Mobile Phone


Who do you trust?

How do you learn?

Where are you going?

TRUSTED FILTERSWho do you trust?

"The brain evolved to do one thing: to take what is uncertain and make it certain."

Beau Lotto The Infinite Monkey Cage: Perception (25 November 2013)

"And the irony in all this is that that democratized media will eventually force all of us to become amateur critics and editors ourselves. With more and more of the information online unedited, unverified, and unsubstantiated, we will have no choice but to read everything with a skeptical eye."

GOOD!Andrew Keen

The Cult of the Amateur, 2007

THE MOST TRUSTED NAME IN NEWS

THE MOST TRUSTED NAMES IN NEWS

“Skepticality" How to read with a skeptics eye

GAINING TRUST IS EASY

http://www.flickr.com/photos/adalieplain/370403491

http://www.flickr.com/photos/adalieplain/370403491

One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful…

Truth, Lies and the Internet demos.co.uk

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http://www.flickr.com/photos/rcpl/5104874389

http://demos.co.uk


…15 per cent don’t consider the veracity of results but just visit the sites they ‘like the look of’.

Truth, Lies and the Internet demos.co.uk

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http://demos.co.uk


KEEPING TRUST IS HARD

http://www.flickr.com/photos/josephb/5186482331

http://www.flickr.com/photos/josephb/5186482331

Increasingly Skeptical Democratization of content leaves my

dubious

I Trust Sincerity I’m growing increasingly skeptical of

what I see.

How do you learn?

PRIME MOVERS

“In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It’s really that simple: Program, or be programmed. ”

Douglas Rushkoff Program or be Programmed, 2010

We build our own realities

http://www.flickr.com/photos/smileham/3625575202/

http://www.flickr.com/photos/smileham/3625575202/

96 percent agree digital technologies allow students to share their work with a wider and more varied audience.

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013

http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx

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79 percent agree that digital tools “encourage greater collaboration among students”

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013


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I Learn Through Creation and Sharing

I want to feel in control of my surroundings and collaborate on my

work.

SINGULARITY?Where are you going?

"Right now, the cultural shifts, the legal battles, and the economic consolidations that are fueling media convergence are preceding shifts in the technological infrastructure. How those various transitions unfold will determine the balance of power in the next media era."

Henry Jenkins Convergence Culture, 2007

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95% of teens (12–17)

Internet Usage

! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

75% on mobileHow Teens Access

~25% primarily on mobile



75% on mobileHow Teens Access


37% on smart phone~50% primarily on smartphone



How Teens Access


Multitasking it’s all happening at once

THAD STERNER

NEW FACE?

My Information is Ubiquitous The web is not someplace you go… it’s

something that’s always with you.

TRANSITIONWe are in a period of profound

Origin of Species? New communication

evolves the way we think.

Who do you trust? I Trust Sincerity.

How do you learn? I learn through creation and sharing.

Where are you going? My information is ubiquitous.

"Every kid knows jobs are finished; role-playing has taken over; the job is a passé entity. The job belonged to the specialist. The kids know that they no longer live in a specialist world; you cannot have a goal today. You cannot say, ‘I'm going to start here and I'm going to work for the next three years and I'm going to go all that distance.’ Every kid knows that within three years, everything will have changed — including himself and the goal."

Marshal McLuhan with A.F. Knowles, 1971

Marshal McLuhan with A.F. Knowles, 1971

Jason CranfordTeague jasonspeaking.com

[email protected] @jasonspeaking

…The Children of the (Digital) Revolution*

*You Can’t Fool…

http://jasonspeaking.com

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