Children and Consumption, Tuesday June 9th
Transcript of Children and Consumption, Tuesday June 9th
The Rise of Youth Culture
Youth culture as we know it today developed in the early twentieth century as the result of
economic and technological change and shifting conceptions of childhood. Parents
have often found youth culture concerning, arguing that it decreases their influence and
control over their children.
Factors contributing to the development of youth culture
• Consumerism• Advertising• Mass media• Age-segregation
The 1920s
The age of the flapper
The Flapper
https://www.youtube.com/watch?v=7neA1I9K71c
The Jazz Age
https://www.youtube.com/watch?v=mBdAuXr4ssQ
Bathing Suits
Dating
Those Dreadful Young Persons, Ladies Home Journal
• “Anyone who says that ‘youths of both sexes can mingle in close embrace’—with limbs intertwined and torso in contact—without suffering harm lies. Add to this position the wriggling movement and sensuous stimulation of the abominable jazz orchestra with its voodoo=born minors and its direct appeal to the sensory center, and if you can believe that youth is the same after this experience as before, than God help your children.”
PRIMARY SOURCE: A FLAPPER’S APPEAL TO PARENTS
Cheaper by the Dozen
primary source reading & movie clip
What is “youth culture”?
1955
• https://www.youtube.com/watch?v=ZW0DfsCzfq4
1985
2004
• https://www.youtube.com/watch?v=KAOmTMCtGkI • https://www.youtube.com/watch?v=ZHDi_AnqwN4
In what ways do adults work to change youth culture?