Children and Consumption, Monday June 8th
Transcript of Children and Consumption, Monday June 8th
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Children’s Changing Material Culture
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• https://www.youtube.com/watch?v=R46-XTqXkzE
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Ever since the Industrial Revolution made the mass production of toys possible, children,
parents, manufacturers, and others have vied for control of children’s time and minds.
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The “Useful” Toy
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Questions to Ponder
• Who do marketers and advertisers target -- the parents, or the children?
• Have parents lost control of their chidlren’s material culture?
• What are parents’ priorities when choosing toys for their children? What are children’s priorities when asking for a toy?
• What are advertisers’ priorities?• What are cultural critics’ priorities?
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Minecraft
• http://www.howtogeek.com/210923/the-parents-guide-to-minecraft/
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The Gendered Toy
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Lego ads
• https://www.youtube.com/watch?v=cYW_zEYtXeQ
• https://www.youtube.com/watch?v=2QjDeXENSlQ
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Riley on Marketing
• https://www.youtube.com/watch?v=-CU040Hqbas
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New Products and Approaches
• https://www.youtube.com/watch?v=IIGyVa5Xftw
• https://www.youtube.com/watch?v=zj--FFzngUk
• https://www.youtube.com/watch?v=XjJQBjWYDTs
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What Are Advertisers Selling?
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• https://www.youtube.com/watch?v=rwQqkX3qZak