Chien Luoc Sp - Adidas

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Chin lc hin i ha dng sn phm Giy Adipure Trainer thch ng vi nhu cu vn ng ngy mt nng cao ca cc vn ng vin Adidas cho ra i mt sn phm giy th thao x ngn c o Adipure Trainer, mang li cm gic nh i chn trn cho cc vn ng vin th thao. c bit l i vi cc vn ng vin chy xa. Adipure Trainer m bo s thoi mi, gim c chn thng cc ngn chn v m bo c bn chc ca giy. Sn phm l s tin ha y th v ca Adidas vi th trng th thao. Adipure Trainer s c bn vo thng 11/2011 ti m vi gi 90USD/i. Vic tung giy x ngn vo vo th trng M l mt chin lc ca Adidas (tr s ti c) cnh tranh vi hng cung cp s mt th gii Nike, hin ang chim 46% th phn, trong khi Adidas ch chim 11%.

K lc th gii: Chic giy bng chy nh nht: AdiZero Crazy Light

Hng adidas va a ra loi giy adiZero Crazy Light dnh cho cc cu th bng chy. Loi giy ny ch nng hn 277 gam. Hng adidas tin rng, chic giy siu nh ny s gip cho cc cu th chy nhanh hn v qua , tng kh nng chi bng ca h khi thi u ng Griff Wilson, i din hng Adidas ni: "Sau hn 2 nm nghin cu, thit k, v th nghim, loi giy siu nh ny mi c chng ti a ra th trng. N s em li cho cc cu th nhiu thun li hn trong cuc cnh tranh trn sn u". Lawrence Norman, ph ch tch lin on bng chy ton cu khng nh: "Khng c loi giy dnh cho cc cu th bng chy no c th cnh tranh vi adiZero Crazy Light. Loi giy ny s to ra cuc cch mng trong mn th thao ny. AdiZero Crazy Light ny c thit k dnh cho nhng cu th mun chy nhanh hn, nhy cao hn v thi u tt hn. Loi giy siu nh ny c mt trn th trng vo ngy 3/6 vi 4 loi mu sc bao gm xanh/trng, en//trng, nu/trng/ xanh v /trng.

Adidas 1( giy thng minh) Hm 7-5, hng Adidas cho bit h va ch to mt i giy thng minh u tin trn th gii gn chip my tnh di c vai tr iu chnh nhn ph hp vi kch c v si chn ca tng ngi. i giy thng minh kiu dng th thao v leo ni trn c tn l Adidas 1. y l sn phm ca d n b mt ko di 3 nm m hng Adidas thc hin ti tr s chnh Portland, bang Oregon, M. Adidas 1 c th gip cch mng ha hot ng hun luyn v thi u in kinh c ly di. y l i giy thng minh u tin trn th gii. N c th cm nhn, hiu c v iu chnh ph hp trong tng iu kin v a hnh s dng, t khu vc nhp nh, ti nhng con ng ly li, Erich Stamminger, Gim c marketing ton cu ca Adidas pht biu. Chip di giy vn hnh mt h thng cp v khp c vt rt nh, gip iu chnh nhn ca gt chn ty theo nhng tn hiu c truyn v t mt thit b cm bin gn vi nam chm. H thng thit b ny chy bng pin, c th tit kim nng lng bng

cch chnh hng giy trong khi ngi s dng nhc mi bc chy, gip trnh bt c lc cn ca mt t. Ton b thit b gn trong giy nng cha n 40g, tc ch bng 10% trng lng ca c i giy th thao hin nay. y l thun li rt ln, gip cc vn ng vin c th chy lu hn m khng c cm gic g b. Vi gi 120USD/i. Hinh nh cho Adidas 1( giy thng minh)

xut: Adidas cn phi kt hp chin lc hin i ha sn phm vi chin lc gi c v i vi nhn nh khch hng Adidas vn cn l mt mt hng kh xa x tng tnh cnh tranh ca i gia Adidas vi cc i gia ln Nike Chin lc bin ci dng sn phm Giy tennis Barricade Hn mt thp nin tri qua , nu gi chng ta cng nhc n cm t BARRICADE th a s dn chi tennis u bit l i giy Tennis th h mi nht ca ADIDAS. Mt thp nin thnh danh v to ra mt ci tn Barricade khng qu di v cng khng ngn. N khng ngn theo ng ci cht thng hiu Adidas. l truyn thng v s bn b vi thi gian. cng chnh l sc mnh thng hiu m ADIDSAS em li trong bao nhiu thp nin tri qua. Xut hin ln u vo khong nm 1999, 2000 Adidas quyt nh t ci tn Barricade cho lot giy tennis cht lng cao. Cc model sau th hin cc ci tin nh barricade II, III, IV, V v hin ti l VI (6). Trong hng lot series Barricade ca ADIDAS , ng n nht vn l i giy Barricade II. Chnh Barricade II to ra mt c hch cho lot giy Barricade sau ny. Tri qua hng lot ci tin. Barricade V l tn ti lu nht , mi n tn 3 nm lin vn Barricade V , n u nm 2010 mi xut hin phin bn ci tin l Barricade VI(6). Qu tht s xut hin ca Barricade 6 li l mt c hch ca cch tn v ci tin rt mnh m ca Adidas t thit k b ngoi, phn thn giy cho n kt cu chu tc ng xoay t phn thn n phn v gt giy. C th khng nh barricade 6 l mt ci tin tt nht ca dng giy barricade hin ti Hnh nh cho Barricade VI (qu 3/2011)

Sa khc bit gia Barricade VI(6) qu 3 v Barricade VI ca qu 1 va qu 2 nm 2011.

1. Phn bao quanh m trong bn chn cng c khc bit (xem phn mi tn ch vo) Nguyn nhn ca s khc bit ny c Adidas gii thch : o Lm thng thong hn cho bn chn. o H mun mt i giy y mnh m v nam tnh hn. o V sau cng l gp phn chng hng gi khi c nhng chi tit thay i nh vy. V trc y nhng mu Barricade ca h thng b lm gi , nhi rt nhiu Trung Quc v hu nh 2 - 3 nm h mi i khun mu mt ln. Mt lu v mu sc : mu Barricade mi ra cho qu 3 nm 2011 c mt mu mu White/Royal/Grey nhn thong qua rt ging vi mu Barricade cua qu 2 mu White/Blue/Silver

D kin : thng 1 nm 2012 Adidas s tung ra th trng mt ci tin na t baricade sn phm c tn gi l baricade VII v ADIDAS chnh thc tit l mt s thng tin chnh thc v Series giy Barriacde cho tennis vo nm 2012. Adidas baricade VII c tha hng nhng u im ni tri t mu giy tennis baricade huyn thoi : bn, m, gim chn tt cho nhng ngi thng chi trn mt sn cng, thm vo l s ci tin phn trc ca giy bng cht liu TPU siu bn . Hnh nh cho barricade VII

Chin lc thit lp dng sn phm Adidas thit lp 3 dng sn phm chnh l: Sport Performance, adidas Originals v adidas Sport Style. Dng sn phm Sport Performance tp trung vo 4 mn th thao chnh: bng , chy b, tennis v luyn tp. Dng sn phm Originals l dng sn phm v phong cch, mang ngha mi l v c o v c tnh sng to v c tnh cao. Adidas sport Style l dng sn phm th ba, ly ngun cm hng t th thao cng vi cc xu hng thi trang chnh ngy nay v kt hp nhng c im ny vi nhau to thnh mt dng sn phm n u thi trang. y mnh v khng nh ng cp ca cc dng sn phm Adidas. Adidas a ra chin dch All Adidas Cc hot ng chin lc m Adidas a ra hng n cc b mn th thao, cc nn vn ha v c nhng phong cch thi trang khc nhau phn nh th gii ca th thao, m nhc v thi trang. Adidas quy t nhng tn tui ln v c tm nh hng su rng trong lng th thao v m nhc qung b cho cc dng sn phm Sport Performance, Adidas Originals v Adidas Sport Style trong chin dch ln ny. Adidas thc hin nhng clip 3D gi l Adidas is all in cc k n tng vi s xut hin ca cc i s thng hiu nh ngi sao bng Lionel Messi, David Beckham, vn ng vin bng r nh ngh M NBA Derrick Rose, ca s nhc Pop Katy Perry. Chin dch All Adidas s din ra xuyn sut nm 2011 vi nhiu hot ng t th thao cho n m nhc, phong cch v thi trang. Ti khu vc ng Nam ,

chin dch s c hin thc ha bng s kin vi tn gi All24 vi cc hot ng v th thao, ng ph v phong cch trong c bui biu din ti Vit Nam hm 4/5 ti nh vn ha thanh nin.

Xem thm: http://adidasisallin.com.vn Chin lc pht trin dng sn phm B sung Adidas tung ra B su tp giy mi trong dng sn phm Adidas Sport Style l Adidas Style Essentials.

cho mng sn phm giy Adidas Style Essentials ra mt trn th trng Adidas c tng km theo ti xch Adidas cho nhng khch hng mua sn phm giy Adidas Style Essentials.

Adidas Style Essentials tr thnh b su tp mi nht trong phn khc sn phm Sport Style ca Adidas cng vi Originals, s v SLVR trn ton cu. Y-3 (b su tp c hp tc vi nh thit k Nht Yohji Yamamoto) l nhn hng sn phm cao cp ly cm hng t th thao v SLVR l nhn hng chuyn v thi trang ca Adidas dnh cho ngi tiu dng yu phong cch hin i v c tnh. Dn rng: dn xung

Adidas khng nhng c nhng sn phm phc v cho th trng chu u ngoi ra Adidas cn ang m rng th trng sang chu v trung quc. cnh tranh vi th trng cc nc ny buc Adidas phi m rng sn phm t nhng mc cao xung nhng mc gi thp.Christophe Bezu, gim c iu hnh ca Adidas ti Trung Quc cho bit: Trong tng lai gn, chng ti mun mang nhng sn phm tin tin v kinh nghim ca Adidas n vi nhiu ngi tiu dng Trung Quc hn. l l do ti sao chng ti d nh m rng chng loi sn phm ca mnh n vi nhng thnh ph cp thp ti Trung Quc. Mc d chng ti l mt thng hiu hng th thao cao cp, chng ti vn c k hoch mang sn phm vi gi c cnh tranh n nhng phn khc khc ca th trng.

Gi 350.000VND

Ga 280.000VND

Ga 300.000VND

so vi th trng ni a trung quc v chu giy Adidas vn cn gp nhiu kh khn bi cc hng ni a cn nhiu sn phm vi cc gi r v mu m a dng. v vy mun chim lnh th trng Adidas cn phi ci tin sn phm v gi cng nh v mu m tng tnh cnh tranh