Chien luoc marketing cho Pepsi

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Chien luoc marketing cho Pepsi

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24/12/1991 Cng ty Nc gii kht Quc t (IBC) c thnh lp do lin doanh gia SP.Co v Marcondray-Singapore vi t l vn gp 50% - 50%.1994 M b cm vn vi Vit Nam. PCI c thnh lp vi 2 nhn hiu: Pepsi v 7Up. Lin doanh vi s vn gp ca PI l 30%.1998 PI mua 97% c phn, SPCo 3%, tng vn u t ln 110 triu la.2003 PepsiCola Global Investment mua 3% cn li, i tn thnh Cng ty Nc gii kht Quc t PepsiCo Vit Nam. C thm cc nhn hiu: Aquafina, Sting, Twister, Lipton Ice Tea.2005 Chnh thc tr thnh cng ty c th phn v nc gii kht ln nht Vit Nam.2006 Tung ra sn phm Foods u tin (Snack Poca)2007 Pht trin thm ngnh hng sa u nnh.2008 Khnh thnh nh my sn xut thc phm ng gi ti Bnh Dng. Tung sn phm Snack Poca Khoai Ty Cao Cp, c ch bin ct lt t nhng c khoai ty ti nguyn cht c trng ti Lm ngPepsiCo l cng ty ton cu, kinh doanh nc gii kht v thc phm hot ng kinh doanh trn 100 nm nay.PepsiCo cung cp nhng sn phm p ng nhu cu v s thch a dng ca ngi tiu dng, t nhng sn phm mang ti s vui nhn, nng ng cho n nhng sn phm c li cho sc khe v li sng lnh mnh.Tr s chnh PepsiCo c t ti Purchase, New York, khong 45 pht ng b t Thnh ph New York.S mnh PepsiCo ra l: Tr thnh cng ty hng u v sn xut hng tiu dng, tp trung ch yu vo thc phm tin dng v nc gii kht. Chng ti khng ngng tm kim v to ra cc hiu qu ti chnh lnh mnh cho cc nh u t, to c hi pht trin v em li nhiu li ch kinh t cho nhn vin, cc i tc kinh doanh v cng ng ni chng ti hot ng. Chng ti lun phn u hot ng trn c s trung thc, cng bng v chnh trc trong mi hnh ng ca mnh.PEPSI - S la chn ca th h mi

Cp nht 24-11-2004 10:33Pepsi th hin tt c mi th c c t nc gii kht c gas, t mi v, s la chn ti cm gic sng khoi, vui v v tr trung. Tt c nhng iu u n t cc qung co ca Pepsi v dn ti vic pht trin cc khu hiu ca Pepsi Si ng vi Pepsi M v Ask for More- Kht khao hn cc nc khc.TH TRNGNgy nay, Pepsi ang tr nn ph bin hn bao gi ht. Theo kho st th c trong 4 sn phm nc ung c gas c bn trn th gii th c mt sn phm ca Pepsi, tng cng l mt ngy Pepsi bn c hn 200 triu sn phm v con s ny cn tip tc tng.Tnh trn ton th gii th khch hng chi khong 32 t la cho cc mt hng nc gii kht ca Pepsi-Cola. Hng nm, mt ngi tiu dng Mung khong 55 ga-lng nc c gas, iu khin cho Mtr thnh quc gia c lng tiu th nc gii kht ln nht th gii. Chu u th con s ny khim tn hn, khong gn 12 ga-lng nc c gas nhng lng tiu th ang tng ln mt cch u n - nc ung c gas ang dn dn tr thnh mt phn quan trng trong lnh vc nc gii kht y.THNH TCH T CCng ty Pepsi-Colavi tr s chnh Purchase, New York, l mt phn ca tp on nc gii kht ton cu PepsiCo,Inc. Nm ngoi, PepsiCo t doanh thu hn 200 t la M v tr thnh nh cung cp hng u v doanh s bn hng v li rng cho cc nh bn l nc M.Caleb Bradham, mt ngi bn dc phm New Bern, bc Carolina pht minh ra Pepsi vo nhng nm u ca th k 20. Vic pha ch ra mt loi soda ca ng t c thnh cng ngay lp tc v sau khng lu, cng ty Pepsi-Cola c thnh lp.T nhng khi ngun ht sc bnh thng, Pepsi sng st sau hai ln ph sn v tr thnh cng ty nc gii kht ln th 2 trn th gii. Ngy nay, biu tng ton cu ca Pepsi l mt trong nhng logo c bit ti nhiu nht trn ton th gii. Cc loi nc gii kht ca Pepsi-Cola c th c tm thy khp ni hn 195 quc gia trn th gii.LCH S PHT TRINNm 1886, Bradham khng th hiu c mc thnh cng ca Pepsi trong tng lai khi m ngpha ch ra mt loi nc ung d tiu lm t nc cacbonat, ng, vani v mt cht du n. N c bn trong khu vc di tn Nc ung ca Brad nhng nm 1893 Bradham i sang mt ci tn miPepsi-Cola, nghe th v, kho khon, mnh m hn v chun b a ra bn mt cch rng ri hn.Pepsi lm n pht t qua hai thp k tip theo. Nhng do vic vn chuyn, do thiu ng sn xut v mt s cc kh khn khc trong th chin th nht khin cng ty ph sn. Nhng ngi ch mi phc hi li cng ty nhng ti nm 1931, tnh hnh kinh t suy yu mt cch trm trng li mt ln na khin cng ty ph sn.Ngay lc, Charles Guth, ch tch Loft Industries - h thng cc ca hng bn ko v nc soda, mua li cng vic kinh doanh chnh ca Pepsi v a n vo bn trong cc ca hng ca ng ta. tit kim, ng dng nhng chai bia 12-ounce ng Pepsi v mi chai c bn vi gi 10 cent trong khi nc ung c gas tiu chun c bn trong chai dung lng 6-ounce. tng nhanh doanh s bn hng, Guth gim gi xung cn 5cent/chai nhng vn nguyn chai 12-ounce, gi cho Pepsi khc bit vi cc i th cnh tranh.Nm 1938, Walter Mack c chn tr thnh ch tch mi ca Pepsi-Cola v khng lu sau , ng a ra qung co mi cho chai Pepsi 12-ounce vi bi ht c nhiu vn iu Nickel, Nickel. Bi ht ny nhanh chng tr nn ph bin v c thu m vi 55 ngn ng khc nhau. Vic i tn bi ht thnh Pepsi-Cola Hits The Spot v giai iu bi ht - c tp ch LIFE nm 1940 nh gi l bi ht ht h.Sau th chin th 2 v ti nhng nm 50, Alfred Steele chu trch nhim vic m rng tng giai on trong vic pht trin kinh doanh. Vi s bin i ca kinh t trong lnh vc ung c gas, Pepsi thng qua chnh sch gi chun v chin lc tr thnh thng hiu ton cu. l lc m Pepsi a ra loi chai xon trn khc l v chin dch qung co mi Be Sociable, Have a Pepsi (Thoi mi hn vi Pepsi). Nhng sng kin m u cho chin dch tp trung vo gii tr ca Pepsi.Tip theo l mt qung co khc mang tnh t ph. Th h baby-boom (nhng ngi sinh t nm 1946 ti 1964) lc ang hng ti tng lai vi s lc quan cao . Pepsi nm c suy ngh ny v a ra tn Th h Pepsi.Hn 30 nm tip theo, Th h Pepsi vn l kim ch nam trong tt c cc qung co ph bin ca Pepsi. Nm 1964, Pepsi cn cho ra thm sn phm Diet Pepsi vi bi ht ring rt hay v d nh Girlwatchers bi ht ny nm trong Top 40 cc bi ht hay nht. Thm na, Mountain Dew - mt loi nc gii kht c gas ch bn mt s khu vc cng c a ra cng nm v nhanh chng tr thnh loi nc gii kht c gas ph bin khp th gii.T nhng nm 60 n 70, Pepsi bt u c nhng thnh cng vt bc, gim khong cch vi cc i th cnh tranh ln. Tt c cc i mi di thi ng Don Kendall lnh o bao gm c vic cho ra i loi chai 2 lt u tin - c lm bng cht do nh, c bn v nh hn nhiu so vi loi chai thy tinh. Cng ty hp nht vi Frito-Lay v chuyn tr s chnh ti Purchase, N.Y, mt th trn nh ngoi thnh phNew York.Vo gia nhng nm 70, Pepsi Challenge ra i. Cc cuc th nghim cho thy nhiu ngi thch mi v ca Pepsi hn tt c cc loi nc Coca khc v khng lu sau , chng trnh ny c qung co trn tivi vi phong cch ring ca Pepsi. Ti nm 1976, Pepsi-Cola tr thnh thng hiu duy nht v nc gii kht c gas t doanh thu cao nht cc siu th M v ti nhng nhng nm u tin ca thp nin 80, Pepsi l thng hiu nc gii kht hng u c nhiu ngi muav nh ung nht.Trong sut nhng nm 80 v 90, hnh nh Pepsi c qung co bi mt danh sch di cc siu sao gm Michael Jackson, Tina Turner, Michael J.Fox, Ray Charles v Cindy Crawford.Nm 1998, Pepsi k nim 100 nm v a ra logo mi cho thin nin k mi hnh cu vi 3 mu xanh,trng, trn nn mu xanh lnh, im thng nht ca thit k biu tng Pepsi trn ton th gii.SN PHMV tr cng ty nc gii kht ton din ca Pepsi l mt l do ln nht dn ti thnh cng trn ton cu. M,cng ty Pepsi-Cola c rt nhiu cc thng hiu sn phm nh Pepsi, Diet Pepsi,Pepsi ONE, Mountain Dew, Wild Cherry Pepsi, Aquafina Cng ty cn sn xut v bn cc loi tr v c ph ung lin qua cc lin doanh vi Lipton v Starbucks. Cc sn phm chnh ca Pepsi c bn ton cu cn c c Pepsi Max, Mirinda v 7-Up.Cc sn phm ca Pepsi-Cola u c cht lng v gi tr tuyt ho. Lm sao m mi ngi c th tin rng tt c cc chai v lonPepsi lun lun c mi v tut vi v sng khoi? Quy trnh ny bt u t vic a ra chnh xc nht cc thnh phn. Sau , cc thnh phn ny c pha ch vi quy trnh cng ngh hin i. Tip theo, vic chun ho quy trnh sn xut, cht lng sn phm v h thng phn phi ca tng a phngc sp xp mt cch hon chnh m bo vic m mt chai/lon Pepsi nh cng khin ngi ung cm thy mt m, sng khoi, thch th ging nh ung ngay lc mua. Nghe th c v hi kh tin nhng iu l s tht.NHNG PHT TRIN GN YNm 2000, Pepsi lm li chng trnh Pepsi Challenge, y l mt chic dch khuyn th mang tnh hp dn v c kh nng thuyt phc hn tt c. Ngi tiu dng c th cc mu nc ngt c gas ca Pepsi v i th cnh tranh ln nht nhng khng c dn nhn v tr li xem h thch mu no hn. Chng trnh ny c t chc hng trm thnh ph v th trn trn ton nc M, t cc khu trung tm thng mi, hi ch, cc cng vin ngoi tri n bi bin, sn chi bng chy v cc khu vc ng ngi khc.Rt nhiu ngi tiu dng nh ti chng trnh Pepsi Challenge ny ln u tin c t chc v tr thnh s kin quc gia vo gia nhng nm 70 v u thp nin 80. V nhng g ng vo thi gian , n by gi vn cn ng: s lng ngi thch mi v ca Pepsi vn chim s ng. Vi nhng ngi khng tham gia chng trnh, h c mi vo trang web www.pepsi.com vi cc hng dn chi tit thc hin th nghim trn.KHUYN THVic ng dng cc cng ngh mi trong qung co v khuyn th l du hiu phn bit ca cng ty Pepsi-Cola. Trn thc t, cng ty c nhn nhn l cng ty ng u v lnh vc qung co, tip th, bn hng v cc chng trnh khuyn th. Vi chin dch qung co Joy of Pepsi Si ng vi Pepsi th hin c s hi hc, nhn bn v m nhc ca Pepsi vi nhng cm nhn tuyt vi m ch c Pepsi mi mang ti c.Chin dch ny c a ra nm 1999 vi tn Joy of Cola v sau khi c i tn thnh Joy ofPepsi, chin dch ny t c thnh cng vang di trn USA TODAY, chim v tr th 3 trong tng s 50 qung co c nh gi bi USA Today.Hin nay, chng trnh qung coca Pepsi c thm n hong nhc Pop Britney Spears ht mt bi ht c giai iu ca Joy of Pepsi v cu thng ngh s quc hi Bob Dole vi vic th hin tnh yu ca ng vi ngi bn nh Pepsi-Cola.GI TR THNG HIUPepsi th hin tt c mi th c c t nc gii kht c gas, t mi v, s la chn ti cm gic sng khoi, vui v v tr trung. Tt c nhng iu u n t cc qung co ca Pepsi v dn ti vic pht trin cc khu hiu ca Pepsi Si ng vi Pepsi M v Ask for More- Kht khao hn cc nc khc.Pepsi lun c gng tr nn tr trung hn, khc l hn v ph hp hn cc i th cnh tranh. l l do gip cho Pepsi gi c s gin d, si ng v sng khoi ti tn by gi.iu m bn cha bit vPepsi-Cola

Nm 1908, Pepsi-Cola tr thnh mt trong nhng cng ty u tin s dng xe c ng c trong vic giao nhn hng ho, thay th cho xe nga. ng h cc n lctrongth chin th 2, Pepsi thay i mu sc ca np chai t mu xanh l cy thnh 3 mu , trng v xanh (blue). Cc cng-tin ca Pepsi qung trng Times thnh ph New York pht min ph Pepsi lnh cho hn mt triu cc gia nh ti y gi tin nhn cho ngi thn phc v trong qun i ang chin u nc ngoi.N din vin in nh Joan Crawford - v ca Alfred Steele, ch tch Pepsi c ng gp trong vic a cc bi htcaPepsi trong nhng nm 40 tr thnh mt chin dch qung co vo nhng nm 50. B c chn lm thnh vin ban gim c sau ci cht ca Steele nm 1959.Nm 1959, th tngSovietNikita Krushchev v ph tng thng M Richard Nixon chia nhau lon Pepsi ti hi ch thng mi quc t tiMoscow. Bui gp c cc phng tin thng tin i chng M ch thhch km theo bc nh l Krushchev tr nn thn thin hn Krushchev Gets Sociable, tng ng vi cu khu hiu qung co ca Pepsi trong thi gian l Be Sociable, Have a Pepsi.Nm 1985, Pepsi tin hnh mt cuc du hnh vi chic tu con thoi ln khng gian, mang theo mt thit k c bit space can.

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Ung tr Long cho ngy thm nhVi danh xng 'Vua ca cc loi tr', tr Long t lu nay c bit n nh loi tr ng cp v tt cho sc khe.>Tr bn "vn vi", tr sch v ly/Cng ngh ch bin tr bn ti Lm ng/Thng thc tr theo phong cch Nht ti TP. Vng TuVi cng ngh hin i t Nht Bn, sn phm mi tr Long TEA+ Plus ca tp onSuntory PepsiCo Vit Nam, em n cho ngi tiu dng mt phong cch thng thc tr Long tin li v thm ngon.Tng cng hot cht OTPP - hn ch hp thu cht boTr Long, tr xanh hay tr en u c sn xut t cng mt loi l tr. Tuy nhin, nu sn xut tr xanh th khng ln men, tr en th ln men hon ton th i vi tr Long, quy trnh sn xut cn n cng on bn ln men. y l thi im trong l tr sn sinh nhiu nht mt hot cht c li cho sc khe m ch c th tm thy tr Long. Cht OTPP (tn vit tt ca Oolong tea Polymerized Polyphenols) l hot cht t nhin vn c trong tr Long c cng dng hn ch hp thu cht bo t thc n. V vy, tr Long c a chung s dng km nhng ba n giu nng lng.Trong sut qu trnh nghin cu tr Long, tp on Suntory t Nht Bn sng ch ra cng ngh gip chit xut v tng cng hot cht OTPP trong sn phm tr Long ng chai ca Suntory, l thng hiu tr ni ting ti Nht Bn.Vi s thnh lp lin doanh chin lc gia tp on Suntory v PepsiCo, tr Long TEA+ Plus l sn phm u tin gii thiu ti th trng Vit Nam ca lin doanh Suntory PepsiCo.

Hng v thm ngon cho ngy thm nhTr Long gn gi hn vi ngi tr, c hng v c trng, rt khc vi tr xanh hay tr en. Th mt ngm tr Long, bn tr s d dng cm nhn v tr nng, hi cht trong nhng giy u tin, nhng hu v thanh du sn sng xo tan cng thng, mi thm nh nhng va khin bn vn vng. V ngt hng thm s a bn n gia cnh ng tr bt ngt. Tt c c lu gi li trong tng ngm tr Long TEA+ Plus hin i m thn quen nh tri k.T nay, ngi yu tr s khng cn kh khn hay mt qu nhiu cng sc nh xa tn hng ngm tr Long ngon th thit. Ch cn ung tr Long TEA+ Plus s em li cm gic sng khoi, d chu, nh nhng ng nh li cam kt ca nhn hng "Ung cho ngy thm nh"!

Tin dch v

Tr long c bit tt cho sc kheTr long c mnh danh l 'Vua ca cc loi tr' v l mt trong mi loi tr c xp vo hng thng phm 'Thp i danh tr' ca gii snh tr.>Tr bn "vn vi" khp ni/Cu Tre, 30 nm pht trin vng vng/Ty chay 'tr bn'Thng thc tr long l c mt ngh thut, mt trit l m tnh nhn vn, mc mc, dung d nhng thanh tao v tinh t. Nhng ai c dp du lch Trung Quc v i Loan u bit tr long c xem nh sn vt v c gi bn rt cao, vi triu ng mt k.ng tc dng c bit tt cho sc khe. c ln men bn phn t nhin, nn tr long vn gi c hm lngPolyphenol, mt cht lm tng cng hot ng ca enzym SOD (superoxide dismutase), gip ngn nga cc gc t do, gim nguy c mc bnh ung th. Hn na, nhng thnh phn t nhin trong l tr long c kh nng lm chm tin trnh lo ha, gim s hnh thnh ca tn nhang v nhng np nhn.Nhng ngi am hiu v tr long thng mua tr long v dng thng xuyn v biu tng ngi thn, bn b vo nhng dp l, tt nh Tt Trung thu, Tt Nguyn n... Thng thc tch tr long hng thm thanh khit, hu v ngt ngo, d chu s lm tm hn ta lng ng, th thi sau nhng giy pht lm vic mt nhc, cng thng.Hi ch trn nng trng Cu Tre ti Bo Lc - nh: Cu tre

Ging tr long qu him c trng v pht trin ti Vit NamTr long trc kia vn ch c trng v sn xut ti ba tnh Phc Kin, i Loan, Qung ng ca Trung Quc. T cui nhng nm 80 ca th k 20, vo thi k kinh t m ca, mt s cng ty Vit Nam nhp ging tr qu ny v trng cc vng cao nguyn nh Lm ng, Mc Chu, Yn Bi.Cu Tre l mt trong nhng cng ty Vit Nam tin phong trong vic nhp v nhn rng ging tr long qu him ca i Loan ti vng cao nguyn Bo Lc - Lm ng.Ngy nay, chng ta c th t ho v cht lng tr long Vit v tr long Vit, trong c tr long Cu Tre, v ang c xut khu i nhiu nc trn th gii, bao gm c nhng nc c xem l ci ni ca tr long nh Trung Quc, i Loan. Thm ch, tr long Vit Nam cn c cc thng nhn mua v i Loan ng gi, xut bn i cc nc.Tun th tiu chun VietGAP, Tr long Cu Tre m bo l tr sch, an ton, l mn qu sc khe cho bn v gia nh.Vi nng trng tr long rng khong 120 ha ti Bo Lc - Lm ng, Cng ty c phn ch bin hng xut khu Cu Tre trng v chm sc cy tr long theo nhng yu cu kht khe ca tiu chun VietGAP - tiu chun gieo trng v sn xut nng nghip tt Vit Nam - m bo ngun nguyn liu tr long sch v an ton. Ch ti sau khi c thu hi v ch bin trong iu kin sn xut m boATVSTP, quy trnh c kim sot cht ch t u vo n u ra theo tiu chun HACCP s cho ra nhng sn phm tr long sch v an ton cho ngi dng.Cu Tre c cc ging tr long ngon c ngi snh tr bit n nh T Qu, Thy Ngc, Kim Tuyn. Ngoi sn phm truyn thng l tr long dng ri ng hp, dnh cho nhng ngi thch thng thc tr theo phong cch truyn thng, Cu Tre cn c tr long dng ti lc rt tin li, ph hp s dng vn phng, nh hng, khch sn, qun c ph hoc dng trong gia nh. Tr long Cu Tre - qu tng cho sc khe bn.

Cht chng xy haTr cha cc cht chng xy ha nhpolyphenolslm gim nguy c ung th da, ung th bung trng v ung th d dy. l l do v sao bn nn thng thc mt ly tr mi ngy.

Gip gi dngTr, c bit l tr xanh, c tc dng chng hp thu cht bo vo c th. Do ung tr s y nhanh tiu ha v ci thin trao i cht. Tuy nhin, khng nn ung tr vi sa v n s lm mt tc dng gim cn.Tt cho rngTr chafluoridegip bo v men rng. Tuy nhin ng bao gi cho thm sa hoc ng vo tr nu bn khng mun lm mt tc dng ca fluoride.Tng cng h min dchUng tr hng ngy gip tng cng h min dch, nh vy bn c th gim nguy c mc cc bnh nh cm lnh, stTt cho xngMt nghin cu cho thy ung tr hng ngy c th cng c xng. Ngoi ra, hu ht cc loi tr nh tr xanh, tr en hoc tr long, u c tc dng ci thin mt xng.Ngy nh nhng cho ngi bn rnCuc sng hng ngy lun bn rn v tp np. Nhng gnh nng, nhng bn b trong cng vic thu hp qu thi gian hng ngy. D vy, hy nh rng cuc sng vn c nhng khonh khc nh nhng, k diu lun ch i chng ta.>Ung tr Long cho ngy thm nh/C n c th git cht bn/7 b mt ph n tui 30 lun hnh phcCh cn mt cht lng li, bn s bt gp khonh khc nh nhng ca chnh mnh.1. Nng sm bui bnh minh:Mt trong nhng khonh khc tuyt vi nht trong ngy. Nu nh bn tng cho php bn thn nm thm vi chc pht trc khi ri khi chic ging thn yu th ti sao khng th "p" n phi dy n bnh minh cng bn? Khng kh trong lnh, du mt v c mt cht se lnh; ph x vn ang say ng, cn g l tng hn vic n cho ngy mi mt cch nng ng bng nhng ng tc th dc n gin nhng hiu qu? Bng cch ny, tinh thn v c th bn s gi c trng thi cn bng v thoi mi sut ngy.

2. Th b trong nh chiu t:Bui chiu t l lc mi ngi tm gc vic hc hnh, cng vic v sum hp vi gia nh hay cho php bn thn c ngh ngi. T do v ung dung l hai cm gic thng thy khi ngc mt nhn nh hong hn v khng t ngi c gi nh v thi th u nh nhng, bay bng tm qun nhng phin mun trong sut mt ngy di.3. Tr chuyn vi gia nh v ngi thn:Nhng li hi han n cn ca b m hay nhng li chia s, ng vin t ngi thn l mt liu thuc gip bn c thm ngh lc hon thnh tt cng vic. Hy chia s c thu hiu, c cm thng v tm li nhng pht giy nh nhng him hoi nh.

4. Nhp mt ngm tr Long mt lnh:Mt trong nhng b kp gip ngy bn rn tr nn nh nhng hn, chnh l tng cho bn thn mnh thi gian thng thc ngm tr Long TEA+ Plus mt lnh. Th nhm nhp cm nhn r nt v tr nng, hi cht trong nhng giy u tin v nh nhng m chm trong v ngt thanh du ngay sau ca tr Long TEA+ Plus. Mi nng n, lo toan u c gc qua mt bn, nhng ch cho cm gic du nh v th thi t c th n tm hn. L mt sn phm ca cng tySuntory Pepsico Vit Nam,Tr Long TEA+ Plusc sn xut vi cng ngh hin i Nht Bn, gip ti a ha hot cht OTPP (Oolong teaPolymerized Polyphenols) c th chit xut t tr Long.

OTPP l hot cht t nhin ch c trong tr Long. OTPP gip hn ch hp thu cht bo t thc n v y chnh l s la chn tuyt vi ly li cm gic nh nhng, d chu cho mt ngy di.Mt ngy d c vi vng hay nng n n u cng u cha ng nhng khonh khc th gin chng ta dng chn, cm nhn tht nh nhng, khoan khoi ri li bc tip tn hng trn vn cuc sng ny, bn nh!

Ra Mt Sn Phm Mi u Tin Ca Lin Doanh Suntory PepsiCo Vit Nam Tr Long Tea+ PlusTrong thng 7, SPVB gii thiu sn phm mi u tin ca lin doanh ti Vit Nam: Tr Long TEA+ Plus.Trong thng 7, SPVB gii thiu sn phm mi u tin ca lin doanh ti Vit Nam: Tr Long TEA+ Plus. L gii thiu sn phm c t chc ti TP.HCM, Nng, Phan Thit v Cn Th vi s tham gia ca ban gim c, cc phng ban, lc lng bn hng v nh phn phi ca cng ty ti a phng.Vi cng ngh Nht Bn, Tr Long TEA+ Plus sng khoi v thm ngon, cha OTPP - thnh phn t nhin chit xut t tr Long - c tc dng gip hn ch hp thu cht bo, em li cm gic nh nhng. Ch c cng ngh ca Suntory mi ti a ha thnh phn OTPP c th chit xut m vn gi c hng v thm ngon ca tr Long.

Tr Long TEA+ Plus c 3 im cng:1. Cht lng Nht Bn2. Li ch sc khe3. Hnh nh ng cpCng 2 im khc bit:1. Cha OTPP gip hn ch hp thu cht bo2. Vthm ngon c trng ca tr Long

Thng ip qung co l Tr Long TEA+ Plus: "Ung cho ngy thm nh" cng vi i s thng hiu qung b cho nhn hng l Hoa hu Chu Hng Giang.Cng ty nghin cu rt k th trng cho ra mt sn phm Tr Long TEA+ Plus vi quyt tm s t c thnh cng.Vi cng ngh hin i t Nht Bn, sn phm mi tr Long TEA+ Plus ca tp on Suntory PepsiCo Vit Nam, em n cho ngi tiu dng mt phong cch thng thc tr Long tin li v thm ngon.Tng cng hot cht OTPP hn ch hp thu cht boTr Long, tr xanh hay tr en u c sn xut t cng mt loi l tr. Tuy nhin, nu sn xut tr xanh th khng ln men, tr en th ln men hon ton th i vi tr Long, quy trnh sn xut cn n cng on bn ln men. y l thi im trong l tr sn sinh nhiu nht mt hot cht c li cho sc khe m ch c th tm thy tr Long. Cht OTPP (tn vit tt ca Oolong tea Polymerized Polyphenols) l hot cht t nhin vn c trong tr Long c cng dng hn ch hp thu cht bo t thc n. V vy, tr Long c a chung s dng km nhng ba n giu nng lng.Trong sut qu trnh nghin cu tr Long, tp on Suntory t Nht Bn sng ch ra cng ngh gip chit xut v tng cng hot cht OTPP trong sn phm tr Long ng chai ca Suntory, l thng hiu tr ni ting ti Nht Bn.Vi s thnh lp lin doanh chin lc gia tp on Suntory v PepsiCo, tr Long TEA+ Plus l sn phm u tin gii thiu ti th trng Vit Nam ca lin doanh Suntory PepsiCo.

Hng v thm ngon cho ngy thm nhTr Long gn gi hn vi ngi tr, c hng v c trng, rt khc vi tr xanh hay tr en. Th mt ngm tr Long, bn tr s d dng cm nhn v tr nng, hi cht trong nhng giy u tin, nhng hu v thanh du sn sng xo tan cng thng, mi thm nh nhng va khin bn vn vng. V ngt hng thm s a bn n gia cnh ng tr bt ngt. Tt c c lu gi li trong tng ngm tr Long TEA+ Plus hin i m thn quen nh tri k.T nay, ngi yu tr s khng cn kh khn hay mt qu nhiu cng sc nh xa tn hng ngm tr Long ngon th thit. Ch cn ung tr Long TEA+ Plus s em li cm gic sng khoi, d chu, nh nhng ng nh li cam kt ca nhn hng Ung cho ngy thm nh!http://tuoitre.vn/Can-biet/san-pham-dich-vu/572374/uong-tra-o-long-cho-ngay-them-nhe.html

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